Take Control of Your Publishing Destiny

Transcription

1 1 Take Control of Your Publishing Destiny Self-publishing is an alternative that many writers turn to as traditional publishing houses close more doors to writers who have yet to make a name for themselves. It has an honorable tradition: Mark Twain, Zane Grey, Walt Whitman, William Blake, Robert Burns, Henry Thoreau, Herman Melville, T.S. Eliot, James Joyce, Ezra Pound, and Carl Sandburg, among others, were all selfpublishers at one time. As a self-publisher, you decide what you need and accomplish this with the assistance and guidance of our experienced editorial, production, and marketing staff. You pay to publish your book, and you receive all of the profits back when you sell it. If you self-publish a book, you own all the rights to the book you are in control. Successfully self-publishing your book is an attainable goal. This booklet is designed to give you information about making books so that you, too, can have the pleasure of seeing your own words in print, being read by other people. We encourage you to take full advantage of this opportunity to explore and expand your knowledge of the self-publishing process. We also invite you to visit our website ( where you will find answers to specific self-publishing questions. Evanston Publishing Chicago Spectrum Press Westport Rd. Louisville, KY Tel: Fax: Self-publishing is not the same process as vanity or subsidy publishing, where the author pays most of the costs in producing and marketing the book, yet the publishing company owns all or some of the rights to and profits from the book. President, Evanston Publishing A division of Integrated Media Corp. editor@evanstonpublishing.com

2 2 Copyright 2006, 2010 by Evanston Publishing All Rights Reserved. Except for appropriate use in critical reviews or works of scholarship, the reproduction or use of this work in any form or by any electronic, mechanical or other means now known or hereafter invented, including photocopying and recording, and in any information storage and retrieval system, including electronic transmission, is forbidden without the written permission of Evanston Publishing, Inc. MEMBER Independent Book Publishers Association Better Business Bureau National Association of Women Business Owners All our books are printed in the USA

3 3 Table of Contents INTRODUCTION TO PUBLISHING Introduction to Publishing 4 Preparing Your Own Press-Ready Copy on Disk 19 PRICES AND SERVICES Choosing Your Publishing Company 12 Custom Offset Press Printing Price Schedule 13 Printing Price Schedule for Custom Projects 14 Special Prices for Chapbooks Information for Book Publishing Estimate 22 Looking for a New Fund-Raising Idea? 23 So You Want to Publish a Cookbook? General Prices Other than Printing 14 The Answer is Yes! Important Information about Our Optional Publishing Services 15 Quality Digital Short Run Custom Short Run Special Guidelines for Submitting a Disk to be Typeset by Evanston Publishing 18 MARKETING AND FULFILLMENT On-Target Marketing: Consulting for the Self-Publisher Use Evanston Publishing's Book Fulfillment 30 Comments from Some Clients of Evanston Publishing, 31-32

4 4 Introduction to Publishing Use one, several, or all of our services. Evanston Publishing personalizes its work for your needs. You will be assigned an editor who can coordinate the production of your book. The written word is a part of everyone s life. To write a book, whether a novel, book of poetry, or a genealogy of your family, is to express yourself creatively. But, once you ve finished your manuscript, you have just begun the first labor pains in giving birth to your book. Now you must get it published. Evanston Publishing provides a way to get your manuscript into print. The professional services we offer include editing, typesetting, design, illustration, proofreading, and printing. To make decisions about what publishing services you need, you will want to know about the self-publishing process itself. This booklet has been prepared to furnish such information to authors who plan to self-publish a book. If you have further questions, an editor at Evanston Publishing is always available to give you answers (toll free: ). Evanston Publishing offers these services. With knowledge based on years of experience, your personal editor can guide you in the procedures, mapping out the fastest and most reasonably priced route through the process of publishing. It is important to know what Evanston Publishing does not do, as well as what it does. We will not promise to buy your book because it is special, nor will we offer you a royalty, since you cannot receive a royalty on something you already own. Evanston Publishing is not a vanity or subsidy publisher and does not take advantage of your enthusiasm to make extravagant promises. As a protection for our clients, Evanston Publishing always reserves the right to decline material that does not meet minimum publishing standards. Evanston Publishing is not a vanity or subsidy publisher. Choosing a Publisher Once you have chosen to self-publish, you have made only the first of many decisions. The process of publishing can be long and complicated. Books are the result of teamwork: the author, designer, typesetter, and printer all become intimately involved with the production of any publication. An editor will present options and offer counsel and supervision.

5 5 A book packager offers more services than a printer. Good design is what makes people pick up a book. Our pricing is easy to understand. Submit an electronic file and manuscript. Importance of Professional Design Why use a packager rather than just hire a printer? Simply, a publishing company that does book packaging has the editing and design experience that goes beyond merely printing a manuscript. If your work is already press-ready, Evanston Publishing can be your printer. Because we are a small, independent book packaging company, our costs for editing, design, and typesetting are also reasonable. The design of your book can be important in getting people to buy it. Look at the books at your local bookstore or library. Your hand automatically reaches for the one with the unusual or beautiful cover. And after you begin to read a volume, the pages you will continue to read are the ones designed with a clear typeface that is well-positioned on the page. Pricing Once you have decided which of our services you will need editing, typesetting, design, illustration, proofreading, printing call us. We will prepare a proposal stating your costs. When you approve the proposal, you will be sent a formal contract to sign. There will be no hidden or extra charges, and no need to figure out complex pricing schedules. We will begin work on your book when you return the signed contract and a deposit toward the total costs. The payment structure depends on which services you need.the last payment is due after the book is printed and before it is delivered. Manuscript Design Evanston Publishing has established guidelines to assist you in preparing a manuscript for publication. If you have questions about the instructions, please call your editor who will assist you. To start your understanding of the self-publishing process, carefully look at books in your library or bookstore and note what is printed on the front and back covers and how material preceding the first and last pages is arranged. All material that precedes the main content title page, preface, acknowledgments, table of contents is called front matter and should be submitted with the manuscript. These pages and the back matter are included in the total page count. Back matter can consist of an index, endnotes, and bibliography. Ask your editor for information about the specifications for this material. General Infomation about Typesetting Your Own Book To typeset your own book, follow these specifications and the instructions on preparing press-ready copy on page 19.

