The Council for Research Excellence
|
|
- Rosa Stephens
- 5 years ago
- Views:
Transcription
1
2 The Council for Research Excellence Consists of 35+ senior-level research professionals Represents advertisers, agencies, networks, cable companies, and station groups Seeks to advance the knowledge and practice of methodological research
3 Media Consumption and Engagement Committee Co-Chairs: Joanne Burns, 0 th Television Members: Laura Cowan, LIN Media Jordan Breslow, Direct TV Shari Brill Tim Brooks Chris Edwards, 0 News Janet Gallent, NBCU Hadassa Gerber, SNTA Tanya Giles, Viacom Sara Grimaldi, ESPN Greg Iocco, Scripps Jennie Lai, Nielsen Redjeb Shah, Univision Ceril Shagrin, Univision Susie Thomas, Palisades Emily Vanides, MediaVest Jack Wakshlag, Turner Richard Zackon, CRE 3
4 TV Untethered Measuring the Shifting Screen Photo *-pt black border shadow Laura Cowan Research Director LIN Media Christopher Neal VP, Tech and Telecom Practice Chadwick Martin Bailey
5 Video Usage on Smartphones Increasing Monthly Minutes (000) Mobile Video Watching 4,000,000,000,000 0,000,000 8,000,000 4,909,95,49,375 0,83,057 8,76,760 6,000,000 4,000,000,000,000 6,44,080 4,764,669,6,40 3,070, Q 00-Q 0-Q 0-Q 03-Q 5 Source: Nielsen Mobile Device Insights, Q 03
6 Study Objectives Gain a Better Understanding of Mobile Video Usage to Provide Insight for Cross Platform Measurement Quantify time spent watching TV on mobile devices How much How often Determine what motivates consumers to watch TV on mobile devices Profile mobile viewing occasions what kinds of conditions correlate with mobile viewing through which sources are mobile TV viewers getting programming 6
7 Who We Surveyed Sample Group Definitions US 5-64 yrs olds Broadband Internet access at home Watch 5+ hours of TV per week Group Group Group 3 No mobile devices Own mobile devices Do notwatch TV on mobile devices Own mobile devices DOwatch TV on mobile devices N=,9 respondents N=,58 respondents N=3,067 respondents Sample Size N=65,756 viewing occasions N=96,95 viewing occasions N=30,506 viewing occasions 7
8 Respondent Experience Respondents Completed a Screening Survey, Journaled Their TV Viewing Behavior for 7 Days, Followed by a Post-Journal Attitudinal Survey Screening Survey Mobile Journaling Diary Attitudinal Survey Online survey identifying respondents and developing profiling information Census-balanced click-throughs at first to size the market accurately 7 day journaling of TV viewing occasions by device and viewing preferences Based on four time blocks per 4 hour period Fielded January 4 th 7 th 03 Post journaling, online survey to better understand motivations and behaviors associated with decision making for watching TV programming Additional profiling questions 8
9 How Much and How Often? Group : Own mobile device No mobile TV Watch 5+ hrs TV a week Of those in addressable market: Group 47% Group 3 3% Group % Group 3: Mobile TV viewers Group : No smartphones/ tablets 9 Sources: US Population and Age Buckets (census.gov); High-speed internet access at home (PEW: pewinternet.org); Watch 5+ hours TV a week (Survey screener data from census balanced click throughs).
10 All Viewers: Only % of All TV Hours Logged Were on Mobile Devices % of Total TV Hours Watched On Each Device Among TOTAL ADDRESSABLE MARKET 00% 90% 89 TV Computer Tablet Smartphone 80% 70% 60% 50% 40% 30% 0% 0% 0% 8 % Mobile Viewing 0
11 The Remainder of the Presentation Focuses Solely on Mobile Viewers Group 3: Mobile TV Viewers = 3%
12 Mobile Viewers: Even Among Them, Mobile Viewing Is a Minority of Total TV Hours % Of Total TV Hours Watched On Each Device Among MOBILE VIEWERS (GROUP 3) 00% 90% 80% 84 TV Computer Tablet Smartphone 70% 60% 50% 40% 7% Mobile Viewing 30% 0% 0% 0% 9 4 3
13 Mobile TV Viewers: Younger, Higher Income Group No Mobile Devices Group No Mobile TV Viewing Group 3 Mobile TV Viewers Demographics Tend to be older (mean age 44) HH income is lower More likely Caucasian More unemployed and retired Age falls in between Group and Group 3 (mean age 40) More likely Caucasian HH income similar to Group 3 More employed professionals Tend to be younger (mean age 35) HH income is higher Ethnic Skew Asian-American African-American English Dominant Hispanic More employed professionals More graduate/prof degrees 3
14 4% of Mobile TV Viewers Currently Have No Pay TV Service at Home Mobile Viewers with No Pay TV Yes = 86% No = 4% Younger (under 35 years of age) Lower HH income More likely to live in the West region of the US More likely to live by themselves More likely to rent primary residence More likely to be Asian-American 4 Base: All mobile TV viewers (Group 3) SCQ: Which of the following providers do you currently use for pay TV at your primary place of residence? ( No = % who selected None of the above: I do not currently subscribe to any pay TV service ).
