From T.V. to Twitter, The 2013 MUCHMUSIC VIDEO AWARDS Rocked With Nearly 900,000 Viewers on MMVA Night

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2 From T.V. to Twitter, The 2013 MUCHMUSIC VIDEO AWARDS Rocked With Nearly 900,000 Viewers on MMVA Night The 2013 MUCHMUSIC VIDEO AWARDS were the place to be as some of the biggest and hottest names in music took to the stage for a night to remember. Thousands of fans packed the iconic downtown Toronto corner of Queen and John to cheer on their heroes and celebrate the absolute best music videos of the year. Co-host PSY led an action-packed evening, sharing the glory with some of the biggest superstars in the biz, including Demi Lovato, Ed Sheeran, Phillip Phillips, Lucy Hale, Avril Lavigne, Serena Ryder, Brittany Snow, and the one and only Taylor Swift. See you in June 2014!

3 2013 MUCHMUSIC VIDEO AWARDS was the #1 program in its 9-11 p.m. ET on Sunday June 16 across all channels among P12-34, P12-17, A18-34, A18-49, W18-49 and W18-34 With combined airings on MuchMusic and MuchMore, the iconic street-level event pulled in a total overnight audience of AMA with TEENS +50% vs LY The lead-up to the main event, the 2013 MMVAS RED CARPET SPECIAL Much +18% vs LY In the Twitterverse, the event eclipsed other conversations with more than 20 MMVA-related topics trending worldwide, peaking with four in the Top 10, including the #1 spot with over 400,000 tweets about the #MMVAs *Source: BBM. Sunday June 16, p-11p ET unless otherwise indicated. Red Carpet Sunday June 16, p-9p ET.

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16 MAY JUNE JULY BROADCAST DIGITAL

17 MAY JUNE YOUR FAVE MMVA 10K PRE-PROMOTION MMVA PREVIEW SPECIAL MMVA WEEK COUNTDOWN TO MMVAS RED CARPET MMVA PRE-PROMOTION MMVA BROADCASTS All dates & times are tentative & subject to change.

18 The MMVAs give the power to the fans! Not only do they get to pick the winners in the three YOUR FAVE Awards categories, they also get to pick the nominees! Much gets the ball rolling by choosing the first four candidates in each of the categories, but then it s in the hands of the fans to select the final wildcard nominee. Once all nominees have been decided, it s time to log your votes for the winners! YOUR FAVE Voting takes place at MUCH.CA. YOUR FAVE AWARDS CATEGORIES Your Fave Artist or Group Your Fave International Artist or Group Your Fave Video ON-AIR PROMOTION Much will produce and air :30 spots directing viewers to MUCH.CA for YOUR FAVE voting. TIMING w/o April 28, 2014 x 7 weeks FREQUENCY Total 193 spots per sponsor on average 27 spots per week SPONSORSHIP DETAILS All sponsors brought to you in part by tag to be rotated equally. All dates & times are tentative & subject to change. All MMVA tagged promos run off-contract. Your Fave Categories subject to change.

19 Wanna win 10K? Watch the MMVAs live on June 15 and look for the question that appears on screen. Then, go to MUCH.CA/MMVA to answer the question for your chance to win. Each correct answer is worth a ballot in the grand prize draw for yup, a sweet 10 grand! It s the easiest 10K you ll ever make. ON-AIR PROMOTION Much will produce and air :30 spots promoting the 10K contest. TIMING w/o May 26, 2014 x 3 weeks FREQUENCY Total 33 spots per sponsor on average 11 spots per week SPONSORSHIP DETAILS All sponsors brought to you in part by tag to be rotated equally. All dates & times and contest concept are tentative & subject to change.

20 Much celebrates the MMVAs the week leading up to the live event with MMVA week is brought to you by billboards running throughout the week. The billboards will further drive home sponsor association to MMVAs and extend exposure throughout the station in addition to the weekend MMVA programming. TIMING Mo June 9 Sa June 14, 6a-6a FREQUENCY Total 36 x :05 second billboards per sponsor SPONSORSHIP DETAILS All sponsors MMVA week is brought to you by billboards to be rotated equally. All dates & times are tentative & subject to change.