6 6 Use the instructions for preparation of press-ready copy in this booklet. Camera-ready means the book page files look exactly as they will when printed. Having your manuscript professionally edited can give you new insights into your writing. A book begins with a right hand page. All odd numbered pages are on the right and even numbered pages are on the left. Begin each chapter on a new page. Be consistent in your style. It doesn t matter if you capitalize your heads or put your page numbers on the bottom or top of the page. Just make sure they are the same throughout the book. The most common sizes for books are 6"x9", 5.5"x 8.5", and 8.5"x 11". Your choice of page margins should correspond to the size you choose. The smaller sizes are the most economical and easiest to handle for author and reader. Keep your margins exactly the same for every page. Allow room for a gutter. A book with pages justified (the type has even right and left hand margins) looks more professional. The page you are now reading is justified. Your press-ready file must be submitted in PDF format, along with a hard copy of the press-ready pages. Evanston Publishing can convert most word-processing files to PDF for a small fee. If you have any questions about the format for submission, ask your editor. editor who will help you through the steps of the publishing process. After conferring with you about what your finished book should look like and any special requests you might have, the editor will put the book into production. There are three distinct stages to production. The first is the editing of the book. The editor will carefully read through the manuscript, noting any alterations that he or she feels should be made, such as grammatical and stylistic changes. This will not alter the meaning of the book. The annotated manuscript will be sent to you and the final choice of whether those corrections should be made is totally yours. Evanston Publishing respects the fact that you have the final right of approval of any editorial changes to your manuscript. No one will ever read your book as closely or as objectively as will your editor. He or she is trained to see what is good about your manuscript and ways it might be improved. Your relationship with your editor is an important one and should be based on mutual trust and respect. Editing is the first step in publishing a book. Editing Your Manuscript Once you submit your manuscript to Evanston Publishing, you will be assigned an Designing the Look of The Book Once you have approved the editing, your book begins the second production step.

7 7 Design is the second step of production. Authors have their choice of paper or cloth covers, different bindings, and weights and types of paper. It is sent to the designer who will provide options on the type style as well as the page and cover design. Our staff will confer with your editor about any special requirements you have indicated for the art, design, and layouts. You will then be sent the page proofs. This proof is a copy of the computer files that will go to the printer. We advise you to talk to your editor before making more than minor changes to page proofs. Printing the Book When the page proofs are corrected to your specifications, you will give your approval, and your book becomes ready for printing, the final step in production. The length of time between the submission of a manuscript and receipt of the finished book varies. The Binding and Cover Paperback books can be printed on an offset press (larger runs) or digitally (smaller runs). Our standard paperbacks are perfect bound (with spine) and printed on 50-pound acid-free paper in black ink with a laminated gloss cover. We also print color text, and use different types and weights of paper stock. Hard covered (casebound) books are often cloth covered, Smythe sewn, and can include a dust jacket. For those authors who do not need perfect bound or sewn books, we offer other styles of binding, such as saddle stitching (wire stitching), comb, and wire-o. Your editor will discuss the choices available and their costs. Printing costs tend to be cheaper on quantity orders. Select the maximum number of books practical for you, rather than expecting to reprint when you run out. The smaller the size of a printing run, the higher the cost per book. Pricing the Book The best rule of thumb in pricing a book is to charge at least three to five times the cost of production. This amount is based on marketing and promotion that must be included in your costs. Moreover, bookstores and distributors take large discounts on list price. Even libraries purchase books at discount, which will cut into your net profit. For more information about pricing a book, visit our web site (www. evanstonpublishing.com). Marketing Successfully representing your own work to bookstores, distributors, and libraries takes planning, perseverance, and time.

8 8 Many factors must be considered in pricing a book correctly. An ISBN number must be on every book published. Evanston Publishing will obtain an ISBN number as part of our free services. We can help you with marketing your book through our On-Target program (see pages 28-29). Legal Requirements Certain legal requirements are necessary for the proper protection of any publication. A copyright is essential to keep others from using any portion of your work without your permission. For books that were created on or after January 1, 1978, U.S. copyright law has established a life plus fifty system. A work is automatically protected from the moment of its creation in tangible form to 50 years after the author s death. The information on the reverse of the title page should include the word copyright, the year of publication, and the name of the copyright owner. It usually also includes the symbol which gives protection in those countries that are members of the Universal Copyright Convention. It might also contain other warnings about copyright infringement. The copyright for books we publish reads: Copyright [date] by [author's name] All Rights Reserved. Except for appropriate use in critical reviews or works of scholarship, the reproduction or use of this work in any form or by any electronic, mechanical or other means now known or hereafter invented, including photocopying and recording, and in any information storage and retrieval system, including electronic transmission, is forbidden without the written permission of the author. Your copyright can be registered with the U.S. Copyright Office of the Library of Congress, which will list your book in the Catalog of Copyright Entries. Such registration is not mandatory, but Evanston Publishing can prepare these forms for you, if you wish. Besides putting a copyright notice within your book, it is necessary to get an ISBN number. The letters ISBN are an acronym for International Standard Book Number, an international system for numbering of books for identification purposes. Publishers receive a set of numbers which they assign to the books they publish. The ISBN is listed under the copyright notice and on the lower right-hand corner of the outside back cover of a book or dust jacket. Once a book is assigned an ISBN number, it can be listed in Books in Print which is a source guide used by libraries and bookstores. Bookstores and distributors will not handle a book without an ISBN number. As part of our services, Evanston Publishing allows you to use an ISBN number free of charge. This is only offered to authors who print their books with Evanston Publishing/ Chicago Spectrum Press. Some authors want a Library of Congress Catalog Card Number. Issued by the Library of Congress, the numbers are sent to member libraries and registered books are listed in The National Union Catalog.

