EUDQG VWDQGDUGV v2.6.13

Transcription

1 v2.6.13

2 keep it simple. Our brand personality must be clear and consistent across all aspects of the business from advertising to customer communications, to products and cobranding. These guidelines have been developed to provide you with the information and tools required to achieve this singular brand vision.

3 contents 0 Colors 0 Logo 0 Fonts 0 Photography 0 Examples

4 brand colors roles in the identity. The examples within this guide will illustrate how these colors can be implemented. PMS 123 PMS 425 WHITE PMS Cool Grey 7 C 0 M 20 Y 100 K 0 C 0 M 0 Y 0 K 80 C 0 M 0 Y 0 K 0 C 0 M 0 Y 0 K 37 R 255 G 203 B 5 R 89 G 89 B 89 R 255 G 255 B 255 R 175 G 175 B 175 HEX# ffc930 HEX# HEX# ffffff HEX# afafaf

5 logo

6 logo logo in any way. Adhere to the guidelines on the following pages.

7 color versions Yellow Logo :: PMS 123 This is our primary signature and should be used in most cases. Dark Grey Logo :: PMS 446 needed or in cases where the logo is being used at very small sizes. Use this version in one-color applications where body text will also accompany. Black & White Logo version of the logo.

8 logo on color LOGO ON YELLOW :: LOGO ON GREY ::

9 considerations When using the Telect logo be mindful of the clear space around the logo give the logo room to breath. Always adhere to CLEAR SPACE :: MINIMUM SIZE :: Print X Height 1/2 inch 1/2 inch Web 55 pixels 55 pixels

10 inncorrect usage some possible situations for inncorrect usage of the Telect logo.

11 product logos symbols, it should be the same color, the same height and same font as the last letter in the logo.

12 typography

13 helvetica helps bring simplicity to Telect. Acceptable Helvetica versions :: Helvetica Regular Helvetica Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Helvetica Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

14 text styles creating documents. simple system integration manufacturing expertise with custom communications solutions that include products from Telect and other original equipment manufacturers. Print Guidelines :: Helvetica bold at 32pt/34L using PMS 123. Intro copy is Helvetica regular at 12pt/15L using PMS Cool Grey 7. This style can also be used as a subhead. Fully integrated solutions, from design to delivery :: When you partner with Telect Systems Integration, we combine our expertise to create leading-edge cabinetized solutions that are engineered, manufactured, communications applications. This subhead is Helvetica Bold at 9pt using PMS 446. Must include the four squares and line underneath :: Body copy is Helvetica Regular at 10pt/14L using PMS 446.

15 headlines Negative space :: bringing simplicity and value. Special treatment :: cases this treatment may not be visualy or legibly ideal in those cases an intial cap can be used. bringing simplicity and value. Bringing simplicity and value.

16 value statement The Telect value statement is not a tagline and therefore should never be used in a way that gives the impression that it is a tagline. Use the value statement sparingly in any document you create. we simplify networks. we simplify networks! we simplify networks. statement with the logo. statement.

17 photography

18 brand imagery with the intention of creating a dynamic composition. Products are always shot at the detail level-close-up and tight, Brand Photography: Close-up, tight shots Artful composition Light contrast

19 product photos This page describes the two different types of product image types and when and where they are to be used. Keep in Hero Product Photography :: General Product Photography :: Hero photography is to be used when a product is being used as a feature item. This photography is shot with a dynamic angle that The general photography is a simple 3/4 shot of the product to be used in catalog and web listings. Simple, straightforward.

20 examples

21 stationary

22 banners Examples of Telect branded banners. Telect pallet :: Use the range of brand colors for Telect banners. Change color to distinguish one promotion from another. Color photos: Use full color images sparingly. Always let the brand color dominate the layout. NueVia Launch Telect outfits this startup right. read more»

23 signature Graphic standards for the signature setup. Signature Guidelines :: These guidelines have been created to maintain a cohesive brand throughout all employee communications. Helvetica bold at 18pt PMS 123 Helvetica at 13pt using PMS 446 Use approved brand graphic.

24 Example layouts for an promotion. promotion

25 brochures Lorem ipsum dalor.