2015/16 Season Week 33 (5/2-5/8/16) The Kentucky Derby National Louisville Cincinnati Ft. Myers Playoffs HH Ratings: 5/7-5/8/16 19.

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Harry Ellis
5 years ago
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2015/16 Season Week 33 (5/2-5/8/16) 74% of Millennials

targeted by brands on social media 74% The Kentucky

0 Have stopped or cut back because of it 57% Same

8 Pittsburgh National 2016 Playoffs HH Ratings:

8 A25-54 Ratings in Hispanic Households 5/2/16-5/8/16

PIMIENTA SUN SECRETOS WED Market of the Week

Weekday Primetime Ratings (comscore) 12.3 11.9 11.8 5.

6 Lincoln Ford Nissan Local Broadcast Cable News Local

1 2015/16 Season Week 33 (5/2-5/8/16) 74% of Millennials & Gen Zs Dislike Social Media Ads Don t like being targeted by brands on social media 74% The Kentucky Derby 33.7 HH Rating HH Rating Oklahoma City 11.0 Have stopped or cut back because of it 57% Same Generation Z and Millennials National Louisville Cincinnati Ft. Myers Minneapolis Dayton National Pittsburgh National 2016 Playoffs HH Ratings: 5/7-5/8/ A25-54 Ratings in Hispanic Households 5/2/16-5/8/ Cleveland 24.9 Fox Tuesday 7/12/16 National 3.1 SENOR DE LOS CIELO IV - R SAL Y HOTEL DE LOS PIMIENTA SUN SECRETOS WED Market of the Week Peoria-Bloomington, IL (DMA Rank #117) Auto Purchasers Weekday Primetime Ratings (comscore) Lincoln Ford Nissan Local Broadcast Cable News Local News Strength Household Live # of Cable News Spots Required to Equal One Broadcast News Spot Top 5 Spot TV Advertisers from Kantar Media Mar 16 Spot TV Dols (000) US Cellular 94.1 Pol-US Senate 89.8 Ford Dealer Assn 72.5 Menards Building 71.2 Sanders For President 69.8

2015/16 Season Week 33 (5/2-5/8/16) Top 25 Broadcast S/O-S/O (5/2-5/8/16) Top 25 Syndication (4/25-5/1/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 THE BIG

5 12 GREY'S ANATOMY 2.5 13 THE ODD COUPLE 2.4 14 MOM 2.4 15 CRIMINAL MINDS 2.4 16 2 BROKE GIRLS 2.3 17 THE MIDDLE 2.3 18 CHICAGO FIRE 2.2 19 THE BIG BANG THEORY 9P-SP 2.2 20 MIKE & MOLLY - SPECIAL 2.

0 M-F Evening News (4/25-4/29/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.6 2 ABC WORLD NEWS 1.5 3 CBS EVENING NEWS 1.3 4 NOTICIERO UNIVISION 0.7 1 BIG BANG-SYN (AT) 3.

8 9 FAMILY GUY-WK-SYN (AT) 1.8 10 MODERN FAMILY-WK-SYN (AT) 1.6 11 JEOPRADY (AT) 1.6 12 FAMILY FEUD-WK (AT) 1.5 13 TWO-HALF MEN-SYN (AT) 1.5 14 2 BROKE GIRLS-SYN (AT) 1.3 15 FAMILY GUY-MF-SYN (AT) 1.