9 9 Evanston Publishing will list your book in Books in Print. Permissions are very important. The Library of Congress card number, which is also entered on the copyright page of a book, is not required. The Library of Congress offers these numbers free of charge to authors. Evanston Publishing will obtain one for you if you like. For more information about copyrights and Library of Congress Catalog Numbers, visit our web site at Permissions Every author must be aware of the need for permissions. These are grants of approval to quote or use copyrighted material in a book. To secure such permission, you must send a request to the owner of the copyright, who is listed in the copyright information of every book. There is usually a small charge to use such material. Permissions are also needed to use photographs, music, artwork (including old masters owned by museums), cartoons, and even maps. If you have any questions about getting permissions for your book, our editors can assist you.

10 10 Evanston Publishing makes publishing a positive experience for its authors. If you have questions about any of our services, contact us at Evanston Publishing Westport Rd., Suite 4 Louisville, KY editor@evanstonpublishing.com phone: toll free: fax: web site: If you choose Evanston Publishing, you receive a guarantee of quality. Your job is to write. Our job is to turn your manuscript into a book you are proud to claim as your own.

11 11 PRICES AND SERVICES "Two traditional publishing houses were interested in my book, but it was more profitable for me to publish it myself." Linda Van Horn author of Building a Successful Pain Management Practice

12 12 Choosing Your Publishing Company It is always sensible to do some comparison shopping. By doing this, not only will you learn more about self-publishing, but you will discover what outstanding services and reasonable pricing you are getting from Evanston Publishing. work out? Royalties are only paid by publishers who have rights to a book. Therefore, if you are offered a royalty for your selfpublished book, you are in effect being told that the publisher is retaining rights to your book. Choosing the right publisher for your book ultimately defines that book. Below are some questions to help you make sure you are working with a true selfpublisher, and not a vanity/subsidy or Internet scam. ASK YOURSELF, CAN I Know all my costs up front? Set the price I want to charge for the book? Have input on cover design? Have input on interior layout and design? Know the cost per book before signing a contract? Choose the number of books I personally receive? Maintain the copyright in my name alone? Keep all other rights to the book in my name? Choose the options I need (and not pay for package items I don t need)? Decide for myself the quality and type of paper, binding, finish, etc.? Understand every word in the contract? Sell the books without going through the publisher? Choose for myself when or if the book goes out of print? Have the option of using an editor or proofreader that I choose? Sell to bookstores at no extra fee (code-named Returnability by some companies)? Take my book to a different publisher if things don t If you cannot answer yes to all these questions, you are not working with a self-publishing company. If you must maintain a relationship with a company in order to get copies of your own book, you are dealing with a vanity or subsidy press, not a self-publishing company. In self-publishing, you make all the decisions you want to make, get expert advice at all stages of the process, know all costs upfront, authorize all work before it is done, see proofs at several stages including every time changes are made, keep all rights to your book, choose the options you need, and are free to take the book elsewhere if you are unhappy.

13 These prices effective as of September, 2011 Quotes are for 50 pound offset paper, printing, binding, and laminated 10-point C1S (coated one side) cover printed in full color from press-ready copy; body printed in black ink; perfect bound. This price does not include typesetting. To determine the cost per book, divide the price by the quantity of books. Custom-sized soft cover books, hard bound books, short runs smaller than 50 copies, books larger than 320 pages, and runs higher than 2,000 by quotation. No. of Pages Quantity No. of Pages Price (printing only) Quantity size: 8.5 x 11 Price (printing only) No. of Pages Price (printing only) 13 Custom Offset Press Printing Price Schedule size: 5.5 x 8.5 "I have found Evanston Publishing fair in the prices they charge for their services and shall still seek their help in all of the future books I write." Thomas Krupowicz Terk Books size: 6 x 9 Quantity Prices throughout this book are subject to change without notice

14 14 These special prices are for our clients only Optional Price Schedule For Customized Projects ADDITIONAL PRINTING OPTIONS Photoscans and Touchups (each)...$27.50 (20% discount for 12+) Conversion from RGB to CMYK... $ 5 each Book scanning...$3.50/page Other Options 60# and 70# paper matte or gloss paper other bindings (casebound, wire bound, saddle stitched) inside cover color, bleeds on text pages perforated pages recycled paper extra covers and/or dustjackets any other special needs For assistance with your unique project, see page 10 for contact information. We accept MasterCard, Visa, and Discover. GENERAL PRICES OTHER THAN PRINTING Choose only those services you need. Production Typesetting/press ready (with one layout design) 5.5" x 8.5" up to 7" x 10"... $5.50/page 7" x 10" to 8.5" x 11"... $8.00/page under 5.5 x $4.50/page Page design/layout (customized designs to choose from)... $ Customized cover design (with one color proof)... $ Bar code... $ PDF conversion (per 100 pages)... $ Editorial Complete read of manuscript with comments (250 page maximum)... $ Complete read of manuscript with comments (over 250 pages)...by quotation Editing (per hour) see page $ Proofreading (per page/per hour) see page $2.95/$30.00 Indexing...by quotation Illustrations Spot illustration (per piece)... $ (20% discount for 12+) Custom illustration by quotation Recreating charts & graphs... by quotation Marketing Check out our On-Target Marketing (pages 28-29). WE OFFER FREE: ISBN NUMBER COPYRIGHT REGISTRATION LIBRARY OF CONGRESS NUMBER BOOKS IN PRINT LISTING PRINTER'S PROOF ANY NUMBER OF PHOTOS PRINTED Evanston Publishing meeting a variety of needs for our authors

