Guidelines for University Collaborative Partner Institutions: Use of the University logo

Transcription

1 Guidelines for University Collaborative Partner Institutions: Use of the University logo

2 1. Introduction The purpose of these guidelines is to help the University s Partners to design promotional materials that meet the University s corporate standards and comply with its rules for the correct use of the University s logo. Promotional materials include advertisements, prospectuses, brochures, leaflets, folders, posters, CD-ROMs, webpages and any other form of printed or electronic communication that: refer to the Partner Institution s connection with the University of Portsmouth are used to recruit students or staff are used to attract funding or other support from public or private sector sources If any promotional materials refer to a collaborative arrangement with the University, the nature of the arrangement must be clearly stated; ambiguous or misleading text is not acceptable. All promotional materials for programmes that have not yet received final approval from the University of Portsmouth must clearly show the statement Subject to validation. All such materials must be: approved by the University prior to publication or use sent in English text to the University for approval designed in keeping with the guidelines contained in this information leaflet for the correct use of the University s logo and corporate colours 2. Approval by the University Designs for promotional material should be sent prior to the proposed publication or use to: Clare Privett Collaborative Programmes Quality Management Division Academic Registry University of Portsmouth University House Winston Churchill Avenue Portsmouth PO1 2UP You may also fax material to or cpo@port.ac.uk

3 We aim to approve materials or indicate any required changes within five working days. Please allow for this in your production schedule. As well as ensuring that the design meets with the University guidelines below, we will also check that the proposed materials reflect the University s corporate standards in terms of content, accuracy, legality, quality of presentation and intended use. In particular, we will apply the principles set out in the Code of Professional Standards and Practice published by the Education Counselling Service of the British Council, to which the University subscribes. The Code, in summary, includes the requirements that the University shall: conduct itself at all times with integrity and in a manner which contributes to the image of the UK as a reliable and trustworthy provider of high quality education and training promote itself in a professional and ethical manner and ensure that its marketing activities reflect best practice promote itself fairly and without using unfavourable or negative comparisons with other institutions, or unfair or unprofessional practices to damage their interests be honest in communicating information about itself and not knowingly (or by a failure of professional practice) provide false, incomplete or misleading information act in the interests of students (or prospective students) and offer advice, counselling and information in a manner which is consistent with this principle pay regard to local markets, including relevant legal and regulatory factors, official policies and cultural sensitivities

4 3. Use of the University logo The following guidelines explain how the University s logo should be used in promotional materials. We will try to be as flexible as possible in agreeing to the use of designs and/or specifications which have been prepared with regard to the following guidelines. We reserve the right to require a design and/or specification to be changed if, in our opinion, the resulting material will not meet acceptable corporate standards. Partner Institutions with which we have a contract in place may use the University s logo on elements of its promotional materials for the programmes named in the contract and only after the University has had prior sight of those materials and confirmed its approval. Where Partner Institutions use the University s logo, it must be used directly in association with text that makes explicit the nature of the arrangement with the University. Where Partner Institutions operate in association with third parties, those third parties must not use the University of Portsmouth logo on any promotional materials (this includes letterheads, exhibition stands, display boards and websites). Logo format The University logo is available in two formats, portrait and landscape. You are free to use whichever format best suits your design. Portrait Landscape Logo colour The logo should be reproduced either as solid black, or in its full colour version of black and purple (Pantone 2617), or reversed out of a solid or strongly-tinted background. If a design is to be printed in a single colour other than black, it should be planned so that the logo reverses out. If this cannot be done, please seek advice from the Quality Management Division (Collaborative Programmes).

5 The only exception is if the design is to be printed onto coloured stock, in which case the solid black or full colour logo must be used the logo should not be reversed out as doing so will create a coloured logo, which is not acceptable. Logo integrity The logo consists of the spheres and half spheres and the words University of Portsmouth as a single entity. The logo must never be re-drawn. Neither the pattern of spheres and half spheres used in the logo nor the typography University of Portsmouth may be used by themselves to represent the University. It is acceptable to use spheres and half spheres in a design provided they do not form the pattern associated with the logo. For more information on use of the logo and the University s corporate identity, visit Placing the logo: the reserved area The logo must be placed on its own, away from other elements of the design such as text or photographs. The space around the logo that must be left clear is called the reserved area. The minimum size of the logo should be 15mm high. The minimum amount of space around the logo should be equivalent to the diameter of the larger circle. text text 3 correct 5 incorrect

6 Placing the logo: background The logo should generally be placed on a solid or plain background. It is acceptable to place the logo on a photograph, as long as it is a part of the photograph which is plain and uncluttered (otherwise the detail of the photograph may intrude on the reserved area). Avoid placing the logo on a patterned background, or inside a solid box. Do not frame the logo by placing a border around it. 3 correct 5 incorrect Placing the logo: position There is no set position on the page where a logo must go, although a design that placed the logo at the edge of the printed or trimmed area would not be acceptable because this would compromise the reserved area. It is not essential that the logo appears on the front cover of a publication as long as it appears on the back. The University s normal house style is for titles and other text to range left, with the left-hand edge of the logo aligned vertically with the left-hand edge of each line of copy. Designs should follow this wherever possible although the University accepts that this may not be appropriate in all circumstances. Placing the logo Placing the logo 3 correct 5 incorrect

7 Use with other logos In general, the University s logo should appear in equal prominence to those of the Partner Institution(s). Where the University is a minor partner, this may be reflected in the prominence given to the logo, but it must not be any less prominent than that of any other minor partner. The logo should never be placed so as to compete with other logos and care must be taken to ensure that the reserved area is maintained. 3 correct 5 incorrect Use of logo on materials carrying third party advertising Particular care should be taken if using the logo on materials that carry third party advertising to ensure that the logo is never placed so as to imply an association with or endorsement by the University, of the service or product being advertised. Obtaining logos The University s logo is available in a number of formats to download, both for printed matter and for use on the web. These can be located at For more advice on technical formats, please contact the Quality Management Division (Collaborative Programmes) in the first instance. For more information on all aspects of the University of Portsmouth s corporate identity, corporate.communications@port.ac.uk.

8 4. Maintaining the University s corporate standards In general, any promotional materials that have been produced in accordance with the requirements listed above in 2 and 3 will conform to the University s corporate standards. However, we reserve the right to withdraw approval and/or insist on the withdrawal and destruction of the relevant materials if their subsequent use is found, in our sole view, to fall short of the University s corporate standards. This situation could arise, for example, if promotional literature was to be re-printed on poorer quality stock or if text was to be changed so that the University s name became associated with an inappropriate advertising claim. It might also arise if old or out-of-date material is used. With a view to parchment security, the University will no longer issue sample parchments for use in publicity materials or display on websites. This is no longer permitted. If in doubt, please contact the Quality Management Division (Collaborative Programmes) for advice. 5. Our service to you We will do all we can to approve artwork and design proposals speedily. If we cannot do this within the five working days mentioned previously, or if we feel there is a problem with the proposed design that may delay or prevent approval, we will let you know as quickly as possible. Please be assured that, at all times, we will endeavour to work with you in a manner that seeks to be supportive and cost-effective, and in line with the terms of our agreement. If there are any areas where you feel this is not the case, or that you have not been treated fairly or reasonably, please contact: Quality Management Division (Collaborative Programmes) Academic Registry University of Portsmouth University House, Winston Churchill Avenue Portsmouth, PO1 2UP T: +44 (0) F: +44 (0) E: cpo@port.ac.uk W: MD