2 2015/16 Season Week 33 (5/2-5/8/16) Top 25 Broadcast S/O-S/O (5/2-5/8/16) Top 25 Syndication (4/25-5/1/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 THE BIG BANG THEORY EMPIRE KENTUCKY DERBY VOICE NCIS SURVIVOR MODERN FAMILY NCIS: NEW ORLEANS VOICE-TUE DANCING WITH THE STARS THE GOLDBERGS GREY'S ANATOMY THE ODD COUPLE MOM CRIMINAL MINDS BROKE GIRLS THE MIDDLE CHICAGO FIRE THE BIG BANG THEORY 9P-SP MIKE & MOLLY - SPECIAL KENTUCKY DERBY PRE CHICAGO MED NBA PLAYOFFS ON ABC - SA SATURDAY NIGHT MIKE & MOLLY 2.0 M-F Evening News (4/25-4/29/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS NOTICIERO UNIVISION BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE BIG BANG WKND (AT) LAW & ORDER: SVU-WKL (AT) JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) WHEEL OF FORTUNE FAMILY GUY-WK-SYN (AT) MODERN FAMILY-WK-SYN (AT) JEOPRADY (AT) FAMILY FEUD-WK (AT) TWO-HALF MEN-SYN (AT) BROKE GIRLS-SYN (AT) FAMILY GUY-MF-SYN (AT) HOW I MET-MTHR-WK-SYN (AT) ENTERTAINMENT TONIGHT LIVE WITH KELLY & MICHAEL MIKE AND MOLLY (AT) BOBS BURGERS-SYN (AT) TMZ (AT) DR. PHIL SHOW (AT) INSIDE EDITION (AT) SEINFELD (AT) HOW I MET-MTHR-MF-SYN (AT) 1.0 Sunday Political (5/8/16) A35+ Rank Program Name Live+SD US AA% 1 MEET THE PRESS FACE THE NATION THIS WEEK FACE THE NATION Top 10 Time Shifted Prime Programs (5/2/16-5/8/16) A25-54 Live+SD (000) THE BIG BANG THEORY EMPIRE GREY'S ANATOMY SURVIVOR MODERN FAMILY THE GOLDBERGS NCIS BLACKLIST THE MIDDLE VOICE Time-Shifted LIVE

2015/16 Season Week 33 (5/2-5/8/16) 33.7 The 2016 Kentucky Derby Saturday, 5/7/16 HH Rating (Live+SD) 16.6 16.5 14.6 14.2 13.6 13.5 13.3 13.1 9.0 National Louisville Cincinnati Ft.

Louis Richmond Pittsburgh NHL Playoffs NBC 5/7/16 7:15P (ET) Top 10 Metered Markets Household Rating (Live+SD) NBA Playoffs ABC 5/8/16 3:30P (ET) Top 10 Metered Markets Household Rating (Live+SD) The

3 2015/16 Season Week 33 (5/2-5/8/16) 33.7 The 2016 Kentucky Derby Saturday, 5/7/16 HH Rating (Live+SD) National Louisville Cincinnati Ft. Myers West Palm Tampa Buffalo St. Louis Richmond Pittsburgh NHL Playoffs NBC 5/7/16 7:15P (ET) Top 10 Metered Markets Household Rating (Live+SD) NBA Playoffs ABC 5/8/16 3:30P (ET) Top 10 Metered Markets Household Rating (Live+SD) The Good Wife CBS 5/8/16 8:00P (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 2.4 Pittsburgh 19.8 DC 7.7 Buffalo 6.9 Louisville 5.1 Norfolk 4.6 Tampa 4.2 St. Louis 4.2 Richmond 3.9 Denver 3.7 Baltimore 3.5 National 3.1 Cleveland 24.9 Atlanta 8.0 Columbus, OH 6.7 San Antonio 6.5 Norfolk 5.6 Miami 5.3 Richmond 5.3 Cincinnati 4.9 Oklahoma City 4.9 Raleigh 4.7 National 6.8 Oklahoma City 11.0 Minneapolis 10.9 Dayton 10.8 Ft. Myers 10.3 Portland, OR 9.4 Kansas City 9.4 Buffalo 9.2 San Francisco 9.0 Pittsburgh 9.0 San Diego 9.0

2015/16 Season Week 33 (5/2-5/8/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted

anish broadcast stations attracted 18% of all primetime A18-49 viewers (not just Sp