15 15 Important Information about Our Optional Publishing Services Marketing Evanston Publishing offers marketing consultation through On-Target Marketing (see pages 28-29). Typesetting and Page Design Standard quality typesetting and page design require a knowledge of composition and layout. Evanston Publishing has set up a cost scale to meet the needs of most authors. TYPESETTING AND PAGE DESIGN: Typesetting charges range from $5/page to $7.50/page, based on the size of the book. Custom design of the text is $250 and includes at least three customized templates. CORRECTIONS AND CHANGES: After typesetting is completed, any corrections or changes requested by the author are billed at $75/hour. All charges listed above do not include typing the manuscript into the computer (input). Typing (input) is not the same service as typesetting, which professionally prepares the text for printing. Editing and Proofreading Evanston Publishing, Inc. supplies our authors with editing/proofreading services. All charges are hourly and are listed on page 14 in the "General Prices Other Than Printing" section. BASIC EDITING: A one time edit for a book, usually done on the paper hard copy before a book is typeset. This includes identifying grammar, composition, stylistic, and spelling errors. It does not include transcribing the corrections to a computer disk. BASIC PROOFREADING: A one-time proofreading done after a book is typeset. This includes identifying misspellings, punctuation errors, and typos. It is strongly recommended that a book be both edited and proofread. After editing and/or proofreading, the hard copy is returned to the author who decides what changes to make. Evanston Publishing, Inc. cannot guarantee that editing or proofreading will identify every error in a book. "I appreciate that I, as publisher, can use as many or as few of your services as I choose." Sharon Wingler author of Travel Alone & Love It

16 16 These prices effective as of September, 2011 Quotes are for 50 pound offset paper, printing, binding, and laminated 10-point C1S (coated one side) cover printed in full color from press-ready copy; body printed in black ink; perfect bound. This price does not include typesetting. Typesetting and other production costs are listed on page 14. Custom-sized soft cover books, hard bound books, and books larger than 192 pages, by quotation. Quality Digital Short Run Prices throughout this book are subject to change without notice Number of Pages Printing Price SPECIAL FOR 5.5 X 8.5 PERFECT BOUND BOOKS (see bottom of page 17) size: 5.5 x 8.5 Quantity Limited to books 64 to 128 pages in length and mostly text, this special offer includes standard typesetting, book design and layout, cover design, a laminated full color cover, ISBN, bar code, and printing. If you want scans, custom cover, graphics, and editing or proofreading, there is an extra charge. The turnaround time is generally 90 days or less. Author files must follow guidelines for submitting disk (see page 18). Unlike some Internet self-publishing companies, Evanston Publishing's prices are for a complete run, not individual books. And, as is customary with all our printing, our authors ALWAYS retain full rights to their books.

17 17 size: 6 x 9 Number of Pages Printing Price Quantity Some of the many books printed by Evanston Publishing "To anyone contemplating self-publishing, I recommend giving Evanston Publishing a call." John Drummond Chicago TV and radio commentator and author of Thirty Years in the Trenches and It Ain't Pretty But It's Real THIS IS A COMPLETE PACKAGE, FROM TYPESETTING TO PRINTING! SHORT RUN SPECIAL size: 5.5 x 8.5 Number Printing Price of Pages Quantity

18 18 Guidelines for Submitting Electronic Files to be Typeset by Evanston Publishing It is necessary to follow these guidelines when sending a disk to be typeset. When you submit your manuscript on a computer disk or other electronic device to our typesetter, send one complete hard copy with your disk. Delete all added codes. The extra time we spend in taking out codes on your electronic files will mean extra cost for you. Get rid of all inserted codes, such as double-spacing between paragraphs, extra indents, extra tabs, extra spaces between letters or words, extra hard returns, manual hyphenation, boxes, and special dingbats. Never use the space bar instead of the tab key to indent or to center a line. Do not insert any additional hard returns between or within paragraphs. Use one tab to indicate the beginning of each new paragraph. If you have any questions about what constitutes extra codes, please call us. Your editor will be glad to help. Save text in a readable format. For PC programs, we prefer WordPerfect or MicrosoftWord files, although our program can read a number of other software programs (ask your editor for instructions if you have an unusual program). For Mac files, we prefer Microsoft Word or a text-only file. We can read 3½" disks, zip and jaz disks, CDs, DVDs, jump drives, and most other electronic media. You can also send your files via . IT IS IMPORTANT THAT EACH CHAPTER OR POEM BE A SEPARATE FILE. Indicate what program you are using and name files by chapter number: MicrosoftWord: chapter1.doc WordPerfect: chapter1.wpd Double-space the computer-printed manuscript, but single space your file. This makes your text easier to read and indicates any desired special formatting, while allowing for a more efficient typesetting of your book. All graphs and charts must be submitted as separate files in jpg, tif, or pdf format. They should be a minimum of 300 and a maximum of 600 dpi (dots per inch). All photos, illustrations, and scans should be submitted as separate files in jpg, tif, or pdf format. They should be a minimum of 300 and a maximum of 600 dpi (dots per inch). If you have any questions about preparing your disk for typesetting, please call us at We are always happy to answer any of your production questions.

