Holiday Catalog. Put Your Money Where Your South Is! [2018] Lady Banks Commonplace Book BUY. READ. GIVE. BOOKS.

Size: px

Start display at page:

Download "Holiday Catalog. Put Your Money Where Your South Is! [2018] Lady Banks Commonplace Book BUY. READ. GIVE. BOOKS."

Abner Houston
5 years ago
Views:

1 Red and Lulu by Matt Copyright 2017 Candlewick Press BUY. READ. GIVE. BOOKS. september in Tampa, Florida Holiday Catalog Put Your Money Where Your South Is! [2018] Lady Banks Commonplace Book Front porch literary news & gossip from Southern independent bookshops. authorsroundthesouth.com/lady-banks

2 Industry Membership B e n e fi t s : Free membership list (including addresses) of all SIBA Bookstores on demand (valued at $500) Promotion for authors: listing(s) on the STARS Directory Special discounted rates on selected advertising Reduced rates on exhibit space rentals at the Discovery Show Join the SIBA Watercooler discussion group on Google Early bird opportunities But the most important benefit? SIBA gives you access to hundreds of gorgeous, enthusiastic and passionate independent booksellers. POC Discount! A 35% discount will be extended to any book being advertised with SIBA that has been written or illustrated by a person of color. The only exemption is the Holiday Catalog to which no discount is being extended as it is a shared revenue product. All books advertised with SIBA must be available through regular channels and listed at IndieBound.org. Dear Book Industry Friends of Southern Indie Bookstores, Welcome to the (SIBA), your connection to reaching hundreds of booksellers (and thousands of their customers) in the South. In this brochure you will find an explanation of the benefits of being an industry member of SIBA, as well as a description of our programs and services, and a comprehensive listing of the advertising and marketing opportunities available. SIBA makes it easy for you to target your advertising and marketing dollars effectively through a wide range of print and online advertising and sponsorship options designed to reach booksellers, media and consumers. Are you a member? Publishers, authors, vendors, book industry media and book industry nonprofits are eligible to join SIBA as Industry members. Membership dues are $195/year. You may join as an individual or an organization. Which Promotion is Right for Your Book? TARGET YOUR AUDIENCE TIME YOUR PROMOTION YOUR DELIVERY METHOD Industry Targeted eblast (p.4) galleys & giveaways (p.4) website banners (p.4) regional banners (p.4) sponsorships (p.3) Consumer Targeted circle of sites (p.4) holiday catalog (p.4) website banners (p.5) lady banks (p.7) okra picks (p.6) southern book prize (p.6) one book one south (p.3) STARS (p.6) TRIO (p.5) social blast (p.7) Pre Pub eblast (p.4) galleys & giveaways (p.4) website banners (p.5) regional banners (p.5) okra picks extended (p.6) discovery show (p.3) Launch Date lady banks (p.7) okra picks extended (p.6) discovery show (p.3) social blast (p.7) Post Season southern book prize (p.6) one book one south (p.3) STARS (p.6) holiday catalog (p.4) lady banks (p.7) TRIO (p.5) eblast (p.4) galleys & giveaways (p.4) lady banks (p.7) Website website banners (p.5) regional banners (p.5) Social Media lady banks (p.4) stars (p.4) social blast (p.7) Print holiday catalog (p.4) okra picks extended (p.6) discovery show (p.3) In-store okra picks extended (p.6) Ask about our POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)

Special sponsor drape on all exhibit tables.

Placement in Rep Picks at Discovery Show valued at $150 (additional placements are

at $300 (additional placements are $100) Exclusive Event Opportunity at the

at $645 All author confirmation fees are waived.

the Discovery Show Directory valued at $300 Unlimited Rep Placements in Rep Picks

Exclusive Event Opportunity at the Discovery Show valued at $4800 Unlimited

com banner ads, combined regional banners, and print ads in the Discovery Show

valued at $1290 Standing offer to deliver education session at Discovery Show TOTAL

anyone who is interested in a special project: from Revivals to Retreats, Tours to

interactions, SIBA welcomes creative ideas for engaging our members.

