Drives& Controls MEDIA INFORMATION 2016 THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION & MOTION CONTROL.

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1 th Drives& Controls THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION & MOTION CONTROL MEDIA INFORMATION ABC audited circulation

2 MESSAGE FROM THE EDITOR 2016 marks a major milestone for Drives & Controls, with the magazine celebrating its 30th anniversary this year. For three decades now, Drives & Controls has been the magazine that readers turn to for news and information on the worlds of motion control, automation and mechanical power transmission. We also provide comprehensive coverage of allied subjects such as machine safety, industrial communications, hydraulics, pneumatics and sensors. Drives & Controls is widely regarded as the leading UK publication in the motion control and automation market. There are several reasons for this. For a start, we are part of a small, focussed organisation our only other publications are Hydraulics & Pneumatics, Plant & Works Engineering, Power Electronics Europe, Offshore Design & Engineering Europe and the recently-acquired Aftermarket and Top Technician so we are close to the market we serve, and know it well. Second, we have built up a reputation for editorial quality and integrity. Unlike many other technical publications, we do not charge so-called colour separation fees or demand other payments for items to be included in editorial sections of the magazine. For example, every item in our comprehensive new products section is chosen by the editorial team on the basis of its potential interest to our readers and on its topicality not on whether someone is prepared to pay for it to be included. Another distinguishing feature is the breadth and depth of our news coverage of both technological and business issues. We report not only on UK developments, but also on news from the global automation industry, which inevitably has implications for the UK market. As well as the wide-ranging news coverage in our printed editions, we also carry the latest news on our global Web site, often in greater depth than is possible in the magazine. Then there is our exhibition, which has established itself as an almost unmissable event for anyone wanting to keep up-todate with developments in our sector. It has a feelgood factor that is missing from many other exhibitions that are organised by anonymous groups with no real knowledge of the industry their shows are targeting. The Drives & Controls Show, the Home of Automation, is held at the Birmingham NEC, alongside other key industrial exhibitions, including MACH, Air-Tech, Fluid Power & Systems, Plant & Asset Management, European Offshore Energy and NEW, creating the UK s major engineering showcase. The event, held biennially since 2006, has established itself as the most important meeting place for the UK manufacturing industry. Drives & Controls has carved a unique place among British technical magazines, and we are building and expanding from this solid base. We thank those that have supported us so far, and look forward to working with you again in the future. Tony Sacks, Editor th DRIVES & CONTROLS EXHIBITION AND CONFERENCE 2016 The UK s leading exhibition for Drives, Automation, Power Transmission and Motion Control Equipment 12-1 APRIL 2016, NEC BIRMINGHAM Since it was first held, more than two decades ago, the Drives & Controls Show has established itself as the leading UK event for motion engineering and automation, and the only one dedicated to this vital sector of engineering and manufacturing. Every two years, around 50 of the leading suppliers of technologies such as variable-speed drives, motors, sensors, PLCs, mechanical power transmission equipment (including gearboxes, chains, belts, bearings, brakes, clutches and couplings) and test & measurement products, gather in Birmingham to exhibit and demonstrate their latest developments. In 201, the show attracted more than 13,000 visitors during its three days. Due to the uptake, we have increased the floorspace by 0% for the 2016 event. The show also attracts companies offering services such as machine safety engineering, training, and repairs and maintenance. Contact us to receive a copy of the exhibitor s brochure for the next show.

