Copyright 2018 by Gorham Printing All rights reserved. Gorham Printing, Centralia, Washington USA ISBN:

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2 Copyright 2018 by Gorham Printing All rights reserved. Gorham Printing, Centralia, Washington USA ISBN: Library of Congress Control Number:

3 Welcome to Gorham Printing OR OVER THIRTY YEARS, our small-but-mighty team of design and printing professionals has exceeded the expectations of self-publishing authors, independent publishers, historians, educators, spiritual leaders, and families with our steadfast foundations: careful attention to detail, customized design work, high-quality products, and friendly, personal customer service. Versatile options in binding styles, trim sizes, and materials make us a perfect option if you re looking to make your book stand out from the pack. Whether you need 25 copies of a family genealogy or 2000 copies of your niche non-fiction title, you can rest easy knowing a human being is available to answer your questions and see that each one of your books is handled with care. We want you to know what to expect when it comes to pricing, materials, design services, and file prep, so we created this book for you. Keep it as an example of our quality and as a resource and guide to your book printing journey. Read on to learn more about how we can help you bring your content to life in the pages of a book! gorhamprinting.com 3718 Mahoney Drive Centralia, WA Hours (Pacific Time) 8:00-4:30 Monday - riday

4 Trail Markers on the Path to Book Printing 1 Develop a concept you want to share with others. 2 Research your concept to find out what makes it unique. 3 Determine a target audience. 4 Write and edit your book. 5 Decide if you ll aim for a traditional publishing deal or if you ll self-publish. 6 Should you decide to self-publish, hire Gorham Printing to print your book! 7 urther research your target audiences and develop a marketing strategy. 8 Work closely with our team of designers and technicians to perfect your book. 9 Sell your books by taking advantage of our Sales Tools service. 10 Order reprints! 4 GORHAMPRINTING.COM

5 17 43 Our book Book development design services 51 Selling your book 27 6 Prepare your text and cover Start dreaming TRAIL MAP GORHAMPRINTING.COM 5

6 Start dreaming... We want your book to be exactly how you imagine it, so we give you options when it comes to high-quality materials and construction. Choose a trim size between 4x5 and 8.5x11 portrait or landscape in any of our binding styles. Upgrade your stock to a heavier weight or a warm white shade. The possibilities are truly endless when it comes to making your content into a book at Gorham Printing! What is a trim size? The dimensions of the finished book, after it is printed, bound, and trimmed on three sides. or hardcover books the trim size applies to the book pages, not the cover itself. 6 GORHAMPRINTING.COM

7 If your book s interior needs color printing, you will love the quality of our output and our competitive prices. Does color printing cost more? Yes. Why? Digital color printers are more expensive to operate than digital black-and-white printers. That said, most projects do not require color printing on every page, and our pricing structure is set up to account for that. Count the total number of pages in your interior that need color output, then use the speedy pricing tools on our website to figure the cost of printing your unique project. In the pages that follow, you ll find details about the bindings we offer along with sample prices to give you an idea of what your project may cost. Use our easy quote generator to price your specific book. GORHAMPRINTING.COM 7

8 Our smallest trim size: 4x5'' Standard trim sizes 5½ 8½ A few non-standard trim size examples ½ Our largest trim size: 8½x11'' 8 GORHAMPRINTING.COM Versatile Sizing: While choosing a standard trim size is the most cost-efficient option, we can adjust to whatever trim size you need square, tiny, tall, or wide! PHOTO BY DARRYL CLEVELAND

9 What a softcover book may cost Often called a "trade paperback," this binding style uses hot flexible glue to attach the cover stock to the book block. ull-color cover with gloss film lamination, matte lamination optional 12 pt C1S cover stock, other options available 60 lb. white uncoated interior stock, other weights and shades available Page counts from 32 to 900 Bound with EVA adhesive Sizes from 4x5'' to 8.5x11'' Black-and-white interior text pages, full color also available Quantities from 25 to 2000 softcover binding (5.5x8.5'') price per book (standard stock and black-and-white interior printing, full color cover) 100 books 250 books 500 books 50 pages $2.91 $2.27 $ pages $4.31 $3.57 $ pages $6.28 $5.44 $5.09 softcover binding (8.5x11'') price per book (standard stock and black-and-white interior printing, full color cover) 100 books 250 books 500 books 50 pages $3.63 $2.90 $ pages $6.12 $5.27 $ pages $9.63 $8.62 $8.22 gorhamprinting.com > prices > quote generator GORHAMPRINTING.COM 9

10 Hardcover bindings We offer three hardcover binding styles. Pages are adhesive (PUR) bound, reinforced, and attached to the hardcover. Dustjackets, printed endsheets, and ribbon markers are additional options. printed and laminated hardcover, full-color printed cover cloth hardcover with foil stamping cloth hardcover with a full-color printed dustjacket PHOTO BY DARRYL CLEVELAND 10 GORHAMPRINTING.COM

11 What a hardcover book may cost Printed & laminated hardcover ull-color cover with gloss film lamination, matte lamination optional Page counts from 24 to 900 Hardcover PUR adhesive bound Sizes from 4x5'' to 8.5x11'' Black-and-white interior text pages, full color also available hardcover - printed and laminated (6x9'') price per book (standard stock and black-and-white interior printing, full color cover) Cloth covered hardcover Cloth hardcover with foil stamping Page counts from 24 to 900 Hardcover PUR adhesive bound Sizes from 4x5" to 8.5x11" Add a full-color dustjacket with lamination CLOTH HARDCOVER MATERIAL CHOICES: 100 books 250 books 500 books 50 pages $14.44 $12.04 $ pages $16.20 $13.62 $ pages $19.33 $16.23 $14.36 IMITATION LEATHER AND ADDITIONAL OPTIONS AVAILABLE ON WEBSITE gorhamprinting.com > prices > quote generator GORHAMPRINTING.COM 11

