brand manual partners edition

Transcription

1 partners edition brand manual 2016

2 color palette The Plus color palette contains six colors. The value of each color is listed in PMS (1-color spot), CMYK (4-color process), RGB and hexadecimal. Any of the first four logo colors (blue, orange, green, red) can be used as the dominant color in a communication piece, however, the chosen color should be used consistently throughout the entire piece. Each of the four logo colors is to be used equally so that a single color becomes dominant. The variation is available for depth in art like illustration and icons but never as a substitute for the six colors , 20, 41, 0 83, 159, f9b pms: 7472 cmyk: 63, 7, 34, 0 rgb: 90, 183, 178 hex: 5ab7b , 64, 96, 0 215, 117, 57 d77539 pms: 7413 cmyk: 9, 57, 93, 0 rgb: 226, 132, 50 hex: e , 14, 100, 0 108, 163, 65 6ca341 pms: 368 cmyk: 58, 2, 100, 0 rgb: 119, 188, 31 hex: 77bc1f , 92, 94, , 53, 46 a8352e pms 180 cmyk: 17, 91, 89, 6 rgb: 195, 58, 50 hex: c33a , 64, 50, 40 29, 65, 78 1d414e pms: 7477 cmyk: 87, 60, 48, 32 rgb: 38, 76, 89 hex: 264c59 tint 60 % 12, 6, 9, 0 215, 222, 219 d7dedb pms: 5527 cmyk: 21, 10, 16, 0 rgb: 189, 200, 196 hex: bdc8c4 color palette Plus Relocation brand manual 2

3 logo The Plus Relocation logo consists of the logotype, logo mark (smile) and registration mark ( ). In some instances, the logo mark may be used alone as a graphic. The version of the Plus Relocation logo should be given first consideration in all communications. Any of the four colors (blue, green, orange, red) can be used, however, the chosen color should be used consistently throughout the entire piece as the dominant color. The black and reversed (white) versions are also acceptable to use when necessary, but first consideration should be given to the color versions. The registration mark must always appear with the logo and never scaled separately. The Plus Relocation logo should never appear in the slate blue, gray or colors. Digital files are available at blue green orange red black reversed (white) minimum size The Plus Relocation logo should never be used at a size smaller than 1.5 inches wide. This measurement includes the registration mark ( ) which should always appear with the logo, even at this minimum size. Special cases may be granted for certain applications but must be reviewed with marketing prior to production. 1.5 inches Questions? Feel free to us at info@plusrelocation.com. logo Plus Relocation brand manual 3

4 secondary logo The secondary boxed version of the Plus Relocation logo may be used if the logo is to be placed on a busy background (photos, patterns, textures, etc.) or requires extra weight to stand out from surrounding graphics (such as a list of sponsors). When resizing, the logo and box should be scaled uniformly. Just as with the logo, any of the four colors may be used as long as that color is used consistently throughout the communication as the dominant color in the piece. In the case of black and white production, it is preferred that a tint of black (gray) be used rather than solid black. To create an ideal level of contrast, use a black tint that contrasts well with the background. Digital files are available at blue green orange red 70% black 30% black minimum size The secondary Plus Relocation logo should never be used at a size smaller than 1.7 inches wide. Special cases may be granted for certain applications, but must be reviewed with marketing prior to production. 1.7 inches Questions? Feel free to us at info@plusrelocation.com. secondary logo Plus Relocation brand manual 4

5 logo restrictions clear space The logo must always be surrounded by a minimum amount of space without intrusion of other graphic elements or text. The minimum amount of space surrounding the Plus Relocation logo is equal to the height of the i in the logo type. clear space unacceptable usage The logotype is always used with the logo mark and should not be manipulated in any way so that its proportions change. Do not stretch or shrink the image. When reproducing the logotype for any purpose, use the artwork provided in AI or EPS format for print and JPEG or PNG format for web and Microsoft Office forms. do not stack do not change the scale of any individual element do not use multiple colors do not stretch or distort Digital files are available at Questions? Feel free to us at info@plusrelocation.com. logo restrictions Plus Relocation brand manual 5

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