VISUAL IDENTITY GUIDELINES. Updated
|
|
- Hilda Wilcox
- 5 years ago
- Views:
Transcription
1 VISUAL IDENTITY GUIDELINES Updated
2 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors Logo color options 4. Font
3 1. INTRODUCTION Visual identity standards create a uniform visual language that minimizes the need for translation, and ensures that all Adaptive Spirit marketing materials are consistently recognizable in a variety of media and environments. Specifications, such as approved logo usage, colors, logo sizing and usage by application are addressed in this manual. Strength and consistency in an organization s look translates into strength and consistency in content ensuring messages are clearly heard and quickly understood. Standards allow for flexibility while providing a powerful visual shorthand. This manual is designed to be used as a tool in all of these endeavors. Standards also assist in reflecting an organization s brand strategy, message and professional image. In the case of Adaptive Spirit, our key brand traits are: Many of the final approved elements included in both the logo and marketing materials intentionally serve to reflect these qualities within the Adaptive Spirit brand. Mission Statement Adaptive Spirit is a not-for-profit trade association that focuses on building business relationships and effective networking practices in the telecommunications industry. Through initiatives that focus on education and networking, Adaptive Spirit champions the strength of business relationships with the result of creating a more profitable industry, all while supporting and funding the dreams of the athletes on the U.S. Paralympic Ski and Snowboard Team. networking professional educational informative accomplished competitive spirit supportive positive adaptive remarkable
4 2. LOGO This section contains multiple usage guidelines for the Adaptive Spirit logo. The logo is the visual display of our name and is rendered in a specific typeface that is not to be retypeset or recreated in any way. Our logo is the visual point of entry to our brand. Therefore, its consistent use is paramount to its success. Digital artwork for our logo is available upon approval for its use. Event year is locked up with logo. The solid line is equal to the width of Adaptive Spirit. Primary Logo Represents Adaptive Spirit organization. Secondary Year-specific logo Logo includes year of event separated by a line.
5 2.1 CLEAR ZONE A minimum amount of clear zone should always surround the logo. This design practice ensures sufficient visibility of the logo. In general, providing additional clear space around the logo will make it more distinct on the page. The clear zone is proportional to the size of the letter A as displayed below. = Clear Zone This minimum clear space is the distance of the height of the letter A from the outermost edges of the logo.
6 2.2 LOGO MISUSE The following are examples of incorrect usage of Adaptive Spirit logo. Do not alter logo in any way. Avoid outlined logo Avoid using logo in non-approved color Avoid backgrounds with no contrast Avoid altering icon Avoid scaling pieces of logo Avoid stretching logo Avoid breaking apart the elements of the logo Avoid cropping the logo Avoid drop shadows Do not use past logo
7 2.3 SPONSORSHIP LOGO LOCK-UP Sponsorship and partner logos are often seen in conjunction with the Adaptive Spirit logo. Follow the examples below when pairing multiple logos. A PROUD SUPPORTER OF Logos are separated by a clear zone spacing, which is equal to that of the size of the A in Adaptive. Is a proud supporter of ADAPTIVE SPIRIT 2016
8 3. COLOR The color palette is a key component that creates an impression that is both memorable and instantly recognizable in the minds of our key audiences. Each color has an equivalent PANTONE *, CMYK and RGB color formula. *PANTONE is a registered trademark of Pantone, Inc. The colors throughout this document may not match PANTONE. Refer to the current PANTONE Color Formula Guide for accurate hue and density match. Primary PMS PMS 633C CMYK Process Black RGB For diamond icon, use linear gradient at 90º: from to to Secondary PMS PMS 207C PMS 390C PMS 512C CMYK Process RGB
9 3.1 LOGO COLOR OPTIONS A variety of logo options are available in multiple color formats for when there are specific printing needs. The preferred option should be used whenever possible. Four-color process preferred One-color Pantone One-color process Black only White
10 3.1 LOGO COLOR OPTIONS continued A variety of logo options are available in multiple color formats for when there are specific printing needs. The preferred option should be used whenever possible. Four-color process preferred Two-color Pantone One-color Pantone One-color process Black only White Multi-color pending approval
11 4. FONT The use of our fonts help to unify the visual appearance of our brand s communication materials. The following are approved font families. Maven Pro Primary Used for headlines. Maven Pro Regular Maven Pro Medium Maven Pro Bold Maven Pro Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Helvetica Light Condensed Primary Used for body copy. Helvetica Light Condensed Helvetica Light Condensed Oblique Helvetica Bold Condensed Helvetica Bold Condensed Oblique AaBbCcDdEaeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEaeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEaeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz AaBbCcDdEaeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz Substitute Type Family If the Type Family above does not appear in your computer s font menu, the following fonts may be used: Arial instead of Maven and Arial Narrow instead of Helvetica Condensed.