12 What plastic spiral binding may cost Spiral binding is typically used for books that need to lie flat, such as cookbooks or manuals. Pricing shown is for black or white plastic spiral (add $40 setup fee for color spiral). ull-color cover with film lamination Lies flat when open Coated interior stock options Plastic spirals in standard black or white, 12 additional colors available Sizes 4x5" to 8.5x11" 2 standard colors spiral binding - standard black (8.5x11'') price per book (standard stock and black-and-white interior printing, full color cover) PHOTO BY DARRYL CLEVELAND Page counts from 100 books 250 books 500 books 20 to pages $4.75 $3.90 $ pages $8.13 $7.15 $6.36 Wire-O metal bindings (black or white) available upon request 12 optional colors 300 pages $13.20 $11.18 $10.22 gorhamprinting.com > prices > quote generator 12 GORHAMPRINTING.COM

13 Ready to hit the trail? You can create an account and submit your files all in one easy place. J K Change any or all of your specifications on the fly to see how much your book will cost. gorhamprinting.com > prices > quote generator ollow our user-friendly step-by-step instructions to get a price or start your job.

14 Ebooks Did you know that we not only produce books of exceptional quality, but we can provide ebooks, as well, with any printed book order? Get an ebook version of your printed book to sell at Amazon, Barnes & Noble, or any online bookstore. Our ebook pricing is a simple formula based on the final page count of your print file. or $1.70 per page, plus a $70 flat fee, we will submit your print file to our preferred conversion company. We'll ensure that your ebook closely matches your printed book for a cohesive look. Additional charges may apply for complex text layouts and features. or children s books, we recommend using Amazon s free Kindle Kid s Book Creator to convert your PD. What s the process? Ebooks cannot be created until after final approval of the print books. The conversion process can take 2-3 weeks. We will send the completed ebook files to you. Ebooks can include: Active table of contents Cover graphic for booksellers Active hyperlinks Tables, charts, or photos Active footnotes linked directly to the note Where can I sell my ebook? You can sell your ebooks through a personal website or online retailers like Amazon or Barnes & Noble. Anyone with a regular consumer account on those platforms can set up a sales page. 14 GORHAMPRINTING.COM

15 We specialize in history books! Our new reference book, Make History with Gorham Printing, is based on 30 years of experience in the book printing industry. We have developed this invaluable resource to help history writers design, print, and market their history books. Request a complimentary copy! Kree book! gorhamprinting.com > what we do > history books PHOTO BY DARRYL CLEVELAND

16 We ve got paper choices Paper specifications can be more than a little confusing. To simplify your decision, we offer a complimentary paper sample packet that you can request at any time. This will allow you to see and feel our various paper options. We use 50, 60, 70, and 80# uncoated papers in white and 60 and 70# in natural. This book is printed on 60# uncoated white Lynx opaque paper. or coated sheets, we offer white 80# and 100# book weight both in dull and gloss finish. A thought on coated sheets: In the past, utilizing offset printing methods, it was considered prudent to use a coated sheet for optimum clarity when printing photos. This had to do with the printing process; as printing ink contacts the uncoated sheet, it spreads slightly, resulting in poor photo reproduction. When a coated sheet is used, this spread is minimized. Toner-based digital printing (our method) is different. The toner is dry and therefore does not absorb and spread with contact to the sheet. This allows for quality reproduction on an uncoated sheet. With that said, there is a slight visual improvement when printing digitally on a coated sheet, but the difference is negligible in most cases. So why bring this up? Cost and weight. Your book will be substantially heavier using coated sheets, which is sometimes a deterrent to the reader, as well as being more costly to ship. Coated stock: Paper stock that has been coated with a mineral agent to give it a smooth surface, typically gloss, dull, or matte finish. Uncoated stock: Paper stock that has been manufactured without adding extra coating. Natural paper stock: Off-white paper stock. Also known as warm white paper stock. K Request a paper sample book by phone or 16 GORHAMPRINTING.COM

17 OUR BOOK DESIGN SERVICES GORHAMPRINTING.COM 17 PHOTO BY DARRYL CLEVELAND

18 WE OER BOTH INTERIOR TEXT AND COVER DESIGN services at competitive rates. Whether you re feeling overwhelmed by the prospect of formatting your content and preparing your own print files or you want your content to be sculpted to industry standards by a professional book designer, our design team is ready to talk to you about your needs and your vision.

19 Cover design services Setting up a cover for printing can be the trickiest part of making print files for a book. Hiring us for cover design means we not only use our design expertise to create a great-looking book cover, but we take care of the technical details, too, including: Image sizing, placement, and incorporation into a color or pattern Type placement and wrapping Spine width and text placement Necessary bleeds How does a great cover concept happen? actors such as visual appeal, the book s audience, color, and font usage are just some of the aspects to be considered. In addition to conceptualizing your cover, a designer must have the technical skills to put those ideas into print. That s where we come in. Our design approach will give you: Collaboration. After reviewing your project and discussing your design ideas, we will develop imagery and layout. Depending on your design level, we will send an review. Your choice is then fine-tuned to a final design. Cover image. We can obtain a professional stock image that will perfectly complement your book. Or we would be happy to use an image you provide. Color cover proof. Once a front cover design has been established for a custom cover, the spine and back will be designed and a proof sent to you. Great communication. We are easy to contact via or phone. Your designer will work one-on-one with you throughout the entire process. gorhamprinting.com > design services GORHAMPRINTING.COM 19