4 2015/16 Season Week 33 (5/2-5/8/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 19% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market Chicago, IL Spanish Language programs on Spanish broadcast stations attracted 18% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Chicago, IL Spanish Stations Hispanic Households 5/2-5/8/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SENOR DE LOS CIELO IV - T SENOR DE LOS CIELO IV - R SENOR DE LOS CIELO IV - W SENOR DE LOS CIELO IV - M SENOR DE LOS CIELO IV - R SENOR DE LOS CIELO IV - T SENOR DE LOS CIELO IV - W SENOR DE LOS CIELO IV - M HOTEL DE LOS SECRETOS WED SAL Y PIMIENTA SUN 4.2 RANK PROGRAMS NET "P25-54L+SD AA%" 6 SENOR DE LOS CIELO IV - F HOTEL DE LOS SECRETOS WED SAL Y PIMIENTA SUN SENOR DE LOS CIELO IV - F PORQUE EL AMOR MANDA THU UNI YAGO TUE NUESTRA BELLEZA SUN CAMINO HACIA DESTINO TUE HOTEL DE LOS SECRETOS TUE HOTEL DE LOS SECRETOS THU NUESTRA BELLEZA SUN YAGO MON YAGO THU HOTEL DE LOS SECRETOS MON HOTEL DE LOS SECRETOS TUE CAMINO HACIA DESTINO MON HOTEL DE LOS SECRETOS FRI CAMINO HACIA DESTINO WED YAGO WED CAMINO HACIA DESTINO THU HOTEL DE LOS SECRETOS MON YAGO TUE YAGO MON HOTEL DE LOS SECRETOS THU CAMINO HACIA DESTINO TUE HOTEL DE LOS SECRETOS FRI YAGO THU NOTICIERO UNIVISION CAMINO HACIA DESTINO MON CAMINO HACIA DESTINO WED YAGO WED 3.3

Metered Market Close-Up: Peoria-Bloomington, IL Peoria is a small community that is one of the oldest cities in the state.

It is also home to the United States Agricultural Research Laboratory. Operations can be found for major companies such as AT&T, and Commerce Bank.

services. The second largest employment sector is trade, transportation, and utilities.

State Farm Insurance makes its headquarters in Bloomington and is by far the largest employer. Median Income Peoria-Bloomington, IL: Avg.

Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 112 143 85 49.

TVB Member Stations Reliance on Media to Stay Informed % Agree 69% 57% Social Media platform Reach 47% 25% TV Newspaper Radio Magazines Peoria-Bloomington, IL Interesting

5 Metered Market Close-Up: Peoria-Bloomington, IL Peoria is a small community that is one of the oldest cities in the state. It is a business, industrial, and agricultural center known for being the headquarters for Caterpillar, Inc. It is also home to the United States Agricultural Research Laboratory. Operations can be found for major companies such as AT&T, and Commerce Bank. With the presence of two large medical centers, 5 colleges and 5 technical schools in the area, the largest employment sector for the Peoria area is education and health services. The second largest employment sector is trade, transportation, and utilities. Top employers in the city include Caterpillar, Advanced Technology Services, Unity Point Health, OSF Saint Francis Medical Center. State Farm Insurance makes its headquarters in Bloomington and is by far the largest employer. Median Income Peoria-Bloomington, IL: Avg.- $52,864 SMSA Total Retail Sales Peoria-Bloomington, IL: $10,397,869 At-A-Glance DMA Rank TV Households Population , ,839 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Peoria-Bloomington, IL include WAOE (MyNetwork), WEEK (NBC), WHOI (ABC), WMBD (CBS), and WYZZ (FOX). TVB Member Stations Reliance on Media to Stay Informed % Agree 69% 57% Social Media platform Reach 47% 25% TV Newspaper Radio Magazines Peoria-Bloomington, IL Interesting Facts Richard Pryor was born in Peoria, and locals are proud. There s even a rap song that boasts it. We all know the origin of penicillin it was found on a moldy orange. Well, guess where that orange was purchased from? That s right, a grocery store in Peoria. If Bloomington, IL sounds familiar, you might be a fan of the TV show M*A*S*H. Bloomington, Illinois was the hometown of Col. Henry Blake, played by McLean Stevenson % 12% Peoria-Bloomington, IL Demographic Overview Age <18 23% % Hispanic 97% 3% Social 40% Media platform Reach 46 % are loyal to their vehicle brand.

2015/16 Season Local Market Close-Up: Peoria-Bloomington, IL Market: Peoria, IL Series Ranker (Week of 04/18/16 04/24/16) Rtg Rnk Series Station # Eps Day Purchasers by Auto Make (comscore) Primetime

5 3 NBC Nightly News WEEK (NBC) 6 M T W R F S 5:30 PM 30 10.8 4 MLB Baseball WAOE (MyNet) 1 F 6:00 PM 180 10.8 5 Chicago Med WEEK (NBC) 1 T 8:00 PM 60 10.8 6 Chicago Fire WEEK (NBC) 1 T 9:00 PM 60 10.

