2016 SPONSORSHIP PACKAGES.
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1 2016 SPONSORSHIP PACKAGES
2 ELITE TRAVELER TOP 100 RESTAURANTS IN THE WORLD Now in its fifth year, the Elite Traveler Top 100 Restaurants in the World awards garners a global interest reaching more than 300 million people in 2015 through extensive PR coverage and was viewed online at EliteTraveler.com more than 13 million times over the past 12 months. This year, the awards will be launched in April 2016 online and has a 13 page dedicated feature in the May/June edition of the magazine. The feature will include interviews with the world s greatest chefs AWARD CATEGORIES Top Restaurant in the World Chef of the Year Young Chef of the Year Lifetime Achievement 2
3 ELITE TRAVELER MAGAZINE AND WEBSITE Elite Traveler is the only BPA-audited publication for the private jet travelers with distribution on-board private jets and private jet terminals in more than 100 countries, reaching 630,059 UHNW global individuals per issue. Our reader has a median household income of $2.28 million. Re-launched in January 2015 the magazine is beautiful, contemporary and authoritative. Each issue will provide detailed information covering all aspects of travel and luxury, including travel news, fashion, jewelry, watches, spirits, autos, jets, yachts and real estate. EliteTraveler.com is a global leader in its field, attracting more than 500,000 ultra-high-net-worth-individuals to the website each month. The Elite Traveler Top 100 Restaurants in the World section of the website has been re-designed and includes interesting facts and figures, interviews with the world s leading chefs and galleries of the world s best dishes. Twitter Facebook Instagram Regular updates leading up to the event Live Twitter feed at the event #EliteTravelerMagazine Chefs, Restaurants and Press to Re-Tweet Regular updates leading up to, during and post event Live postings of the event on Facebook Campaign to engage consumers to vote Regular updates leading up to the event, during and post event #EliteTravelerMagazine #EliteTop100 Chefs, Restaurants and Press to be tagged and reposted 3
4 PR CAMPAIGN There will be extensive coverage in Elite Traveler s May/June 2016 issue with a special section featured in the magazine. In 2015 this PR campaign reached more than 300 million people. There will be extensive coverage in Elite Traveler s May/June 2016 issue with a 13 page feature in the magazine. London is officially one of the best places to eat in the world London is crowned the third best culinary destination in the world in a poll World's best 100 restaurants for the 'private jet lifestyle' TOP TOP 10 WINNING RESTAURANTS #1 Alinea Chicago, USA #2 El Cellar de Can Roca Girona, Spain #3 Azurmendi Larrabetza, Spain #4 Eleven Madison Park New York, USA #5 The Fat Duck Bray, UK #6 Robuchon Macau, China #7 Per Se New York, USA #8 Las Pergola Rome, Italy #9 Le Bernardin New York, USA #10 Osteria Francescana Modena, Italy As featured in... Elite Traveler names Alinea world's best restaurant Chef Grant Achatz, right, works in the kitchen of his restaurant Alinea in Chicago. By Phil Vettel Foodies' favourites: Dinner with Heston Blumenthal in London Photo: Mandarin Oriental By Saffron Alexander Top 10 global restaurants of the super rich When it comes to eating out, the 1 percent are less likely to pop down to their local diner and more likely to jet across the world in search of the latest foodie trend. Super-rich lose taste for London restaurants Claer Barrett Chef Heston Blumenthal outside The Fat Duck restaurant, which slipped to 5th position in Elite Traveler's survey Where The 1 Percent Dines: The 10 Best Restaurants In The World The Huffington Post By Carly Ledbetter Michelin stars and celebrity chefs: Elite Traveler voters take an average of 41 private jet trips a year JAMES DUNN Monday 06 April 2015 Heston Blumenthal s The Fat Duck, in Bray, Berkshire, was the only restaurant in the UK to make the top ten Ben Gurr/The Times Published at 12:01AM, April Brazil is in list of best 2015 restaurants in the world In the ranking prepared by the magazine Elite Traveler, DOM and Roberta Sudbrack appear in the top 100 establishments rant Andrew Fairlie na Heston Blumenthal s The Fat Duck, in Bray, Berkshire, was the 4