3 DRIVES & CONTROLS 2016 EDITORIAL PROGRAMME Issue Special Promotions & Bonus Distribution In-depth Reports Focus Feature Editorial Copy Date Advert Copy Date Publish Date 2016 Southern Manufacturing Variable Speed Drives SPS IPC Drives Report Gears and Gearboxes 16 November December February Robotics and Automated Manufacturing Sensors and Encoders Hazardous Areas, Oil and Gas 17 December 1 February March 2016 Drives & Controls Show Preview Bearings, Belts and Chains Service and Repairs February March April Hannover Fair Preview 2016 Drives & Controls Show Issue and Catalogue Machine Vision Conveyors and Materials- Handling Machine Tools 16 February 15 March 5 April May Motors Linear Motion Hydraulics and Pneumatics 1 April 22 April 13 May June Hillhead Preview Hannover Fair Report Brakes, Clutches and Couplings Communications, Security and Networking May 25 May 15 June July/August September PPMA / Engineering Design Show / Sensors & Instrumentation 2016 Annual Buyer s Guide for Drives, Automation, Power Transmission & Motion Control Renewable Transportation (Automotive, Energy Aerospace, Railways, Marine) Energy Efficiency Precision Engineering and Motion Control Building Services including HVAC 1 July August 22 July 25 August 12 August 15 September October SPS IPC Drives/ Photonex and Vision UK Drives & Controls 30th Anniversary Issue Machine Building Food and Beverage Water Industry 12 September 3 October 21 October November/ December Safety Controlgear and Enclosures Controllers, HMIs and Software 1 October November 25 November 2017 Southern Manufacturing Variable Speed Drives SPS IPC Drives Report Gears and Gearboxes 10 November 8 December 3 This information is provisional and subject to change DRIVES & CONTROLS NEWSLETTER Drives & Controls Newsletter is ed to more than 16,000 subscribers every month. It carries the latest news from the global automation and motion engineering industry. There are opportunities for leaderboard banner and skyscraper advertisements in the newsletters. See Online Advertising & Specifications section for details on rates. *These are provisional dates. The actual despatch dates may vary by a few days. Despatch dates* 2016 Advert deadline February 2 February 8 March 1 March 5 April 29 March 10 May 3 May 8 June 1 June 12 July 5 July 10 August 3 August 13 September 6 September 18 October 11 October 22 November 15 November 13 December 6 December

4 CIRCULATION ACTIVITY Data provided by DFA Media COMPANY SIZE 1-9 Employees Employees Employees Employees Employees JOB FUNCTION Design General/Corporate Management Production Research & Development Purchasing Sales & Marketing Education Consultant GEOGRAPHY East Anglia East Midlands London Midlands North West Northern Ireland Northern South East South West Scotland Wales Yorkshire Other United Kingdom MAIN ACTIVITY Aerospace Automotive / Auto Components Banking, Insurance & Commerce Bricks, Pottery, Glass & Cement Chemical & Allied Trades (inc Plastic & Rubber) Construction Consulting, Professional & Scientific Services Defence Education Electrical/Electronic Manufacturing. 510 Food, Drink & Tobacco Gas, Water, Electricity & Nuclear Health Service / Medical Instrument Engineering/ Manufacture Mechanical Engineering Metal Production Mining and Quarrying Oil Production & Exploration (Other) Manufacturing Industries Pharmaceutical Industry Printing, Paper & Packaging Public Admin / Local Authority Shipbuilding & Marine Engineering. 252 Textiles, Clothing & Footwear Transport & Communications Warehousing & Distribution READERSHIP BY PRODUCT INTEREST Mechanical Electrical Control Hydraulic Pneumatic THE LEADING ENGINEERING DESIGN MAGAZINE Drives & Controls is is the UK s No.1 engineering design magazine, both for the quality of its circulation and for its editorial content. Our circulation is ABC audited (see below) and, for the seventh year running, we have kept pole position in the design market. Our ABC certificate endorses our number one status on individually requested circulation in the engineering design market, with a circulation of more than 20,000 for the period -December 201. Drives & Controls is proud to be highly respected and trusted. The quality and the frequency of the magazine 10 issues a year enable us to report up-todate news and views on this fast-moving and dynamic industry. As an advertiser, it is important for you to justify your marketing spend and to get the exposure you have been promised. By advertising in Drives & Controls you can be sure that your advertisements will be seen by specifiers of drives, motors, automation, power transmission and motion control equipment. Individually requested readers (ABC Audit Jan-Dec 201) Automation Controls, Drives & Automation Design Products & Applications Design Solutions Drives & Controls Eureka Industrial Technology WHO S READING THE MAGAZINE? WHAT THE ABC FIGURES MEAN The best objective data on who s reading a magazine comes from the independent Audit Bureau of Circulation (ABC) which every year analyses and certifies the circulation of many but not all trade magazines. Publishers have to meet strict criteria to qualify for an ABC certificate*. Some of them fail to achieve these criteria. Others don t even apply for certification. A well as showing the total number of copies of a magazine being distributed, the ABC certificates also breaks down circulations into controlled and non-controlled. Non-Controlled. Non-controlled copies can be sent to anyone. ABC doesn t audit who is getting these copies. Drives & Controls has no non-controlled circulation. But for some other titles in the industrial press, up to 90% of their circulation is non-controlled. Controlled. Controlled copies are sent free only to individuals who meet terms of control that define their job title or field of activity. ABC breaks controlled circulation down into three categories: n Copies requested by individuals. n Copies requested for an individual by someone else in an organisation. n Non-requested copies where the publisher has to show that the addressee fits the criteria for the target group defined in the terms of control. These non-requested subscriptions may be going to companies that no longer exist or to individuals who are no longer with a company. For some magazines, more than 90% of their circulation is non-requested. The number of requested readerships is therefore the best indication of who is actually reading a magazine and who regards the publication highly enough to ask to subscribe to it. Another important factor is how recently people have asked to subscribe. In some cases, it may be three years since a subscriber asked to receive a magazine. They may no longer be with the company or may have moved to another position. The best publishers invest heavily to keep their requested circulations up-to-date. More than 85% of Drives & Controls readers have asked to subscribe in the past 2 months and we also have the largest number of individually requested subscriptions (16,555) in the design market. * The details of any audited magazine can be found on the ABC Web site at