5 11 Survivor: Kaôh Rong WMBD (CBS) 1 W 7:00 PM 60 9.3 12 News 25 Nightside WEEK (NBC) 7 M T W R F S U 10:00 PM 34 9.2 13 MLB Baseball WAOE (MyNet) 1 U 12:00 PM 195 9.

3 17 Madam Secretary WMBD (CBS) 1 U 7:00 PM 60 8.2 18 Cubs Postgame WAOE (MyNet) 1 U 3:15 PM 15 8.1 19 Saturday Night Live WEEK (NBC) 1 S 10:29 PM 93 8.

6 2015/16 Season Local Market Close-Up: Peoria-Bloomington, IL Market: Peoria, IL Series Ranker (Week of 04/18/16 04/24/16) Rtg Rnk Series Station # Eps Day Purchasers by Auto Make (comscore) Primetime HH Ratings Mar 16 Weekday Prime (7p-10p) Local Time Run Time Live+SD 1 The Big Bang Theory WMBD (CBS) 1 R 7:00 PM The Voice WEEK (NBC) 1 T 7:00 PM NBC Nightly News WEEK (NBC) 6 M T W R F S 5:30 PM MLB Baseball WAOE (MyNet) 1 F 6:00 PM Chicago Med WEEK (NBC) 1 T 8:00 PM Chicago Fire WEEK (NBC) 1 T 9:00 PM The Voice WEEK (NBC) 1 M 7:00 PM NCIS WMBD (CBS) 1 T 7:00 PM Live at Five WEEK (NBC) 5 M T W R F 5:00 PM News 25 at Six WEEK (NBC) 6 M T W R F S 6:00 PM Survivor: Kaôh Rong WMBD (CBS) 1 W 7:00 PM News 25 Nightside WEEK (NBC) 7 M T W R F S U 10:00 PM MLB Baseball WAOE (MyNet) 1 U 12:00 PM NHL Stanley Cup Playoffs WEEK (NBC) 1 S 7:00 PM The Blacklist WEEK (NBC) 1 R 8:00 PM Today (1) WEEK (NBC) 5 M T W R F 7:00 AM Madam Secretary WMBD (CBS) 1 U 7:00 PM Cubs Postgame WAOE (MyNet) 1 U 3:15 PM Saturday Night Live WEEK (NBC) 1 S 10:29 PM Dancing With the Stars WHOI (ABC) 1 M 7:00 PM Rtg Local Broadcast Cable News Social Media platform Reach Social Media Profile % Engaged Fans (Indexed to Natl Avg) (Affinity Answers/TVB Cultural Currency) Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 0.8 Average Cable Network News Channels 3.6 TV Viewing Area (DMA) Journal Star, IL Newspaper Daily Social Media platform Penetration 2006 Reach 25.6% % %

7 Top 100 Programs P /25/ /01/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 BIG BANG THEORY, THE CBS ,684 2 EMPIRE FOX ,179 3 BIG BANG-SYN (AT) WARNER BROS. TV ,745 4 SURVIVOR CBS ,554 5 VOICE NBC ,512 6 FAMILY FEUD (AT) 20TH TELEVISION ,363 7 VOICE-TUE NBC ,360 8 WEEKEND ADVENTURE DADT/LITTON ,288 9 NBA PLAYOFFS ON ABC-SU5 ABC , MOM CBS , DANCING WITH THE STARS ABC , BIG BANG WKND (AT) WARNER BROS. TV , ODD COUPLE, THE CBS , CHICAGO MED NBC , GREY'S ANATOMY ABC , SCORPION CBS , LITTLE BIG SHOTS NBC , BROKE GIRLS CBS , CHICAGO FIRE NBC , MIDDLE, THE ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , JUDGE JUDY (AT) CBS TV DISTRIBUTION , GOLDBERGS, THE ABC , FOX NASCAR SPRINT CUP FOX , SCANDAL ABC , MIKE & MOLLY CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , FOX SPRINT CUP WNNRS CRCL FOX , BLACK-ISH ABC , BIG BANG THEORY, THE-SPC CBS , BLINDSPOT NBC , SHARK TANK ABC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BLUE BLOODS CBS , MODERN FAMILY ABC , NCIS-ENC CBS , BLACKLIST NBC , NCIS: LOS ANGELES CBS , ROSEWOOD FOX , MINUTES CBS , /20-FRI ABC , MADAM SECRETARY CBS , CRIMINAL MINDS:BEYOND BDR CBS , FRESH OFF THE BOAT ABC , NCIS: NEW ORLEANS CBS , AMER FUNN HOME VIDEOS ABC , HAWAII FIVE-0 CBS , NBC NIGHTLY NEWS NBC , LUCIFER FOX ,941

