Introduction. Image of Editor-in-Chief, Chrissie Goldrick

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Introduction At Australian Geographic, we re passionate about sharing the very best of Australia, and we re committed to seeking out fresh and original stories and bringing them to our subscribers

It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography.

2 Introduction At Australian Geographic, we re passionate about sharing the very best of Australia, and we re committed to seeking out fresh and original stories and bringing them to our subscribers through the highest standards of writing, photography, illustration and cartography. Australian Geographic has been the nation s foremost geographical destination magazine for 30 years. It captures the essence and spirit of Australia through its meticulously crafted and beautifully presented stories and photography. The highly respected, authoritative and much-loved brand seeks to inspire, educate and entertain, connecting readers to Australian landscapes, plants and animals, science, industry and people. The brand supports conservation, adventure and community projects through its foundation, the Australian Geographic Society. It s readers are loyal and over 85% are subscribers and have been for many years. Image of Editor-in-Chief, Chrissie Goldrick MAGAZINE A bi-monthly quality magazine that celebrates the very best of Australia s nature, culture, people and places. The magazine is predominantly subscriber-based and many have subscribed from the first edition in The magazine is renowned for its photography, maps and stories that cover Australian rural life, natural history, adventure, science, culture, innovation and travel. HERITAGE Dick Smith formed Australian Geographic in 1986, and it has been going strong for 30 years. The brand has over 60 retail stores, documentaries, a digital platform and its own charity the Australian Geographic Society, which financially supports adventure, conservation and scientific research. EDITORIAL FEATURE SECTIONS Each month the following content provides multiple entry points for advertisers: Geobuzz covers topics from Australian innovation, technology, nature, science and culture. Extended features that cover destinations, natural history, geology, culture and history. Wild Australia features essential wildlife highlights that can t be missed. Walkabout has travel, visit, listen, view, read and download sections. 2

READERSHIP 591,000* FREQUENCY BI-MONTHLY An average of 2 hours is

aged under 35 years old, representing 27% of the total readership.

November 16 TOTAL APP DOWNLOADS 23,147 Source: Bauer Media October

25HRS Source: Readership Roy Morgan Decmeber 16 WEEKLY TV TRAVEL

abroad through its meticulously crafted and beautifully presented

INSTAGRAM 51,600 TWITTER 11,700 FACEBOOK 405,519 Updated as at 8th

Pemberton; as they trekked, cycled and drove around Australia.

AG SOCIETY Founded by explorer and aviator Dick Smith in 1985, the

3 READERSHIP 591,000* FREQUENCY BI-MONTHLY An average of 2 hours is spent by each person reading the magazine (Australian Geographic Reader Survey 2015, n=525). Readers are cashed up and have an average of $366,590 in savings and investments.* Male 55% Female 45%* Australian Geographic reaches 152,000 readers aged under 35 years old, representing 27% of the total readership.* PAGE VIEWS 626,000 UNIQUE AUDIENCE 368,000 Source: Nielsen DRM, November 16 TOTAL APP DOWNLOADS 23,147 Source: Bauer Media October 16 AVERAGE TIME ON AG PER PERSON 1.25HRS Source: Readership Roy Morgan Decmeber 16 WEEKLY TV TRAVEL SHOW The AG journal captures the essence and spirit of Australia and abroad through its meticulously crafted and beautifully presented stories, maps and photography. INSTAGRAM 51,600 TWITTER 11,700 FACEBOOK 405,519 Updated as at 8th December 16 Australian Geographic ADVENTURES ran in 2015 as a ten-part television series. It was aired on Channel Nine and WIN TV, expanding the reach of this iconic brand. The half hour episodes were hosted by David Reyne and Caroline Pemberton; as they trekked, cycled and drove around Australia. In 2016 it was aired in China to an audience of over 20 million. AG SOCIETY Founded by explorer and aviator Dick Smith in 1985, the AGS is a not-for-profit that provides funds to conservationists, researchers and adventurers. RETAIL STORES Australian Geographic shops are in over 50 locations around Australia promoting magazine subscription sales and also various AG related products. EVENTS Society lectures, scientific expeditions, AG Nature Photographer of the Year and annual gala awards.