12 2329 West Main Street, Suite 207, Littleton, CO adaptivespirit.com
Visual Style Guide April 2016
Visual Style Guide April 2016 Contents Introduction to the Logo 3 Safe Area and Size 4 Incorrect Usage 5 Color Palette 6 Typography 7 Tone and Style of Photography 8 Print Examples 9 Screen Examples 10
More information2007 Chadwick School School Logo Style Guide
CHADWICK SCHOOL LOGO STYLE GUIDE 2007 Chadwick School School Logo Style Guide T A B L E O F C O N T E N T S 3 Letter From the Headmaster 4 Basic Guidelines For Use 5 Logo Anatomy 6 Logo Color 7 Color Specifications
More informationLOGO USAGE GUIDELINES OCTOBER 2016
LOGO USAGE GUIDELINES OCTOBER 2016 PREFERRED LOGO The Robert Toigo Foundation logo is the most often seen expression of our identity. When we use our logo consistently and correctly, our audiences will
More informationCMA VISUAL IDENTITY GUIDE. January 2018
CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in
More informationCORPORATE IDENTITY PROGRAM
CORPORATE IDENTITY PROGRAM CORPORATE IDENTITY PROGRAM STANDARDS The logo is the primary visual symbol of the Le Château brand. The Le Château logo is a trademark with worldwide protection. The Le Château
More informationBLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER
LOGO The Blazer Ammunition Logo is to be used any time the corporation s identity is needed to define the company s presence, ownership, or legal identification. The Blazer Ammunition Logo is represented
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationA comprehensive guide for visual consistency. in Auraria Higher Education Center (AHEC) publications, graphic images, and clothing BRAND STYLE GUIDE
BRAND STYLE GUIDE A comprehensive guide for visual consistency in Auraria Higher Education Center (AHEC) publications, graphic images, and clothing Rev 03/17 CONTENTS Establishing Our Brand 1 Logos, Colors,
More informationKodiak Brand Guide. April 2015
Kodiak Brand Guide April 2015 //kodiakptt.com/company/brand/ Table of Contents The brand is more than a logo 2 Communication 4 Tone & Style 4 Kodiak in Writing 4 Kodiak Marks & Logo 5 Standard Wordmark
More informationTOWN OF QUEEN CREEK BRAND GUIDE
BRAND GUIDE DEC2016 BRAND GUIDE INTRODUCTION CONTACT TOWN OF QUEEN CREEK COMMUNICATIONS, MARKETING AND RECREATION DEPARTMENT 22358 SOUTH ELLSWORTH ROAD QUEEN CREEK, AZ 85142 480-358-3198 communication@queencreek.org
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More information2018 LOGO STYLE GUIDE
2018 LOGO STYLE GUIDE For over 60 years, ASIS International has provided an integrated destination for education, cuttingedge technologies, and peer-to-peer networking, in the Annual Seminar and Exhibits.
More informationLeonard Bernstein at 100 Centennial Logo Guide
Leonard Bernstein at 100 Centennial Logo Guide Introduction to the Leonard Bernstein at 100 Logo Guide In an effort to assemble all of the events of the Leonard Bernstein Centennial under one unifying
More informationBRAND GUIDELINES. July version 2.1
BRAND GUIDELINES July 2015 - version 2.1 INTRODUCTION The Noritz Brand As we grow and advance as an organization, it sometimes becomes necessary to reevaluate our visual identity. That s why I am pleased
More informationBRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.
BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.
More informationLogo Overview. Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.
Avast logo manual 10 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw
More informationTABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK SECONDARY ATHLETIC MARKS...
TABLE OF CONTENTS BRAND IDENTITY INTRODUCTION...3 OFFICIAL COLOR PALETTE...4 PRIMARY ATHLETIC MARK...5-6 SECONDARY ATHLETIC MARKS...7-8 ATHLETIC WORDMARKS... 9-10 TYPOGRAPHY... 11 WORDMARK LOCKUPS...12-15
More informationBrand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org
Brand Identity Standards & Guidelines 1 CONTENTS Our Story 03 OVERVIEW Brand Identity Standards & Guidelines 05 BRAND STRATEGY Mission, Vision & Tagline 07 Services & Target Audiences 08 Brand Principles
More informationTable of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note
Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach
More informationAmerican Council on Exercise Logo Usage Guidelines January 2013
American Council on Eercise Logo Usage Guidelines January 2013 Overview For ACE-approved Continuing Education Providers The ACE-approved logo is used to distinguish courses and programs that meet the American
More informationSunshine School. Branding Guideline
Branding Guideline 2010-2011 www.snshnscl.org Contents 3 Introduction What We Do and Why We Do It Our Organization Our Personality The Importance of a Brand 6 The Logo Our Logo Logo Usage Variations of
More informationNational Association of Professional Surplus Lines Offices
National Association of Professional Surplus Lines Offices, Ltd. 200 NE 54th St., Ste. 200 Kansas City, MO 64118 816.741.3910 F 816.741.5409 www.napslo.org Brand Identity Standards National Association
More informationAMBA Development Network Brand Usage and Style Guidelines
AMBA Development Network Brand Usage and Style Guidelines IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development
More informationLogo Guidelines. September 2014 ver.1. ACTIVEON guidelines
Logo Guidelines September 2014 ver.1 101 CONTENTS Ⅰ Brand Overview 03. Extreme Logotype 05. Signature type 06. Grid system 08. Monochrome logo option 10. Clear space 1 1. Minimum size Logo colors 13. Color
More informationIREM Headquarters and Chapter Version January 9, Brand and Style Guide
IREM Headquarters and Chapter Version January 9, 2018 Brand and Style Guide Table of Contents Section 1: Brand Messaging 3 - About IREM 4 - Brand Positioning 5 - IREM Trademarks 6-7 Section 2: Logos and
More informationDESIGN & BRAND Guidelines
DESIGN & BRAND Guidelines TABLE OF CONTENTS This document provides guidelines to ensure the correct use of the Belgian Development Cooperation visual identity. A correct and consistent implementation conveys
More informationUniversity of Iowa Stead Family Children s Hospital Brand Identity Standards
University of Iowa Stead Family Children s Hospital Brand Identity Standards Effective November 11, 2016 1 Contents Introduction Introduction... 1 Editorial Style Guide... 2 General communication... 2
More informationCorporate Identity and Branding Standards Manual.
