Graphic Standards Guide

Transcription

1 1 Graphic Standards Guide A guide to Flathead Valley s visual identity, with information on using the college logo, FVCC colors and typefaces, stationery and more February 2011

2 2 WHAT ARE GRAPHIC STANDARDS, AND WHY ARE THEY IMPORTANT? Graphics standards provide tips, policies and procedures for achieving a high quality and consistent look in FVCC publications, advertising and Web pages. FVCC s graphic standards are comprised of standards such as how to use the college logo, the college s official fonts, college colors and common design features for Web pages, stationery and advertisements. The goal is to create an identifiable brand for FVCC to distinguish it from similar organizations. The logo expresses this message visually in a way that creates a clear, positive and memorable image of the organization for our various audiences. The consistent use of the college s logo and graphic standards works to enhance the image of the college in many ways: A quality logo appearance supports FVCC s efforts to provide students a quality education. A consistent visual look illustrates that FVCC is well organized. A consistent look allows marketing pieces from various departments to reinforce each other. FVCC s visual identity forms the foundation for the college s marketing efforts. The graphic standards described in this guide are to be adhered to by all employees of the college and all outside agencies. This guide has been developed to supply clear and specific information on FVCC s mandatory standards for the college logo and stationery. The use of well-designed graphic standards increases the overall quality of printed pieces. MORE INFORMATION ABOUT GRAPHIC STANDARDS AND MARKETING For additional information about using the college s logo and graphic standards or about developing print projects, advertising or Web pages contact FVCC s Institutional Advancement Office. Colleen Unterreiner Executive Director, Institutional Advancement colleenu@fvcc.edu Tara Roth Traina Associate Director, Marketing and Communications troth@fvcc.edu Sally Johnson Graphic Designer sjohnson@fvcc.edu Matt Zak Web Coordinator mzak@fvcc.edu

3 3 COLLEGE LOGO The College is in the process of securing licensing of the logo. As the trademark for the college, it is of utmost importance that the logo be used consistently when applied to any internal or external communication. In most cases, the FVCC logo is the official mark of the college and should be used to represent college departments and programs. However, in some instances a program or department may require an additional logo to help distinguish their own identity. On such occasions, the department must obtain approval from the FVCC Institutional Advancement office and request design assistance from the college graphic designer. The primary logo should be used whenever possible, but the secondary logo and bugs may be used when an application requires a more casual or simplified application. Some examples of how the FVCC bugs might be used are a baseball cap, the spine of a catalog or folder, lapel pin or Web site button. In some cases, you may want to incorporate your department or group into the logo. Shown here are examples of how this may be done. This application is appropriate for such things as Web pages, correspondence and special department publications. Contact the college graphic designer to customize. Primary version of logo With regard to logo usage outside of the college, permission must be secured any time an individual, entity or organization requests the use of the logo. ORIENTATION The logo should always be used horizontally as illustrated in the examples provided. Secondary version of logo COLORS, LAYOUT AND TYPESTYLE The ink designations for FVCC s logo are blue Pantone 647C (CMYK equivalent is C100, M56, Y0, K23) and maroon Pantone 202C (CMYK equivalent is C0, M100, Y61, K43). When using the logo in two colors, it must be one of the blue and maroon versions shown on this page. When printing the logo in one color, use blue or black when printing on light backgrounds. Use white when printing a one-color logo on a dark background. (See following page for color usage examples.) FVCC bugs The type, or font, used in the logo to accompany the icon is a slightly modified form of a serif typeface called Exquisite Medium. The letterhead and business cards also include a lighter version of this font. FVCC Biology FVCC Surveying

4 4 Color usage (applies to all versions of the logo): One-color logo - black print on light background One-color logo - blue print (PMS 647C) or maroon print (PMS 202C) on light background One-color - white print on dark background INCORRECT use of icon in white print on dark background

5 5 CUSHION cushion space To provide a cushion of empty space around the logo, no item can be closer to the logo than a distance equal to the height of the F in Flathead. The cushion improves the look of the logo and allows it to stand out from surrounding text and graphics. SIZING At all times, the logo should be scaled proportionally. The logo never should be stretched, squished or distorted in any way to fit in a desired area. The primary logo should not be smaller than one inch wide due to impaired legibility. Some promotional materials, such as pens may need to use forms of the logo at smaller sizes. Consult the Institutional Advancement Office for approval of versions of the logo smaller than one inch across. Examples of improper scaling OBTAINING THE LOGO To ensure quality, the logo should be obtained directly from the college graphic designer and not copied from existing uses. The logo never should be copied from Web pages because the low resolution of Web graphics will cause the logo to look fuzzy and distorted when copied to printed publications. Variations of the layout and configuration may be considered for some situations. Please visit the college graphic designer in the Institutional Advancement Office if you are unclear about any of the guidelines or would like to use the logo in a version not shown. Contact Information: Sally Johnson Graphic Designer sjohnson@fvcc.edu.

6 6 COLLEGE BUSINESS CARDS College Business Cards are available through the graphic designer in the Institutional Advancement Office. Only full-time employees are eligible for FVCC business cards. If you are a part-time FVCC employee, and would like FVCC business cards, you may fill out a business card request form which can be found on the college network G-Drive under Allempl>Employees. This form must be signed by the requested administrators and submitted to the college graphic designer in order to proceed. Your Name Your job title and/or department here Office: SAT 111 Ph: Fax: name@fvcc.edu 777 Grandview Drive Kalispell, MT w w w. f v c c. e d u When requesting business cards, please indicate the following: Quantity of cards: 250, 500 or 1,000 (If it is a repeat order with no changes to information, only quantity is needed.) Name Title Department (Optional) Office # Phone # Fax # (optional) Cell # (optional) Address FVCC stationery FVCC Business Card 3 1/2 x Grandview Drive Kalispell, Montana Business card requests may be ed to sjohnson@fvcc.edu. envelope COLLEGE STATIONERY 777 Grandview Drive Kalispell, MT Official college stationery is available in the college copy/mail room.there is also a Word template available on the college network G-Drive under Allempl>Employees. The stationery, to be used for any college correspondence, contains the logo and contact information. Matching envelopes are also available in the copy/mail room Fax *If you still have stationery or business cards with the former logo, please use remaining products before obtaining new ones.

7 7 OFFICIAL COLLEGE COLORS As noted earlier, the official college logo colors are blue and maroon: PANTONE 647 PANTONE 202 Other colors have been added to the college s color palette to harmonize with the blue and maroon, create a family of color options and assist those who are producing college marketing publications with color selection. These colors also coordinate with the FVCC Web site to create a unified cohesive feel. PANTONE 7401 PANTONE 167 PANTONE 390 PANTONE 648

8 8 AFFILIATE LOGOS FVCC has developed various affiliate logos which often appear along with the college logo. Departments and programs may request a separate logo only if they have a unique need and special approval has been granted by the Institutional Advancement office. Shown here are a few of the affiliate logos. In the future, it is required that affiliate logos incorporate the offcial college blue and/or maroon color into their designs. All affiliate logos will be designed and/or preapproved by the Institutional Advancement Office. FVCC Existing Affiiate Logos Center fvcc