avenue CITY LIFE STYLE 2014 Media Kit AvenueMagazine.ca AvenueMagazine.ca Edmonton:

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1 avenue CITY LIFE STYLE AvenueMagazine.ca

2 Connect with the Avenue audience Deliver your message to affluent, influential Albertans in Avenue, Calgary and Edmonton s premiere brand for city perspectives, personalities, design, food and fashion. Avenue reaches loyal consumers seeking relevant, inspiring ideas and products in the cities they love.

3 Avenue Readers Are... 76% women Cultured & Sociable Plugged In 24% men attend cultural 86% events like concerts, theatre and ballet avenue Shoppers & Investors In the next year Educated & Affluent The average Avenue reader has a household income over $100,000 Active & Adventurous 75% read magazine content in both print and digital will make an RRSP or investment contribution 86% are professional influencers with positions like owner and executive walk, jog and ¾ exercise regularly 97% ¾ $ dine out >5 times per month How Avenue readers access AvenueMagazine.ca: 6 in 10 will purchase furniture/decor Average 43 age of reader have a postsecondary education 9 out of 10 entertain at home avenue 86% computer plan to take vacations in the next year ¾ own property, worth on average > $400,000 24% smartphone 28% tablet will make a big-ticket purchase Engaged & Loyal 102 minutes the amount of time readers spend with Avenue (more than 1 hour longer than the industry average) 83% read Avenue more than 4 times per year accessed the Avenue website in the last three months When Avenue showcases other brands readers will visit a 9 in 10 recommended restaurant will visit a 7 in 10 recommended store will investigate a recommended product or 4 in 10 service will visit a 75% recommended website Source: Avenue Readership Survey, March 2013 Magazines Canada, PMB 2013 Spring Report, April 04, 2013,

4 Calgary Editorial Lineup September 2013 Space: Jul 12 Materials: Jul 19 FASHION, ART & REAL ESTATE May 2014 Space: Mar 10 Materials: Mar 17 ARCHITECTURE & INTERIOR DESIGN October 2013 Space: Aug 9 Materials: Aug 16 THE BIG IDEA November 2013 Space: Sep 17 Materials: Sep 24 TOP 40 UNDER 40 Supplement: Wealth Management December 2013 Space: Oct 15 Materials: Oct 22 THE HOLIDAY ISSUE Plus: Seasonal Drinks & Entertaining January 2014 Space: Nov 12 Materials: Nov THINGS TO LOVE ABOUT CALGARY Plus: Weddings June 2014 Space: Apr 10 Materials: Apr 17 BEST SUMMER FOOD Plus: Events Guide Supplement: Living Space July 2014 Space: May 13 Materials: May 20 SPECTACULAR SUMMER GUIDE August 2014 Space: Jun 16 Materials: Jun 23 BEST NEIGHBOURHOODS Supplement: Premier Realtors September 2014 Space: Jul 11 Materials: Jul 18 FALL FASHION, ARTS PREVIEW & REAL ESTATE February 2014 Space: Dec 12 Materials: Dec 19 HOMES & HOME DÉCOR Plus: Travel Supplement: Real Estate March 2014 Space: Jan 13 Materials: Jan 20 BEST RESTAURANTS/FOOD October 2014 Space: Aug 08 Materials: Aug 15 THE BIG IDEA Supplement: Higher Education November 2014 Space: Sep 15 Materials: Sep 22 TOP 40 UNDER 40 Supplement: Wealth Management April 2014 Space: Feb 10 Materials: Feb 18 HOW TO ISSUE Plus: Fashion December 2014 Space: Oct 14 Materials: Oct 21 HOLIDAY ISSUE Plus: Seasonal Drinks & Entertaining