15 The Majority of Mobile Viewing Takes Place in the Home % of TV Viewing Occasions TV Computer Tablet Smartphone In own home At work / at the office At another's residence In transit/commuting Commercial location Doctor s/dentist s/waiting At school At a hotel On a plane At an airport Other type of travel % 50% 00% 0% 50% 00% 0% 50% 00% 0% 50% 00% 5 Base: Total positive TV viewing occasions. JOURNAL_Q7: Where did you watch TV on a device other than a traditional TV set during this time? (Select all that apply.)
16 Most Mobile Viewing Is through Online Services % of TV Viewing Occasions TV Computer Tablet Smartphone Live Online subscription service Broadcast/cable net site, free TV service provider site/app TV aggregator site - free itunes or similar service DVR On demand (TV/website/app) Unofficial app or website TV program: online source DVD of TV series % 50% 00% 0% 50% 00% 0% 50% 00% 0% 50% 00% 6 Base: Total positive viewing occasions. JOURNAL Q6/Q8/Q0/Q/Q4: What was the source of TV shows or movies that you watched on a [DEVICE] during this time? All data is within Group 3.
17 Mobile Viewing: Dramas, Comedies, Adult Animation on Smartphones in Particular % of TV Viewing Occasions TV Computer Tablet Smartphone News / Business Drama Comedies Sports Movie / Mini-series Adult animation *Top 5 genres shown for all devices 0% 50% 00% 0% 50% 00% 0% 50% 00% 0% 50% 00% Base: Total positive viewing occasions. JOURNAL Q3: During which time(s) did you watch TV, specifically?
18 Mobile Viewing More Commonly Occurs During Daytime, Prime and Late Fringe % of TV Viewing Occasions TV Computer Tablet Smartphone OVERNIGHT: :00am - 4:59 am EARLY MORNING: 5:00am - 8:59 am DAYTIME: 9:00am - :59 pm EARLY FRINGE: 3:00pm - 4:59 pm EARLY NEWS: 5:00pm to 6:59pm M-SAT PRIME ACCESS: 7:00pm - 7:59 pm M-SAT PRIME: 8:00pm - 0:59 pm SUNDAY PRIME: 7:00pm - 0:59 pm LATE NEWS: :00pm - :9 pm LATE FRINGE: :30pm - :59 am 9 5 0% 50% 00% 0% 50% 00% 0% 50% 00% 0% 50% 00% 8 Base: Total positive viewing occasions. JOURNAL Q3: During which time(s) did you watch TV, specifically?
19 Convenience and Multi-Episode Availability Drive Mobile Viewing Why Chose to Watch Program on Device Other Than TV Set More convenient on this device Wanted to watch multiple episodes 3 7 Watch other show during TV commercials Fewer ads 5 9 Enjoy viewing experience better More personal viewing experience Inappropriate content for others Program looks better 3 0% 0% 40% 60% 80% 00% Top Reason Second Reason Third Reason Ad avoidance is not a primary motivator 9 Base: Those who watched on device other than TV set (Group 3 Mobile Viewers). QADQ0: Why did you choose to watch television programming on a [DEVICE] instead of on a TV set?.
20 Mobile TV Viewing Is Driven by Necessity in Larger HH % of TV Viewing Occasions One Two Three Four When they choose to watch on a TV set, it is more commonly because they want to watch with others. 0 Base: Total positive TV viewing occasions.
21 Mobile TV Viewing Is Driven by Program Availability in Single Person HH % of TV Viewing Occasions Top motivations for device selection: One Two Three Four Base: Total positive TV viewing occasions.
22 The Smaller the Device, the More Focused Viewers Are While Watching TV % of TV Viewing Occasions TV Computer Tablet Smartphone 50% 45% 40% % 30% 5% 0% % 0% 5% 0% Darker bars: second screen activity, unrelated Lighter bars: second screen activity, related Base: Total positive TV viewing occasions. JOURNAL Q9: What activities did you do at the same time on these devices while you were watching TV?