Corporate Identity and Branding Standards Manual www.shift4.com WELCOME Shift4 provides merchant-centric software and services in the electronic payments industry. Secure connections are made from the
More informationBranding & Design Standards. LIMITED USE: These standards are for areas where FIRST is not a registered trademark. Standards Are Strictly Enforced
11.3.2015 Branding & Design Standards Standards Are Strictly Enforced LIMITED USE: These standards are for areas where FIRST is not a registered trademark. FIRST Logo Our logo consists of uniquely configured
More informationCERTIFICATION MARK STANDARDS GUIDE
CERTIFICATION MARK STANDARDS GUIDE TABLE OF CONTENTS I. Certification Mark...3-4 A. Colors... 4 B. Clear Space... 4 C. Minimum Size... 4 II. Certification Signature...5 1. Horizontal...5 2. With URL...5
More informationINTRODUCTION OUR MISSION
BRAND GUIDELINES INTRODUCTION OUR MISSION Active Heroes is an IRS approved 501c3 Charity with the mission to support all U.S. military service members, veterans and their families through physical, educational,
More informationAmerican Chemical Society ChemClub Program Brand Guide Version 1.0
American Chemical Society ChemClub Program Brand Guide Version 1.0 What s new with the ACS ChemClubs? The 2015/2016 school year marked the tenth anniversary of the American Chemical Society (ACS) High
More informationBrand Identity Guidelines
Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY
More informationSwansea University Brand Asset Guidelines. Version 2 May 2018
Swansea University Brand Asset Guidelines 1 Version 2 May 2018 Contents We are Swansea University page 3 Brand structure page 4 Visual identity usage guidance page 5 Swansea University s coat of arms page
More informationvisual identity guidelines
visual identity guidelines Georgetown University Alumni Association s visual identity looks to the past for inspiration but must remain relevant for the 21st century and be responsive to the varied needs
More informationCore brand elements CWT logos
Two logo versions The preferred version of the logo should always be used where possible. Only use the one-line version when space does not allow for the preferred version. CWT logos Preferred logo The
More informationVisual Identity Guidelines. Essential guidelines to help you create cohesive brand communications
Visual Identity Guidelines Essential guidelines to help you create cohesive brand communications August 2017 GENERAL GUIDELINES The use of the logo is reserved for official Summa partners only (dealers,
More informationProgram Identity Guidelines
resources.specialolympics.org/healthy_athletes_brand.aspx Program Identity Guidelines Version 1.0 / English Zero-G / August, 2012 Version 1.0 Contents Healthy Athletes introduction 3 Guidelines introduction
More informationBRAND GUIDELINES
BRAND GUIDELINES 2018-19 Mount Pisgah Christian School Department of Admissions and Marketing OUR BRAND Our brand is the composite of all elements that communicate to the world who we are as a school and
More informationBrand Guidelines A quick guide to using the British Shooting Show brand correctly
100% Brand Guidelines A quick guide to using the British Shooting Show brand correctly www.shootingshow.co.uk 2. BSS Logo General info The Great British Shooting Show is the UK & Europe s largest trade
More informationBranding Style Guidelines. (Revised: September 6, 2017)
Branding Style Guidelines (Revised: September 6, 2017) Table of Contents 2 3 4 5 6 7 8 10 12 13 14 Introduction Brand elements Clear space and minimum size Logo and tagline Symbol as a graphic Logo palette
More informationBrand Guidelines Consumer Marketing
Brand Guidelines Consumer Marketing Michigan Economic Development Corporation Version 3.3 (October 2016) What is it? The words Pure Michigan and the logo are trademarked by the MEDC. While the MEDC has
More informationOct Style Guide & Logo Usage
Oct 2017 Style Guide & Logo Usage Logo Specifications Standard Vertical The vertical logo is the preferred standard of use. The alternate horizontal logo is to be used in all instances where the standard
More informationone M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationBrand Guidelines. Version 4 - Dec 2016
Brand Guidelines Version 4 - Dec 2016 CONTENTS pg.3 pg.4 pg.5-6 pg.7 pg.8 pg.9 pg.10 pg.11 pg.12 pg.13 pg.14 pg.15 pg.16 pg.17 pg.18 Tone of Voice Brand Colours Logo Logo - Clearance Zones Logo - Minimum
More informationGIA Alumni Association Identity Program Logo and Graphic Usage Guidelines
GIA Alumni Association Identity Program Logo and Graphic Usage Guidelines GIA Alumni Association Identity Program GIA provides logos and graphics for use by its alumni chapters, chapter officers, and members.
More informationThe U.S. Fund for UNICEF Communications Style. Guide
The U.S. Fund for UNICEF Communications Style Guide Table of Contents 1.0 The U.S. Fund for UNICEF 1.1 Our Mission 1.2 Our Brand Position 2.0 Our Goals 3.0 The UNICEF Story 4.0 Logo Versions 4.1 Logo Size
More informationone brand. one face. one voice.
one brand. one face. one voice. In essence, the Brand Manual is a set of rules followed by the company to maintain the brand s identity. These rules play an indispensable part in the overall representation
More informationLogo and Brand Standards Manual. Copyright November 2013
Logo and Brand Standards Manual Copyright November 2013 Table of Contents Rice Lake Branding... 1 Primary Logo... 2 International Logos... 3 Vertical Industry Logos... 4 Partner Logos... 5 Subsidiary Logos...