20 Custom cover design At $599, our designers will deliver a professionally-crafted cover that can be marketed and branded, sure to grab the attention of publishers, agents, and consumers. A custom cover design will enhance your marketing efforts in print or with online booksellers like Amazon. You will work one-onone with our designers to bring your vision to life. The key to every successful design is communication. We are available to speak with you over the phone, in person, or via . Custom cover design includes: Printed proof Consideration of your book's market Custom type treatment ed preview of the design Author photo and short bio Up to three stock images or we can use images that you provide 20 GORHAMPRINTING.COM

21 Assisted cover design At $199, this design level includes type treatments and single, centerpiece graphic or image that you provide. What's included: We design a cover using an image you provide Simple type treatment for title and author name Basic backcover copy Online proof (printed cover proof available for $8) Barcode made from an ISBN purchased by you Perfect for Memoirs You may have the perfect family photo for your cover already! Let us add all the extras. GORHAMPRINTING.COM 21

22 People are often surprised to learn that the text pages of a book are "designed." or every book that attracts you in the bookstore, someone took time and effort to make the text design as beautiful and readable as possible. We offer three levels of text design. The level is determined by the complexity of your interior content. Your pages will be expertly designed to book-industry standards. The following per-page prices include text design only. Images, tables, charts, or graphs may incur separate charges. Text design services Level 1 Text Design: This design level is well suited for memoirs, fiction, life stories, family histories, and novels but is not suited for most non-fiction books, text books, histories, technical manuals, and religious books see Level 2 Text Design. $2 per page 22 GORHAMPRINTING.COM

23 Level 2 Text Design: This design level works well for religious texts, poetry, technical manuals, scholarly works, and general non-fiction. This design level is not suited for complex works with labor-intensive formatting such as pull quotes, sidebars, multiple columns, or indexes. $4 per page Level 3 Text Design: Level 3 Text Design is perfect for complex designs with labor-intensive formatting such as pull quotes, sidebars, indexes, or books with multiple columns. This level covers every detail of your interior text design. $6 per page GORHAMPRINTING.COM 23

24 What we need from you for cover design How cover design works ront cover words Title Subtitle (if there is one) Author name or names Some possible back cover words Subject category Reviews Copy about the book Author bio Website address ISBN and sale price Possible cover images ront cover images Author photo Company logo Timeline Once you place an order, we will contact you to discuss your book design. The design process will take approximately 1 2 weeks. inal prices are determined by your designer upon review of your provided materials. Design services are "work for hire," which means you maintain ownership of all content and final print files. (We can provide your files to you on disc for an additional $25). gorhamprinting.com > design services > how it works 24 GORHAMPRINTING.COM

25 How text design works What we need from you Your text file. We prefer a single.doc or.rtf file. This format can be saved from most word-processing software. Text should be thoroughly edited before the design process starts. Photo captions. Provide a single.doc file with an ordered list of captions matching the order of the photos within the book with photo labels that correspond to the photo file names. Images. You can provide original images for us to scan and optimize using Adobe Photoshop, or you can provide images that have been already scanned. If you will be scanning the images yourself, review the information on page 42. What we do We will import your text file into Adobe InDesign, a professional page-layout program. Photos will be "optimized" (details on page 42) and placed in the book with captions. What we design will not look like your original document, but the sequence will remain in the order in which you submitted it. We will choose a typeface appropriate for the style of your book. We follow the rules of the Chicago Manual of Style. What we don t do We do not edit, rewrite, or proof your content. Your text file should be thoroughly edited before the design process starts. We do not "type." We take your text file and turn it into a professional, readable design. All words in your book should be provided as a computer file, not a paper printout. GORHAMPRINTING.COM 25

26 Proofs for design work Online proof You ll access an online proof with a link sent by your designer via . Online proofs are convenient for primarily text-based projects, but on-screen viewing gives you only a rough idea of color output and quality. Printed proof We recommend printed proofs because they will accurately portray color and print quality. Printed proofs will be mailed via USPS Priority. Printed proofs are not bound and covers are not laminated, but other than that they are identical to how your book will look. Pages are hand-trimmed and will be loose, wrapped in your cover. Making changes to a proof Editorial changes (spelling, grammar, punctuation, rewriting) are billed at a rate of $92/hour in 15-minute, $23 increments. Submit your changes by writing directly on your printed proof. If you opted for online proofs, you may a list of changes directly to your designer. Proof forms for each proof We will include a proof form with every proof. After you ve carefully reviewed your proof, complete the form, including a signature and date, to indicate how you would like us to proceed. Your signatures give us permission to proceed to production or prepare a revised proof for you to review. Completed proof forms are required to move forward after each proof. ONLINE PROO ORM PRINTED PROO ORM 26 GORHAMPRINTING.COM

27 prepare your TEXT AND COVER GORHAMPRINTING.COM 27

28 Prepare your text and cover Some of our customers opt to prepare and provide their own text and cover files. This means they transform their content from a word-processed manuscript to a PD and they design a complete cover. Use our instructions to make your project press-ready and stress-free! 28 GORHAMPRINTING.COM

29 Production Time Once you have approved your final proof, your book will get in line for production. Add an additional week to production time for any changes. Once completed, your books will be shipped, or you can pick them up in person at our shop. Additional proofs will add expense and delay production time. PD BOOK PRODUCTION MOUNTAIN Softcover Spiral Hardcover 5-15 business days 2-4 weeks 6-7 weeks To Production Submit PD We ll review it in 2-3 business days Revise PD PD did not pass requirements, fix and resubmit Passed! Proof approved and ready for production Make PD ollow our guidelines on the following pages Start Prep your text and/or cover in its original software GORHAMPRINTING.COM 29