19 19 Preparing Your Own Press-Ready Copy on Disk Send the whole book as a PDF file (with fonts and graphics you used embedded), as well as a hard copy of the book exactly as it appears on the disk. The cover should also be sent as a PDF file, along with a layout in color. For a small fee, Evanston Publishing can convert most word processing files into PDF files. If you are planning to prepare your own press-ready copy on electronic media, it is essential to follow the exact specifications that the printing process requires. Please note: All press-ready copy must be a PDF file saved to an electronic media. 1. Press-ready on electronic media means the type, page design, illustrations, crop marks, gutter, and photographs (already scanned into place) are complete and ready to be printed. A. Photographs, graphs, charts, and illustrations should be a minimum of 300 and a maximum of 600 dpi. B. All color photographs, illustrations, charts, etc. must be saved as CMYK, not RGB color. 2. To begin preparation for the design of your press-ready files, look through books that you like, and then work out the style for your own book. Whatever you design must be the same for every page in every chapter. A. Decide on the size of the page and the margins around the copy. B. Determine where the page numbers will be placed, their size, and if there will be a running head or foot. C. Make a decision on how chapters should look where the head is placed, if the head is to be all capitals, if the chapters begin with Roman or Arabic numerals, etc. D. Choose the typeface you want for the body of the book and for the heads. E. Put the design together and run a sample on your printer to make sure it looks the way you want before you typeset the complete book. Once you decide on the final design, create a stylesheet (template) for consistency and efficiency. F. If you plan to use photographs, make sure they are the exact size you need. Scan them into your computer at a high resolution and crop or size them to fit. Photocopies cannot be used in the printing process. Important: Make sure your photo and illustration files are embedded. G. It is important to know that an 8.5" by 11" page double-spaced with one inch margins is called a manuscript and is not considered typeset. 3. A book begins with a right hand page (the title page) which becomes page one. All odd-numbered pages are on the right and even-numbered pages are on the left. 4. Usually, each chapter begins on a new page. 5. If you are designing the cover of the book, and you plan on using more than one color, make sure you check with your editor as to how to prepare the cover design. Ask your editor the exact specifications for the size of the book and its spine. 6. If you are supplying the cover, leave room on the back lower right cover for the 2" by 1.5" bar code. The price is usually placed on the lower left of the back cover. 7. When sizing your book cover, use a.25" allowance for bleeds. 8. This list is not meant to cover every contingency you might have when doing your own typesetting. We recommend InDesign for PCs and Quark or InDesign for a Mac. Most word processing programs such as MicrosoftWord are not equipped to deal with professional printer specifications. If you are not familiar with the terminology used on this page, you should consider taking a course in graphic design or typesetting, reading a book or manual on these topics, hiring an independent designer/typesetter, or having Evanston Publishing do this work for you.

20 20 Special Prices for Chapbooks While often used by poets, a chapbook may have any type of content. Evanston Publishing has available a special offer for poets and authors who want to print 100 to 200 copies in chapbook form (a booklet with saddle-stitched binding). Booklets come in 16, 20, or 32 pages and are 5.5"x 8.5 in size. Choose from the two color covers shown below, or a custom cover, such as those on page 21. Other sizes and page counts are available upon request. Henry Wadsworth Longfellow KÉRAMOS Nothing that is can pause or stay; The moon will wax, the moon will wane, The mist and cloud will turn to rain The rain to mist and cloud again, Tomorrow be today. 6 5 Standard typesetting: Berkeley typeface, running heads and page numbers included Cover one: black and one standard color, with one graphic and white background, coated paper, Lithos typeface Cover two: black and two standard colors, with one graphic and white background, coated paper, Lithos typeface

21 Text for chapbooks should be submitted using guidelines listed on page 18, with each poem or chapter as a separate file. A hard copy of the text should also be included. Make sure you include the name of the computer program you have used and a list of the poems or chapters in the order you want them typeset. These prices include standard-style layout, typesetting, black text, a twocolor cover (black and one standard color), ISBN, bar code, and printing. Once typesetting has begun, author changes will be billed at $75/hour. Typesetter errors will be corrected at no charge. A personalized full-color cover designed specifically for your chapbook is $200 extra. 100 COPIES 5½ x 8½ 16 pages... $ pages... $ pages... $ COPIES 5½ x 8½ 16 pages... $ pages... $ pages... $950 CUSTOM COVER... $200 LAMINATED COVER (per 100 copies)...$ 75 "My editor at Evanston suggested a chapbook for my poetry. The reasonable cost gave me a profit from my first run and I was able to afford a second run." Betty Jo Rivers author of Over the Hill and Back 21 To determine the page count: Each page is one side of a sheet of paper. Please allow two extra pages in your count, one for the title page and one for the copyright page, which we will typeset for you. If you plan to include any other front matter, such as a dedication, make sure you include that in the page count, too. If you want a table of contents, let us know, and also include that in the page count. Color choices for standard cover: Covers are printed on 8 pt. C1S stock (80# cover stock, coated on one side). All covers are printed in black and at least one other standard color. Custom full color covers and laminated covers are available. Paper stock for chapbook: Paper for the inside of the booklet is 50# offset. COLOR TEXT OR ILLUSTRATIONS by quotation Examples of custom covers

22 22 Fax this request for an estimate to , mail to Evanston Publishing, Inc., Westport Rd, Louisville, KY 40245, or call us at (toll free: ). You can also go to our website ( and fill out the form electronically. INFORMATION FOR BOOK PUBLISHING ESTIMATE Name: Address: City/State/Zip: Phone/area code: work ( ) home ( ) Manuscript: General subject: Total manuscript pages (8.5x11, double spaced) How will manuscript be provided: Computer text files plus hard copy or the word count: Camera-ready computer PDF file plus hard copy Services to be quoted besides printing (select all applicable--each services is quoted individually) Editing Typesetting Cover design Chapbook (booklet) special offer Proofreading Page design Illustrations Short-run special package Book to be printed in: black and white color Cover color: black and white two color full color Send quotation by Other: (specify) Send quotation by postal mail Does your text include photographs/illustrations: If so, how many: Black/white Color Photos/illustrations are in digital format: yes no Book specifications: Size: 5.5 x 8.5 6x9 8.5x11 other Approximate number of book pages (divide word count by 300): Approximate number of copies: Preferred Binding: Paperback (soft cover with spine) Case bound (hard cover) Dust jacket Plastic Comb Wire-O Saddle-stitched (wire staple) Questions and/or comments:

23 23 Looking for a New Fund-Raising Idea? Don't overlook histories of organizations, collected memories of long-time members, catalogues of acquisitions, or how-to s Fund-raising possibilities are unlimited There are a number of reasons why self-publishing makes fund-raising sense: Your organization or group receives 100% of the profit You control content, appearance, price, and every other aspect of your product You can feel comfortable that you are offering a product worth having From church groups to hobby clubs, there s something that every membership has in common. We suggest that you offer people a book about a mutual interest. Among the Possibilities: Collectors lists and pictures of collections Sports Clubs guidelines on training, workouts, photos showing event winners Car Clubs pictures and specs of members autos Gardening Clubs planting tips and garden layout designs RV Groups trip maps with favorite stops en route, photos of members with their RV's Member Directories with or without photos The most popular fund-raising book is the cookbook. Specifics on how to publish one of these tried and true fundraisers are on pages If you are considering a book for your organization, you probably have four basic questions: How much work is it going to be? Evanston Publishing can do as much or as little of the work as you want. We can handle every part of the publishing process, or you and your committee can shoulder parts of the job and lower your costs. How much will it cost? The cost of printing the book involves several variables, such as the number of pages, quantity of books, size of book, type of binding, and type of paper used, and whether you want offset or digital printing. Call our toll-free number ( ) and we will give you a personalized quote based on your specifications. What kind of profit can we make? In most cases, you can charge three to five time your cost, or even more. Will this be something my organization can be proud to have its name on? Evanston Publishing, Inc. stands behind all of its work. You will see proofs every step of the way, and nothing goes to press until you give the ok.

24 24 So You Want to Publish a Cookbook? Unlike some cookbook printers, we do not charge by the recipe, since often more than one recipe can be placed on a page. This saves you money. Evanston Publishing did a great job in helping us make Cooking & Entertaining With Beer a success. Dorothy Kavka and her staff provided excellent service every step of the way, from initial concept, to cover and interior design, to printing. I never hesitate to recommend Evanston Publishing to anyone looking for quality publishing at a reasonable price. Joe Mierzwa ProSe Associates Publishing a cookbook is like publishing any other type of book. The writing is different, but the publishing process is the same. Bookstores expect cookbooks to look like other books they have in the store either perfectbound (soft cover) or case bound (hard cover) and with a spine. Very rarely will they accept books to sell that have plastic combs. However, if the book is not being sold in bookstores, then alternate bindings are acceptable, and often preferable, because the pages of the cookbook will lay flat when opened. Color is also a consideration in the pricing of a cookbook. A beautiful color photo of the finished food helps in selling a book, but printing with color is more expensive than printing in black and white. Because of the way smaller runs of books are printed, color can be used in their production for a smaller total cost than color for larger runs which are printed on traditional presses. However, smaller runs cost more per book than larger runs do. Often, to save money, cookbook authors print their books with a full-color cover and use black and white illustrations within the text. Evanston Publishing, Inc. has many options for printing a cookbook. If you want a perfectbound or case bound book, then the prices would be the same as for any other type of book we print. The prices for perfectbound books are printed on pages 13 and If you want color photos or any other special item, then that would be a custom job. Just fill out the request for a quotation that you will find on page 22. Perfectbound Binding (paperback)

25 25 Submitting Your Recipes Before you submit your recipes, take time to check through them to make sure they are accurate. Each recipe should be submitted on disk as a separate file: for example, a recipe for apple pie should be saved as a different file than a recipe for apple crisp. When you submit your manuscript on a computer disk to our typesetter, please send one complete hard copy with your disk. See page 18, "Guidelines for Submission." Most recipes are set up as follows: 1. The recipe name 2. The name of the contributor if the book is a collection of recipes from different cooks 3. Any special comments about the recipe 4. How many people it serves 5. The oven temperature setting and any special utensils that are needed 6. The ingredients in the order they are added 7. The cooking instructions 8. Any serving instructions Case Bound (hard cover) Binding Wire-O Binding Perfectbound Binding

26 26 The Answer is Yes! We receive calls, letters, and s on a regular basis asking Can you do? The answer is: when it s not about the money, there is no limit to the possibilities. We can do anything that is technically possible. If you have a specific type of binding, cover material, non-standard dimensions, or any other special requests, we can make it happen. Evanston Publishing s knowledgeable people can suggest complementary ideas that enhance your concept. Our common goal is to make your book unique and distinctive. Elsewhere in this booklet we have outlined specific prices for frequently requested items and services. This is the route many first time authors need to go. But you don t have to settle for less than you really want. Just like every other aspect of selfpublishing, the final decision is yours. Contact us. Explore your ideas. We re here to help you get your book published the way you want it. Ask for a customized quote for your exceptional book. A 9x12 commemorative case bound (hard cover) book with color foil stamping, and special paper for the text. Our designer created a bookmark to match the cover of the book. This book was produced for American officers who were in a German prison camp during World War II.

27 27 A 6x9 leatherette case bound (hard cover) book with gold foil stamping. This book was given as a year-end gift by an insurance company to their clients. A split-run: half the run was a case bound (hard cover) book with dustjacket, and half was the same book done as a perfectbound book. A 6x9 case bound (hard cover) book with dustjacket and gold foil stamping. This book was full color and special paper was chosen to complement the printing of the artwork.

28 28 These special prices are for our clients only On-Target Marketing: Consulting for the Self-Publisher With our unique blend of one-on-one evaluation and a deep understanding of the publishing business, On-Target Marketing is a one-stop shop for all your marketing needs. ON-TARGET MARKETING provides Evanston Publishing s clients with the information that will help them identify the tools needed to contact their target markets. Marketing tools are essential to successfully promote and sell a book. As a self-publisher, you must do all you can to compete for the attention of readers and those who review, sell and promote books. Professional marketing tools that get results require attention to detail and specific information, as well as an artistic flair. What does marketing include? Marketing is a complex mixture of all the elements of your self-publishing endeavor the name of your publishing company, the packaging of the book, and your plan for generating interest in and sales of your book. It also includes networking and follow-up with past customers, reviewers, distributors, and booksellers. ON-TARGET MARKETING can help simplify the marketing process for self-published authors by developing professional marketing materials that will get their book noticed. Although we complete a plan for each client, ON-TARGET MARKETING can never replace the enthusiasm each author brings to getting his or her own title recognized. We design each plan in an easy to understand format. The marketing plan is the initial step executing the plan is what sells books. On-Target Marketing Can: Help you develop your book marketing plan Help you set up a publicity tour Give you great ideas for selling your book Help you find book distribution channels, both conventional and non-traditional Supply you with periodic mailings about marketing and book promotion ideas Obtain genre-specific addresses for your book marketing Media Release Kit