All books advertised with SIBA must be available through regular channels and

Becoming a sponsor of SIBA is a great way to maximize your promotional reach

13-15 Innesbrooke Resort Tampa, Florida Table Rentals On sale: February 1 Late

February 1 Deadline: June 1 Directory Listing Deadline: August 1 Copy limit: 50

3 Sponsorship Opportunities DISCOVERY SHOW: 1) show sponsorship: < $5,999 Logo placement on Discovery Show website and s. Special sponsor drape on all exhibit tables. Enhanced listing in the Discovery Show Directory valued at $300 Single Rep Placement in Rep Picks at Discovery Show valued at $150 (additional placements are $150) All author confirmation fees are waived. 2) premiere sponsorship: $5,999 Logo placement on Discovery Show website and s. Special sponsor drape on all exhibit tables. Enhanced listing in the Discovery Show Directory valued at $300 Two Rep Placements in Rep Picks at Discovery Show valued at $300 (additional placements are $100) Exclusive Event Opportunity at the Discovery Show valued at $4,800 One Free Exhibit Table at The Discovery Show valued at $645 All author confirmation fees are waived. TOTAL VALUE IS $8900** INKREADIBLE SPONSORSHIP: $8,999 Logo placement on Discovery Show website and s. Special sponsor drape on all exhibit tables. Enhanced listing in the Discovery Show Directory valued at $300 Unlimited Rep Placements in Rep Picks at Discovery Show valued up to $600 All author confirmation fees are waived. Exclusive Event Opportunity at the Discovery Show valued at $4800 Unlimited Industry Targeted SIBA Advertising includes eblasts, galleys & giveaways, sibaweb.com banner ads, combined regional banners, and print ads in the Discovery Show Directory valued up to $23,400 Two Free Exhibit Tables at The Discovery Show, valued at $1290 Standing offer to deliver education session at Discovery Show TOTAL VALUE IS $31,000** ADDITIONAL OPPORTUNITIES: SIBA loves to work year-round with anyone who is interested in a special project: from Revivals to Retreats, Tours to Meetings of the Minds, to educational opportunities and author/bookseller interactions, SIBA welcomes creative ideas for engaging our members. Ask about the One Book One South initiative, designed to create a community reads program around your book! **Depending on the number authors and the amount of advertising placed. All books advertised with SIBA must be available through regular channels and listed at IndieBound.org. Becoming a sponsor of SIBA is a great way to maximize your promotional reach without going over your advertising budget! #SIBA18 Discovery Show Sep Innesbrooke Resort Tampa, Florida Table Rentals On sale: February 1 Late Rental: August 1 Online Registration Ends: September 1 Call for Authors Opens: February 1 Deadline: June 1 Directory Listing Deadline: August 1 Copy limit: 50 words to nicki@sibaweb.com What your table rental includes: Draped 6x2.5 table Sign Chairs Carpet WiFi Listing online and in print directory Badges Registration Participation in the exhibit hall scavenger hunt & Buyer s Raffle For more info visit sibaweb.com/trade-show

We sold lots of books! We will absolutely continue to use the holiday catalog. The feedback from customers was great. Very professional.

Gee Gee Roswell, Buxton Village Books, Buxton, NC Deadlines & Design Specs siba blast Size: 800 x 800 (max) Formats: jpg, gif, html Deadlines: 5 days before run date. SIBA blasts run as scheduled.

header banners Size: 600 x 150 Formats: jpg, gif Deadlines: 5 days before run date. Holiday Catalog The full-color consumer holiday catalog features titles of both national and regional interest.

4 We sold lots of books! We will absolutely continue to use the holiday catalog. The feedback from customers was great. Very professional. Sue Lucey, Page 158 Books, Wake Forest, NC I have used the SIBA catalogue for several years and each year more customers come through the door with pages marked as a shopping list! Gee Gee Roswell, Buxton Village Books, Buxton, NC Deadlines & Design Specs siba blast Size: 800 x 800 (max) Formats: jpg, gif, html Deadlines: 5 days before run date. SIBA blasts run as scheduled. galleys & giveaways Jacket image files should be submitted as jpg files. Copy can be up to 250 words, and should include bibliographic data and the contact for requesting review copies. header banners Size: 600 x 150 Formats: jpg, gif Deadlines: 5 days before run date. Holiday Catalog The full-color consumer holiday catalog features titles of both national and regional interest. It is a major marketing piece for many SIBA member stores. Bookstores distribute nearly one million of these catalogs to their customers and their communities through mailings, handouts, store displays and newspaper inserts. SIBA augments store marketing efforts with QR codes, an online edition of the catalog that can be installed on e-commerce sites, and a December promotion on Facebook and in the Lady Banks Newsletter. For information about pricing and deadlines please contact Davina Powell at or at davinapowell@ingramcontent.com. Marketing eblast Reach over 850 booksellers with the SIBA eblast. An eblast is an electronic postcard dedicated to your message, and is sent directly to booksellers via and SIBA s Social Link app. SIBA eblasts are optimized to be shareable with SIBA Booksellers on mobile devices and smart phones. Target Audience: Booksellers Circulation: ~600 Bookstores and Individual Booksellers Average Open Rate: 30% Average Click Through Rate: 3% Red and Lulu by Matt Copyright 2017 Candlewick Press BUY. READ. GIVE. BOOKS. Galleys & Giveaways List review copy offers for books in SIBA s Galleys & Giveaways an alert sent to all booksellers as part of SIBA s weekly In the Land of SIBA newsletter. Galleys & Giveaways allows publishers to get books into the hands of the people who will handsell them and capture the addresses of booksellers truly interested in their books. Galleys & Giveaways can also be used to encourage bookseller participation in other non-book promotions. Contests, marketing materials, book trailer announcements, and gift samples, are all appropriate content. Header Banners Space is now available at the header of the SIBALAND newsletter for booksellers, which runs every week. Top placement ensures that your message is the first thing booksellers see. galleys & giveaways, header banner 600x150 eblast sample Ask about our POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)