30 How to prepare your interior text file gorhamprinting.com > prepare to print > interior page layout 30 GORHAMPRINTING.COM

31 1 Prepare the interior text If you have completed your manuscript, you may opt to prepare the interior text pages yourself. You can design the interior text in the software of your choice. The two most common programs for this are Adobe InDesign and Microsoft Word. The file you make from this software is called a native file. Checklist for interior text prep (See the complete checklist at our website) Page size should equal trim size, for example, 5.5x8.5'' or 6x9'' (for bleeds, page size must be larger, more info online). Setup your file as single pages (a page is one side of a sheet of paper), no spreads. Margins should be.5 inch minimum (.75 inch preferred). All pages must be the same size. Images must not extend off the edge of the page unless bleeds are indicated in your quote. Count your color pages. The interior pages must contain the correct number of pages with color to match your quote. If you are concerned with color output and/or image quality, review our color management and image quality guidelines. GORHAMPRINTING.COM 31

32 2 Save it as a PD Once you have finished the interior text, you will need to save the file as a PD (Portable Document ile). A PD locks your content in place so no movement or changes will occur when the file is sent to the printer. Some quick tips to remember when saving your interior text pages as a PD: Make sure your interior text meets all of the requirements found on our website. Save the interior text PD in single page format (do not save in spreads) Any color on the pages (text, lines, or images) will result in that page being counted as a color page Making a PD is the last step of the process and should only be done after final editing and all of the requirements and interior text instructions have been followed. PD checklist for interior text (See the complete checklist at our website) Save your interior text pages using the newest PD Export settings available (the most recent date on the list of choices). Your interior text PD file should be one single file that includes all pages. Make sure all fonts are embedded correctly in your PD. After converting your interior text to a PD file, check every page of the interior text PD closely to ensure no unwanted changes have occurred in the conversion, such as missing fonts, text reflow, and embedded images. gorhamprinting.com > prepare to print > how to make a PD 32 GORHAMPRINTING.COM

33 3 Interior text proof Printed interior text proof Once you ve finalized an order with a half-down deposit, it s time to submit your interior text PD. Send up to 10GB at once through the secure file Send iles tool found under the Prepare to Print tab on our website. If your interior text PD meets the requirements, we ll prepare your proof. If there are any issues with the file, we will inform you of the problem and do our best to let you know what to do to fix it. You ll need to make corrections in your native file, re-generate the interior text PD, and submit the corrected interior text file. Once the interior text proof is sent and you ve reviewed it carefully, the next step is to complete and sign a proof form. This form tells us what you want to do next: Approve your proof for production with no changes. Make changes and supply a new interior PD with an online proof for $ Make changes and supply a new interior PD with a printed proof for $54.00 (black and white) or $72.00 for color. We recommend printed proofs because they will accurately portray color and print quality. Printed proofs will be mailed via USPS priority. Printed proofs are not bound and covers are not laminated, but other than that, they are identical to how your book will look. Pages are hand-trimmed and will be loose, wrapped in your cover. Online interior text proof You ll access an online proof with a link sent via . Online proofs are convenient for primarily textbased projects, but on-screen viewing gives you only a rough idea of color output and quality. PRINTED PROO ORM ONLINE PROO ORM (RIGHT SIGNATURE) GORHAMPRINTING.COM 33

34 $22.99 ISBN > SYNERGY BOOKS 6 9 SPINE: LAPS: 0 How to prepare your cover file Think about your book cover as a jacket made to wrap around the pages of your book with a perfect fit. A perfect fit is based not only on the trim size of your book but also the number of pages in your interior and the weight of your interior stock. THE PROSPECT O BEING ONE S OWN BOSS appeals to millions of individuals. Yet it can be challenging to know what type of business to create or if you are ready to make the leap. Dare To Be Your Own Boss will help you travel the road to become an entrepreneur. You will Use 14 keys to tap IDEAS THAT IGNITE your enthusiasm and passion. Explore over 600 BUSINESS OPPORTUNITIES. Learn specific methods to discover thousands of POTENTIAL NICHES. Identify ways to SERVE THE NEEDS and desires of over 7-billion individuals worldwide. Discover current and future TRENDS to start and grow your venture. Apply 16 methods of MARKET RESEARCH to determine the viability of ideas. Peruse over 300 RESOURCES to develop and launch your enterprise. Take 50 ACTION STEPS to make it happen. You will be encouraged to follow your heart and make a difference in your own unique way. DARE TO BE YOUR OWN BOSS MAYA SULLIVAN OLLOW YOUR PASSION CREATE A NICHE X X OLLOW YOUR PASSION CREATE A NICHE MAYA SULLIVAN gorhamprinting.com > prepare to print > cover layout 34 GORHAMPRINTING.COM

35 1 Prepare the cover You can design your cover in the software of your choice. The two most common programs for this are Adobe InDesign and Photoshop. The file you make from this software is called a native file. Checklist for cover prep (See the complete checklist at our website) Submit a single document page with the back cover, spine, and front cover in one piece (as illustrated). Go to Prepare to Print > Spine Width Tool to get your spine width. Enter your interior page count and select the paper stock for your binding style. Allow at least 1/16-inch space between the type and both folded edges of the spine. No text on spine widths less than.15-inch. Cover must extend into a 1/8-inch bleed (.125) on all 4 sides. The colors of your cover on your monitor or printer are not a truthful representation and will not match our output. Go to: Prepare to Print > Color Matching for more information. The barcode should be solid black on a white background. GORHAMPRINTING.COM 35

