The Globalization of East Asian Pop Music: SM Entertainment. Dang Trang Thanh Nha

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2 The Globalization of East Asian Pop Music: SM Entertainment Dang Trang Thanh Nha

3 Ageda Introduction Music Industry in Korea Music Consumed Market Success Strategy

4 SM Entertainment a South Korean entertainment company established in 1989 by Lee Soo- Man as SM studio one of the largest entertainment companies in South Korea. operates as a record label, talent agency, music production company, event management,concert production company, and music publishing house Revenue 2015 approximately US$287 million

5 Subsidiaries S.M. Culture & Contents SM Entertainment Japan SM Entertainment USA DreamMaker Entertainment SM Entertainment Beijing SM Food & Beverage Development Galaxia SM ALEL Co., Ltd. Everysing Japan Double K Film&Theatre Label SJ ScreaM Records

6 Timeline 2013 to present: Third generation artists, the period of unlimited member,new digital music channel SM station and Electronic Dance Music 2000s: Second generation, the first Korean label expand oversea market ( focused on Japan, China and US ) 1990s : First generation artists S.M. kicked off the K-pop phenomenon

7 Physical sales per Label-Korea Receives 300,000 applicants in nine countries every year It collaborates with 400 songwriters worldwide and samples some 12,000 songs a year.

8 Global Record Music Industry Revenue In 2014, South Korea s music market hugely increased by 19.2 per cent. This can be compared to that of the U.S. which only increased 2.1 per cent

9 Record Label The big three in Korea SM Entertainment: The richest record label of South Korea with the revenue about $ million.sm house big time group: Super Junior, EXO and Girl s Generation YG Entertainment: The company revenue is $156.3 million. YG houses the trend setters of Korean pop culture and trends such as 2NE1 and BIG BANG JYP Entertainment: Company revenue is being $48.5 million with powerhouse performers like 2PM and Got7

10 Key strategy S.M. kicked off the K-pop phenomenon in the 1990s Star factory and Idol system breeding multitalented entertainers Global to Local to Global strategy Restructuring the Revenue Channels

11 Create K-Pop phenomenon Lee Soo Man surveyed teenage girls on what they wanted to see in music groups and created the boy H.O.T. and girl group S.E.S. => It popularized an upbeat, catchy style of dance music that had been coming into vogue, overtaking the folk, rock and protest songs of yore. It remarked the period of bands as brands and K-Pop wave in the Asia market.

12 Star factory and Idol system Redefining the relationship between customer and artist Training idol become top-notch performers

13 Global to Local to Global Importing Westernize material GLOBAL LOCAL Translate into Korea Pop culture and performers Market it- K- Pop - internationally GLOBAL

14 Revenue Channels B-2-C Business to Customer Old New B-2-B Business to Business 2000s: The first country where digital music sales surpassed physical sales

15 Conclusion Mark Russell, author of Pop Goes Korea, "S.M. has a very clear niche, and if they want to go beyond that, it's tricky, but I think they'll do very well with what they have. Although K-Pop is so huge popular, today, it also have the dark-side itself.

16 "Before Lee it was, Music is my life, I don't care if I'm rich or poor.' Now you can love music and be a millionaire! - Andrew Salmon August 2013 issue of Forbes Asia