21 Get an exclusive preview of the biggest party of the year! Our VJs recap this year s nominees, performers and presenters, dish behind-the-scenes gossip, reveal their favourite moments from past MMVAs, and serve up a glimpse of their mega-glam outs for 2014 s big bash in this special. TIMING w/o June 2, 2014 x 2 weeks 1 st broadcast approximately 7-10 days prior to live MMVAs June 15. To air a minimum of 10 times (actual dates & times TBC). SPONSORSHIP DETAILS Within each of the 10 airings, each sponsor will receive: -1 x :30 brandsell total 10 including repeats -single product category exclusivity All dates & times are tentative & subject to change.

22 It s MMVA day and we re starting the madness by counting down the nominated videos including the YOUR FAVE Awards nominees. Catch all the behind the scenes preparations in and around Much HQ, including VJs in their rehearsal glory, plus the exclusive inside scoop on the making of the 2013 MMVAs. TIMING Sunday June 15, :30a-8p ET. SPONSORSHIP DETAILS Each sponsor will receive: -6 x :05 billboards -12 x :30 brandsell -single product category exclusivity All dates & times are tentative & subject to change.

23 We bring you the Red Carpet arrivals LIVE & direct from Much HQ, heralding the beginning of the biggest awards show of the summer the 2014 MMVAs. Tune-in to see all your favourite artists & celebrities as they arrive on the MMVA Red Carpet. TIMING Sunday June 15, 8p-9p ET +2 encore broadcasts, dates & times TBD TOTAL PLAYS 3 SPONSORSHIP DETAILS Within each airing, each sponsor will receive: -1 x :05 billboard total 3 including repeats -2 x :30 brandsell total 6 including repeats -single product category exclusivity All dates & times are tentative & subject to change.

24 Much gives fans the experience of a lifetime by putting them as close as humanly possible to their favourite artists and celebrities at the 2014 MUCHMUSIC VIDEO AWARDS. Past years have seen performances by Miley Cyrus, Psy, Black Eyed Peas, Selena Gomez, Rihanna, Kelly Clarkson, Kanye West, Katy Perry, Justin Bieber, The Jonas Brothers, Lady Gaga, and Drake and many more! At the MMVAs, the audience is the priority; Much gives them the best seats in the house, whether a foot from the stage or a foot from a television, computer, or mobile phone. It all happens LIVE on Sunday, June 15 at 9pm ET. ON-AIR PROMOTION Much will produce and air a :30 spot to drive tuning to the MMVAs. TIMING w/o May 26, 2014 x 3 weeks FREQUENCY Total 33 spots per sponsor on average 11 spots per week SPONSORSHIP DETAILS All sponsors brought to you in part by tag to be rotated equally. All dates & times are tentative & subject to change.

25 1 st BROADCAST Sunday June 15 9p-11p, 12a-2a +15 encore broadcasts, dates & times TBD All times shown ET. TOTAL PLAYS 17 SPONSORSHIP DETAILS Within each airing, each sponsor will receive: -2 x :05 billboard total 34 including repeats -4 x :30 brandsell total 68 including repeats -single product category exclusivity All dates & times are tentative & subject to change.

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27 MAY JUNE JULY MMVA OVERALL SITE YOUR FAVE VOTING ROADBLOCK MMVA VIDEO All dates & times are tentative & subject to change.