Web Site Marketing SIBA s web presence targets both the industry and consumer market via its own hosted domains and by

com is the online home of SIBA, a primary resource of industry news for SIBA member bookstores.

com (ARTS) is a consumer-targeted site promoting Southern literature and author events at SIBA member stores and the home of the

ARTS Stats: ARTS: 1500 users per month, 3600 page views Circle of Sites (CoS) is the coordinated delivery of banner advertising

Target Audience: Consumers and Booksellers Circulation: 50+ independent bookstore websites Average Impressions: 40,000-45,000

(SIBA, MBA, GLiBA, NEIBA, NAIBA, PNBA, SCIBA, NCBA, MPBA). Reach the entire national independent bookstore community!

An utterly unique concept that hardly can be called a promotion TRIO is a traveling exhibit of book-inspired art and music.

They write a song and create a work of art inspired by the book they read fulfilling their Trio.

galleries, and literary events throughout the following year.

patrons, and music fans throughout the country Exclusive launch at SIBA 2018, TRIO Exhibit prominently displayed throughout the

A full year of cross promotion on social media from the songwriter and visual artist, continual social media on TRIO Facebook

advertised with SIBA must be available through regular channels and listed at IndieBound.org.

5 Web Site Marketing SIBA s web presence targets both the industry and consumer market via its own hosted domains and by maintaining a presence on member store websites and all the websites of the regional bookselling associations: Sibaweb.com is the online home of SIBA, a primary resource of industry news for SIBA member bookstores. SIBA Stats: 2800 users per month, 10,600 page views Authorsroundthesouth.com (ARTS) is a consumer-targeted site promoting Southern literature and author events at SIBA member stores and the home of the Lady Banks newsletter, the Southern Indie Bestseller List, and the STARS Directory of authors. ARTS Stats: ARTS: 1500 users per month, 3600 page views Circle of Sites (CoS) is the coordinated delivery of banner advertising to run simultaneously on nearly 50 independent bookstore websites, offering region-wide exposure. Impressions average 40,000. Circle of Sites banners are promoted as Lady Banks Pick of the Week to the consumer market in the Lady Banks newsletter and stores are strongly encouraged to have an in-store display of the books being advertised. Target Audience: Consumers and Booksellers Circulation: 50+ independent bookstore websites Average Impressions: 40,000-45,000 Combined Regional Banners appear simultaneously on the websites of each of the nine regional booksellers trade associations (SIBA, MBA, GLiBA, NEIBA, NAIBA, PNBA, SCIBA, NCBA, MPBA). Reach the entire national independent bookstore community! TRIO banner sample (440x125) It begins with a book. An utterly unique concept that hardly can be called a promotion TRIO is a traveling exhibit of book-inspired art and music. One book is given to both a songwriter and a visual artist. They write a song and create a work of art inspired by the book they read fulfilling their Trio. Each Trio will be installed as part of an exhibit debuting at the Booksellers Alliance in September and traveling to museums, galleries, and literary events throughout the following year. Contingent upon acceptance, placement in the TRIO exhibit means: Your Book is traveled, promoted to bookstores, booksellers, art patrons, and music fans throughout the country Exclusive launch at SIBA 2018, TRIO Exhibit prominently displayed throughout the entire weekend of the Discovery Show. A full year of cross promotion on social media from the songwriter and visual artist, continual social media on TRIO Facebook page, and SIBA S 50,000 social media contacts $1200 rebate in SIBA advertising A Lady Banks feature on each TRIO All books advertised with SIBA must be available through regular channels and listed at IndieBound.org. Deadlines & Design Specs siba & arts Banner Ad Sizes Horizontal: (440x125) Formats jpg, gif, png, html, swf Deadlines: 5 days before run date SIBA & ARTS banners run for a month and may be in rotaton Stats Target Audience: Consumers (ARTS) and Booksellers/Book Industry (SIBA) Average Impressions: 4500 (ARTS) or 2500 (SIBA) circle of sites, regionals Banners size 440x125 & 125x440 (both formats are required per campaign) Formats jpg, gif, png, swf Deadline: 5 days before run date Circle of Sites and Regional banners run for a week and are exclusive Impression and click data available for all banner campaigns on request. TRIO Deadline for Entry: April 1 Selections Announced: May 1 Space is Limited