5 Edmonton Editorial Lineup September 2013 Space: Jul 12 Materials: Jul 19 GUIDE TO THE ARTS Plus: Fashion October 2013 Space: Aug 9 Materials: Aug 16 THE BIG IDEA Supplement: Higher Education November 2013 Space: Sep 17 Materials: Sep 24 TOP 40 UNDER 40 December 2013 Space: Oct 15 Materials: Oct 22 FUN. WINTER GUIDE & HOLIDAY ISSUE January 2014 Space: Nov 12 Materials: Nov 19 FUN. ESCAPE WINTER BLAHS Plus: Weddings February 2014 Space: Dec 12 Materials: Dec 19 DECOR & FURNITURE, LOCALLY MADE Supplement: Motivation Guide March 2014 Space: Jan 13 Materials: Jan 20 BEST RESTAURANTS April 2014 Space: Feb 10 Materials: Feb 18 STYLE FOR SPRING Plus: Fresh Décor Ideas May 2014 Space: Mar 10 Materials: Mar 17 DESIGN AND ARCHITECTURE June 2014 Space: Apr 10 Materials: Apr 17 SPECTACULAR SUMMER GUIDE July 2014 Space: May 13 Materials: May BEST THINGS TO EAT Plus: Outdoor Eating and Best Drinks August 2014 Space: Jun 16 Materials: Jun 23 BEST NEIGHBOURHOODS September 2014 Space: Jul 11 Materials: Jul 18 CREATIVITY Plus: Fall Fashion Preview October 2014 Space: Aug 8 Materials: Aug 15 BIG IDEA November 2014 Space: Sep 15 Materials: Sep 22 TOP 40 UNDER 40 December 2014 Space: Oct 14 Materials: Oct 21 WINTER GUIDE Plus: Seasonal Entertaining

6 Print Advertising Advertising Rates Calgary Inside Front DPS Regular DPS Outside Back Cover Inside Back Cover Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1x 3x 6x 9x 12x 8,720 8,285 7,870 7,475 7,100 8,285 7,870 7,475 7,100 6,745 5,670 5,385 5,115 4,860 4,615 For Rates Contact 4,795 4,555 4,330 4,110 3,905 4,360 Advertising 4,140 Inquiries: 3,935 3,740 3, ,400 3,230 3,070 2,915 2,770 2,660 2,525 2,400 2,280 2,165 1,830 1,740 1,650 1,570 1,490 1, Note: Key Page and Special Placement Requests at 10% Premium All rates are in Canadian dollars (net). Taxes not included. 2013/2014 Deadlines Issue Space Material Distribution March 14 Jan 13 Jan 20 Mar 4 April 14 Feb 10 Feb 17 Apr 1 May 14 Mar 10 Mar 17 Apr 29 June 14 Apr 10 Apr 17 Jun 3 July 14 May 13 May 20 Jul 1 August 14 Jun 16 Jun 23 Aug 5 September 14 Jul 11 Jul 18 Sep 2 October 14 Aug 8 Aug 15 Sep 30 November 14 Sep 15 Sep 22 Nov 4 December 14 Oct 14 Oct 21 Dec 2 January 15 Nov 7 Nov 14 Dec 30 February 15 Dec 11 Dec 18 Feb 3 March 15 Jan 13 Jan 20 Mar 3 Note: Deadlines are subject to change Edmonton Inside Front DPS Regular DPS Outside Back Cover Inside Back Cover Full Page 2/3 Page 1/2 Page 1/3 Page 1/6 Page 1x 3x 6x 9x 12x 7,260 6,895 6,550 6,225 5,915 6,895 6,550 6,225 5,915 5,620 4,720 4,485 4,260 4,045 3,845 For Rates Contact 3,990 3,795 3,605 3,425 3,250 Advertising Inquiries: 3,630 3,450 3,275 3,110 2, ,830 2,690 2,555 2,430 2,305 advertising@avenueedmonton.com 2,215 2,105 1,995 1,895 1,805 1,525 1,450 1,375 1,305 1, Distribution Cgy Edm Readership 161, ,000 Key stand distribution 21,750 23,125 The Globe & Mail 6,650 2,575 Hotel rooms 2,200 2,000 Subscribers 1,200 1,300 Special Events 1,000 1,000 Newsstands 200 Total bound copies 33,000 30,000 Digital issue 2,000 1,500 Note: Key Page and Special Placement Requests at 10% Premium All rates are in Canadian dollars (net). Taxes not included. Audited by CCAB a divison of BPA International