23 In Summary 3 ) Mobile TV viewing total volume is still small, though many people now do it The mobile revolution makes TV viewing more convenient and more personalized for more occasions, but the majority of viewing still happens on TV sets ) Convenience is by far the most common motivation for mobile viewing Even inside the home, mobile can be the more convenient (or the only way) to watch a show Screen multiplier: enables household members to watch different shows at the same time Immediacy: mobile spurs spontaneous viewing and enables instant gratification even when consumers cannavigate to the same shows through a television set 3) TV content distribution source is the biggest mobile vs. television set difference Online subscription services currently dominate mobile TV viewing 4) Dramas, comedies, movies and adult animation are the most common mobile genres 5) Daytime, Prime and Late Fringe are the most common dayparts for mobile 6) Mobile viewers are more focused than television set viewers
24 Additional White Paper This study also resulted in substantial learnings about best practices for online mobile journaling research, such as Recruiting techniques, incentive structures and alert notification systems that maximize inthe-moment participation rates on a mobile journaling app Journaling research design and mobile app interface considerations for high data quality Data QC, integration and analytical considerations for occasion-based journaling data Additionally, we learned much about the implied impact of mobile TV viewing on overall TV viewing as well as television set viewing through TreeNet predictive analytics (and compared these modeling results with more conventional OLS regression models) Further details are available in the accompanying white paper for this presentation 4
25
TV Untethered. Following The Mobile Path Of TV Content July 24, 2013
TV Untethered Following The Mobile Path Of TV Content July 24, 2013 Agenda Opening Welcome Richard Zackon CRE Facilitator Ceril Shagrin CRE Chairperson, Univision Presenters Commentary Q&A Joanne Burns
More informationTALKING SOCIAL TV 2 April 10, 2014
TALKING SOCIAL TV 2 April 10, 2014 1 ABOUT THE CRE The Council for Research Excellence is a body of senior research professionals, formed in 2005 to identify important questions about audience measurement
More informationLONGITUDINAL ETHNOGRAPHY & ACCELERATION STUDY
LONGITUDINAL ETHNOGRAPHY & ACCELERATION STUDY August 6, 2014 Follow the event on Twitter #CRETVfuture WiFi information: SSID: TimeInc_Guest Passcode: piaffe AGENDA 12:00 Lunch 12:30 Introductions: Richard
More informationUX: The User Experience Cross-Screen A Review of Current Research from CRE
UX: The User Experience Cross-Screen A Review of Current Research from CRE Re:Vision: The Future of Television April 12, 2011 New York City The Council for Research Excellence Mission: To advance the knowledge
More informationTelevision Audience 2010 & 2011
Television Audience 2010 & 2011 Overview The 51 st edition of Television Audience continues your collection of TV Audience reports. This report continues to include annual trends of population and television
More informationTV Today. Lose Small, Win Smaller. Rating Change Distribution Percent of TV Shows vs , Broadcast Upfronts 1
Rating Change Distribution Percent of TV Shows 27-28 vs. -, Broadcast Upfronts 1 TV Today Figure 1 27-28 18% 18% 29% 24% 11% Lose Small, Win Smaller 3 out of 4 weekly broadcast shows lost up to 1% of their
More informationTalking Social TV 2. Ed Keller. Beth Rockwood. SVP, Discovery Communications & Chair, CRE Social Media Committee. CEO Keller Fay Group
Talking Social TV 2 Beth Rockwood SVP, Discovery Communications & Chair, CRE Social Media Committee Ed Keller CEO Keller Fay Group Study Objectives 1 2 3 Investigate the dynamics of TV-related social media
More informationTelevision, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report
Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report VOLUME 5 2nd Quarter 2009 Viewership on the Rise as More Video Content Spans All Three Screens 57% of Internet Consumers Use
More informationThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits Report
ThinkNow Media How Streaming Services & Gaming Are Disrupting Traditional Media Consumption Habits 2018 Report 1 ThinkNow Media What is it? ThinkNow Media is a nationwide survey that looks at Americans
More informationREACHING THE UN-REACHABLE
UNITED STATES REACHING THE UN-REACHABLE 5 MYTHS ABOUT THOSE WHO WATCH LITTLE TO NO TV SHIFT HAPPENS. IT S WELL DOCUMENTED. U.S. HOMES IN MILLIONS Cable Telco Satellite We Project MVPDs Will Lose About
More informationImpacts on User Behavior. Carol Ansley, Sr. Director Advanced Architecture, ARRIS Scott Shupe, Sr. Systems Architect Video Strategy, ARRIS
Managing Advanced Cable Menu TV Usage Migration and System to IP Architecture: Part 1 Impacts on User Behavior Series Introduction: Jim Brown, Market VP Drivers Engineering, and Tech Buckeye Challenges
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens The edition of the Australian Multi-Screen Report provides the latest estimates of technologies present in Australian
More informationTV EVERYWHERE /OTT CTVE
TV EVERYWHERE /OTT CTVE CTV Media, Inc 2017 THE WAY YOU WATCH TV IS CHANGING Live Linear TV Set Top Box VOD (in your living room) TV Everywhere Mobile Laptop Tablet OTT : Roku Amazon Fire TV Chromecast,