Deadlines & Design Specs okra picks Books must be new releases for the publishing season (no reprints). Books must be Southern in nature.

A regional variation of the Indie Next list, Okra Picks are a coordinated region-wide marketing program designed to allow stores to promote new Southern books and demonstrate the power of indie

Books that are part of the program have high quality, full color bookmarks printed promoting the title and distributed to 150 SIBA member bookstores for in-store display.

The Okra Picks Extended program is only available for books that have been selected as Okra Picks. SIBA actively promotes all Okra Picks to both consumers and booksellers online and via social media.

6 Deadlines & Design Specs okra picks Books must be new releases for the publishing season (no reprints). Books must be Southern in nature. Nomination deadlines: Winter: December 1 (Jan-Mar releases) Spring: March 1 (Apr-June releases) Okra Picks & The Southern Book Prize Okra Picks...extended! A regional variation of the Indie Next list, Okra Picks are a coordinated region-wide marketing program designed to allow stores to promote new Southern books and demonstrate the power of indie booksellers to break out new titles. #OkraPick Okra Picks Extended is the in-store, real-world component of the Okra Picks. Books that are part of the program have high quality, full color bookmarks printed promoting the title and distributed to 150 SIBA member bookstores for in-store display. Each bookmark is specially designed and contains a unique QR code that will allow readers to download a copy of the first chapter of the book. The Okra Picks Extended program is only available for books that have been selected as Okra Picks. SIBA actively promotes all Okra Picks to both consumers and booksellers online and via social media. Lady Banks introduces The Okra Picks to over 30,000 Southern readers. Summer: June 1 (Jul-Sep releases) Fall: September 1 (Oct-Dec releases) Southern Book Prize Books must be Southern in nature and must have been published in the previous calendar year. They must be in print and available via normal channels. Nominations end: Feb 14 Winners announced: Jul 4 or The Southern Book Prize Each year, hundreds of booksellers across the South vote on their favorite handsell books of the year. As with the Okra Picks, SIBA offers marketing support for Book Award titles. Publishers are encouraged to promote books for nomination, either by encouraging booksellers to nominate titles, calling for nominations on their book s behalf. Winners are promoted in the SIBA Holiday Catalog. Southern Book Prize Display Contest hosted at the SIBA Discovery Show, features the winners. Bookstore with the winning display receives $1000! STARS A free benefit of SIBA membership! STARS is a part of the Authors Round the South website, and operates as a speakers bureau, managed by SIBA and geared specifically towards bringing authors to Southern independent bookstores and their customers Ask about our POC Discount: 35% off advertising for books by persons of color (excluding the Holiday Catalog)

Lady Banks Commonplace Book Lady Banks Commonplace Book is SIBA s primary push vehicle for marketing directly to consumers.

Lady Banks reaches over 30,000 readers every week the people who are buying your books.

The Bookshelf is paired with a webpage and linked for purchase at a SIBA bookstore website. a Lady Banks Bookshelf Facebook cover Promotions run for 30 days from the time they are published.