36 2 Save it as a PD Once you have finished your cover preparation in the native file, you will need to save it as a PD (Portable Document ile). A PD will lock everything in place so no movement or changes occur when the file is sent to the printer. Check that your cover file meets the requirements, and proof the PD you generate from the native file carefully. If anything in your cover PD does not appear as you d like it to appear in print, make the necessary adjustments in your native file and re-generate the PD. PD checklist for cover file (See the complete checklist at our website) Go to Prepare to Print > Cover Layout before converting to a PD. Your cover should be a single-page PD. (We do not accept multiple page PDs, jpgs, or tifs in lieu of a single-page cover PD file). Make sure all fonts are embedded correctly in your PD. Remember to include bleeds when exporting to a PD, and check to make sure they appear in your cover PD. After converting your file to a PD, check the PD closely to ensure no unwanted changes have occurred in the conversion, such as missing fonts, text reflow, and embedded images. 36 GORHAMPRINTING.COM

37 3 Cover proof Once you ve finalized an order with a half-down deposit, it s time to submit your cover PD file! Send up to 10GB at once through the secure Send iles tool found under the Prepare to Print tab on our website. If your cover PD meets the requirements, we ll prepare your proof. If there are any issues with the file, we will inform you of the problem and do our best to let you know what to do to fix it. You ll need to make corrections in your native file, re-generate the cover PD, and submit the corrected file. Once the cover proof is sent and you ve reviewed it carefully, the next step is to complete and sign a proof form. This form tells us what you want to do next: Approve your proof for production with no changes. Make changes and supply a new cover PD with an online proof for $ Make changes and supply a new cover PD with a printed proof for $ Printed cover proof We recommend printed proofs because they will accurately portray color and print quality. Printed proofs will be mailed via USPS Priority. Printed proofs are not bound and covers will not be laminated, but other than that, they are identical to how your book will look. Pages are hand-trimmed and will be loose, wrapped in your cover. Online cover proof You ll access an online proof with a link sent via . Online proofs are convenient for primarily textbased projects, but on-screen viewing gives you only a rough idea of color output and quality. PRINTED PROO ORM ONLINE PROO ORM (RIGHT SIGNATURE) GORHAMPRINTING.COM 37

38 Some tips on design... Book text is usually justified, spanning the width of the text column between the margins. Italics should be used for emphasis. Avoid using all-caps, underlining, or bold type. Type in books is often set somewhat smaller than 12 point. Check copies of books you enjoy reading, and you will probably be surprised by the size of the type. orget what you were taught in typing class; books use only one space after periods. The first paragraph of a chapter (or the start of any new section) should not be indented. Use indents at the beginning of each paragraph rather than gaps or open areas between paragraphs. Indents should be small (.25 of an inch). Leading is the spacing between the lines. It is a specific numeric measurement and is not the same as "doublespacing" in word-processing software. Default leading is generally 25% more than the point size of the type. 38 GORHAMPRINTING.COM

39 X-HEIGHT BASELINE SERIType Choosing a body typeface Traditionally, typefaces for books have serifs on their letterforms. Serifs are the strokes that project from the top or bottom of the main stroke of the letter. They assist readability by keeping the reader s eye flowing horizontally across the words. Typefaces without serifs (sans serif) are fine for headings but don t work well for large sections of body copy. The tone or feeling of the typeface is very important. Typefaces will exude a mood that can enhance your writing when used effectively. A few of our favorite typefaces: Arno Pro Garamond Caslon Minion BEMBO Sabon Adobe Devanagari How to estimate page count Page count can be roughly estimated by dividing the total word count of your document by the words per page below (dependent on your trim size and type face point size). Margins, leading, and paragraph sizes will increase these approximate calculations, as will the number of photos. Generally, add a half page for medium-sized photos, a quarter-page for small photos, and a whole page for large photos. Remember to include front and back matter (see page 40) in your total page count. TYPE TRIM SIZE Point Size 5.5x8.5'' 6x9'' 8.5x11'' Point Size: The type size. Leading: The space between lines of type words/page 425 words/page 450 words/page words/page 400 words/page 475 words/page words/page 350 words/page 500 words/page GORHAMPRINTING.COM 39

40 ront matter order All pages that appear before the start of your first chapter are called front matter. Traditionally, the start of each front matter section begins on a right-hand (recto) page only. Present practices often use the next-available page. Not all books require all of these pages, but this order is the industry standard. K 1 Title Page Proclaims the title, subtitle, author, and publisher of the book. The title page is always on the righthand side. A half-title page with a blank reverse side can also appear before the title page (important to use in hardcover books because the very first page of a book is partially glued to the end sheet). 2 Copyright Page This page should be the first lefthand page after the title page. Items that appear on this page include: the copyright verbiage, edition number, ISBN, Library of Congress PCN, and production information. You may also credit your designer, editor, and cover image artist. 3 Dedication A dedication is optional. If included, it should appear after the copyright page on a right-hand page. 4 Contents In former days known as the table of contents, this is the navigational aid for your readers. All parts of the book should be listed here with easily-read page numbers for reference. 5 List of igures or Tables Some books may contain figures or tables. If there are only a few, they can be included with the contents. If there are many, a separate page may be necessary. 6 oreword A foreword is generally written about the book by someone other than the author. Note the spelling of foreword" think of before the words." 7 Preface The preface is written by the author and should explain the development of the work. It is sometimes finished with the author s name, place, and date. 8 Acknowledgments It takes a village to write a book. This is your chance to thank them all. 9 Introduction Here you can introduce the work to the reader. You may want to give an overview or help the reader navigate key points. 40 GORHAMPRINTING.COM

