BBC Northern Ireland On-screen Guidelines
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1 BBC Northern Ireland On-screen Guidelines
2 BBC Northern Ireland On-screen Guidelines Table of contents BBC Northern Ireland On-screen Guidelines Version 1.3 JANUARY 2009 Section A: General guidelines 6.0 Independent production branding Background End-board for independent productions Colour Copyright line Symbol 4.0 Principal animation 6 7 Section C: Trails 7.0 Trails 18 Section B: Programme guidelines 7.1 Master trail opening : Wipe In-house production branding 5.1 Programme opening tag for in-house productions Closing credits End-board for in-house productions Production credit and copyright line 13 2
3 BBC Northern Ireland On-screen Guidelines Section A Section A: General guidelines The following section details all guidelines relating to general onscreen branding elements for BBC Northern Ireland programmes, promotions and OSP materials.
4 BBC Northern Ireland On-screen Guidelines 1.0 Background The green background has been created to follow the print design principals of the channel brands. Green is used as a brand statement rather than a mood or setting for the animated logo. BBC NI Green Channel brand background : BBC Living Green R176 G191 B39 C23 M0 Y100 K17 Pantone 583c 4
5 BBC Northern Ireland On-screen Guidelines 2.0 Colour A special colour graduation called BBC NI Living Green is used for all on-screen branding, except for opening branding sequences and production endboards. The colour has been developed for use in backgrounds to communicate depth. Living green reflects off the green brand symbol used in the principal animation, further enriching the brand s on-screen presence. For a full breakdown of BBC Northern Ireland s colour palette and values, please refer to the off-air guidelines. BBC Living Green 5
6 BBC Northern Ireland On-screen Guidelines 3.0 Symbol A special version of the BBC Northern Ireland logo has been designed for use on-screen. This version is created from a two-dimensional form that embodies the values, behaviours and characteristics of the BBC Northern Ireland brand, creating an identity with strength and confidence. Until the brand is established, only the principal animation should be used on-screen and only as described in these guidelines. BBC Northern Ireland symbol Frames from the principal animation 6
7 BBC Northern Ireland On-screen Guidelines 4.0 Principal Animation The principal animation defines BBC Northern Ireland s on-screen identity. It introduces BBC Northern Ireland content through a dynamic representation of the logo; made up of the symbol and signature. All on-screen branding components are derived from the principal animation. The symbol, BBC blocks and Northern Ireland signature should never appear independent from one another. Frames from the principal animation 7
8 BBC Northern Ireland On-screen Guidelines Section B Section B: Programme guidelines The following section covers all guidelines relating to on-screen branding for in-house productions and independent productions, both local and network.
9 BBC Northern Ireland On-screen Guidelines Section B Section B: Programme guidelines 5.0 In-house ProDUCTION Branding
10 BBC Northern Ireland On-screen Guidelines 5.1 Programme opening tag for in-house productions The BBC Northern Ireland logo must appear in the opening sequence of all programmes produced in-house. A version of the principal animation has been created specifically for use in programme openings only. It should never be used elsewhere. The programme opening tag should be integrated into the opening titles or pre-title sequence and must: animate on and be cut or mixed off be white where possible and black only when white provides limited contrast not appear in the first two seconds of the programme but it can appear at any other point in the title or pre-title sequence animate on, hold for a minimum of three seconds, then cut or mix off appear within the 4:3 grid for front credits (see example below) be centred within the lower half of the screen (see example below) not be scaled up or down not use a drop shadow or be modified in any way Download a folder containing a Targa sequence for the in-house programme opening tag here. Download a still graphic version of the 4:3 safe grid here. Programme opening tag for in-house productions Programme opening tag laid over the 4:3 safe grid KEEP CLEAR FOR D.O.G. 16:9 SCREEN AREA ACTION SAFE AREA KEEP CLEAR FOR D.O.G. GRAPHICS SAFE AREA 10
11 BBC Northern Ireland On-screen Guidelines 5.2 Closing Credits Credits must be made up in the existing format for programmes on BBC1 and BBC2. End Credits should run over visually interesting graphics or live action but the content must not be editorially critical to the integrity of the programme or include speech as they may be squeezed to accommodate promotional messages. Programme trails, solicits or helplines edited by production into their end credits are no longer allowed. These guidelines do not currently apply to Sport, Live Entertainment shows, or Children s programmes. End Credits should be delivered justified to the centre and may be either cards or a vertical scroller. End credits should not be squeezed or cropped. They should be 25 to 30 seconds in duration across all genres and channels. Exceptions are Live Sport and Entertainment shows where credits can be shorter, and Childrens programmes where they should be 20. Credits are solely to recognise significant creative contribution to the programme. No exceptions will be allowed. Under no circumstances should credits be given in return for payment, reduced fee, or benefit. Credit music can continue until the end of the end-board but there should be no programme sync or speech. 11