More informationCool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months
Cool Off With Premium Video Content: How Viewers are Beating The Heat During Summer Months Contents Summer Video Viewing 4 Reach 5-7 Days tuned-in 8 Summer Streaming 9-11 Summer Binging 12 Time spent by
More informationExploring Millennials Meaningful Relationship With TV Programming
... Committed V I D E O A D V E R T I S I N G B U R E A U - R E P O R T 2 0 1 8... Committed Exploring Millennials Meaningful Relationship With TV Programming Contents 1 TV s High Emotional Stakes 2 Survey
More informationMedia Comparisons 2012 Persons
Media Comparisons 2012 Persons Television Reaches More People Each Day than Any Other Medium Television 88,3 Internet 73,1 Radio Newspaper Mobile Phone Magazines 27,8 24,8 36,1 58,8 % Reached Yesterday
More informationMobile Viewing Trends Emerging Entertainment Technology
Mobile Viewing Trends Emerging Entertainment Technology New Entertainment Technology (NET) Tracker (October, November, December) Copyright Screen Engine/ASI 2017. Any duplication, reproduction or usage
More informationPOV: Making Sense of Current Local TV Market Measurement
March 7, 2012 # 7379 To media agency executives, media directors and all media committees. POV: Making Sense of Current Local TV Market Measurement This document is intended to raise awareness around the
More informationTHE CROSSPLATFORM REPORT
STTE OF THE MEDI THE CROSSPLTFORM REPORT QURTER, 0 UNDERSTNDING THE VIDEO CONSUMER The average merican today has more ways to watch video whenever, however and wherever they choose. While certain segments
More informationFirst-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When
First-Time Electronic Data on Out-of-Home and Time-Shifted Television Viewing New Insights About Who, What and When Bob Patchen, vice president, Research Standards and Practices Beth Webb, manager, PPM
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTISCREEN REPORT QUARTER 4 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The latest edition of the Australian MultiScreen Report ( ) shows robust viewing of broadcast television on inhome
More information2016 Cord Cutter & Cord Never Study
16 Cord Cutter & Cord Never Study Welcome to the Our builds on our 14 Cord Cutter Study by providing a focused look at both US consumers who opted out of subscription-based paid-tv service in the last
More informationTV + Google YouTube. Complementary in a Cross Media Campaign Strategy
TV + Google YouTube Complementary in a Cross Media Campaign Strategy Executive Summary 1 Light TV viewers are not reached effectively on TV but they are watching online 2 3 4 Light TV viewers are valuable
More informationAUSTRALIAN MULTI-SCREEN REPORT
AUSTRALIAN MULTISCREEN REPORT TRENDS IN VIDEO VIEWERSHIP BEYOND CONVENTIONAL TELEVISION SETS QUARTER 2 VIDEO CONTENT ACROSS MULTIPLE SCREENS The latest edition of the Australian MultiScreen Report ( )
More informationNIELSEN MUSIC U.S. MUSIC REPORT HIGHLIGHTS
NIELSEN MUSIC U.S. MUSIC 360 2017 REPORT HIGHLIGHTS 1 INTRODUCTION This year s Music 360 survey reflects the continuing changing nature of the music industry and listener habits. Erin Crawford SVP Nielsen
More informationTHE MIND OF THE VIEWER. Nielsen Consumer Neuroscience June 2017
THE MIND OF THE VIEWER Nielsen Consumer Neuroscience June 2017 NEUROMETRICS COMMITTEE KATHLEEN BOHAN JANICE FINKEL-GREEN JANET GALLENT MANUEL GARCIA BUZZ KNIGHT BILLY MCDOWELL BILL MOULT DAN MURPHY DEBBIE
More informationTV Data Report: Time Shifting. alphonso.tv
TV Data Report: Time Shifting alphonso.tv Introduction Digital Video Recorders (DVRs) are as common as coffee makers in today's home. Mobile devices and the web have made TV content ultraaccessible for
More informationVideo Consumer Mapping Study
Video Consumer Mapping Study Appendix 1. Additional Findings & Presentation Materials Note: Each section below is hyperlinked to corresponding slides, available in full screen only. The text box on bottom
More informationNielsen Examines TV Viewers to the Political Conventions. September 2008
Nielsen Examines TV Viewers to the Political Conventions September 8 Nielsen Examines TV Viewers to the Political Conventions, September 8 The 8 presidential race has already proven itself an historic
More informationHOW AUSTRALIANS WATCH TV
HOW AUSTRALIANS WATCH TV WATCHING TV ON ANY DEVICE IS OUR PREFERRED ENTERTAINMENT ACTIVITY Source: Deloitte Media Consumer Survey 2016. TECHNOLOGY MAKES TV AVAILABLE EVERYWHERE AND AT ANY TIME Australians
More informationLocal TV remains leading source of news even as online grows Television remains the most popular choice for national and international news, despite the growth of online news sources. There has been continued
More informationArchitecting the new TV. Daniel Knapp, Director Advertising Research
Architecting the new TV Daniel Knapp, Director Advertising Research Media trends have always sparked speculations and visions sometimes remarkably accurate How we will live in the year 2000 (German artist
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 0 AUSTRALIAN VIEWING TRENDS ACROSS MULTIPLE SCREENS The 0 edition of the Australian Multi- Screen Report updates household take-up of new technologies and the trends
More informationaustralian multi-screen report QUARTER 2, 2012 trends in video viewership beyond conventional television sets