7 Digital Advertising Material due dates Calgary Edmonton Website Rates Creative supplied with URL Creative support product product Leaderboard (static, rich media & expandable) 7 business days prior 10 business days prior Big Box (static, rich media & expandable) 7 business days prior 10 business days prior Double Big Box 7 business days prior 10 business days prior Companion Ads 7 business days prior 10 business days prior Homepage Takeover 7 business days prior 10 business days prior Featured Partner 7 business days prior 10 business days prior Small Rectangle & Advertorial 7 business days prior 10 business days prior Weekender Newsletter Big Box Tuesday prior Thursday prior Leaderboard Tuesday prior Thursday prior Featured Partner (Weekend Events) Tuesday prior Thursday prior Featured Partner (Future Hot Ticket) Tuesday prior Thursday prior Takeover Tuesday prior Thursday prior Food & Drink Newsletter Leaderboard Thursday prior Tuesday prior Big Box Thursday prior Tuesday prior Featured Partner Thursday prior Tuesday prior Takeover Thursday prior Tuesday prior Style Newsletter Leaderboard Monday prior Wednesday prior Big Box Monday prior Wednesday prior Featured Partner Monday prior Wednesday prior Takeover Monday prior Wednesday prior Social Media (limited per inventory) Sponsored Facebook Post 7 business days prior Sponsored Twitter Post 7 business days prior

8 TM AvenueMagazine.ca Print Production Specifications Magazine Dimensions Width Height Trim Size... 9 x Ad Dimensions (Inches) Full Page Ad with bleed (FPC) x Trim Area... 9 x Live Area... 8 x 9.75 Double Page Spread with bleed (DPS) x Trim Area x /2 Page Double Spread with bleed x 5.5 Trim Area x 5.25 Live Area: Left Hand... 8 x 4.75 Live Area: Right Hand... 8 x /3 Vertical x /2 Island x /2 Horizontal x /3 Square x /3 Vertical x /6 Horizontal x /6 Vertical x Production Requirements All colours must be converted to CMYK. Minimum resolution of 400 dpi for all images and logos at 100%. Completed ad must be submitted as a press-ready, high-resolution PDFX-1A. All ads, except full page ads, must have a defining border on all sides. All bleeds must extend 1/4 on each side this ONLY applies to full page ads, double page spreads and 1/2 double page spreads. All other ads do not need bleed, but do require a 0.5 point border. For full page ads please refer to the Full Page Ad Guidelines. Ink density levels for all files (in image or graphic element) must not exceed 320%. Recommendations The live area should be 1/2 in from the trim size. Use a rich black (except for text below 24 point). We suggest 20%C 20%M 20%Y 100%K. 100% colour accuracy cannot be guaranteed. Full Page Ad Guidelines TRIM AREA LIVE AREA BLEED AREA (1/4 EACH SIDE) TRIM AREA (9 X 10.75) The actual physical size of the finished publication. Crop marks offset 30 pt. LIVE AREA (8 X 9.75) The area of the page occupied by the ad s images and text. All images and text must be within the boundaries of this area, except images which are intended to bleed off the page. BLEED AREA (9.5 X 11.25) The area used for ink to bleed off the edges of the page so that no white edges occur when the publication is cut to Trim Size. Crop marks must be offset by 30 point. Calgary Visit the AdDirect homepage to take the tour on how to upload your ad using the preflight portal system. Upload.Check.Send addirect.sendmyad.com Automatic confirmations will be sent to the sender and publisher. Contact: production@avenuecalgary.com Tel: Edmonton Files over 5MBs require upload to: FTP domain: ftp.odvodpublishing.com User: public@odvodpublishing.com Password: public Contact: production@avenueedmonton.com Tel:

9 Website Production Specifications STANDARD LEADERBOARD Static Leaderboard: 728w x 90h pixels Expandable Leaderboard: Collapsed 728w x 90h pixels, Expanded 728w x 180h pixels, Fallback image 728w x 90h pixels STANDARD BIG BOX Static Big Box: 300w x 250h pixels Expandable Big Box: Collapsed 300w x 250h pixels, Expanded Flash 500w x 250h, Fallback image 300w x 250h STANDARD DOUBLE BIG BOX Static Double Big Box: 300w x 600h pixels Expandable Double Big Box: Collapsed 300w x 600h pixels, expanded 500w x 600h pixels OR max: 600w x 600h, fallback 300w x 600h pixels HOMEPAGE TAKEOVER 1 Leaderboard, 1 Double Big Box Or 1 Big Box, 1 Small Rectangle & 3 Big Boxes COMPANION 1 Leaderboard & 1 Big Box FEATURED PARTNER Logo: 72 dpi, 198w x 155h pixels,.jpeg,.png,.gif Headline copy: maximum 60 characters Introductory summary: one sentence, maximum 75 characters Up to 3 images: 72 dpi (max), 400w x 260h pixels (min),.jpg,.png,.gif Edited body copy: maximum 500 words - copy should mimic style and voice of editorial Social media links, web URL, full address, phone number, hours, pricing SMALL RECTANGLE & ADVERTISING FEATURE 300w x 100h pixels Small Rectangle, 300w x 100h pixels Customized landing page: * Headline copy: maximum 60 characters * Introductory summary: one sentence, maximum 75 characters * 3 images at 72 dpi (max), 400w x 260h pixels (min),.jpg,.png,.gif * Edited body copy: maximum 500 words * Social media links, web URL, full address, phone number, hours, pricing FOR AN ONLINE DEMONSTRATION OF ALL DIGITAL PRODUCTS PLEASE VISIT AVENUECALGARY.COM/ONLINE-ADVERTISING REQUIREMENTS: Max file size 40kb, RGB, 72 dpi,.jpeg,.png,.gif or.swf. Third-party server accepted. No sound. Please include URL separately with file submission if not.swf file. Please include a fallback image with your.swf submissions..swf ads need to have URL links in file. FLA working files are allowed. Must include flash video (FLV) if built into flash files. Must ensure click-through tags are correctly built and working. Include a 1-point stroke border. RECOMMENDATIONS: Maximum 25 words and minimum 12-point font for legibility for leaderboard, small rectangle, and big box ads. CALGARY CONTACT: webads@avenuecalgary.ca Tel: EDMONTON CONTACT: production@avenueedmonton.com Tel:

10 Newsletter Production S p e c i fi c a t i o n s STANDARD LEADERBOARD 728w x 90h pixels AVENUE CALGARY NEWSLETTERS TAKEOVER AVENUE CALGARY WEEKENDER FEATURED PARTNER LISTING AVENUE CALGARY WEEKENDER FUTURE HOT TICKET LISTING Leaderboard & all Big Boxes (up to 11), plus 1 Featured Partner listing STANDARD AVENUE EDMONTON BIG BOX WEEKENDER 300w x 250h pixels TAKEOVER Leaderboard & all Big Boxes (up to 6) FOR AN ONLINE DEMONSTRATION OF ALL DIGITAL PRODUCTS - INCLUDING MORE INFORMATION ABOUT THE FOOD & DRINK AND STYLE NEWSLETTER - PLEASE VISIT AVENUECALGARY.COM/ONLINE-ADVERTISING Event headline/title: maximum 60 characters Date and time Venue location Price Edited event summary to be displayed in the newsletter and on landing page maximum 450 characters Website URL, phone number Image: One square image around 500 pixels wide 72 dpi,.jpeg,.png,.gif Event headline/title: maximum 60 characters Date and time Venue location Price Edited event summary to be displayed in the newsletter and on landing page maximum 450 characters Website URL, phone number Image: One square image around 500 pixels wide 72 dpi,.jpeg,.png,.gif REQUIREMENTS : Max file size 40kb, RGB, 72 dpi,.jpeg,.png,.gif Must ensure click-through tags are correctly built Third-party server accepted. Include a 1-point Newsletters cannot accept Flash animations. RECOMMENDATIONS: Maximum 25 words and minimum 12-point font CALGARY CONTACT: webads@avenuecalgary.ca Tel: or.swf. and working. stroke border. for legibility. EDMONTON CONTACT: production@avenueedmonton.com Tel:

11 Avenue has been telling Calgary s stories since 1994, and Edmonton s since Avenue Calgary is published by RedPoint Media & Marketing Solutions. RedPoint offers industry-leading print and digital publishing, marketing, communication and creative services that engage, inform and inspire. Avenue Edmonton is published as a partnership between RedPoint and Odvod Publishing Inc. Calgary Edmonton 100, Street SE Calgary, AB T2G 3G2 Tel: Fax: Toll Free: X 0 redpointmedia.ca Street NW Edmonton, AB T5N 1N3 Tel: Fax: Toll Free: odvodpublishing.com TM Upload.Check.Send