Brand Guidelines. v.4 - February, 2018

Transcription

1 Brand Guidelines v.4 - February, 2018

2 Hello! We Are SAV Digital Environments, 2018 Brand Guidelines»2«

3 A Comprehensive, Process-Driven, Integration Firm 2018 Brand Guidelines»3«

4 Offering Design & Installation Services 2018 Brand Guidelines»4«

5 And a Commitment to 24/7 Reliable Customer Service Brand Guidelines» 5 «

6 Company Info SAV Digital Environments designs, manages and installs high-end Home & Business Automation Solutions: Audio-Video Systems, Home Theater & Entertainment, Lighting Control, Shades & Blinds, Security & Surveillance, Life Safety, Networking & IT, Climate Control & Energy Management and more, all backed by our 24/7 reliable customer service. Comprised of the industry s top designers and consultants, we bring connectivity and efficiency to your home or business, designing reliable and intelligent solutions to simplify your life. Bozeman, Montana 618 North Wallace Bozeman, MT Big Sky, Montana 47 Town Center Ave. C-1 Big Sky, MT s info@savinc.net service@savinc.net marketing@savinc.net Website Social 2018 Brand Guidelines» 6 «

7 About SAV SAV s roots started to take form in 2004 as a fast-paced dynamic systems integration firm named Studio AV, when entrepreneur and owner Cory Reistad had a vision A vision to create the best audio video environments possible. Having begun his career in the field as a technician-owner in 1999, Cory has since built a team of unique, creative and innovative individuals over the years who not only exemplify technique and design, but also understand the importance of unyielding client service. The result is a 60+ member team spread throughout Bozeman & Big Sky, MT as well as Jackson, WY. As technologies and partnerships progressed, so did the company s name. Advancements in technologies, along with years of extensive industry experience and the gathering and retention of knowledge, Studio AV evolved. From the life and legacy of Studio AV, SAV (pronounced /es-ā-vē/) Digital Environments has emerged Brand Guidelines» 7 «

8 Talking About Us SAV Digital Environments is a technology driven integration firm. We re not fully buttoned up, but we don t have our flies down either, therefore when referring to SAV, be serious but not too serious, and be sure to sound a little techie in your wording. Great key words {or parts of a sentences} to use when referring to us are advanced home and small enterprise technologies, design engineering, innovation, connectivity, reliability, connected intelligent environments, performance-based technology solutions, efficiency, aesthetically pleasing, optimal {listening and/or viewing} experiences, engaging, immersive, ultimate sense of security, precisely and intentionally designed, simplicity, elegance, effortless, enhanced lifestyle, tailored, personalized, integrated, reliable, process driven, limitless, without boundaries, etc. You get the idea. When speaking about specific integrated technologies, they are {but not limited to} home & business automation, networking and IT, AV, audio, music, video, cinema, energy monitoring solutions, automated {can be put before any of the following words}: theaters, lighting, shades, security and surveillance, and so much more. Above all, we pride ourselves on our 5-star 24/7 reliable customer service Brand Guidelines» 8 «

9 Social Media Main business description {preferred} SAV Digital Environments designs, manages and installs high-end Home & Business Automation Solutions: Audio-Video Systems, Home Theater & Entertainment, Lighting Control, Shades & Blinds, Security & Surveillance, Life Safety, Networking & IT, Climate Control & Energy Management and more, all backed by our 24/7 reliable customer service. 150 characters {Twitter, Instagram, Pinterest, etc.} Home & Business Automation: Audio-Video, Lighting Control, Shades & Blinds, Security & Surveillance, Life Safety, Networking, Energy Management & more 100 characters or less {use-case approval required} Home & business networks, automation, audio, video, lighting, shades, security, energy management 400+ characters {LinkedIn, Facebook, Houzz, etc.} SAV Digital Environments designs, manages and installs high-end Home & Business Automation Solutions: Audio- Video Systems, Home Theater & Entertainment, Lighting Control, Shades & Blinds, Security & Surveillance, Life Safety, Networking & IT, Climate Control & Energy Management and more, all backed by our 24/7 reliable customer service. Comprised of the industry s top designers and consultants, we bring connectivity and efficiency to your home or business, designing reliable and intelligent solutions to simplify your life. Key Hashtags {#} #audio #video #lighting #shades #security #surveillance #network #IT #smarthome #smartbusiness #automation #customerservice #innovation #customintegrators 2018 Brand Guidelines» 9 «