australian multi-screen report QUARTER 2, trends in video viewership beyond conventional television sets VIDEO CONTENT ACROSS MULTIPLE SCREENS Australians watched more than 104 hours of video per month
More informationCONQUERING CONTENT EXCERPT OF FINDINGS
CONQUERING CONTENT N O V E M B E R 2 0 1 5! EXCERPT OF FINDINGS 1 The proliferation of TV shows: a boon for TV viewers, a challenge for the industry More new shows: # of scripted original series (by year):
More informationDigital differences. New data and trends. Kathryn Zickuhr, Research Specialist Pew Research Center s Internet & American Life Project
Digital differences New data and trends Kathryn Zickuhr, Research Specialist Pew Research Center s Internet & American Life Project American Library Association Spectrum Leadership Institute Anaheim, CA
More informationMEASUREMENT OF TV IN NZ
MEASUREMENT OF TV MEASUREMENT OF TV IN NZ TV viewing is measured by one of NZ s leading research companies, Nielsen TAM. The Television Audience Measurement system (TAM) they provide is the single market
More informationWhy TV in 2018? WHY KOB ADVERTISING
Why TV in 018? WHY KOB ADVERTISING Advertising in Today s Complex Media World Media is evolving. Media consumption habits are changing. Advertisers must engage consumers where they spend the most time,
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 02 Australian viewing trends across multiple screens Since its introduction in Q4 2011, The Australian Multi- Screen Report has tracked the impact of digital technologies,
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 03 Australian viewing trends across multiple screens The Australian Multi-Screen Report shows Australian homes have more screens, channel and platform choices and
More informationFuture of TV. Features and Benefits
Future of TV This report assesses the future of TV in all its forms, encompassing content, technology, consumer appliances and devices, mobile devices, evolving media and broadcast business models, the
More informationTV RESEARCH, FANSHIP AND VIEWING
The Role of Digital in TV RESEARCH, FANSHIP AND VIEWING THE RUNDOWN Digital platforms such as YouTube and Google Search are changing the way people experience television. With 90% of TV viewers visiting
More informationCABLE NATION: Power of Branded TV Content v. Other Major Media
TIME: V TV CABLE NATION: Power of Branded TV Content v. Other Major Media Power Of Branded TV Content v. Other Media Digital video has grown but represents only a nominal share of total video time TV dominants
More information5INSIGHTS TO KNOW CONTENT MATTERS IDEAS IMPACTING THE CONTENT COMMUNITY 2016 Q3 ISSUE #1
Culled from the headlines of the TV Industry s Trade Press, is a Bi-Monthly Newsletter curated and contextualized by KATZ Content Strategy s Bill Carroll. 1. Viewers Still Prefer Traditional TV Content
More informationAustralian. video viewing report
Australian video viewing report QUARTER 2 2 Introduction W elcome to the Australian Video Viewing Report covering the second quarter of calendar. Its findings confirm the ongoing trend whereby people increasingly
More informationTable of Contents INTRODUCTION 2. SECTION 1: Executive Summary 3-6. SECTION 2: Where do people get news and how?..7-11
Table of Contents INTRODUCTION 2 SECTION 1: Executive Summary 3-6 SECTION 2: Where do people get news and how?..7-11 SECTION 3: What is news?......12-14 SECTION 4: What news do people want?...15-18 SECTION
More informationShifting Focus In a Multiplatform Age
2015 Shifting Focus In a Multiplatform Age 2015 s Challenge: Adjusting to Changing Viewer Habits By GEORGE WINSLOW Cord-cutting has proven to be much less of an issue than many people were predicting just
More informationLooking Ahead: Viewing Canadian Feature Films on Multiple Platforms. July 2013
Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms July 2013 Looking Ahead: Viewing Canadian Feature Films on Multiple Platforms Her Majesty the Queen in Right of Canada (2013) Catalogue
More informationThe Relationship Between Movie theater Attendance and Streaming Behavior. Survey Findings. December 2018
The Relationship Between Movie theater Attendance and Streaming Behavior Survey Findings Overview I. About this study II. III. IV. Movie theater attendance and streaming consumption Quadrant Analysis:
More informationStudy on the audiovisual content viewing habits of Canadians in June 2014
Study on the audiovisual content viewing habits of Canadians in 2014 June 2014 Table of contents Context, objectives and methodology 3 Summary of results 9 Detailed results 14 Audiovisual content viewing
More informationDigital Democracy Survey A multi-generational view of consumer technology, media and telecom trends
Digital Democracy Survey A multi-generational view of consumer technology, media and telecom trends Eighth Edition Headlines www.deloitte.com/us/tmttrends #TMTtrends Digital Democracy Survey 1 About Deloitte
More informationOverview of Television landscape in New LC1* Markets. *Guj LC1, MP LC1, PHCHP LC1, Raj LC1, UP LC1
Overview of Television landscape in New LC1* Markets *Guj LC1, MP LC1, PHCHP LC1, Raj LC1, UP LC1 Television Universe New LC1 Vs Existing Markets Content Demographic Composition of the Market TV viewing
More informationAudience Insight 2015
Audience Insight 2015 PBS Research publishes this annual audience review for the most recent complete TV season. Public television professionals from programmers and general managers to marketing and development