28 MUCH.CA/MMVA LATEST Up-to-the minute news and info on the MMVAs. Who s gonna be there, who s gonna perform, when the show airs, how the fans can get tickets and more! AWARDS & YOUR FAVE VOTING All the categories and their nominees including ringtones, downloads, videos and artist features for each! Updates to highlight winners will be included post-mmvas. SOCIAL MEDIA MMVA related artist/account social feeds ie. Twitter, Facebook STARS Photos, photos and more photos! Rehearsals, Red Carpet arrivals, winners, guests, performances, backstage. If there s an MMVA photo worth seeing, you ll find it here. VIDEO See all the nominated videos and watch the Red Carpet show and the 2014 MMVAs on demand after June 15 th! Don t miss the exclusive for-web-only content (ie. Uncut interviews). Plus, watch past MMVAs here too. TIMING w/o April 28, 2014 x 13 weeks (some features have specific timing, see following pages for more detail)

29 MMVA site layout and orientation subject to overall site design and direction.

30 For 10 days leading up to the LIVE MMVA broadcast and 3 days post, the MUCH.CA home page will turn into a one-page roadblock pre-promoting the event! The roadblock will include a live countdown, MMVA logo & imagery and sponsor logo integration. TIMING 10 days pre-mmvas: Fr June 6 Su June 15 3 days post-mmvas: Mo June 16 We June 18 Total 13 days Includes sponsor logo integration

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32 The MMVA site embedded video will include nominated music videos, behind the scenes action and other unique for web content only available at MUCH.CA. Post-live MMVAs, the Red Carpet show and the 2014 MMVAs will be available on demand. Also includes applicable exclusive for-web-only content ie. Uncut performer & presenter interviews all played in the MMVA HD player. Extend your clients reach through Vevo.com integration including the syndication of MMVA Performances (pending rights clearances) across the Vevo platform. Client integration will include pre-roll (Shared with sponsors) before the MMVA syndicated content. TIMING w/o April 28, 2014 x 13 weeks (Vevo content integration timing TBD) SPONSOR INTEGRATION Pre-roll as part of the MMVA sponsorship customized media scheduled to run throughout MMVA site video content and Much MTV VEVO RON. Equal client rotation.

33 FOR DURATION OF SPONSORSHIP, SPONSOR WILL RECEIVE: -Category Exclusivity within site -Enhanced Brand Logo Integration & Tagline prominently featured within MMVA site (optional link to client website) -Customized media schedule with video pre-roll and display ad units, client rotation shared equally -Brandsell Ad Units exclusive to MMVA site + Much MTV VEVO RON Extend your clients reach through Vevo.com integration including the syndication of MMVA Performances (pending rights clearances) across the Vevo platform. Client integration will include pre-roll (shared with mmva sponsors) before the MMVA syndicated content. All media to be delivered within the MMVA site in addition to ROS throughout MUCH MTV VEVO RON. Digital sponsorship based on client digital creative assets available & digital rights & clearances. All sponsorships are subject to all official broadcast guidelines, terms & conditions.

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35 MMVA MOBILE SITE FEATURES LATEST Up-to-the minute news and info on the MMVAs. Who s gonna be there, who s gonna perform, when the show airs, how fans can get tickets and more! AWARDS & UR FAVE VOTING All the categories and their nominees including ringtones, downloads, and artist features for each! Updates to highlight winners will be included post-mmvas. SOCIAL MEDIA MMVA related artists/accounts Twitter and Facebook feeds. STARS Photos, photos and more photos! Rehearsals, Red Carpet arrivals, the gift lounge, winners, guests, performances, backstage. If there s an MMVA photo worth seeing, you ll find it here. TIMING w/o April 28, 2014 x 13 weeks (some features have specific timing, see digital pages for more detail) SPONSOR INTEGRATION Banner ads shared rotation throughout mobile content shared equally amongst all sponsors

36 For 5 days leading up to the LIVE MMVA broadcast (and 3 days post), the m.muchmusic.com home page will turn into a one-page roadblock pre-promoting the event! The roadblock will include a live countdown, MMVA logo & imagery and sponsor logo integration. TIMING 5 days pre-mmvas: We June 12 Su June 16 3 days post-mmvas: Mo June 17 We June 19 Total 8 days Includes sponsor logo integration

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