8 Top 100 Programs P /25/ /01/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , JEOPARDY (AT) CBS TV DISTRIBUTION , GOOD WIFE, THE CBS , NBA PLAYOFFS ON ABC-SU4 ABC , CASTLE ABC , TODAY SHOW NBC , ABC WRLD NEWS TONIGHT-SUN ABC , LIMITLESS CBS , FAMILY FEUD-WK (AT) 20TH TELEVISION , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , ABC WORLD NEWS TONIGHT ABC , DATELINE-SUN NBC , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , SATURDAY NIGHT NBC , NFL DRAFT L ESPN , ONCE UPON A TIME ABC , GOOD MORNING, AMERICA ABC , CRIMINAL MINDS CBS , FLASH CW , AMAZING RACE CBS , FOX NASCAR SPRINT CP POST FOX , DATELINE FRI NBC , CATCH, THE ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , HOW I MET-MTHR-WK-SYN(AT) 20TH TELEVISION , PASION Y PODER THU UNI , CBS EVENING NEWS CBS , CARMICHAEL SHOW 9P NBC , REAL O'NEALS, THE ABC , SUNDAY MORNING CBS , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , HELL'S KITCHEN FOX , LIVE WITH KELLY & MICHAEL DISNEY ABC DOMEST TV , QUANTICO ABC , AMERICAN CNTRY CNTDN AWDS FOX , RUSH HOUR CBS , MIKE AND MOLLY (AT) WARNER BROS. TV , BONES FOX , CBS THIS MORNING-1 CBS , MARVEL AGENTS S.H.I.E.L.D ABC , GRIMM NBC , NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION , BOBS BURGERS-SYN (AT) 20TH TELEVISION , WWE ENTERTAINMENT USA NETWORK , NASHVILLE ABC , NEW GIRL FOX , ELEMENTARY CBS , PASION Y PODER TUE UNI , HOURS CBS ,359

9 Top 100 Programs P25-54 April 2016 (03/28/ /24/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 TBS NCAA BSKBL CHAMPSHIPS TBS NETWORK ,898 2 EMPIRE FOX ,561 3 BIG BANG THEORY, THE CBS ,528 4 TBS NCAA BSKBL CHAMP SA-2 TBS NETWORK ,295 5 AMERICAN IDOL-THURSDAY FOX ,182 6 VOICE NBC ,114 7 MASTERS GOLF TOURN.-SUN CBS ,977 8 TBS NCAA CHAMP PRE-TIP TBS NETWORK ,934 9 BIG BANG-SYN (AT) WARNER BROS. TV , TBS NCAA BSKBL-BRIDGE TBS NETWORK , AMERICAN IDOL-WEDNESDAY FOX , ACM AWARDS CBS , NCIS CBS , VOICE-TUE NBC , NBA PLAYOFFS ON ABC-SU3 ABC , SURVIVOR CBS , TBS NCAA BSKBL CHAMP-SA-1 TBS NETWORK , WEEKEND ADVENTURE DADT/LITTON , FAMILY FEUD (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , GREY'S ANATOMY ABC , VOICE 4/13 NBC , LIFE IN PIECES CBS , CRIMINAL MINDS CBS , DANCING WITH THE STARS ABC , MOM CBS , LITTLE BIG SHOTS NBC , ODD COUPLE, THE CBS , BIG BANG THEORY, THE-ENC CBS , BIG BANG THEORY, THE - SP CBS , CHICAGO MED NBC , MODERN FAMILY ABC , CHICAGO FIRE NBC , BIG BANG WKND (AT) WARNER BROS. TV , NCIS: NEW ORLEANS CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BROKE GIRLS CBS , SATURDAY NIGHT NBC , NBA PLAYOFFS ON ABC-SU1 ABC , SCORPION CBS , BIG BANG THEORY,THE 8P-SP CBS , AMERICAN IDOL: AMER DREAM FOX , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , MASTERS GOLF TOURN. SAT. CBS , SCANDAL ABC , GAME OF SILENCE 4/12 NBC , SUPERGIRL CBS , BLINDSPOT NBC , GOLDBERGS, THE ABC , MIDDLE, THE ABC ,291