More informationConsumers Continue to Carve Out More Time for Media
For Immediate Release MEDIA MAVEN A SNAPSHOT OF VIDEO VIEWING TRENDS April 2015 Volume 18 We achieved several major milestones in : surpassing 40 million members in the US; 20 million internationally;
More informationThe Connected Consumer
The Connected Consumer The target market exceeds 100 M U.S. adults Connected Mainstreamers, 29% Connected Early Adopters, 9% Resistors, 40% Connection Prospects, 8% Non- Committals, 14% PROJECTED MILLIONS
More informationTHE SVOD REPORT: CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 DAILY CONSOLIDATED TV VIEWING 2 UNMATCHED VIEWING
1 THE REPORT: CHARTING THE GROWTH IN SERVICES ACROSS THE UK January 218 In the UK, television is still king. We are investing in ever larger sets; more than half of all UK households have a at least 4
More informationThe Relationship Between Movie Theatre Attendance and Streaming Behavior. Survey insights. April 24, 2018
The Relationship Between Movie Theatre Attendance and Streaming Behavior Survey insights April 24, 2018 Overview I. About this study II. III. IV. Movie theatre attendance and streaming consumption Quadrant
More informationA LOOK ACROSS MEDIA THE CROSS-PL ATFORM REPORT DECEMBER 2013
LOOK CROSS MEDI THE CROSS-PL TFORM REPORT DECEMBER THE CROSS-PL TFORM SERIES welcome DOUNI TURRILL SVP INSIGHTS, NIELSEN Some of what keeps me up at night is the drive to understand and explain how we
More informationFORT COLLINS CABLE TELEVISION SERVICES RESIDENTIAL SURVEY MARKED INSTRUMENT (N=701)
FORT COLLINS CABLE TELEVISION SERVICES RESIDENTIAL SURVEY MARKED INSTRUMENT (N=701) 1. Does your household currently subscribe to cable television services? (N=689) 53% Yes, from Comcast (Go to Q.3a) 47%
More informationTopline questionnaire
22 Topline questionnaire Local News Survey 2011 Final Topline 1/28/11 Data for Jan. 12-25, 2011 Princeton Survey Research Associates International for the Pew Research Center s Internet & American Life
More informationCommunications Market Report United Kingdom Published 3 August 2017
Communications Market Report United Kingdom Published 3 August 2017 Angel of the North About this document The report contains statistics and analysis of the UK communications sector. It is a reference
More informationThe Communications Market: Digital Progress Report
The Communications Market: Digital Progress Report Digital TV, 2009 This is Ofcom s twenty-third Digital Progress Report covering developments in multichannel television. The data are the latest available
More informationV I D E O A D V E R T I S I N G B U R E A U - R E P O R T TV Preferred. Understanding YouTube Enthusiasts Affinity For Video Content
V I D E O A D V E R T I S I N G B U R E A U - R E P O R T 2 0 1 9... TV Preferred Understanding YouTube Enthusiasts Affinity For Video Content 2 Contents 1 Survey Overview 2 YouTube Enthusiasts Are Voracious
More informationBSAC Business Briefing. TV Consumption Trends in the Multi-Screen Era. October 2012
BSAC Business Briefing TV Consumption Trends in the Multi-Screen Era October 2012 Traditional TV Viewing Is Holding Up Well Despite all the hype about social networking, over-the-top video services, smartphones,
More informationAustralian. video viewing report
Australian video viewing report QUARTER 4 2 Introduction W elcome to the Australian Video Viewing Report spanning the year through. This issue builds on the continuing story of how Australians are embracing
More informationPrepared for: EPRA meeting, Berne 2015
Prepared for: EPRA meeting, Berne 2015 Shifts in consumption Shifts in consumption The disruption that s coming to TV is largely driven by the rapid growth of Over The Top (OTT) content and certain forms
More informationA quarterly review of population trends and changes in how people can watch television
1 A quarterly review of population trends and changes in how people can watch television 217 Analysis by 2 CONTENTS 3 THE PRIMARY ROLE OF SECONDARY TV SETS Secondary TV sets are becoming increasingly important
More informationCABLE NATION: Video Advertising Update
RATINGS CABLE NATION: Video Advertising Update INTERNET INTERNET GENRES welcome Your ask was simple In recent meetings with agencies and advertisers the request of Cable was to Give me a simple, comprehensive
More informationDigital Day 2016 Overview of findings
Digital Day 2016 Overview of findings Research Document Publication date: 5 th August 2016 About this document This document provides an overview of the core results from our 2016 Digital Day study, drawing
More informationNetflix & American Latinos: An Integrated Marketing Communications Plan. Anthony Morelle Jose Velez Borbon Melissa Greco Lopes
Netflix & American Latinos: An Integrated Marketing Communications Plan Anthony Morelle Jose Velez Borbon Melissa Greco Lopes Netflix Background Cofounded in 1997, launched subscription service in 1999
More informationRedefining Audience Measurement : Loud, Confused and Incredibly Hollow 吳炯一
Redefining Audience Measurement : Loud, Confused and Incredibly Hollow 吳炯一 1. TV WORLD IS CHANGING MEDIA CONSUPTION IS GROWING TV is still Popular device but Mobile user Dramatically increase Average time
More informationWelcome from Mickey. It s no secret that video is a go-to strategy for consumer marketers.
