2014 Dealer Training Deck

Transcription

1 2014 Dealer Training Deck

2 What dealers can expect from KING Innovative products - superior value Lower inventory investment and faster turns - increased ROI 100% live testing of every antenna we ship Quality merchandising and POS materials - FREE Live tech support or call back in 15 min. or less (M-F 8am-6pm, Sat 8am-4pm CDST) Helpful, friendly phone support for retail customers Timely processing of warranties, service repairs and replacement parts orders Unique, incremental profit opportunities

3 Innovation 1998 First dome covered stationary auto satellite antenna (King-Dome) 1998 First universally compatible satellite antenna for DISH & DIRECTV (King-Dome) 2001 First satellite antenna w/satellite switching for multi-satellite service (King-Dome) 2004 First low-profile satellite antenna (King-Dome) 2006 First self contained portable satellite antenna (VuQube) 2008 First automatic portable satellite antenna (VuQube) 2010 First digital OTA antenna with built-in signal finder (JACK) KING has pioneered nearly every major mobile antenna innovation since 1998! 2011 First receiver controlled satellite antenna with single cable connection (Tailgater) 2013 First In-motion satellite antenna w/forward looking DISH HD compatibility (King-Dome) 2014 First portable satellite antenna w/built-in security alarm (FLEX)

4 Simple product offering Portable Automatic Roof Mount Automatic Roof Mount In-Motion Fewer SKU s satisfy nearly every potential customer need Lower inventory investment & faster turns = increased ROI Maximize retail shelf space

5 NEW retail packaging

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7 Growing the market Simple products that offer the best user experience Breakthrough price points for mass market appeal Pay-as-you-go programming option for cable subscribers Digital TV transition = millions of upgrade opportunities Every RV owner is now a good prospect!

8 Selling satellite TV antennas Historical challenges for RV dealers selling satellite TV systems 1. Knowing what products offer the best customer experience 2. Complicated & confusing technology 3. Tech training requirement for installation and service 4. Changes in satellite antenna technology & services 5. Significant burden of after sale support 6. Product obsolescence

9 KING has simplified mobile TV for everyone Complete mobile TV lineup that s simple to understand Antenna products that provide the at home experience Select your state and scan Simple, single cable connection for fast and easy set-up We make getting TV in your RV easy and affordable

10 How do dealers benefit from KING Additional profit Lower inventory investment Increased ROI Greater comfort level to sell product Attractive merchandising - FREE Less after-sale support required Satisfied customers

11 Ask the right question: Satellite TV 101 What TV service do you have at home?

12 Recommending the right service is easy 115M TV Households Nielsen Data 2010 Census 8% OTA 12% DISH DISH, Cable & IPTV subs 83% of households 17% DIRECTV 63% CABLE or IPTV DIRECTV subs 17% of households

13 So you have DIRECTV at home Did you know you can take that service with you in your RV? Use home receiver or add one to home account for just $6/mo. Get your local channels within 100 miles of home Programming is limited to SD Need legacy type receiver (non SWM-only) Automatic antenna options starting at $649 Percentage of US Households with DIRECTV 17%

14 Automatic satellite antennas for DIRECTV - SD Portable Automatic Roof Mount Automatic Roof Mount In-Motion

15 Simple to connect A/C adapter FLEX Controller Connect to Optional 2 nd Receiver & TV Coaxial Cable Primary Receiver Compatible with a variety of receivers Plugs into same outlet where receiver or TV is connected No external power connection or cable

16 Advanced control system w/security alarm Status lights: - Antenna is searching - Which satellites are found - Selected service provider Audible alarm sounds if antenna is disconnected Confirms proper connection Diagnostic light *Antenna is easily reconfigured for different service using control panel

17 So you have DISH at home Did you know you can take that service with you in your RV? Add mobile receiver to home account for just $7/mo. Nationwide local channel availability just call DISH to change locals Get SD and HD channels Automatic satellite antennas starting at $350 Percentage of US Households with DISH Network 12%

18 So you have cable at home Did you know you can get Pay-As-You-Go satellite TV service from DISH? Get all your favorite channels anywhere you go No need to change home TV provider Prepay for 30 days, start & stop service as needed Crystal clear HD programming starting at $44.99/mo. Automatic antenna and receiver packages starting at $449 Percentage of US Households with Cable/IPTV 71%

19 DISH The best choice for 83% of RV owners Pay-As-You-Go Programming Activate in 30-day increments No contracts or commitments No start or stop service fees 700 customer service agents for RV Same pricing & packages as residential Change local channels as you travel Exclusively from DISH

20 Automatic satellite antennas for DISH SD & HD Portable Automatic Roof Mount Automatic Roof Mount In-Motion

21 Tailgater - CES Award winning design Best overall user experience Compact, lightweight and easy to carry Automatic satellite lock in 5 minutes Single cable powered by receiver Automatic receiver configuration Automatic leveling $349 MSRP

22 Simple, on-screen user interface On-screen menu automatically appears on TV when receiver is turned ON and connected to TAILGATER or RELAY Select State Select Scan Controlled by DISH remote (no separate controller to mount)

23 Security alarm accessory Anti-Theft Device - Connects between antenna and receiver - Audible alarm when disconnected - Addresses security concerns of potential buyers - Only works with Tailgater - $29.95 MSRP Model AL1000

24 HD A value comparison VQ2500 Tailgater KD5500 Relay SK-SWM3 Trav ler* Antenna $ $ $1, HD Receiver $99.99 $99.99 $ Installation - $ $ MSRP $ $ $2, *Trav ler is a registered trademark of Winegard Co.