29 I paid three times as much to another company, and got half as much material. Donald Tivens, author of We Must Recivilize America, and The Diva Evanston Publishing provides a customized press kit with all of the essential ingredients, provides an up-to-date list of where to send the press kits, and information on follow-ups... Dollar for dollar, it's worth it to me to pay for On-Target Marketing. It results in concrete sales, while I'm busy plugging away at my next book. P.M. Terrell, author of Kickback. For the New Book: On-Target Marketing will put together a marketing kit specifically set up for your needs, including a media kit (media release, grabber sheet, Q & A sheet, author bio) and sales and promotional copy. On-Target Marketing is a must-have for the truly successful self-publisher. Complete Package includes: Twelve complete marketing kits, including media release, grabber sheet, Q & A sheet, author bio, sales and promotional copy Twelve media releases in CD format for reviewers use Distribution and promotional channels A binder filled with ideas specific to selling your book Two hours free promotion Periodic mailings for six months about specific marketing opportunities One hundred postcards to use as a sales tool Complete Package only $4,500 As-Needed Marketing Tools for All Books: Marketing phone consultation (billable by half-hour increments) 2. One dozen complete marketing kits $ 50/hr $ Individual media release, grabber sheet, Q & A sheet, etc. 4. Promotion for events (making phone $ 50/hr calls, follow-up calls, setting up media events, contacting talk shows, newspapers, bookstores, etc.) 5. Setting up a publicity tour 6. Implementation of mailings (postage, shipping materials, etc.) costs plus 7. Genre-specific addresses 8. Post cards, flyers, and posters $ 50/hr $100/hr $ 25/hr by quotation by quotation Flyer

30 30 These special prices are for our clients only Use Evanston Publishing's Book Fulfillment Don t worry about shipping, billing, toll-free numbers, or merchant credit cards! For a full explanation of the program, call FULFILLMENT INCLUDES: 1. FREE STORAGE OF 10 BOOKS 2. WAREHOUSE STORAGE OF TWO CARTONS OF BOOKS 3. SHIPPING 4. TOLL-FREE NUMBER (888-BOOKS-80) 5. VISA AND MASTERCARD ORDERS 6. PROBLEM SOLVING FOR RETAIL ACCOUNTS 7. PLACEMENT IN OUR WEB SITE'S BOOKSTORE 8. ONE-TIME FEATURED PLACEMENT ON THE FIRST PAGE OF OUR WEB SITE 9. IF YOU WANT, PLACEMENT WITH WHOLESALERS, SUCH AS BAKER & TAYLOR, AMAZON.COM, AND BARNES & NOBLE.COM 10. FREE LINK FROM YOUR WEB SITE TO OUR BOOKSTORE SHOPPING CART The fulfillment charge for books is 25% of the gross price of the book. This charge includes all books that Evanston Publishing, Inc. ships to individuals, distributors, wholesalers, bookstores, libraries, etc. Warehouse book storage is $12.95 per month. It is understood that the gross price is the retail price of the book, regardless of discounts taken by distributors, wholesalers, bookstores, libraries, etc. Most buyers pay for the cost of shipping. The cost of the packing and shipping materials is paid by Evanston Publishing, Inc. Evanston Publishing, Inc. will furnish each author and/or publisher with a record of all sales fulfillment, including the amount billed. Evanston Publishing, Inc. s fulfillment charges will be deducted from payments made by buyers, and the difference will be remitted to the author and/or publisher. (Please note that most wholesalers and distributors take up to three or four months to pay for books, and can always return books. This is considered usual and customary.) This agreement can be canceled by the author and/ or publisher or Evanston Publishing, Inc. within 30 days of written notice; however, all inquiries and sales for the following six months which come into Evanston Publishing, Inc. about a canceled book will be considered as part of the original fulfillment, and Evanston Publishing, Inc. will be entitled to be reimbursed by the author and/or publisher at the above schedule of charges. I accept these Fulfillment Terms and I have read and understand all the conditions of these terms, which above items constitute the terms of the contract between (name) and Evanston Publishing, Inc. Book Title(s) Author name(s) Address City/State/Zip Phone Date Signature(s)