5 DISPLAY ADVERTISING RATES FULL COLOUR Number of insertions: Full page Half page Third page Quarter page ADDITIONAL CHARGES Facing Matter Guaranteed 188 Guaranteed Page Position 205 Solus 385 BACK COVER PREMIUM Outside Back and Inside Back +12% GATEFOLD FRONT COVER 3 pages + front cover panel (max 2 per company) 10,119 FRONT COVER PACKAGE Front Cover Panel + Inside Front Cover 5800 PRODUCTS & SERVICES DIRECTORY Single entry: 1080 per annum for 10 issues APPOINTMENTS Quarter Page 988 Half Page 1655 Full Page 2680 INSERTS Prices for both loose and bound-in inserts are available on request and are dependent on size and weight DFA DIRECT MAIL & E-CAST SERVICES Target your campaign choose from DFA s full range of titles and 80k+ contacts from Hydraulics and Pneumatics, Plant & Works Engineering, Offshore Design & Engineering Equipment, Power Electronics Europe and DFA exhibition s visitor data. Select by: n Business n Activity n Job Function n Areas of Interest n Number of Employees Select from E-Cast or Post. n Target your campaign to the second, direct to your clients n Ability to interrogate results and measure campaign effectiveness n Plan for future programmes with confidence Direct Mail/List rental: 210 per 1,000 (minimum order 500) E-Cast rate: 20 per 1,000 Example of E-Cast ONLINE ADVERTISING & SPECIFICATIONS Drives & Controls frequently updated global Web site ( has established itself as a leading online resource for design engineers and technical managers around the world who are involved in automation, power transmission and motion control. Each month, the site attracts well over 2,000 page views and more than 16,000 visits, and the numbers are continuing to grow. (Data from Google Analytics). Banner advertising on the Web site is available on a cost per month basis. E-NEWSLETTERS: Drives & Controls e-newsletter is sent to approximately 17,000 design engineers every month. Web site Ad Options Rates: Size (pixels) File size (max) Resolution Format Leaderboard Banner x 90 20kB 72dpi gif/jpg/html Full Banner x 60 20kB 72dpi gif/jpg/html Leaderboard Tile x kB 72dpi gif/jpg/html Narrow Skyscraper x kB 72dpi gif/jpg/html Skyscraper x kB 72dpi gif/jpg/html E-Newsletter Ad Options Rates: Size (pixels) File size (max) Resolution Format Leaderboard Banner x 60 20kB 72dpi gif/jpg/html Skyscraper Banner x kB 72dpi gif/jpg/html DRIVES & CONTROLS ONLINE BUYER S GUIDE BANNER ADVERTISING (ANNUAL SPONSORSHIP) Home page: 2290 Sectional sponsorship: Enhanced entry with logo: 1360 (there are 2 dedicated sections in the Guide) 570 (also includes logo with your entry in the July/August printed Buyer s Guide)