25 NEW mobile HD receiver for DISH ViP211k Discontinued ViP211z New Model Dimensions 1.9 H x 13.2 W x 10.2 D 2 H x 12.9 W x 8.9 D HDMI Component video RCA (red, white, yellow) Coaxial output USB port for DVR upgrade OTA tuner Built-in USB accessory

26 NEW base for Tailgater & FLEX Now allows truck mounting & RV ladder mount Rubber feet for portable use Remove rubber feet to expose hole for use with ladder bracket or truck bracket accessories

27 Truck mounting MB150 Mtg. Bracket *Mounts to back of cab to minimize impact on swing clearance Built-in vibration isolation

28 RV ladder mounting MB400 Ladder Bracket Secures Tailgater or FLEX to RV ladder (kit includes old style rubber feet that screw into the antenna base) MSRP: $179

29 Temporary truck or RV mounting Window Mount Cab/RV Mount MB300 quickly attaches Tailgater to window when parked - $29.99 MSRP MB350 combine with MB300 bracket to attach Tailgater to cab or sleeper - $34.99 MSRP

30 Asking the right questions - OTA If an RV comes into your dealership with a Batwing or omni-directional antenna, ask the owner: Are you happy with the reception you get from your TV antenna? How do you point your TV antenna for the best reception? Have you ever driven away from your campsite with your antenna raised? Would you like us to see if we can improve your TV reception? Scan for channels in your parking lot to see if you can help them!

31 The digital TV transition Analog Digital Better picture quality and more channels, but challenge for RV owners: Antenna positioning is more critical and difficult Must first point antenna to scan channels 80% of channels now UHF older antennas don t work well Omni-directional antennas have worse reception than with analog

32 Antenna pointing the old analog way 1. Turn the TV on 2. Select a channel 3. Rotate antenna to get the best picture

33 Antenna pointing the digital hard way Scanning for Channels 1. Turn TV on Scan for available channels 3. Rotate antenna 90 degrees, re-scan Scan 1 Scan 2 Scan 4 Scan Rotate antenna 90 degrees, re-scan Rotate antenna 90 degrees, re-scan 6. Select channel, fine tune & re-scan Problems - Older antennas have poor UHF reception - Each scan can take up to 20 minutes

34 Simplified digital TV reception with JACK Depress button to allow antenna rotation, release to lock antenna in place LED s indicate when antenna is pointed for best signal reception Signal meter sensitivity adjustment lets you increase or decrease gain in strong or weak signal areas for optimal resolution on signal meter Directional arrow on rotation knob shows which way the antenna is pointed

35 JACK digital HDTV antenna system Compact, aerodynamic design - 70% smaller and lighter than Batwing antennas Built-in Signal Meter - Right at the rotation knob where you need it Adjustable for different roof thicknesses - 1-1/4 to 6 roofs without any cutting or gluing Model OA8200 MSRP $ Model OA8201 MSRP $ Fixed height at 11 - No need to crank up, can t forget to crank down - Lower than A/C unit or satellite dish - Compatible with mobile DTV reception Environmentally protected - No exposed coaxial cables or connectors Model MB8000 Mounting Plate MSRP $21.99 Full 360 of rotation - No dead spot for signal to hide

36 JACK batwing replacement head Improves Digital TV reception - Built-in amplifier for maximum signal gain - Designed for the new Digital TV frequencies Small size and lightweight - Simple installation with universal mounting bracket - Includes custom bracket for RV antenna retrofit - 13 L x 17 W x 2 H and just 1.5 lbs Wider reception range - Broader reception angle not as directional Model OA8000 MSRP $49.95 Great reception of both VHF and UHF signals - Covers the full digital TV spectrum

37 Digital TV signal finder Model SL1000 MSRP $39.95 Pinpoint the location of local DTV towers - Point the antenna before scanning for channels Saves time and frustration - Eliminate the need for multiple channel scans - Takes the guesswork out of finding the towers Simple to use, plug-n-play design - Connects to any TV antenna output or in-line (splitter) Positive signal identification - LED lights indicate where DTV signal is strongest Variable sensitivity adjustment - Foolproof antenna pointing in both strong and weak signal areas

38 Simply better, by design.