DAYTON, OHIO DAYTON CONVENTION CENTER JULY 13-14

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1 From the publishers of THE SHOP magazine, THE SHOP SHOW is exclusively for automotive aftermarket shop professionals: dealers and jobbers looking to improve their bottom line and research the latest products and services from industry manufacturers and suppliers. Attendee product interests include: Truck and jeep accessories, street performance/hot rod/muscle car, sport compact/ import tuning, off-road/4x4, engine building, vehicle graphics, tint, PPF, in-vehicle electronics, suspension systems, interior accessories, fabrication, diesel performance, exhaust, wheels, and more. THE SHOP SHOW at a glance Targeted, business-to-business only event. No distractions just time with industry clients and prospects in an intimate, relaxed, focused trade show setting Dayton, Ohio is centrally located with one of the nation s highest concentrations of shops in a 200-mile radius; more than 60 percent of the U.S. population is within 90 minutes by air The Dayton Convention Center is an accessible, no-hassle venue in the heart of downtown Dayton, minutes from Dayton International Airport and major freeways THE SHOP SHOW will leverage the power of THE SHOP magazine, daily enewsletter, website (over 1 million page views per year), and social media to promote your presence at THE SHOP SHOW THE SHOP SHOW will feature a robust educational program designed for shops to improve their business and marketing practices, product knowledge and learn more about the challenges and opportunities facing our industry Exhibitor-led training will be an essential component of the educational program, allowing exhibitors to provide thought leadership and valuable information to attendees THE SHOP SHOW is all about convenience and simplicity, with straightforward, no-haggle booth pricing plans starting at $2,200 THE SHOP SHOW Hours Exhibit Hall hours: 10 a.m. 2:30 p.m. Friday 10 a.m. 2:30 p.m. Saturday Class hours: Friday 8-10 a.m. Noon 1 p.m. (one class) 2:30 5 p.m. Saturday 8-10 a.m. Noon 1p.m. (one class) THE SHOP SHOW Pricing All classes $600 per 50-minute session Exhibit space: $2,200 per 10 x 10 $100 per booth early commitment discount (contract received by January 12, 2018) $150 corner fee Exhibit Hall meeting space by appointment: $250 per hour For more information about Digital Media, Show Directory and Sponsorship opportunities and pricing, contact Anthony Montano, Trade Show Sales Manager,

2 THE SHOP Audience Demographics THE SHOP subscribers in the U.S. and Canada Areas of Business Activities* Performance: 56.3% Restyling/Aftermarket Accessories: 60.8% Hot rod/customization/restoration: 50.1% Manufacturer, Representative or Wholesale Distributor: 25.4% Function Senior Management (including President/Owner/CEO): 70.2% Management: 16.2% Purchasing: 1.8% Sales/Marketing: 5.8% Installation/Fabrication/Technician: 6% Annual Sales Volume Up to $100,000: 29.9% $100,001-$250,000: 19.3% $250,001-$500,000: 15.8% $500,000-,000: 14.4%,001-$5,000,000: 14.4% Over $5 million: 6.2% THE SHOP subscribers within a 300-mile radius of Dayton, OH Areas of Business Activities* Performance: 51.9% Restyling/Aftermarket Accessories: 57.6% Hot rod/customization/restoration: 49.6% Manufacturer, Representative or Wholesale Distributor: 22% Function Senior Management (including President/Owner/CEO): 67.5% Management: 16% Purchasing: 2.6% Sales/Marketing: 6.3% Installation/Fabrication/Technician: 7.6% Annual Sales Volume Up to $100,000: 33.2% $100,001-$250,000: 19.2% $250,001-$500,000: 15.1% $500,000-,000: 13%,001-$5,000,000: 12.6% Over $5 million: 6.8% Source: THE SHOP Certified Audience Statement, August 2017 *Totals equal more than 100% because readers check all categories that apply

3 Classroom Training and Core Session Sponsorships Classroom Training is a key component of THE SHOP SHOW, offering buyers access to relevant and valuable industry knowledge, delivered in 50-minute sessions by representatives from exhibiting companies. Classroom Training at THE SHOP SHOW takes buyers into a structured class setting for a fast-paced, 50-minute presentation. Buyers come prepared to ask questions and are a captive audience for presenters Classroom Training is included with each buyer s Event Pass. This opportunity is available to exhibiting companies only Buyers learn from respected authorities who will present current and relevant topics that will help grow their business THE SHOP SHOW will work with sponsors on content to ensure the best possible experience for attending shop owners and employees *Classes should be focused on training/business education, as opposed to infomercials or extended sales pitches Buyers who attend ask questions, get answers, and leave inspired; exhibitors who offer training are positioned as thought leaders who help their customers succeed! Core Sessions THE SHOP SHOW will also host two sponsored Core Sessions, presented by noted industry experts addressing topics of special importance to shops in the specialty aftermarket. Limit of three sponsors per session. As a Classroom Training/Core Session presenting company, you and your classes will be heavily marketed in these high-impact promotions: Select direct mailings, informational show s and other promotional materials Show Preview in THE SHOP magazine THE SHOP s daily enewsletter Online exposure at THE-SHOP-SHOW.COM Logo ads in the on-site directory $600 per session (maximum: two sessions per exhibiting company) Class inventory is LIMITED Contact Anthony Montano, Trade Show Sales Manager, at , for more information or to reserve a time slot.