31 31 Comments from Some Clients of Evanston Publishing, Inc. The word is exemplary because you and your staff provided the following: employees maintained courtesy and respect for the author; they explained each phase before and during the process; enjoyment was expressed and encouragement was provided; maintaining focus on the writing, proofreading, and deadlines was important for you for our benefit; pleasing the client comes first, but there was always the element of a positive explanation of why something could/would not be the best thing for the book; loyalty to what the author wanted to represent in the book came through in our conversations...above average attention is given to every client; rates were reasonable and explained fully; you and your staff are true professionals therefore you can lead the unknowing authors/writers out of the darkness into the light. Ed Hamilton award winning sculptor and author of The Birth Of An Artist and Creating the Lincoln Memorial at Waterfront Park Evanston Publishing is critically helpful for the clueless: they provide attention to detail that I wouldn't know how to get myself. Fred Renzy,author of Blackjack Bluebook and Blackjack Bluebook II Evanston Publishing is congenial, knowledgeable, and honest! Magdelen Kopp, author of Out Of Ashes Everyone is very impressed with the appearance of the book. Thank you for everything...even I am in awe. Karen O'Bannon, author of A Song For You and A Song For You: Parables and Pearls Sherry Welch was a great rep for the company. Her patience, knowledge, and cooperation were terrific. I very satisfied with Evanston. I'll give them my next book. Lorena O'Connor, author of Liddle Riddles Working with the staff of Evanston Publishing, Inc. was a very positive experience. Richard Bealmear, author of Shamrock Cross Country With her publishing savvy and technical expertise, Dorothy Kavka could be CEO of any major house. What sets her apart... is...the personal attention she gives her authors. Her constructive criticism, layout scheme, dust jacket design, and selection of a quality printing company transformed my novel s manuscript into a prestigious volume that should satisfy any reader and grace any bookshelf. I recommend her publishing services without reservation. Kenneth L. Weber, Colonel, USAF (Ret.), author of What the Captain Really Means In the past decade, I have brought out ten books with Evanston Publishing, an artistic and highly competent bookmaker, and plan on at least another five. When people see my books, their first comment typically is: It is so beautiful! David Koenig award-winning poet and author of ten books I am a new author and the Evanston Publishing, Inc. staff educated me on the process of self-publication and walked me through it. I was excited about the process and felt that I was being included. I highly recommend Evanston; they care about their clients and have their best interest at heart. The finished product is one that I will always be proud to display. I am a happy client. Andrea Vance, author of Holding On Evanston Publishing is the answer to every author's prayers! They provide expert advice and assistance from beginning to end. From editing to production, and every step in-between, these seasoned professionals take you by the hand and happily lead you through the publishing maze. Randi Ettner, Ph.D., author of Confessions of a Gender Defender They were a delight, and readily available to help. If I write another [book], I'll return. Julian Selig, M.D., author of Cousins, A True Story Evanston Publishing s services were exceptionally professional, efficient, timely, reliable, and dependable... Dorothy Kavka, the President of the company, is a perfectionist, and she will produce as nearly perfect a book as can be created from the material you send them. Evanston has now done two books for me, and if I ever do another one, it will be with them. David P. Green, M.D., author of Taking Stock and Planning Ahead: Successful Retirement for the Type A Personality Evanston Publishing provided me a highly personalized client-centered service. Their experience and assistance with every aspect of production (text, format, art, marketing) made successful publication of a variety of my writing both pleasant and easy. Their experts skillfully guided me through the detailed process of bringing my work to press, I was advised and consulted at every step. Production was expeditious, costs were equitable, and quality was never sacrificed. Dorothy Kavka and her staff make self-publishing

32 32 comfortable and rewarding. That's why I keep returning to Evanston Publishing. Irwin M. Siegel, M.D., author of One Wonderful Day at a Time, The Clinical I, One Wonderful Child at a Time, and Now and at Other Times It has been a wonderful experience. We were treated as professionals by professionals. Linda Blair, co-author of Passports To Practical & Vocational Nursing, Passports to Your Career, and Passports To College I was given undivided attention and guidance. This was my first experience in publishing a book and I was given a lot of help and advice in its preparation. I was always kept informed about the progress of my book. David Greist, author of My Playmates Were Eskimos Thank you for making my stories sound so good. You really did a great job! I just typed in the corrections. You had to work hard. It's amazing that you can omit some words and add a few more and it sounds so much better. I'm glad you had the knowledge to know how to do it. I am very much an amateur. Thanks again! I'm really proud of the little story. Bertha Brooks, author of Somewhere on the Rainbow and The Big Fishing Trip Having become increasingly tired of being ignored, treated rudely, and told by publishers that they wouldn't look at my manuscript...because I hadn't been published (in the last 5 years), I decided to go the self-publishing route and signed on with Evanston Publishing. This was the best decision I ever made! Besides the fact that my book came out looking as professional as any book you will find in the bookstore, and that the cost was far more reasonable than any price quoted me by other self-publishers, the people who run Evanston Publishing are an absolute joy to work with. You won't find more dedicated, honest and trustworthy people anywhere. And, by the way, my books have sold very, very well and went into multi-printings. Arlene Uslander, author of That's What Grandmothers Are For and That's What Grandfathers Are For Just wanted you to know that [the newspapers] reviewed the book favorably and with compliments about the way it looks! I've heard people ooh and aah over the photos and readability inside. Thanks so much for all your work and patience with this project. Fran Ellers, author of Standing Up for Reproductive Rights I have been dealing with Evanston Publishing since They have been very helpful in helping me to get six books published. I have found this company to do excellent work in editing and cover design. They are honest people and I have found them fair in the prices that they charge for their services. I shall still seek their help in all of the future books that I write. Thomas Krupowicz, Terk Books I want to thank you for your advice, encouragement, expertise, continued direction, and many other gifts you provided for the publishing of our book. Joan Zehnder, author of Portraits of Grace I started by knowing nothing about publishing and [your] office guided me all the way through. Thanks. Gerald C. Weber, author of Gerald's WWII Our experience with Evanston Publishing has been great. I hope to use their services for my next book. Prof. Pradeep B. Deshpande, author of A Small Step for Man: Zero to Infinity with Six Sigma I found that you respected my work and cared about my having a successful experience with this effort. Also, I more particularly felt that you were interested in my having a satisfying book to use in my ministry. Rev. Ron Sauer, author of Honoring Our Elders in Today's Church The staff was knowledgeable and thorough every stage of the process...from the initial contract to the delivery of the books, we were kept well-informed. All the staff is alert to client needs and concerns. Mary Young Nectar of a Sun-Washed Day: A Collection of the Work of Mary Catherine Young Thank you for everything to get my book to "top notch."...i wouldn't have been able to do it myself. Dr. Ruth Winters, author of Married to the Church The books are more beautiful than I ever imagined! David Mancini, author of the uninhibited thoughts and experiences of the life and times of david walker mancini and early snakehood...thank you again for helping me with my book...my friends and family love the book. They love the cover and how you made it look. Leslie Leavell, author of Quiet Walk of Rain I just wanted you to know that the cookbooks were a big hit...we had a "grand box opening" ceremony for all of the committee members. Everyone was very excited and pleased with the end results. We begin selling the cookbooks this Sunday. I am sure everyone...will love the books. Kim Pate, committee coordinator Reflections and Recipes Celebrating 250 years