More informationICSA LABS LOGO USAGE GUIDELINES
ICSA LABS LOGO USAGE GUIDELINES CONTENTS ICSA LABS LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS EVALUATED LOGO THE LOGO UNACCEPTABLE USAGE ICSA LABS CERTIFIED LOGO THE LOGO UNACCEPTABLE USAGE COLOR PALETTE
More informationCORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo
CORPORATE VISUAL IDENTITY GUIDELINES for the use of the OAAS Logo ONTARIO ASSOCIATION OF AGRICULTURAL SOCIETIES September 2017 Introduction Our branding is more than a name and a logo. Our branding is
More informationSOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL
SOUTHEAST TECH BRANDING IDENTITY STANDARDS MANUAL INTRODUCTION The Southeast Tech Branding Identity Standards Manual was created to provide all Southeast Tech employees and associates with the ability
More informationAvast logo manual. Logo Overview
2 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw the symbol, typeset
More informationIntroduction. 2 MOTT Community College Identity Guidelines
IDENTITY GUIDELINES Introduction It is important that Mott Community College maintain a consistent, professional image. All Mott materials, including internal and external publications, signage, flyers,
More informationCorporate IDENTITY and BRANDING Standards Manual
Corporate IDENTITY and BRANDING Standards Manual shift4.com info@shift4.com Mission Statement To empower and protect merchants accepting electronic payments by providing the fastest, most efficient, reliable
More informationwirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 V1.0 Brand Guidelines Version 1.0
wirelessgroup.co.uk Updated: Brand Guidelines 1/7/2018 1 Brand Guidelines Version 1.0 wirelessgroup.co.uk Brand Guidelines 2 Contents 03 04 07 09 11 12 13 14 Primary Logo Secondary Logos Group Indicator
More informationVisual Identity and Brand Guidelines
Visual Identity and Brand Guidelines June 2013 Version 1.0 1 BUILDING BLOCKS 10 Vermont Tech Logo We re practical, straightforward, and confident and our logo embodies these. It stands proudly on its own
More informationLeveraging and Protecting the NATE Brand
Identity Guidelines Leveraging and Protecting the NATE Brand As the nation s largest non-profit certification organization for heating, ventilation, air conditioning and refrigeration technicians, North
More informationNSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity
NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the
More informationUnited Way Waterloo Region Communities Brand Identity Guidelines September 2018
United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo
More informationGRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity
GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity TABLE OF CONTENTS Policy and Applications... 3 Hostos 50th Anniversary Primary Logo...
More informationCORPORATE LOGO BRAND GUIDELINES
CORPORATE LOGO BRAND GUIDELINES Contact Address 5470 Shilshole Avenue NW Suite 500 Seattle, WA 98107 Phone & Fax Phone: +1 206 783 0510 Fax: +1 206 706 3083 Online Email: Website: info@uptimeinstitute.com
More informationVMware Corporate Logo Guidelines. V.1.0 / Updated January 2010
VMware Corporate Logo Guidelines V.1.0 / Updated January 2010 G u i d e l i n e s Corporate Logo The corporate logo should be treated as one unit and should never be divided. The VMware logo should be
More informationgraphic standards adopted May 2007
graphic standards adopted May 2007 All Canadian made for all Canadian weather Gord Wiebe President & CEO Dear All Weather Windows Colleague, The All Weather Windows brand and product are valuable company
More informationVisual identity guidelines
Visual identity guidelines Contents Introduction 01 Our logo 02 Using our logo 03 05 Our symbol 06 Our coat of arms 07 Our typefaces 08 09 Our colour palette 10 11 Our imagery 12 13 Contacts 14 Introduction
More informationThe Anchor Paper Main Logo
The Anchor Paper Main Logo The 2C version is for offset spot printing, CMYK version is for 4-color printing and RGB versions are for internet, Aside from the full-color versions, black and reversed-out
More informationBrand Guidelines 2018
Contents Logotype 03 Space required of logotype 04 Logo variants 05 Incorrect use of logotype 06 Brand colours 07 Typefaces 08 Additional graphic elements 09 Supporting logo for EHNS countries 10 Logotype
More informationBrand Guidelines for Partners Style Guide Print - 2
Brand Guidelines for Partners 2018 Style Guide Print - 2 Brand Guidelines Introduction This manual was produced to assist you when using paysafecard logomark and creating texts for a consistent communication
More informationINTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:
BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST
More informationPrimary Logo. Primary Logo Size and Scaling. The primary logo is also based on a natural rhythm or meter of five.