Research Age Range: 68% age 40+** 67% live in capital cities** 33% live in country areas** 55% Men 45% Women** Mass market with readership of 591,000** 55% MALE Sources: *ABC Audit June 16 ** Roy

4 Research Age Range: 68% age 40+** 67% live in capital cities** 33% live in country areas** 55% Men 45% Women** Mass market with readership of 591,000** 55% MALE Sources: *ABC Audit June 16 ** Roy Morgan December 16 45% FEMALE THE READER Australian Geographic readers are mature, own their own homes, are well-educated and keen travellers. Readers are an average of 51 years of age and the magazine has a large audience from both genders.** Australian Geographic reaches 152,000 readers aged under 35 years old, representing 27% of the total readership.** 1 in 5 readers are of AB Quintile.** Almost 7 in 10 (69%) readers are the main income earners in their households.** AG subscribers are loyal with majority being long-term subscribers (2+ yrs) (Australian Geographic Reader Survey 2015, n = 525) Australian Geographic reaches a large number of Australians who are inspired to travel and are involved with the brand. Readers spend money on their passion and impulse items, as well as big ticket items to set them up for later on in life. Source: **Roy Morgan December 16 4

Research Australian Geographic is seen as the ultimate reference guide to Australia.

Over 7 in 10 (72%) readers intend to travel in the next 12 months.

* Over 4 in 5 (82%) readers like to take holidays within Australia.

5 Research Australian Geographic is seen as the ultimate reference guide to Australia. The magazine has the qualities that AG audience very much desire: Australian, informative, educational, interesting and visually appealing. Over 7 in 10 (72%) readers intend to travel in the next 12 months.* 65% of readers usually book and arrange all their holiday travel details themselves.* Over 4 in 5 (82%) readers like to take holidays within Australia.* Over 4 in 10 (44%) Australian Geographic subscribers visited a destination/took a holiday inspired by the magazine. (Australian Geographic Reader Survey 2015, n = 525) MAGAZINE - GENERAL INTEREST National Geographic (USA) Australian Geographic Reader s Digest Australia New Scientist RM Williams Outback Australian Traveller READERS PER ISSUE 1,087, , , , ,000 80,000 *Source: Roy Morgan December 16 5

Online WEB TRAFFIC STATS: www.australiangeographic.com.

relaunched in December 2013. With cutting-edge technology, it was designed from the ground up to be dynamically responsive to different types of devices.

The Australian Geographic website provides a comprehensive mix of news, blogs, features, photo galleries, videos and competitions to 368,000+* unique audience each month.

6 Online WEB TRAFFIC STATS: Unique Audience: 368,000* Total Sessions: 455,000* Page Views: 626,000* E-newsletter Database: 37,753 (Bauer Media) Source: Nielsen DRM, Nov 2016* WEBSITE The Australian Geographic website was relaunched in December With cutting-edge technology, it was designed from the ground up to be dynamically responsive to different types of devices. From smart phones and tablets to the desktop, the website is presented for optimal viewing performance. The Australian Geographic website provides a comprehensive mix of news, blogs, features, photo galleries, videos and competitions to 368,000+* unique audience each month. The fully responsive site attracts a 626,000+* unique audience per month and has exclusive content available only to subscribers, including the entire digital magazine archive, videos and interactive maps. Weekly newsletters go out to a database of 37,753 users. We have four options for online advertising: Section sponsorship website section sponsorship also available from $3,000. Run of site advertising available from $2,000. e-newsletter - $3,339 for an mrec on our Editorial e-newsletter to a subscriber database of more than 39,492. Solus edm - $6,852 + GST for a solus edm to our subscriber database of more than 28,609. Source: Nielsen DRM, Nov

Social DIGITAL The interactive ipad edition brings the print magazine to life

The tablet screen enhances the stunning photography and allows users to

social media community, particularly on Facebook, with 397,210 likes.

7 Social DIGITAL The interactive ipad edition brings the print magazine to life with additional photo galleries, zoomable maps, animations and videos. The tablet screen enhances the stunning photography and allows users to immerse themselves in the multimedia content. itunes, Google Play, Zinio, NOOK. SOCIAL MEDIA Australian Geographic has a highly engaged, loyal and vibrant social media community, particularly on Facebook, with 397,210 likes. The brand is also active on Twitter (11,500 followers), Google+, Flickr, Instagram and YouTube. 405,519 LIKES 11,700 FOLLOWERS 51,600 FOLLOWERS 1,084 FOLLOWERS (As of 08/12/16) 7

Australian Geographic Society Australian Geographic subscribers automatically become members of the Australian Geographic Society, the magazine s not-for-profit arm, which proudly supports scientific

Advertising in the magazine or taking part in sponsorship initiatives below, contributes to the Australian Geographic Society initiatives.