5 METHODOLOGY Each year Elite Traveler readers are polled for their favorite restaurants producing a top 100 list driven by the votes of paying customers. In 2015 there were 4,000 votes from readers. In 2016 readers will be asked to vote on their favorite restaurants, chefs, young chefs and which culinary maestro deserves the lifetime Elite Traveler achievement award. Chefs will also be polled on who they believe is chef of the year. With the average Elite Traveler reader taking 41 private jet trips a year, making an impact on these readers clearly resonates with some of the world s leading chefs. It s really important for us to have that unbiased opinion come through. There s a lot of ways in which restaurants can climb ladders in certain rating systems. Whether it s through a PR or having a lot of friends or knowing people at events. So it s always very gratifying to get recognized by (Elite Traveler) a system that doesn t pander to that. I think a lot of the other ratings systems and guidebooks are taking note. Because, quite honestly, a lot of chefs tend to complain about the unfairness of certain systems and I think it s really refreshing to have an evaluation based on people¹s experience when you don t even know that they re in the restaurant. It could be anybody, so it s really nice. Grant Achatz, Alinea It s the highest recognition a restaurant may receive. We ultimately cook to awake senses and emotions. All our work, research and creativity point to their (the diners ) experience. Joan Roca, El Cellar Can de Roca I am very proud of achieving this award and that everyone who has come to Azurmendi has enjoyed their individual experience. I hope they have enjoyed the pleasure of tasting the food and dining at the restaurant... I treat all of my guests as equally important, as though it is their very first time coming to the restaurant. So it is a real pleasure to be voted for by the readers of Elite Traveler. Eneko Atxa, Azurmendi 5
6 TIMELINES April 2016 The Elite Traveler Top 100 Restaurants are launched via a live social media countdown from The headline sponsor will be included in each tweet, alongside an agreed hash tag. The awards will be live on Twitter, Facebook and Instagram. April 2016 Once the is announced the Chef of the Year, Young Chef of the Year and Lifetime Achievement Awards will be announced live on social media. Interesting infographics and insightful interviews and analysis from industry leaders, winning chefs and multi-millionaire voters will be live on the new Elite Traveler Top 100 Restaurants in the World section of the website. April 2016 Press releases will be sent to news desks, food and travel writers across the world that are not attending the awards.there will be an overall press release and a press release to each individual city. April 2016 An with the associated Elite Traveler Top 100 logo and branding guidelines will be sent to the winning restaurants, chefs and PR representatives. This logo will be used on the restaurants and chefs websites, social media accounts and press releases. April 2016 Daily PR interviews will take place on television, radio, web and in print. The majority of these will continue over the first week. Other indirect coverage will come out over the next 12 months.. April 2016 April 2017 Throughout the entire year website traffic will continue to visit the awards and the subsequent guides. In there were 13 million views on the awards and subsequent guides. Across 2015 and 2016 insightful articles will continue to be written on the awards online and in the magazine. 6
7 NA ONLINE AWA S NAM RIGHTS Your logo and joint naming rights will appear on our top 100 restaurant guide website and our mobile friendly version of the site. Exposure: Over the past 12 months the Elite Traveler Top 100 Restaurants in the World and series of guides were viewed 13 million times with 50% of those times coming from mobile or tablet. Perfect for the Elite Traveler on the move. S SKIN In April your own personalised site skin will be added to the website for the duration of 14 days. Coverage: Your site skin will receive 1,500,000 impressions across this duration. SOCIA A live countdown of the awards will appear on Twitter, Facebook and Instagram. A A designed Twitter, Facebook and Instagram background will be designed and will include your brand Exposure: Over 100 tweets will be sent from the Elite Traveler account, each of which will include your brand name. This will be followed up by live galleries posted on Facebook and Instagram. Many of the world s leading chefs and journalists will re-tweet and share these posts with their fan base. Exposure: You will receive four native articles from April 2016 until April 2017 on EliteTraveler.com. These will be uploaded onto the EliteTraveler.com homepage and added to a section of the website of your choice. CRM: E SHOTS Exposure: You will have access to four Solo E-Shots to our Private Jet database of voters (16,000) from April 2016 until April Your branding will also be added to our subsequent e-newsletter announcing