Primary Logo The primary logo is also based on a natural rhythm or meter of five. 1 2 3 4 5 Primary Logo Size and Scaling The logos are all saved to paths which means they are rendered as vector art and
More informationPartner Brand Guidelines October 2017
Partner Brand Guidelines October 2017 Brand Expression From the Magnificent Mile to Route 66, Illinois offers a wide variety of travel experiences. The unifying force behind these experiences is our Illinois
More informationFileMaker Corporate Style Guide
ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable
More informationBrand Guidelines. A quick guide to using the British Shooting Show brand correctly.
Brand Guidelines A quick guide to using the British Shooting Show brand correctly www.shootingshow.co.uk British Shooting Show Logo General info The Great British Shooting Show is the UK s largest trade
More informationIADD BRANDING GUIDELINES
IADD BRANDING GUIDELINES VERSION 1, JULY 2107 The International Association of Directional Drilling (IADD) is a 501(c) (6) not-for-profit organization dedicated to promoting directional drilling, as well
More informationAssociate Degree for Transfer. Logo Guidelines. February 2017
Associate Degree for Transfer Logo Guidelines February 2017 Logo Components The logo is comprised of 3 parts: 1) logotype, 2) logomark, 3) program name. These elements should not be resized, redrawn or
More informationBusiness Professionals of America
Business Professionals of America Brand Guide Updated August 15, 2018 Disclaimer: The Business Professionals of America Brand Guide is not to be used for reference or preparation during the 2017-2018 Workplace
More informationGraphic Identity Manual MARKETING DEPARTMENT
Graphic Identity Manual MARKETING DEPARTMENT Introduction The success of the Westfield State graphic identity depends on the consistent use of communications materials by everyone involved with the university.
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationAUCA Standard Graphic Identity Manual
AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications
More informationBrand Guidelines 2017 Version 1.0
Brand Guidelines 2017 Version 1.0 OwnLocal 2017. ALL RIGHT RESERVED OwnLocal Headquarters 205 W 9th Street Suite 600 Austin, TX 78701 www.ownlocal.com TABLE OF CONTENTS 01 Introduction Our Mission Core
More informationA GUIDE TO LOGO USAGE AND CORPORATE STYLES A HANDBOOK FOR VENDORS
A GUIDE TO LOGO USAGE AND CORPORATE STYLES A HANDBOOK FOR VENDORS THE LOGO AND ITS VARIATIONS Logo elements The Steel Dynamics logo is a unique piece of artwork that was designed specifically for SDI (figure
More informationVersion 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationBrand Style Guide February 2008
Brand Style Guide February 2008 Table of Contents Primary Logo Mark 4-5 Secondary Logo Mark 6-7 Logotype 8 Logotype with Subhead 9 Primary Logo Mark and Logotype 10-11 Secondary Logo Mark with Subhead
More informationBrand Standards QUICK GUIDELINES
Brand Standards QUICK GUIDELINES Table of Contents 1.0 1.1 1.2 BRANDMARK Master / Staging Color / Size 2.0 2.1 TAGLINE Usage / Specifications / Staging 3.0 3.1 3.2 3.3 BRAND SYSTEM Typography Color Palette
More informationBrand standards and usage guidelines for partners
Brand standards and usage guidelines for partners 1 Successful implementation PURPOSE AND GOAL Colorado Crisis Services exists to provide help to Coloradans in need. This document serves that mission by
More informationI D E N T I T Y G U I D E L I N E S
I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo
More informationCorporate Identification Guidelines