41 Back matter order JAll pages that appear after the last chapter or conclusion are called back matter. Traditionally, the start of each back matter section begins on a right-hand (recto) page only. Present practices often use the next-available page. Not all books require all of these pages, but this order is the industry standard. 1 Appendix An appendix may contain source documents that were cited within the text, as well as lists, charts, tables, or any supplemental item. 2 Endnotes When a notation or explanation is too large for a footnote, it should appear as a numbered endnote at the back. The endnotes should be divided by chapter. 3 Glossary An alphabetical glossary is useful in a work with obscure or technical terms that require explanation. 4 Bibliography A list of books and articles in periodicals that contributed to the work. 5 List of Contributors If several authors have contributed to the work, they should be listed as contributors. This list can also appear in the front matter. Names should be listed in order alphabetically by last name but should appear as: first name, last name. Each brief bio can include their publications, academic affiliations, and their role in the work. 6 Index An alphabetical reference of the places, events, people, or subjects with their corresponding page numbers. See our indexing instructions on page Author Bio If you do not have this on the back cover, you can place it within the back matter. 8 Order orm Though not used as often these days with the prevalence of online ordering, a form can be a useful sales tool. Encourage the reader to either tear out or copy your order form page. List the price, how to purchase, a web address if you have one, and shipping information. GORHAMPRINTING.COM 41

42 Images in your book Getting your images Website Images. Photo files taken from web pages are low resolution (usually 72 dpi), which is fine for screen display but far below acceptable quality for digital printing. Digital Camera. Most digital cameras take large-dimension 72 dpi JPG photo files. Using Photoshop, their dimensions can be reduced while the dpi is increased to 300. They can then be saved as TI files. What is Photo Optimization? If you choose to have Gorham Printing design your interior text pages, we can optimize your photos so they print well. We will adjust the darkest and lightest parts of the image so the photo has a good tonality. We also crop, sharpen, and resize. Photo restoration is a separate process. Photo restoration may include removing type or spots, repairing rips, removing people, or fixing faces. Restoration is a separate process and is billed at an hourly rate. Scanning. If scanning at 100% of size, scan at 300 dpi and save as TI files. If enlarging photo, scan at a higher dpi. Online Stock Photos. Professional photo files can be found at many stock image companies online. If Gorham Printing designs your interior text, you may provide: A digital photo file for us to optimize and place into the text with a caption An original paper photo for us to scan, optimize, and place with a caption Price $4.00 each $7.00 each ORIGINAL PHOTO ATER OPTIMIZATION DPI Abbreviation for Dots Per Inch. This is a measurement used in printing for the number of dots that can be placed on a one-inch line. The recommended DPI for images is GORHAMPRINTING.COM

43 book development GORHAMPRINTING.COM 43

44 Don t skip professional editing Your manuscript has reached the final stage. You ve run it by a few friends and associates. Don t neglect the important step of editing. Successful authors have their books thoroughly and professionally edited. Not only will editing improve the readability of your book, but editing can trim your page count, which can result in significant book production savings. Competent editors are widely available. It is not necessary to meet your editor in person (although some prefer this approach). Correspondence and manuscript sharing can be done electronically. Keep in mind that every editor s services will differ slightly, so make sure you and your editor are in agreement on the work that will be done. Some important things to keep in mind: You may want to start with developmental editing first and follow with copy editing last in order to catch any mistakes that are made during rewrites. Prepare for editing from the beginning of the writing process. Keep your sources organized. Editing takes time. Do not expect your editor to rush the job. Make sure to allow time for several drafts. Do not take corrections personally. If an editor trips up on any part of your book, it is likely that other readers will as well. If you hire an editor, he or she will be an essential part of your book-making team. Most editors want to help you make the best book possible. You can find a list of editors on our website. gorhamprinting.com > prepare to print > author resources 44 GORHAMPRINTING.COM

45 Types of editing Copy Editing (also called proofreading) is the simplest level of editing. A professional who proofreads your manuscript will check for punctuation, grammar, sentence structure, spelling, and typographical errors. Developmental Editing deals with chapter and section organization, clarity, and indexing, as well as narrative and storytelling. Rearrangement, rewriting, and new writing may be recommended. Line Editing is more advanced. An editor providing this service will help you develop your voice. This process will explore word choice, paragraph structure, flow of narrative, language style, and readability. Research Editing is important for works of non-fiction. A research editor may provide citation verification and structure, as well as fact checking. GORHAMPRINTING.COM 45

46 Indexing The best index must be created by a human, rather than a computer, as only a human has the cognitive skills to understand the meanings of the words enough to properly place them in an index. A computer can assist the project, however, by accurately locating and alphabetizing the entries. or best results, plan your index at the start of your book project. Planning your index Think about how you want your index to look. How many topic levels will it have? Will it refer the reader to other related topics? Will a simple keyword index suffice, or do you want a more complex index with cross-references to related topics and a well-researched list of equivalent terms? It may help to have a list of topics, names, and subjects you want to index written out beforehand. Anticipate the variety of ways by which your readers might look up information. or instance, one reader may search for information on animals by looking under mammals; another may look for wildlife or fauna. Tag index entries (see instructions at right) when the content of your document is fairly stable. If you delete large portions of your text later, you may lose some of your indexing work. Common indexing problems include mixing uppercase and lowercase (cats and Cats) and singular and plural forms (cat and cats). Use a topic list to keep terms consistent. Review your index several times. Look for duplicate entries, weak subject areas, misspellings, and inconsistencies in capitalization and wording. or example, Cheetah, cheetah, and cheetahs should appear as separate entries. 46 GORHAMPRINTING.COM