TV Buying Basics Welcome from Mickey It s no secret that video is a go-to strategy for consumer marketers. It s obvious why. Sight, sound, and motion create a powerful brand experience, while digital targeting
More informationThe power of television
The power of television Capital Markets Day October 13, 2016 Broadcasting Jan Frouman Agenda I Key achievements since last CMD II Market trends III Key strategies IV Summary 2 Key achievements Stable ratings
More informationContents. DVR Penetration Ethnic Penetration...4. DVR v. Non-DVR Time Spent With DVR Time Spent By Demo...9
DVR Penetration... 3 Ethnic Penetration...4 DVR v. Non-DVR... 5-6 Contents Time Spent With DVR... 8 Time Spent By Demo...9 Time Spent By Ethnicity...10-11 Playback by Hour... 13 Playback by Genre... 14
More informationDynamic Ad Insertion. Metric Terms, Descriptions and Definitions
Dynamic Ad Insertion Metric Terms, Descriptions and Definitions CTAM Advanced Cable Solutions Consortium Metrics & Reporting Committee Q2 2012 Page 1 Executive Summary The Cable & Telecommunications Association
More informationOnline community dialogue conducted in March Summary: evolving TV distribution models
The Speed of Life* 2009 Consumer Intelligence Series TV viewership and on-demand programming Online community dialogue conducted in March 2009 Series overview Through PricewaterhouseCoopers ongoing consumer
More informationThe Pathway To Ultrabroadband Networks: Lessons From Consumer Behavior
The Pathway To Ultrabroadband Networks: Lessons From Consumer Behavior John Carey Fordham Business Schools Draft This paper begins with the premise that a major use of ultrabroadband networks in the home
More informationNIELSEN MUSIC HIGHLIGHTS 1 NIELSEN MUSIC HIGHLIGHTS REPORT
NIELSEN MUSIC 360 2016 HIGHLIGHTS 1 NIELSEN MUSIC 360-2016 HIGHLIGHTS REPORT NIELSEN MUSIC 360 2016 A LOT HAS HAPPENED IN MUSIC IN THE LAST YEAR. New streaming services debuted, record-breaking albums
More informationREVIEW OF THE MANDATORY DAYTIME PROTECTION RULES IN THE OFCOM BROADCASTING CODE
OFCOM CONSULTATION REVIEW OF THE MANDATORY DAYTIME PROTECTION RULES IN THE OFCOM BROADCASTING CODE Introduction In principle, BT and EE welcome the proposed changes to the rules as they will allow for
More informationMULTIPLE- SCREEN VIEWING: SPORT: THE WORLD CUP AND SPORTS VIEWING 1 ENGLAND V CROATIA (ITV) - WEDNESDAY JULY 11TH 2018
1 MULTIPLE- SCREEN VIEWING: AN INTRODUCTION TO HOW PEOPLE WATCH TELEVISION ACROSS FOUR SCREENS September 2018 UNDER EMBARGO UNTIL 00.01, SEPTEMBER 25TH 2018 A train journey across the UK is enough to hint
More informationThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017
ThinkTV FACT PACK NEW ZEALAND JAN TO DEC 2017 TV Has Changed NEW ZEALAND Today s TV is a sensory experience enjoyed by over 3 million viewers every week. Powered by new technologies to make TV available
More informationTHE AGE OF TELEVISION
THINKBOX THE AGE OF TELEVISION NEED STATE SUMMARY THINKBOX Content: Driven by specific content 7% ESCAPE 10% EXPERIENCE 9% INDULGE 12% IN TOUCH Personal: Driven by me 2% DO 16% COMFORT Social: Driven by
More informationPurpose Remit Survey Autumn 2016
Purpose Remit Survey 2016 UK Report A report by ICM on behalf of the BBC Trust Creston House, 10 Great Pulteney Street, London W1F 9NB enquiries@icmunlimited.com www.icmunlimited.com +44 020 7845 8300
More informationCable Television Advertising. A Guide for the Radio Marketer
Cable Television Advertising A Guide for the Radio Marketer Overview Cable Television has seen tremendous advertising revenue growth in recent years. This growth is believed to have impacted radio s revenue
More informationHow many seconds of commercial time define a commercial minute? What impact would different thresholds have on the estimate?