It s Our Corporate Signature Corporate Identification Guidelines The Electro-Motive company logotype or logo is our corporate signature. It identifies the products, services, service parts, facilities,
More informationChattahoochee Triathlon Club Brand Guidelines
Chattahoochee Triathlon Club Brand Guidelines Overview By following the same set of graphic standard guidelines, we can ensure that all of our communications are integrated and consistent. By making our
More informationCorporate Identity and Visual Identity Guidelines June 2011
Corporate Identity and Visual Identity Guidelines June 2011 Index A Basic Design Elements A 01 The BenQ Logo A 02 Minimum Size, Minimum Staging Area A 03 Typography A 04 Corporate Colours B B 01 B 02 B
More informationbrand manual partners edition
partners edition brand manual 2016 color palette The Plus color palette contains six colors. The value of each color is listed in PMS (1-color spot), CMYK (4-color process), RGB and hexadecimal. Any of
More informationBASIC MANUAL OF CEPSA IDENTITY
BASIC MANUAL OF CEPSA IDENTITY April 2018 Cepsa Basic Identity Manual Welcome This manual contains all the elements that make up the Cepsa identity. This manual contains all the elements that make up the
More informationLOGO MANUAL. Definition of the basic use of the logo
LOGO MANUAL Definition of the basic use of the logo INTRODUCTION The KELLYS Logo Manual is a document that sets forth the basic rules for the use of the graphic elements of the KELLYS BICYCLES logo and
More informationGETTING UMSU BRAND BASICS RIGHT
GETTING UMSU BRAND BASICS RIGHT UMSU Brand Guidelines 2017 UMSU BRAND GUIDELINES 2017 CONTENTS INTRODUCTION 4 UMSU BRAND: AN OVERVIEW 6 UMSU LOGO 7 UOM LOGO 8 CORRECT USE OF THE LOGO 9 INCORRECT USE OF
More informationCTAM TV Everywhere guidelines. version June, 2015
CTAM TV Everywhere guidelines version 3.0 - June, 2015 Table of Contents General Rules Logo Versions Spacing and Sizing Incorrect Uses Applications Colors Contact Info 3 4-7 8 9 10 11 12 2 General Rules
More informationCorporate Logo usage guidelines
Corporate Logo usage guidelines This logo usage guide provides the tools to maintain the integrity of our Association s identity. Since our identity is the visual means by which we distinguish our professional
More informationRESNET. Professional Logos Guide
RESNET Professional Logos Guide Trusted Experts in Home Energy Efficiency The National Association of State Energy Officials and Mortgage Bankers Association of America founded the Residential Energy Services
More informationv CORPORATE GUIDELINES
1. CORPORATE GUIDELINES Primary colours for print Colours to be used across print platforms globally. Pantone Orange 172 SPOT PREFERRED PRINT OPTION CMYK Orange 4 COLOUR SECONDARY PRINT OPTION C0/M6/Y100/K0
More informationWales Coast Path LBrand Guidelines
LBrand Guidelines lwybr Arfordir Cymru 1 WG15224 Crown Copyright Contents Guidelines introduction 4 incorrect logo usage 12 The logo versions 5 Using the dragon shell 13 Primary logo colour options 6 signage
More informationVISUAL BRAND IDENTITY GUIDELINES
1 / 72 VISUAL BRAND IDENTITY GUIDELINES V 1.5 CONTACT Address National Supercomputing Centre (NSCC) Singapore 1 Fusionopolis Way, Connexis South, #17-01, Singapore 138632 Phone + 65 6714 9450 Email contact@nscc.sg
More informationLOGO GUIDELINES. A guide for partners
LOGO GUIDELINES LOGO FULL COLOUR LOGO Our corporate full colour logo is the most recognisable symbol of the ACD and is unique to us. As such, it is crucial we use it correctly and consistently. Whenever
More information