47 1. Highlight a single word or group of words. 2. Click on Reference in the main menu. 3. Highlight Index or Index Group. How to make an index using Microsoft Word If you hire us for text design, we place your text file into a page layout program called Adobe InDesign. InDesign can recognize tags that were attached to the file in its original software program, such as Microsoft Word. Tagging means you select the text and apply a tag to it, which is a set of hidden instructions for InDesign. Once you tag an index entry, Word adds a special XE (Index Entry) field. It also shows all formatting marks. These instructions apply to most versions of Word: 4. Click on the Mark Entry box (up pops a different window). If you have a person s name, type the last name, then first name, followed by the middle initial. 5. If you would like to cross reference this entry, click the Cross Reference button and type the reference you want after See. 6. Click Mark All. 7. Close. Repeat this process for every word you d like to add to your index. 8. To view your index, place your cursor at the very end of your document. Open the Reference menu and click Index. Click Insert Index. This will flow your index onto the page so you can view and check it. GORHAMPRINTING.COM 47

48 ISBN and barcode ISBN is an abbreviation for International Standard Book Number, a 13-digit number that uniquely identifies your printed book as a specific title from a specific publisher (you). If you plan to sell your printed books or ebooks through booksellers, it is recommended to purchase an ISBN for each edition, for example, one each for hardcover, softcover, and ebooks. If your book will be sold primarily to family and friends, through your website, or by back-of-the-room sales, an ISBN is not necessary. Visit to purchase your ISBNs. The charge for a single number is $ and a block of ten numbers is $ Barcode Books that will be sold in bookstores should have a barcode of the ISBN on the back cover. A book barcode uses a sequence of vertical bars and spaces to represent the numbers of your ISBN (see the back of this book). The ISBN is used to create the barcode, but the number and the barcode are two different things. You can purchase both the number and barcode, or you can purchase the number only. or $25.00, we can make a barcode from your purchased number and place it on your cover PD GORHAMPRINTING.COM

49 Library of Congress number This registration number can be obtained from the Library of Congress and is used to distribute books intended for libraries (for self-publishers, the number is called a PCN Pre-Assigned Control Number). These numbers are issued prior to publication and may be requested by submitting a one-page application to the Library of Congress. Most authors add the number to the copyright page of their books preceded by the phrase, Library of Congress Control Number. Their PCN program is free. If you believe your work would be appropriate for libraries, apply for a PCN. Participation sometimes results in orders for your book from sources who would not have known about it otherwise. GORHAMPRINTING.COM 49

50 Copyright A book is copyrighted when the author s name, date of copyright, and the copyright symbol ( ) or the word copyright appear on the copyright page (usually the first left-hand page after the title page). You may then elaborate on the "all rights reserved" phrase if you wish. Check other books for accepted variations. Register as copyright holder Registering your work officially recognizes you as the copyright holder. Although recommended, it is not absolutely necessary to register your work. Copyright is secured automatically when the work is created, however, registration strengthens a legal position. More information is available at After your book is printed, you may register your copyright by sending the following items to the U.S. Copyright Office: orm TX, a $85 paper filing fee (or $35 online filing fee), and two copies of your book (one if it is not for sale) GORHAMPRINTING.COM

51 selling your book GORHAMPRINTING.COM 51

52 An easy way to start selling your books from a personalized webstore It's simple. We want you to sell more books. When you sell more books, we print more books. We've developed a self-fulfillment program, Sales Tools, to help you out! Booksite, online bookstore Sales Tools puts you in control of your book s financial success by empowering independent publishers with the same features of big publishing houses. We'll set up a web page for your book with a Buy Button, and you'll be listed in our online bookstore. gorhamprinting.com > sales tools 52 GORHAMPRINTING.COM

53 Booksite: Your Online Bookstore Listing How it works: After signing up as a Merchant through PayPal, you will be able to receive a direct deposit for each book sale. Provide us with reviews, descriptive copy about the book, and a few images, and we will set up a web page for your book. Your page will be listed in our online bookstore. The page will include a Buy Button. When clicked, payments will come directly to you through your PayPal account. You will be notified of each sale, and you will pack and ship books from your local post office. Cost for a booksite and online bookstore listing is $ for 12 months. Annual renewal is $60.00 for web page maintenance. Benefits of your bookstore: A Buy Button for your book. Get a web page for a fraction of the cost of starting your own domain and managing a website! Keep all the profits. Unlike other online bookstores, we do not take any percentage of sales. Other stores can take up to 50% of each sale! Easier to share. Share the link to your Booksite with anyone on the web, through , social media, or other marketing avenues. No competition. Our dedicated webpages focus soley on your book without competition from third party booksellers. A dynamic web page. Control your own dynamic webpage for a fraction of the cost of managing a domain and website. "Just the service I've been seeking! My office is filled with boxes of books, and I've wanted to make them available for sale online... Now, with Gorham Printing, it's all taken care of: ordering, shipping, and collecting payment. I just print the books and keep the profits." Julie Zander, Chapters of Life GORHAMPRINTING.COM 53

54 Selling your book Marketing your book as an unknown author can be a challenge, to say the least. Self-publishers generally do not have the contacts or clout to maneuver their books into major book selling channels. Yet there are many other avenues to get your book recognized by and sold to potential readers. Who s your audience? You know your book best, and selling your book yourself is the most practical way to get the book in front of your audience. Where do they shop? What do they like to do? How can you contact them? How many books should I order? Self-publishing is an investment in your idea or story. A short run of review copies might be a good start to distribute free in order to generate buzz. You can reprint the book later at higher quantities when sales take off, keeping the per-book costs low. Does my book fit a niche market? Some authors deal with subject matter that has a small field of interest or niche market. These books are sometimes easier to sell because it is simpler to identify the market. or example, a book on birds in Western Washington might be promoted with greater success sending out flyers or postcards to bird clubs than trying to work through a mass-market bookstore. 54 GORHAMPRINTING.COM