12 BBC Northern Ireland On-screen Guidelines 5.3 End-board for in-house productions This section explains the closing sequence for programmes made by BBC Northern Ireland production departments. The closing sequence comprises a black end-board where the BBC Northern Ireland logo animates on and resolves along with copyright information and a final single production credit where relevant. The end-board must be used after all BBC Northern Ireland programmes and should: be cut on not be scaled up or down not be modified in any way Download a folder containing a Targa sequence for the in-house end-board here. In-house animated end-board 12
13 BBC Northern Ireland On-screen Guidelines 5.4 Production credit & COPYRIGHT LINE When setting the production credit, ensure the following guidelines are adhered to: the credit should sit within the two rows highlighted in the diagram below on the 4:3 safe grid. the line should always be justified centre channel names should never be incorporated it should always be set in white A font can be selected for the production credit at the discretion of the programme maker. This is normally the same font as the main end credits. When setting the copyright information, please refer to the appropriate section of the BBC Commissioning guidelines. If a website address (URL) is included below the copyright line, please refer to the BBC URL usage guidelines. Download a still graphic version of the 4:3 safe grid here. Production credit position 13
14 BBC Northern Ireland On-screen Guidelines Section B Section B: Programme guidelines 6.0 Independent production branding The following section covers all guidelines relating to on-screen branding for independent or co-productions. No opening tag or branding elements are required for independent productions.
15 BBC Northern Ireland On-screen Guidelines 6.1 Programme end-board for independent productions In addition to the requirements for network and non-network programmes an independent production company may be identified only by: its symbol OR its name OR its symbol and name Where the above criteria are met, the identification must appear as part of the final end-board together with the word for BBC in BBC Northern Ireland Gill (the corporate typeface) and the animated logo. The logo must: occupy no more than 8 grid squares within the highlighted area of the 4:3 safe grid. See example of use and grid below. be centred on the vertical axis of the grid keep any animation within the above size specification and to a maximum of 2.5 seconds duration, but with no accompanying special sound or jingle The end-board should be held for at least 3 seconds as part of the overall credit duration, which itself must not exceed 25 to 30 seconds duration in total. It should then be held for a further 10 seconds as a precautionary measure. It is critical that the BBC Northern Ireland logo should always fade in last. When more than one independent production company logo is to be included the logos should be distributed equally on a horizontal axis within the highlighted area of the 4:3 safe grid below, with each logo occupying no more than 6 grid squares. Download a folder containing a Targa sequence to be used for the independent production endboard here. Download a still graphic version of the 4:3 safe grid here. End-board with one producer End-board with more than one producer Example of use and measuring grid 15
16 BBC Northern Ireland On-screen Guidelines 6.2 Copyright line When setting the copyright information, please refer to the appropriate section of the BBC Commissioning guidelines. If a website address (URL) is included below the copyright line, please refer to the BBC URL usage guidelines. 16
17 BBC Northern Ireland On-screen Guidelines Section C Section C: Trails
18 BBC Northern Ireland On-screen Guidelines 7.0 Trails The following guidelines refer to trails for BBC Northern Ireland television programmes shown within Northern Ireland. Further guidelines will be developed for BBC Radio Ulster and BBC Radio Foyle as well as non-channel specific promos such as Children in Need. All trail music should start with the first frame of animation. Adding the trail opener works in conjunction with both BBC1 and BBC2 s current trail branding. In this instance, BBC1 and BBC2 trail logos, patches and end-boards should be used as normal. Still from trail opener 18
19 BBC Northern Ireland On-screen Guidelines 7.1 Master trail opening : wipe The trail opening wipe should cut on and cut or mix off into the trail. The logo animates in, holds for approximately one and a half seconds and animates off with a full-frame wipe. This sequence can run from beginning to end at different stages during the evolve or can be cut in showing the logo holding and animating off to provide flexibility for different uses. Download a folder containing a Targa sequence for the trail opening : wipe here. Logo animating to lens flare Wipe animating off to trail 19
20 CONTACT For further information or clarification regarding the information in this guidelines document please contact: Margaret McKee Marketing & Branding Manager BBC Northern Ireland Room 520 Broadcasting House Ormeau Avenue Belfast, BT2 8HQ Northern Ireland Tel Int. (01) Mob
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