4 Digital Media at THE-SHOP-SHOW.com ebillboard The vast majority of THE SHOP SHOW attendees register online. Capture their attention! $695 Inventory: 9 (3 rotating spots among 3 positions) Spec Requirement: GIF, PNG, SWF (flash) or JPEG files are accepted. 300 pixels wide x 250 pixels high 234 pixels wide x 60 pixels high for mobile (responsive) site File Size: Static (JPG or GIF): Max 50kb; Animated (SWF or GIF) Max 100kb (40kb initial download file weight) Rich Media Accepted. Design/Technical Guidelines: Ads should have a 1px border to contain the design. Animations may loop no more than 3 times or go static after 30 seconds (15-20 fps). Recommended Animation Length: 15 seconds. No Blinking. Audio should be muted by default with a press-to-play or remute button. Show Special eblast Promote special pricing or products to pre-registered buyers and prospective attendees $395 Inventory: 12 product spots Specs for Image: 150 pixels wide x 150 pixels high; PNG or JPEG files Requirements: Product image, headline up to 30 characters and description of show special up to 400 characters. Show edirect Custom pre- or post-show message, with 100% share of voice $220/1,000 names Show Daily Video Sponsor Drive traffic to your booth as the exclusive show sponsor to the Show Daily messages Inventory: 3 (Thursday, Friday and Saturday messages) Specs: One-minute (approximately) video presentation inviting buyers to the show and your booth, recorded and produced by THE SHOP SHOW and starring you Show Daily messages delivered Thursday afternoon, then Friday & Saturday mornings for maximum exposure

5 Directory Advertising Show Directory Full Page $800 Show Directory Full Page Prime placement Specs: Please submit artwork as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 300ppi (pixels per inch). Size per page: 5.5" x 8.5" (includes full bleed; final trim size being 5.25" x 8.25"). Enhanced Listing $200 Specs: Please submit logo as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 300ppi (pixels per inch). Final size of logo used will be approximately ¾" wide by ¼" tall. Bookmark Insert Specs: Please submit product photo or logo as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 300ppi (pixels per inch). 2" wide x 8.5" tall, 1/8" bleed. Final size of logo used will be approximately ¾" wide by ¼" tall. Bookmarks include a 1"x1" black and white product photo or logo and your directory listing. Each bookmark is printed on a bright color paper and inserted in every directory. Cover Tip $1,500 Specs: Trim, 3.5" x 5.5"; Bleed, 3.75" x 5.75" (.125" bleed all around); include crop marks; 4-color on one side

6 Sponsorships Featured Exhibitor 76% of attendees have a set plan of attack before arriving at the show. Make sure you re on their agenda by standing out in pre-show and on-site marketing. $1,200 Includes: 1. Your logo in the Show Planner (direct mail) 2. Advertisement in the Show Preview of THE SHOP magazine 3. Rotating Ad on THE-SHOP-SHOW.com, including logo and booth number 4. Your company logo featured at the top of the online exhibitor list, linked to your website BONUS: Floor Graphics, Banner Stand at registration, and Call-out in Show Directory Specs: Online ad - 300px W x 100px H. JPG, PNG, PSD, EPS file / Product Preview ad " W x 2.75" H. Banner Stand These high-impact billboards are placed in high-traffic areas such as the show entrance and food court areas, and are designed to drive attendees to your booth. Specs: Please submit artwork as a PDF or JPG with fonts embedded or converted to outlines and a resolution of 100ppi (pixels per inch). 34" wide x 84" tall. Billboards are double-sided (image will be replicated on both sides). Lanyards An attractive way to immediately draw attention to your company when buyers receive their badge. Specs: Please provide lanyards with company logo and/or product design. Lanyard must have bulldog clip to ensure proper attachment to badge holders. Lanyard must have THE SHOP SHOW logo displayed. Continued...

7 Sponsorships Bags Your pre-printed bags will be displayed prominently in registration and at the show entrance for ease of distribution to buyers. Specs: Please provide bags printed with your company information. Color, size and type is at your discretion. Bag must have THE SHOP SHOW logo displayed. Suggestions are available upon request. Aisle Sign Banner The most affordable and effective way to ensure you have an aerial presence. Banner(s) are hung below the aisle number(s) of your choice. Printing and hanging of each banner is included. $500 per aisle Specs: 3' L x 4' W, to include company logo, name, booth #, as well as a tag line of your choice. Badge Inserts Each buyer receives a badge, badge holder and pre-inserted ad insert, displaying your message. $1,200 Specs: Single- or Double-sided inserts should be 4-1/2" wide x 4-5/8" tall Side 1: Artwork shown is 1" at top of card Side 2: Artwork can cover the entire side After Hours Join THE SHOP SHOW as a host of this special Friday evening event $1,500 Number of Sponsorships available: Three Friday, July 13, :30 7:00 PM Includes: 1. Signage 2. Printed logo napkins at the reception 3. Tabletop signs 4. Logo included on any marketing for the After Hours reception

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