BAKER & TAYLOR SPRING / SUMMER 2014

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1 BAKER & TAYLOR SPRING / SUMMER

2 Picture Books 2

3 The Pigeon Needs a Bath! Words and Pictures by Mo Willems POSITIONING AND STRATEGY The award-winning, New York Times best-selling series, has sold over 4 million copies! This new installment with universal appeal (bath time) will continue the monumental sales success. AFP 250,000 Goal 150,000 On Sale: 4/1/2014 Retail: $16.99 ISBN: Over 4 Million Copies Sold! 3

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7 My New Friend Is So Fun! Written and Illustrated by Mo Willems POSITIONING AND STRATEGY The Geisel award-winning, New York Times best-selling Elephant & Piggie series has sold over 3 million copies combined! The 21st installment in the series will continue Mo's success in the early-reader category. AFP 100,000 Goal 75,000 On Sale: 6/3/2014 Retail: $8.99 ISBN:

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11 Dinosaur vs. School Written and Illustrated by Bob Shea Perfect for Back-to- School Promotions POSITIONING AND STRATEGY From picture book superstar Bob Shea, the Dino vs. books have sold nearly 135,000 copies in hardcover and board book combined. This title will both amuse and reassure anyone going off to school for the first time. AFP 50,000 Goal 35,000 On Sale: 6/17/2014 Retail: $16.99 ISBN: Sales Material: F&Gs 11

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15 Dog Days of School Written by Kelly DiPucchio Illustrated by Brian Biggs Perfect for Back-to- School Promotions POSITIONING AND STRATEGY Any young reader can relate with the desire to stay home from school! Here s a hilarious take on what happens when a boy and his dog change places. Photo credit: Wilson Biggs Photo credit: Wilson Biggs AFP 25,000 Goal 15,000 On Sale: 6/17/2014 Retail: $16.99 ISBN: Sales Material: F&Gs 15

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20 Percy Jackson and the Olympians By Rick Riordan POSITIONING AND STRATEGY Continue to promote the series and take the opportunity to attract new fans to the series. All available by: 4/8/2014 Retail: $17.99 HC; $7.99 PB PERCY JACKSON AND THE LIGHTNING THIEF HC: / PB: (250K/150K) THE SEA OF MONSTERS HC: / PB: (250K/150K) THE TITAN'S CURSE HC: / PB: (250K/150K) THE BATTLE OF THE LABYRINTH HC: / PB: (250K/150K) THE LAST OLYMPIAN HC: / PB: (250K/150K) MARKETING Limited edition signed prints for key accounts Poster for trade shows and conventions Cross promote via BOB ads in series paperbacks and ebooks Promote on Percy Jackson Facebook page Cross promote on all three series sites: heroesofolympus.com percyjacksonbooks.com thekanechronicales.com Spotlight on DisneyBooks.com Spotlight on Disney Reads Facebook and Twitter PUBLICITY Cover reveals with fan engagement 20

21 The Mark of Athena (paperback) By Rick Riordan POSITIONING AND STRATEGY A now in paperback advertising campaign to promote the exclusive short story and Heroes of Olympus series. ON PUBLICATION - MARKETING 12 copy floor display ( ) Print ad in Entertainment Weekly Cross promote via BOB ads in series paperbacks and ebooks Promote on Percy Jackson Facebook page Cross promote on all three series sites heroesofolympus.com percyjacksonbooks.com thekanechronicales.com Spotlight on DisneyBooks.com Spotlight on Disney Reads Facebook and Twitter AFP 1 million Goal 750,000 On Sale: 4/8/2014 Retail: $9.99 paperback ISBN:

22 Percy Jackson s Greek Gods By Rick Riordan Illustrated in full-color by John Rocco POSITIONING AND STRATEGY A lively and contemporary collection of Ancient Greek myths told from Percy Jackson s point of view. This handsome and entertaining volume is sure to excite Percy fans and is a must-have for teachers, librarians and home libraries. AFP 1 million Goal 750,000 On Sale: 8/26/2014 Retail: $24.99 (HC) ISBN: Sales Material: Blad 22

