SPECIFICATIONS HOMEPAGE EVENT BILLBOARD

Transcription

1 SPECIFICATIONS HOMEPAGE EVENT BILLBOARD

2 Content 01. Fact Sheet Data Sheet Delivery Details (Client to UIM) Delivery Details (UIM to User) Adserving Advertising Media Features Audio Video (Physical Delivery) Video (Redirect Delivery) Technical Requirements United Internet Media General Requirements Positioning Graphics... 8 Do You Have Any Other Questions? Fact Sheet The Homepage Event Billboard has a format of 970 x 250 pixels and is placed directly under the header. In the case of technical queries: ads@united-internet-media.de 2

3 02. Data Sheet Advertising Format Dimensions (Pixel) Data Size (kb)* Data Format ssl-compatible Basic Billboard 970 x HTML5** SWF + Fallback (JPG/GIF) Video GIF JPG Yes *The initial file size meets with the restrictions of the underlying representative advertising medium. Through Polite Download it can be reloaded til 10 MB. (see Point 10.7.) **Please note the OVK-guidelines for HTML 5. Further Information about the guidelines can be found here: Standardly the fallback image will be displayed in Internet Explorer 8 and 10 on tablets and desktops for optimal appearance. Pay attention to special positioning (see Point 12. Positioning Graphics). 03. Delivery Details (Client to UIM) Adverts and Redirects respectively must be delivered at least 7 working days before the start of the campaign. United Internet Media can take no responsibility for the punctual launch of a campaign and its faultless integration if adverts are not delivered punctually A maximum of three motifs can be used. UIM must be informed about the number of motifs in advance The more motifs provided the more effort is required by Quality Control. This means that production time prior to delivery will be prolonged by two additional days If 3rd parties are involved then they must provide all individual motifs at the time of integration. 3rd Party is only possible as Iframe-delivery (iframe HTML-Tag) Fallback graphics (gif or jpg) should be provided in case of technical difficulties, which prevent the flash advert from being shown in a browser. If fallbacks are not provided UIM reserves the right to take a screenshot of the flash advert and to use this as the fallback Up to 5 different click tags can be integrated into an advert. To be able to do this United Internet Media needs exact instructions allocating each click tag to its appropriate URL Advert labelling: The advertising media must be clearly recognizable as an advert and may only imitate copy or change page content after consent from United Internet Media. If necessary it must be labelled with for example the words Advert or Display The width of the homepage varies depending on the resolution of the browser (see Point 12.) This influences the display of the advert Adverts must be delivered crossbrowser-compatible. In the case of IE 10 or older versions a fallback is delivered. 04. Delivery Detaiuls (UIM to User) Adverts will partly be played in IFrames on United Internet Media marketed portals A change of advert or motive during the campaign may only be implemented with tested adverts and after prior agreement from UIM United Internet Media reserves the right to refuse adverts that are faulty (e.g. malfunctioning local connect) or that have reaction provoking design (user irritation through colouring and motive) or that do not adhere with the general conditions for the delivery of adverts ( 3

4 04.4. Adverts should be tested in advance to make sure that they comply with regulations and provisions concerning the protection of minors. In accordance with the relevant age restriction rules United Internet Media reserves the right to limit the access/broadcasting time of the advert or to refuse the motive entirely United Internet Media reserves the right to determine and use a frequency capping prior to delivery of the advert United Internet reserves the right to track all adserver-deliveries (viewtracking, clicktracking). This hast to be always possible. 05. Adserving If there are no other agreements, the delivery of the ad format will take place via the United Internet Media ad server External counting pixels can be integrated. These must be independent from the relevant click commands Measuring view time/visibility or the application of other enhanced tracking procedures with script employment must first be communicated and coordinated with UIM. UIM reserves the right to refuse this type of tracking. Tracking is only possible in Iframe rd Party ad serving is possible. Before each campaign it will be checked by United Internet Media rd Party ad serving of Flashelements is not possible when the video files are hosted by the ad server of United Internet Media. 06. Advertising Media Features There are no special advertising Media Features 07. Audio Sound may not automatically start in adverts, except by delivery at the logout page. However this can be controlled by user interaction. Sound is set to Off in the initial state. The following applies for user interaction: Mouse click on button Sound On, Tone On or on the loudspeaker symbol. If delivered on our German websites: Mouse Over does not apply for user interaction! If delivered on our Austrian and/or Swiss websites: Moving the cursor in the area of the advert in which the video is played (Mouse Over). In this case the Audio has to stop if the cursor is moved away (Mouse Out) Tone in adverts must be regulated via well visible controls that can be turned on and off and regulated (sound) by the user Sounds may not be integrated in the loop The maximum sound regulation in adverts must be appropriate and may not exceed -9dBFS. 4