10 Top 100 Programs P25-54 April 2016 (03/28/ /24/2016) P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 TBS NCAA BSKBL CHAMP-POST TBS NETWORK , MINUTES CBS , NBA STUDIO L ESPN , NCIS 9P-SPECIAL CBS , CRIMINAL MINDS:BEYOND BDR CBS , NBA PLAYOFFS ON ABC-SA1 ABC , BLACKLIST NBC , NCIS-ENC CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , CRIMINAL MINDS:BEYOND-SP CBS , NCIS: NEW ORLEANS 10P-SP CBS , BLACK-ISH ABC , NCIS: NEW ORLEANS 8P-SP CBS , BLUE BLOODS CBS , MADAM SECRETARY CBS , NCIS: LOS ANGELES CBS , ROSEWOOD FOX , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , HAWAII FIVE-0 CBS , NBC NIGHTLY NEWS NBC , JEOPARDY (AT) CBS TV DISTRIBUTION , SHARK TANK ABC , GOOD WIFE, THE CBS , FOX NASCAR SPRINT CUP FOX , CROWDED 9P 4/17 NBC , /20-FRI ABC , SHADES OF BLUE NBC , FAMILY GUY FOX , LIMITLESS CBS , TODAY SHOW NBC , CASTLE ABC , ABC WORLD NEWS TONIGHT ABC , FOX SPRINT CUP WNNRS CRCL FOX , LAST MAN STANDING ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , FOX NASCAR SPRINT CUP (S) FOX , WWE ENTERTAINMENT USA NETWORK , AMAZING RACE CBS , CATCH, THE ABC , DATELINE-SUN NBC , NBA PLAYOFFS ON ABC-SU2 ABC , CHICAGO PD NBC , TBS NCAA BSK FNL4 POST-SA TBS NETWORK , BROKE GIRLS-SYN (AT) WARNER BROS. TV , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , ONCE UPON A TIME ABC , ELEMENTARY SPECIAL CBS , GOOD MORNING, AMERICA ABC , NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION ,596

11 Top 100 Programs P18-49 April 2016 (03/28/ /24/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 TBS NCAA BSKBL CHAMPSHIPS TBS NETWORK ,734 2 EMPIRE FOX ,257 3 BIG BANG THEORY, THE CBS ,162 4 TBS NCAA BSKBL CHAMP SA-2 TBS NETWORK ,126 5 TBS NCAA CHAMP PRE-TIP TBS NETWORK ,619 6 TBS NCAA BSKBL-BRIDGE TBS NETWORK ,447 7 NBA PLAYOFFS ON ABC-SU3 ABC ,341 8 MASTERS GOLF TOURN.-SUN CBS ,246 9 AMERICAN IDOL-THURSDAY FOX , BIG BANG-SYN (AT) WARNER BROS. TV , TBS NCAA BSKBL CHAMP-SA-1 TBS NETWORK , VOICE NBC , ACM AWARDS CBS , NBA STUDIO L ESPN , AMERICAN IDOL-WEDNESDAY FOX , GREY'S ANATOMY ABC , NBA PLAYOFFS ON ABC-SU1 ABC , VOICE-TUE NBC , FAMILY FEUD (AT) 20TH TELEVISION , SURVIVOR CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , NCIS CBS , WEEKEND ADVENTURE DADT/LITTON , TBS NCAA BSKBL CHAMP-POST TBS NETWORK , DANCING WITH THE STARS ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , CRIMINAL MINDS CBS , MODERN FAMILY ABC , LIFE IN PIECES CBS , BIG BANG WKND (AT) WARNER BROS. TV , VOICE 4/13 NBC , NBA PLAYOFFS ON ABC-SA1 ABC , LITTLE BIG SHOTS NBC , CHICAGO MED NBC , CHICAGO FIRE NBC , SCANDAL ABC , BIG BANG THEORY, THE - SP CBS , SATURDAY NIGHT NBC , MOM CBS , BIG BANG THEORY, THE-ENC CBS , ODD COUPLE, THE CBS , BROKE GIRLS CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , NBA REGULAR SEASON L ESPN , MASTERS GOLF TOURN. SAT. CBS , GOLDBERGS, THE ABC , NCIS: NEW ORLEANS CBS , BIG BANG THEORY,THE 8P-SP CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION ,830