23 Kingdom Keepers VII By Ridley Pearson POSITIONING AND STRATEGY Is this the beginning of the end for the Kingdom Keepers? Marketing will continue to build upon and leverage the excitement of the fan interaction and engagement generated in the Kingdom Keepers Insider App/Web site via social media, targeted print and online ads leading up to the April 1, 2014 release. AFP 150,000 Goal 100,000 On Sale: 4/1/2014 Retail: $17.99 (HC) ISBN:

24 The Odd Squad: King Karl by Michael Fry POSITIONING AND STRATEGY The third book in the hilarious, highly illustrated middle school series praised as funny and sweet with a steely center by Neil Gaiman. We ll continue to build momentum through early buzz and targeted consumer outreach. Michael Fry AFP 75,000 Goal 50,000 On Sale: 6/24/2014 Retail: $12.99 ISBN:

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26 WARP: The Hangman s Revolution By Eoin Colfer POSITIONING AND STRATEGY Continue to promote this series and take the opportunity to get established Artemis Fowl fans, along with new fans, invested through consumer advertising campaign and re-promotion of Book 1. AFP 125,000 Goal 100,000 On Sale: 5/6/14 Retail: $17.99 ISBN: Sales Materials: Bound Galley 26

27 The Ring and the Crown By Melissa de la Cruz POSITIONING AND STRATEGY In this debut alternate history fantasy series, New York Times bestselling author Melissa de la Cruz does Glam of Thrones. We ll tap into her existing fan base, get people to read in advance and create buzz, and attract new readers with an online advertising campaign linking to a chapter excerpt. A Lifetime series based on Melissa de la Cruz s Witches of East End premieres this October. Over 2 million copies sold in the Blue Bloods series AFP 150,000 Goal 100,000 On Sale: 4/1/14 Retail: $17.99 ISBN: Sales Materials: Bound Galley 27

28 The Fallen: An Enemy Novel By Charlie Higson POSITIONING AND STRATEGY Continue to grow and attract readers by tying into the current zombie craze and aligning our messaging and advertising campaign with a zombie-centric focus. AFP 100,000 Goal 75,000 On Sale: 6/10/14 Retail: $17.99 ISBN:

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30 Time for Your Checkup! 11 ¼ x 9 ¼ Lift-the-Flap POSITIONING AND STRATEGY The Doc is in! Continue to leverage the success of the Disney Junior Channel hit series Doc McStuffins with targeted consumer advertising. ON PUBLICATION MARKETING In App advertising Promote on Disneybooks.com Updated electronic sell sheet showcasing bestsellers and upcoming releases Electronic Activity Kit Available Promote on Disney Reads Facebook AFP 75,000 Goal 50,000 On Sale: 5/6/14 Retail: $8.99 ISBN:

31 Princesses to the Rescue! 7 x 9 Storybook POSITIONING AND STRATEGY This hardcover jacketed picture book is based on the upcoming episode of Princesses to the Rescue, featuring Mulan. As an added bonus, download the song "Stronger Than You Know." Enchanted Feast March 2014 Air Date AFP 125,000 Goal 100,000 On Sale: 5/6/14 Retail: $12.99 ISBN: Princesses to the Rescue June/July Air Date

32 Minnie in Paris 8 x 10 Storybook POSITIONING AND STRATEGY Sweet and charming, Minnie is the brand of choice for preschool fashionistas who love adventures with friends. As an added bonus, download a readalong version of the book! AFP 50,000 Goal 35,000 On Sale: 5/20//2014 Retail: $16.99 ISBN:

33 Disney Junior Storybook Collection POSITIONING AND STRATEGY This Storybook collection is based on the hit series from Disney Junior. Disney Junior block was seen by 83.1 million total unique viewers in 1Q13. ON PUBLICATION MARKETING Promote on Disney Junior Websites Spotlight on DisneyBooks.com and Disney Reads, Facebook (114,000) and Twitter Dedicated Facebook Ads AFP 250,000 Goal 200,000 On Sale: 8/5/14 Retail: $16.99 ISBN:

34 Perfect tie-in to the July 2, 2014 film release! MALEFICENT Maleficent 5 ½ x 7 YA Hardcover Novel Curse of Maleficent 5 ½ x 8 ½ POB Novel Curse of Maleficent interior art sample AFP 75,000 Goal 50,000 On Sale: 6/3/14 Retail: $16.99 ISBN: AFP 50,000 Goal 35,000 On Sale: 6/3/14 Retail: $9.99 ISBN:

35 The Beast Within: A Tale of Beauty s Prince By Serena Valentino 5 ½ x 7 Hardcover Novel POSITIONING AND STRATEGY A cursed prince sits alone in a secluded castle. Few have seen him, but those who claim they have say his hair is wild and nails are sharp--like a beast's! Disney's Beast from "Beauty and the Beast" tells his side of the story. ON PUBLICATION MARKETING Indiebound white box mailing ARC distro at New York Comic Con Promote on Hyperion Teen Facebook page: facebook.com/unrequiredreading ABC Online Banner Ads Targeting Once Upon A Time series pages Spotlight on DisneyBooks.com and Disney Reads Facebook (114,000) and Twitter AFP 50,000 Goal 35,000 On Sale: 7/22/14 Retail: $16.99 ISBN: Sales Material: Bound Galley PRE PUBLICATION PUBLICITY Targeted outreach to Disney fan sites YA Blogger Outreach 35

36 Space Mountain: A Graphic Novel Written by Bryan Q. Miller Illustrated by Kelley Jones POSITIONING AND STRATEGY An all-new graphic novel for middle grade readers inspired by the fantastic and futuristic Space Mountain attraction from the Disney Theme Parks. Space Mountain is a science fiction adventure story of two kids, a miniature flying saucer, and a trip through time into a very different tomorrow! AFP 25,000 Goal 15,000 On Sale: 5/6/2014 Retail: $24.99 (HC) ISBN: AFP 50,000 Goal 35,000 On Sale: 5/6/2014 Retail: $14.99 (PB) ISBN: Sales Material: Bound Galley 36

37 Deep Blue by Jennifer Donnelly 5 ½ x 8 ½ Hardcover Novel POSITIONING AND STRATEGY The launch of a new four-book series for teens by the acclaimed, best-selling adult and young adult writer Jennifer Donnelley. Readers will be introduced to the next generation of mermaid lore through a major ARC distribution and multi-platform marketing campaign featuring print and online advertising. AFP 250,000 Goal 150,000 On Sale: 5/6/14 Retail: $17.99 ISBN: Sales Material: Bound Galley 37

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39 MARVEL EVERGREEN Spider-Man: Attack of the Heroes A Marvel Chapter Book Captain America: The Tomorrow Army A Marvel Chapter Book POSITIONING AND STRATEGY The first in a line of character-driven chapter books for the reader who has graduating from our World of Reading titles and is transitioning to novels. The Amazing Spider-Man 2 and Captain America: Winter Soldier release in Spring/Summer 2014! AFP 75,000 Goal 50,000 On Sale: 4/1/14 Retail: $5.99 paperback ISBN: Sales Materials: Bound Galley AFP 50,000 Goal 35,000 On Sale: 4/1/14 Retail: $5.99 paperback ISBN: ON PUBLICATION MARKETING Promote on Disneybooks.com Full Page Print Ad in Marvel Kids Comics Promote at San Diego and New York Comic Con 39

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41 TITLE AFP/GOAL TRIM/FORMAT PRICE/ISBN ON SA/LE Star Wars: Rebels Chapter Book #1 75,000 / 50,000 5 ¼ x 7 5/8 Paperback $ /5/14 Star Wars: Rebels Early Reader #1 (Level 1) 125,000 / 100,000 6 x 9 Paperback $ /5/14 Star Wars: Rebels Early Reader #2 (Level 2) 125,000 / 100,000 6 x 9 Paperback $ /5/14 Star Wars: Rebels Junior Novel 100,000 / 75,000 5 ¼ x 7 ½ Paperback $ /5/14 Star Wars: Rebels 8x8 #1 (with stickers) 150,000 / 100,000 8 x 8 Paperback $ /5/14 Star Wars: Rebels Read-Along Storybook and CD 100,000 / 75,000 8 x 8 Paperback $ /5/14 Star Wars: Rebels Picture Book 50,000 / 35,000 8 ½ x 11 Hardcover $ /5/14 41

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