the results. MAGAZINE Elite Traveler is the only BPA audited publication for the private jet traveler with distribution on-board private jets and private jet terminals in over 100 countries, reaching 630,000 ultra high-net-worth individuals per issue. PR Your logo and joint naming rights will be included on all press releases and will appear in subsequent coverage. Your logo and joint naming rights will also appear on some of the world s leading restaurants websites. I BOOK NAM R The awards will receive 13 pages of coverage in the May/June edition of Elite Traveler. This edition will include interviews with some of the world s leading Coverage: Your logo, joint naming rights and your brand logo will appear on all 13 pages. T PA WRAP Exposure: You will receive two page advertisements in the magazine. One page will be included before the start of the awards and one at the end of the awards coverage. 7
8 ONLINE AWA S NAM RIGHTS Your logo and joint naming rights will appear on each of the award pages on EliteTraveler.com on both mobile and tablet. The options to sponsor categories include Chef of the Year, Young Chef of the Year and Lifetime Achievement Award. Exposure: Over the past 12 months the Elite Traveler Top 100 Restaurants in the World and series of guides were viewed 13 million times with 50% of those times coming from mobile or tablet. Perfect for the Elite Traveler on the move. S SKIN In April/May your own personalised site skin will be added to the website for the duration of 7 days. Coverage: Your site skin will receive 750,000 impressions across this duration. SOCIA NA A When announcing the separate award categories your social media handles will be included in all social media posts. Exposure: Tweets will be sent from the Elite Traveler account, each of which will include your brand name. This will be followed up by live galleries posted on Facebook and Instagram. The world s leading chefs and journalists will re-tweet and share these posts with their fan base. Exposure: You will receive two native articles from April 2016 until April 2017 on EliteTraveler.com. These will be uploaded onto the EliteTraveler.com homepage and added to a section of the website of your choice. CRM: E SHOTS Exposure: You will have access to four Solo E-Shots to our Private Jet database of voters (16,000) from April 2016 until April Your Your branding will also be added to our subsequent e-newsletter announcing the results. PR Your logo and joint naming rights will be included on either Chef of the Year, Young Chef of the Year and Lifetime Achievement Award press releases. Your logo and joint naming rights will also appear on some of the world s leading restaurants websites. MAGAZINE Elite Traveler is the only BPA audited publication for the private jet traveler with distribution on-board private jets and private jet terminals in over 100 countries, reaching 630,000 ultra high-net-worth individuals per issue. I AGA NAM R Exposure: The awards will receive 13 pages of coverage in the May/June edition of Elite Traveler Magazine. This edition will include interviews with some of the Coverage: Your logo will appear on the Chef of the Year, Young Chef of the Year and Lifetime Achievement Award pages. 8
9 ONLINE S SKIN In April your own personalized site skin will be added to the website for the duration of 7 days. Coverage: Your site skin will receive 750,000 impressions across this duration. LOGO Your logo will appear on the Our partner section of the Elite Traveler Top 100 Restaurants. NA Exposure: You will receive two native articles from April 2016 until April 2017 on EliteTraveler.com. These will be uploaded onto the EliteTraveler.com homepage and added to a section of the website of your choice. ELITE TRAVELER CONTENT CAMPAIGN Banners on the destination guide pages of the city of your choice. Banners on the winning 100 restaurants witin that city. The ability to include video in each of the pages. 200,000 ad impressions gauranteed. CRM: E SHOTS Exposure: You will have access to two Solo E-shots tomour private jet database of voters (16,000) from April 2016 until April Your branding will also be added to our subsequent e-newsletter announcing the results. 9
10 DISCLAIMER All concepts offered in this proposal are property of Elite Luxury Publishing and Progressive Media Group and are subject to change and final approval. All offerings are available on a first-come, first-served basis, based on the final advertising commitment. For additional information, please contact: Greg P. Licciardi VP, Associate Publisher Multimedia Direct line: Mobile: greg.licciardi@elitetraveler.com 10
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