12 Top 100 Programs P18-49 April 2016 (03/28/ /24/2016) P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 GAME OF SILENCE 4/12 NBC , SUPERGIRL CBS , SCORPION CBS , AMERICAN IDOL: AMER DREAM FOX , MIDDLE, THE ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , BLINDSPOT NBC , FAMILY GUY FOX , NBA PLAYOFFS- ROUND 1 L TURNER NETWORK TELEVISION , WWE ENTERTAINMENT USA NETWORK , CRIMINAL MINDS:BEYOND BDR CBS , BLACK-ISH ABC , BLACKLIST NBC , NCIS 9P-SPECIAL CBS , ROSEWOOD FOX , WHEEL OF FORTUNE CBS TV DISTRIBUTION , TBS NCAA BSK FNL4 POST-SA TBS NETWORK , NCIS-ENC CBS , NBA PLAYOFFS ON ABC-SU2 ABC , SHARK TANK ABC , CRIMINAL MINDS:BEYOND-SP CBS , NCIS: NEW ORLEANS 8P-SP CBS , MINUTES CBS , NCIS: NEW ORLEANS 10P-SP CBS , BLUE BLOODS CBS , SIMPSONS FOX , JEOPARDY (AT) CBS TV DISTRIBUTION , ONCE UPON A TIME ABC , NCIS: LOS ANGELES CBS , NATIONAL TEAMS TUE 03/29 UniMas , BOBS BURGERS-SYN (AT) 20TH TELEVISION , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , HAWAII FIVE-0 CBS , BROKE GIRLS-SYN (AT) WARNER BROS. TV , NBC NIGHTLY NEWS NBC , FOX NASCAR SPRINT CUP FOX , CLEVELAND SHOW-SYN (AT) 20TH TELEVISION , /20-FRI ABC , GOTHAM FOX , LIMITLESS CBS , FAMILY GUY-ENCORE FOX , CROWDED 9P 4/17 NBC , NBA PLAYOFFS-1ST RD L ESPN , TNT NCAA BSKBL CHAMPSHIPS TURNER NETWORK TELEVISION , CASTLE ABC , SHADES OF BLUE NBC , BOB'S BURGERS FOX , TODAY SHOW NBC , FOX SPRINT CUP WNNRS CRCL FOX , LUCIFER FOX ,312

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Gen Z / Millennials: 5/5/16 Harris Poll Study commissioned by Lithium Television Station Revenue: BIA /Kelsey (May 16) Live TV: Nielsen Local Watch Report (April 2016) Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Digital Ranking: Bounce TV, COZI and Me TV only. Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: Feb 16 All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH ratings used. Social Media Profile: Affinity Answers/TVB Cultural Currency Study 2012 Calendar Year. % Engaged Fans within the market Indexed to the National Average for Facebook and Twitter. Engaged Fan % = % fans engaging in various social media behaviors with local media (TV stations, Radio Stations, Newspaper) on their pages/environments on Facebook/Twitter beyond liking/following. Behaviors contributing to engagement are: FACEBOOK - Content Likers, Commenters, Photo/Video Posters; TWITTER - Hashers, Talkers, Retweeters and Repliers.

Washington, D.C. (Hagerstown) (DMA Rank #7)

Washington, D.C. (Hagerstown) (DMA Rank #7) TV Tablets Smartphones Computers 2015/16 Season Week 40 (6/20-6/26/16) Ad Recall Highest on TV % respondents recalled half or more of advertisers 62% 47% 46% 45% Adults 18+ Spend the Most Time Watching