5 07.5. Audio codec requirements for different video formats: Videocodec Audiocodec Container Bitrate H264 AAC oder PCM Little Endian.mov /.mp4 > 20Mbit/s MPEG2 MPEG Audio.mpg 8-10 Mbit/s Animation, Apple Quick Time RLE.mov > 20Mbit/s Apple ProRes Little Endian.mov >120Mbit/s 24bits RGB (RV24) PCM Little Endian.avi > 100Mbit/s WMV WMA.wmv > 8Mbit/s 08. Video (Physical Delivery) Digital raw material should be delivered in the best possible format. For optimum picture quality the raw data should be delivered in a resolution of 720 x576 pixels up to 1920 x1080 pixels with frame rates of 25, 30, 50 or 60 fps. The following formats are accepted: AVI, DV, MPEG2, WMV and MOV. The files should not be DRM protected. United Internet Media undertakes the encoding Already encoded videos must be delivered in the MP4 format with a resolution of 720 x 576 pixels up to 1920 x 1080 pixels (16:9) and framrates of 25, 30, 50 or 60 fps For integration of video in the advert a SWF with own player technology must be delivered The integration of video in SWF must follow relative. The streaming will be done through our high-performance UIM-server Elements which are reloaded in SWF must be SSL-capable We recommend bandwidth detection by the creation of a video player and a broadband optimized delivery of the video in the advert (900kB/s and 1500 kb/s) to also present the video to users with a low bandwidth as fast as possible Please observe that the video material must be delivered without pre- or post-idling (e.g. technical credits, black, white or other empty frames). For optimum advertising effect the advert should start and end with picture and tone The length of the video must be at least 5 seconds and unless otherwise specified may not exceed 30 seconds Video Looping: If delivered on our German websites: Automatic Looping of the advert is not possible. If delivered on our Austrian and/or Swiss websites: Automatic Looping of the advert is possible. The Advert can be repeated automatically for a maximum of three times It must be possible to close/stop the video at any time The control button Tone on/off must be well visible. Additionally we recommend the control buttons Stop, Pause/Play. 5

6 09. Video (Redirect Delivery) The video must be https enabled For integration of video in the advert a SWF with own player technology must be delivered Please observe that the video material must be delivered without pre- or post-idling (e.g. technical credits, black, white or other empty frames). For optimum advertising effect the advert should start and end with picture and tone The length of the video must be at least 5 seconds and unless otherwise specified may not exceed 30 seconds Video Looping: If delivered on our German websites: Automatic Looping of the advert is not possible. If delivered on our Austrian and/or Swiss websites: Automatic Looping of the advert is possible. The Advert can be repeated automatically for a maximum of three times It must be possible to close/stop the video-streaming at any time The control button Tone on/off must be well visible. Additionally we recommend the control buttons Stop, Pause/Play. 10. Technical Requirements Https is required for some special adverstising formats of United Internet Media marketed portals. This also concerns 3rd Party (counting pixels video) Adverts may not exceed a processor load of 50% on standard PCs or netbooks Example specification standard PC: Intel Pentium IV,2,2 GHz, 1GB RAM, Example specification netbook: Intel Atom N270, 1,6 GHz, 1GB RAM. Reasons for a high CPU burden can amongst others include frame rates that are too high, quick colour change or animation If the advert contains overlapping transparent areas through which the site content can be seen, these areas must be through-clickable. If this is not possible then the size of these areas must not cause user irritations. United Internet Media reserves the right to request a semi-transparent background for the advert or to refuse the advert. UIM also reserves the right to exclude certain browsers from the delivery Buttons must be defined for all clickable areas. The uniform standard for the transfer of redirects for marketer-sided click counting is the click tag method Action Script 2: on (release) { geturl(_root.clicktag, _root.clicktarget); } 6

7 10.6. Action Script 3: import flash.external.externalinterface; var clickurl:string = new String(root.loaderInfo.parameters.clicktag); var clicktarget:string = new String(root.loaderInfo.parameters.clicktarget); var clickurlrequest:urlrequest = new URLRequest(clickUrl); function clickhandler(event:mouseevent):void { // Prüfen ob externe Schnittstelle vorhanden, wenn nicht navigatetourl if (ExternalInterface.available) { // Browser Check var isie:boolean = ExternalInterface.call("function () { return /Trident Edge/.test(navigator.userAgent) }"); // Browser = IE? if (isie) { ExternalInterface.call("window.open", clickurl, clicktarget); } else { navigatetourl(clickurlrequest, clicktarget); } } else { navigatetourl(clickurlrequest, clicktarget); } }; // ClickHandler der Klickfläche clickbutton.addeventlistener(mouseevent.mouse_up, clickhandler); Polite Download: Polite Download is a technology which first loads a smaller initial file (swf. weight according to OVK specifications) and then downloads a larger file (up to 10 MB) once the site has been fully loaded (e.g. swf, video, graphics). Alternatively this reloading process can be started 5-10 seconds after the initial loading or by user initiation (click on button, mouse over). A distinction has to be made between narrow and broadband users (in particular for videos) when reloading. Basically the reloading should not start after the initial loading, but after the above mentioned processes. Delivery via a 3rd party is possible, if the above-mentioned processes are assured as well Local Connect: For the programming of a proper communication interface between mutiple flash advertising formats please refer to Adobe website: United Internet Media General Requirements The General Terms and Conditions still apply and the general guidelines for advertising media A breach of the above mentioned points as well against the applicable law will automatically lead to an advert being denied. 7

8 12. Positioning Graphics Homepage Event Billboard WEB.DE 3- Columns Homepage Event Billboard WEB.DE, 4-Columns 8

9 Homepage Event Billboard GMX, 3-Columns case Homepage Event Billboard GMX, 4-Columns case 9

10 Homepage Event Billboard 1&1, wide Homepage Event Billboard top.de 10

11 Do You Have Any Other Questions? United Internet Media GmbH Karlsruhe Brauerstraße Karlsruhe In the case of technical queries: UIM Media & Platform Services Telefon: München Sapporobogen München