10 Branding Logos, typography, brand colors, etc Brand Guidelines» 10 «

11 x x x x x Logo This valuable asset below is used to identify our company, products and technologies to the world. Consistent application of the logo type reinforces brand recognition and trust. For these reasons, we always display the logo type as specified in this document. When you re using the SAV logo, make sure you give it breathing room to optimize its visual impact. The clear space around the logo should be at least 1x, which is equal to the overall height of the logo type. To ensure the logo maintains its visual impact, do not go any smaller than 36 pixels tall (which is 1/2 inch). Closely related to the Fibonacci Sequence, there is a common mathematical ratio found in nature that can be used to create pleasing, natural looking compositions. This is called the Golden Ratio {also known as the Golden Mean, Golden Section or the Greek letter phi.}. The Golde Ratio describes the perfectly symmetrical relationship between two proportions, approximately equal to a 1:1.61 ratio, and the SAV logo is composed within this ratio Brand Guidelines» 11 «

12 Type {brand font} SAV Digital Environments uses Open Sans as the brand font, specifically Open Sans Light, Semibold and Bold. Other weights are approved, but when using any form of italic or heavy, please for specific use-case approvals. When Open Sans is unavailable, you can use universally accepted Helvetica Neue as a backup. Do not use serif fonts, script fonts or any other font that you would consider fancy. SAV is a technology driven integration firm that s modern and sophisticated and we do not want fonts to deter or distract from the brand. Type {logo fonts} The SAV logo mark are individual glyphs within the Mayo Dingbats font. Digital Environments is in Steelfish Bold. Do not use either of these fonts outside of the logo. These fonts are modern, bold and techie, and only meant to be used within the logo {never as a brand font such as in body text}. Open Sans Light Semibold & Bold mayo dingbats STEELFISH BOLD 2018 Brand Guidelines» 12 «

13 Colors When the SAV logo appears on a white background, use our primary, authorized colors. When it appears on a black background, reverse the word mark to white while still retaining the primary orange SAV mark. Monochrome & Solids Though our primary colored logo is preferred, it is ok to use our solid monochrome versions, ie. black or white, when special circumstances exist. Once a 50% color shade variation is reached, reverse the logo to the alternate variation. Solid logos are only used in unique scenarios that demand and benefit from such stylization. Permission for use is required at all times. Other Powder coat: Gray - RAL 7016, Orange - RAL 2009 Vinyl 3M 1080 film - M261 Matte Dark Gray, G14 Gloss Burnt Orange Hex #FFFFFF RGB CMYK PMS White Hex #F47D30 RGB CMYK PMS 021 Hex #53565A RGB CMYK PMS Cool Gray 11c Hex #F47D30 Hex #76777a Hex #53565A Hex # Black White 2018 Brand Guidelines» 13 «

14 Imagery When placing our2 color logo on an image, in most cases always apply a 30% black tint to the entire image to maintain logo legibility, depending on the image. For example, if it s a night time photo, applying a 30% black tint would make it extremely dark, so maybe reduce the tint to 20% or so. Your best judgement shall prevail with legibility of the SAV logo being top priority. If the image cannot be tinted that much, you can use our white monochrome logo with a 20 30% black tint over the image. If the image cannot be tinted at all, with permission you can use our watermarked logo in the corner which is either the white or black monochrome logo with a 20% transparency applied to it, so that means the logo would be at 80% oppacity, giving it subtle branding. 30% tint 20% tint 2018 Brand Guidelines» 14 «

15 Testimonials I consider SAV Digital Environments to be the most professional home electronics and automation firm with whom I have ever worked (and I have done projects in the greater NYC and Bozeman, MT areas with 4 different firms). Their staff are extremely knowledgeable across a wide range of products and service offerings. The attention to detail, even after the job is complete, is perhaps their biggest asset and truly differentiates SAV from their competition. I am a repeat customer and would use them again without hesitation. T. Wagner {2017} SAV is one of the most professional companies I have ever worked with. They are timely, courteous and professional. SAV really knows their business from systems to wiring to functionality. I would recommend them to anyone who needs AV services. Jeff B. {2017} So professional, friendly, knowledgeable and helpful! These guys are the cream of the crop of digital environments! They are truly the best. You will be so happy to work with them. Anne Marie C. {2016} We have been clients of SAV for several years, and are extremely satisfied with their professionalism, responsiveness, knowledge, and skills. SAV has set up and/or maintains several systems within three residences on our ranch, including security, television, internet, business machines, and audio-video. They are very responsive with any problem that occurs, either walking us through the solution or showing up to do it themselves. Their employees are courteous, clean, knowledgable, and a pleasure to interact with. Highly recommend. Mike & Jeanne B. {2015} 2018 Brand Guidelines» 15 «

16 Branding Guidelines Questions, contact/ or call the Director of Quality & Customer, Scott Abel, at