t: f: e: Tom Ziangas NHI Marketing SVP Sales & Marketing 770 Broadway New York, NY 10003-9595 646.654.8635 646.654.8649 Tom.Ziangas@NielsenMedia@.com August 16, 2006 Ira Sussman VP Research & Insight Cabletelevision
More informationCOMMUNITY NEEDS & INTERESTS QUESTIONNAIRE
These questions are intended to obtain information about community needs and interests related to cable TV. The information gathered will help to determine if existing local cable TV services and resources
More informationLeichtman Research Group Research Notes
3Q 2018 Leichtman Research Group Research Notes Actionable Research on the Broadband, Media & Entertainment Industries In this issue: There s no Place Like Home T There s no Place Like Home 69% of U.S.
More informationSeen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to April 2015
Seen on Screens: Viewing Canadian Feature Films on Multiple Platforms 2007 to 2013 April 2015 This publication is available upon request in alternative formats. This publication is available in PDF on
More informationPartisanship and the Media: Personal Politics Affect Where People Go, What They Trust, and Whether They Pay
Partisanship and the Media: Personal Politics Affect Where People Go, What They Trust, and Whether They Pay Conducted by the Media Insight Project An initiative of the American Press Institute and The
More informationClassification of Media Users Watching Movies Through Various Devices
, pp.10-14 http://dx.doi.org/10.14257/astl.2015.117.03 Classification of Media Users Watching Movies Through Various Devices Hyungjoon Kim 1, Bong Gyou Lee 2, 1 S3-314, Hanbat National University, 125
More informationNielsen National TV Analytics API Beta Technical Reference
Nielsen National TV Analytics API Beta Technical Reference Authorization API POST Request URL: https://api.developer.nielsen.com/watchapi/oauth/token Header Name Authorization (required) string Base64
More informationWhat the 80s Can Teach Us About Modern Video Marketing
What the 80s Can Teach Us About Modern Video Marketing Written by Tara Walpert Levy Published December 2016 YouTube offers marketers the opportunity to reimagine storytelling and build for the modern viewing
More informationWhy split up Netflix?
Netflix Group 4 Why split up Netflix? DVD by mail is slowly dying, but Netflix will do everything it can to keep it alive Netflix has diverged into two different business lines, with two very different
More informationAUSTRALIAN MULTI-SCREEN REPORT QUARTER
AUSTRALIAN MULTI-SCREEN REPORT QUARTER 04 Australian viewing trends across multiple screens Over its history, the Australian Multi-Screen Report has documented take-up of new consumer technologies and
More informationGfK Briefing to BASE SVOD Content Consumption Tracking
GfK Briefing to BASE SVOD Content Consumption Tracking March 17th 2016 GfK 2015 1 Typically, 72% of the population watches something live or as scheduled on the average day 72% Source: BARB Daily reach,
More informationDescription of Methodology
Description of Methodology February 12 th, 2018 Description of Methodology Contents CHAPTER 1 OVERVIEW... 1 METHODOLOGY OUTLINE... 1 HOUSEHOLD MEASUREMENTS... 3 DEMOGRAPHIC MEASUREMENTS... 6 VIDEO ON DEMAND
More informationDigital Ad. Maximizing TV Stations' Revenues. The Digital Opportunity. A Special Report from Media Group Online, Inc.
Maximizing TV Stations' Digital Ad The Digital Opportunity TV is an enviable position compared to almost all other traditional media in the digital age: an increasing number of TV households, a 96.5% penetration
More informationFILM ON DIGITAL VIDEO
FILM ON DIGITAL VIDEO BFI RESEARCH AND STATISTICS PUBLISHED OCTOBER 2017 Digital video enables audiences to access films through a range of devices, anytime, anywhere. Revenues for on-demand services in
More informationWHAT'S HOT: LINEAR POPULARITY PREDICTION FROM TV AND SOCIAL USAGE DATA Jan Neumann, Xiaodong Yu, and Mohamad Ali Torkamani Comcast Labs
WHAT'S HOT: LINEAR POPULARITY PREDICTION FROM TV AND SOCIAL USAGE DATA Jan Neumann, Xiaodong Yu, and Mohamad Ali Torkamani Comcast Labs Abstract Large numbers of TV channels are available to TV consumers
More informationTHE SVOD REPORT CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK 1 TOTAL TV: AVERAGE DAILY MINUTES
1 THE SVOD REPORT CHARTING THE GROWTH IN SVOD SERVICES ACROSS THE UK January 219 A lot can change in a year. In 218, England had a football team that the public actually enjoyed watching and the Beast
More information