6 in the overall number of variants in the plant by applying the components of the new VLT FlexConcept DRIVES & CONTROLS MECHANICAL DATA 2016 Front Cover/ Cover Panel Type x 190 Full Page Type x 178 Trim x 210 Bleed x 216 Half Page Horizontal Type x 178 Trim x 210 Bleed x 216 Half Page Vertical Type x 86 Trim x 96 Bleed x 102 Third Page Horizontal Type x 178 Horizontal Trim x 178 Horizontal Bleed x 178 Vertical Type x 72 Vertical Trim x 72 Vertical Bleed x 78 Quarter Page Standard x 86 Horizontal Type x 178 Horizontal Trim x 210 Horizontal Bleed x 216 Vertical Type x 3 Vertical Trim x 52 Vertical Bleed x 58 Junior Page x 130 Double Page Spread Type x 39 Trim x 20 Bleed x 36 Half Page Spread Type x 39 Trim x 20 Bleed x 36 Third Page Spread Type x 39 Trim x 20 Bleed x 36 Quarter Page Spread Type x 39 Trim x 20 Bleed x 36 Products & Services advert Single entry x 0 Double entry x 0 Quadruple entry x 80 (Dimensions: height x width mm ) Drives&Controls THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION AND MOTION CONTROL Drives&Controls Drives&Controls OCTOBER 2015 SEPTEMBER THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION AND MOTION CONTROL THE LEADING MAGAZINE FOR AUTOMATION, POWER TRANSMISSION AND MOTION CONTROL EVER BIGGEST 308 JULY/AUGUST ISSUE! PAGES MATERIAL REQUIREMENTS Printed Web Offset. Advertising copy can be supplied as QuarkXpress or InDesign files (including all support files and fonts), high-resolution, press-optimized pdf, eps, tiff or jpg files. All graphics should be supplied at 300dpi at size to be used. All colours should be CMYK or grayscale for mono. Please also supply a colour proof to the Production Manager at the address below as we cannot be held responsible for any colour variations otherwise. LOOSE AND BOUND INSERTS Please contact the Production Manager for mechanical data. The price for tipping-on is passed on at cost i.e. 88 per thousand for hand tipping or per thousand for machine tipping. Folding or extra cutting/trimming of inserts will be charged at cost. CANCELLATIONS Cancellation: weeks preceding the publication date. Please contact our Production Manager, Sarah Blake, with any queries regarding supply of material, reproduction, etc. Midlands, North & Scotland Office Sales Director Doug Devlin Douglas House 12 Vicarage Place Walsall, West Midlands WS1 3NA, UK t: + (0) f: + (0) e: doug@drives.co.uk London & South Office Display Sales Manager Nigel Borrell 192 High Street Tonbridge Kent TN9 1BE, UK t: + (0) f: + (0) e: nigel@drives.co.uk Business Development Manager DFA Direct Ian Atkinson 192 High Street Tonbridge Kent TN9 1BE, UK t: + (0) f: + (0) e: ian.atkinson@dfamedia.co.uk Editor Tony Sacks 192 High Street Tonbridge Kent TN9 1BE, UK t: + (0) f: + (0) e: tony@drives.co.uk Production Manager Sarah Blake Poor Row Cottage, Cage Lane, Smarden Kent TN27 8QD, UK t: + (0) m: + (0) e: sarah.blake@dfamedia.co.uk Eastern USA Sales: Karen C Smith-Kernc t: f: e: KarenKCS@aol.com Western USA and Canada Sales: Alan A Kernc t: f: e: AlanKCS@aol.com Japan Sales: Yoshinori Ikeda Pacific Business Inc t: +81 (0) f: +81 (0) e: pbi2010@gol.com Head Office: 192 High Street Tonbridge Kent TN9 1BE, UK t: + (0) f: + (0) e: info@dfamedia.co.uk w: Ingeniously simple industrial vending up t o 70% reduction

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