7 Lady Banks Commonplace Book Lady Banks Commonplace Book is SIBA s primary push vehicle for marketing directly to consumers. A newsletter for people interested in Southern literature, sponsored by booksellers who are members of SIBA and featuring an overview of literary news and events as found on Authors Round the South, Lady Banks reaches over 30,000 readers every week the people who are buying your books. Lady Banks Bookshelf Lady Banks Bookshelf is one of SIBA s most effective and comprehensive marketing campaigns, which utilizes the full range of online and e-marketing opportunities available. The Bookshelf is paired with a webpage and linked for purchase at a SIBA bookstore website. a Lady Banks Bookshelf Facebook cover Promotions run for 30 days from the time they are published. Bookshelf banners run in the weekly Lady Banks Commonplace Book newsletter, and are promoted on the ARTS Facebook page as both pinned posts and in the page cover image. Target Audience: Consumers, Booksellers Circulation: ~45000 Average Impressions: Lady Banks Banners Banner space is available in the Lady Banks newsletter. Banners are per issue, and run in both the Lady Banks newsletter at the beginning of the week, and the Lady Banks Calendar of Events just before the weekend. Circulation: ~7000 Average Impressions: 7,000 Lady Banks Header Space is now available at the header of the Lady Banks newsletter. Top placement ensures that your message is the first thing readers see. a Lady Banks Header banner a Lady Banks Bookshelf banner ad Target Audience: Consumers (Lady Banks) Circulation: ~7000/ 700 (industry) Average Impressions: 7,000/ 700 (industry) Lady Banks Social Blast A launch day promotion targeting consumers, the Social Blast posts your message across all of SIBA s social networks, reaching booksellers and the readers and followers of the Lady Banks newsletter. Social Blast books are also featured in the Lady Banks Calendar newsletter. Target Audience: Consumers Circulation: ~30,000 Average Open Rate: 10% Average Click Through Rate: 1% All books advertised with SIBA must be available through regular channels and listed at IndieBound.org. Deadlines & Design Specs lady banks bookshelf Bookshelf ads require only a jacket image of the book (jpg or gif) and the ad copy (250 word maximum) Deadline: The last Friday of the month. Bookshelf ads run on a monthly basis. lady banks banners Horizontal: (440x125) Header: (600x150) Social Blast: (800x800) Formats jpg, gif, html Deadlines: 5 days before run date Stats: Circulation: ~7000 Impressions: 7,000 lady banks editorial content A free benefit of SIBA membership! Her ladyship, the editor, gladly entertains review and interview requests. Please contact her directly at nicki@sibaweb.com Mail review copies: Lady Banks c/o Nicki Leone 718 Hughes Rd. Hampstead, NC

8 2018 Rate Sheet & I/O Return to: SIBA 51 Pleasant Ridge Dr., Asheville, NC FAX: Check all that apply. Orange indicates member prices: Circle of Sites ($899 / $1699) Week to run (Tue - Mon): Advertising SIBA eblast ($499 / $999) Date to run: / /2018 Galley Giveaway $99 / $199 Month to run: SIBALAND Header $299 / $599 Date to run: / /2018 Lady Banks Lady Banks Bookshelf $499 / $999 select month(s): Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec (n/a) Lady Banks Banner (per issue) $399 Weeks to run: Starting / /2018 (5 week run special for Lady Banks banners - $746) Lady Banks Header (per issue) $799 Weeks to run: Starting / /2018 Lady Banks Social Blast $399 Date to run: / /2018 Title Information Book Title: Author: Publisher/Imprint: ISBN-13: Pub Date: / /2018 Available via: Ingram Baker&Taylor Bookazine Direct Assets should be ed to nicki@sibaweb.com Ads which do not meet the specified dimensions may incur a design fee of $100. Holiday Catalog Contact Davina Powell at or by at davina.powell@ingramcontent.com Sponsorships Sponsor (contact wanda@sibaweb.com) Premiere Sponsor $5,999 Inkreadible Sponsor $8,999 Website Banners Regular Ad $499 / $999 per month, per site Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec website(s): SIBA ARTS Regional Banners Banner # of weeks at $999/week Date to begin running: / /2018 Okra Picks Extended Contingent on selection by bookstores $1,499 TRIO Contingent on selection by bookstores $2,999 This book is eligible for the POC 35% Discount! (see page 2) Contact & Payment Information Name: Company: Address: Phone: Payment: Invoice Credit Card Check CC Number: Exp. Date: / CVV: Signature: GRAND TOTAL: $ Yes! I want to renew my SIBA Membership for $195

4.3 Million+ 110, % 1 Million+ 55,000+ Book Discovery Begins Here! pageviews per month. unique visitors per month

4.3 Million+ 110, % 1 Million+ 55,000+ Book Discovery Begins Here! pageviews per month. unique visitors per month Book Discovery Begins Here! Promote your books to the powerful NetGalley community of over 350,000 highly engaged book advocates. Make NetGalley a central part of your launch campaign to generate reviews