55 MARKETING CHECKLIST Create a logo. A logo of your publishing company on all correspondence and printed publications will go a long way in presenting a professional image for your book. A professionally designed cover. The average book buyer is drawn in by a well-designed cover. According to marketing experts, you have about fifteen seconds to hook them with your back cover copy. An order form. Placed on one of the last pages in your book, the order form is an excellent way to maintain continuing sales of the book. Add your web address to the order form to facilitate instant online ordering. Online articles. You can reach hundreds of thousands of people online. You can submit press releases to places like prleap.com, pr.com, or prweb.com, where your article may be picked up by news media. Web page. An online presence is an essential foundation for your book marketing plan. You will need to utilize social media and print materials to point people to your site. By doing so, you can make your website an online destination by linking back to it from all platforms of your marketing efforts. (Get a Sales Tools Booksite, pg. 53) Sales Tools. Check out our webstore services on page to help you build a profitable sales platform for your book. Social Media Create a fan page on acebook and then pin a post about your book at the top of the page. Add dimension to your book signings by pairing them with an online cause that is related to your book topic or genre. Open a Twitter account and tweet about your book. Create a blog post on the subject of your book and link your web page in the post. Create a profile on Goodreads for you and your books and encourage fans to post reviews. Set up an account on LinkedIn; it s not just for resumes. Take the opportunity to mention your book in your profile. Create a #hashtag and ask readers to post images of them with your book on Instagram or Pinterest. A simple announcement with an image of your book can be an effective promotional tool to your friends and family. Encourage them to forward! GORHAMPRINTING.COM 55

56 Sell from local bookstores Approach your local bookstores to see if they will stock and sell your book. Local bookstores usually require a 40-50% discount, so price your book accordingly. or a list of independent bookstores in your area or in a specific zip code, visit IndieBound.org. Book distributors Many bookstores prefer to buy from distributors and warehouses such as Ingram, Baker & Taylor, or IPG. A distributor s fee is usually 10-20% on top of the bookstore percentage. or a list of other distributors, see LiteraryMarketplace.com. Sell from Amazon Amazon Advantage: This program allows your book to be purchased directly from an Amazon sales page. Amazon requires a 55% discount from your established retail price, plus a $99 annual fee. You pay all packaging and shipping costs to send to Amazon warehouse, plus relabeling fees. ulfillment by Amazon: Professional account $39.99/month + per-item referral fees & variable closing fees. Individual account $0.99 per item + per-item referral fees & variable closing fees. or extra fees, Amazon stores the merchandise, relabels the books to conform to their system, handles customer service, and ships the items to the buyer. We can facilitate a split shipment to Amazon. or each of these programs, you would be responsible for setup and communication with Amazon. 56 GORHAMPRINTING.COM

57 requently asked questions Is Gorham Printing a print-on-demand (POD) printer? No. Most POD printers are set up to print and ship a single book at a time to each book buyer. We print in quantities of 25-2,000 to keep the per unit cost down and the quality up. Is Gorham Printing a publisher? Does Gorham Printing outsource? No. Gorham Printing is a family-owned print shop that manufactures books in the U.S.A. We do everything at our Washington State production facility except hardcover and spiral binding, which are sent to binderies in Oregon. We ve been in business for three decades, and we take pride in personal, detailed customer service. No, we are not a publisher; we are a book printer. Whether you are a small publisher producing several titles or a self-publisher with a single title, you are the publisher. As a self-published author hiring a printer to produce your books, you retain the profit every time you sell a book. GORHAMPRINTING.COM 57

58 More AQs How much will it cost to print my book? Because pricing is based on the unique specifications of each and every order, we ve developed easy-to-use quoting tools right on our website. Visit gorhamprinting.com and click Prices > Quote Generator to enter your specs and learn pricing instantly. You can also call us and we ll be happy to assist! How can I send you my files? The fastest way to send us your files is by using our secure Send iles tool found under the Prepare to Print tab on our website. You may also copy your files to a disc or a flash drive and mail them. Submitting your files through may cause processing delays and security issues. How will you ship my books and how much will it cost? Our standard shipping method is UPS Ground. The shipping cost of every order is different because every order has a different page count, quantity, trim size, and paper weight, not to mention shipping destination. You can use our Quote Generator to see a unique shipping estimate for an order to your zip code. Do you save my files for reprints? We archive your files for years to make reprints a snap. You can place reprints orders for books printed since 2013 through your account on our website. Give us a call if you need a reprint of a book printed prior to GORHAMPRINTING.COM

59 How long will it take to print my book? Because there are two phases to our process (design and/ or prepress, then production), the complete answer to this question is lengthy and depends on several factors. However, once your proofs are approved, we have standard production times that allow you to make plans for a comfortable, stressfree experience if you need books by a certain date. Most softcover orders for quantities under 250 take 5 business days (after proof approval) until they are ready to ship. Softcover orders for quantities between typically take 5-10 business days. Spiral bound books take business days until they are ready to ship. Hardcover books take 6-7 weeks. What if I need books in a hurry? Call us! We may be able to accommodate an expedited order depending on your order specs and our current volumes. We don t charge extra for in-shop rushes, but you may need to pay extra for expedited shipping depending on your location and how close your in-hand date is when you contact us. GORHAMPRINTING.COM 59

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