8 Australian Geographic Society Australian Geographic subscribers automatically become members of the Australian Geographic Society, the magazine s not-for-profit arm, which proudly supports scientific research, adventure, wilderness and wildlife protection and community projects. Advertising in the magazine or taking part in sponsorship initiatives below, contributes to the Australian Geographic Society initiatives. AUSTRALIAN GEOGRAPHIC SOCIETY AWARDS Every year the Australian Geographic Society honours Australia s brightest and best adventurers and conservationists. Past winners have included Bob Brown, Bindi Irwin, Jessica Watson, Tim Jarvis and Cas and Jonesy. Sponsorship of individual awards are available. SOCIETY EXPEDITIONS The Australian Geographic Society partners with selected travel companies to promote unique destinations in Australia and across the world to our members. The expeditions usually include an expert in the Australian Geographic family who will contribute to the expedition and host the group with the travel partner. Opportunities exist to partner with the Society in 2016 and beyond for these expeditions. Brand licensing opportunities are available. AUSTRALIAN GEOGRAPHIC NATURE PHOTOGRAPHER OF THE YEAR COMPETITION Australian Geographic is a pillar of excellence in photography. Australian Geographic partners with the South Australian Museum to present the Australian Geographic Nature Photographer of the Year competition. The photo competition has grown steadily since it began 10 years ago, and the new partnership has seen it attract a much larger audience now sees 2171 entries. Contact: Rebecca Cotton - Australian Geographic Society Administrator ph , or e. RCotton@bauer-media.com.au 8

Advertising RATECARD CASUAL LEVEL 2 LEVEL 3 FOUR COLOUR Full Page 13,421 12,741 12,073 Double Page Spread (DPS) 26,060 Half Page 6,886 COVERS Inside Front Cover 32,208 Outside Back Cover 16,105

9 Advertising RATECARD CASUAL LEVEL 2 LEVEL 3 FOUR COLOUR Full Page 13,421 12,741 12,073 Double Page Spread (DPS) 26,060 Half Page 6,886 COVERS Inside Front Cover 32,208 Outside Back Cover 16,105 Inside Back Cover 15,434 COVERS ADD 20%, REQUESTED POSITIONS ADD 15% BOUND AND LOOSE INSERTS 2PP 4PP 8PP 12PP 16PP Cost Per 000 Min. Print Run INSERTS Minimum Specs 148mm x 105mm Maximum Specs 238mm x 170mm Above costs exclusive of GST 9

Deadlines and Specifications DEADLINES ISSUE 135 136 137 138 139 140 141 COVER DATE NOV/DEC 16 JAN/FEB 17 MAR/APR 17 MAY/JUN 17 JUL/AUG 17 SEP/OCT 17 NOV/DEC 17 Booking Deadline 3 Oct 16 28 Nov 16 30

10 Deadlines and Specifications DEADLINES ISSUE COVER DATE NOV/DEC 16 JAN/FEB 17 MAR/APR 17 MAY/JUN 17 JUL/AUG 17 SEP/OCT 17 NOV/DEC 17 Booking Deadline 3 Oct Nov Jan 17 3 Apr May Jul 17 2 Oct 17 Material Deadline 6 Oct 16 1 Dec 16 2 Feb 17 6 Apr 17 1 Jun 17 3 Aug 17 5 Oct 17 On Sale 3 Nov Dec 16 2 Mar 17 4 May Jun Aug 17 2 Nov 17 SPECIFICATIONS Bleed (h x w) Trim (h x w) Type (h x w) Full page 5 mm 278 x 210mm 248 x 178mm Double Page Spread (DPS) 248 x 393 mm 278 x 420mm 283 x 425mm Half Page Horizontal 5mm 136 x 210mm 122 x 178mm Third Page Vertical 5mm 278 x 66mm 254 x 54mm 10

Supplying Advertising Bauer Media only accepts digital advertising files via digital advertising delivery services that comply with Bauer Media s technical specifications and that appropriately

11 Supplying Advertising Bauer Media only accepts digital advertising files via digital advertising delivery services that comply with Bauer Media s technical specifications and that appropriately interface with Bauer Media s advertising bookings system. Such services include Quickcut, Bauer Ads (selected publications only) and Adsend. Digital advertising files will not be accepted on disk, via or by any content delivery system that does not comply with Bauer Media s technical specifications and that does not appropriately interface with Bauer Media s advertising booking system. QUICKCUT Quickcut is a service provider for electronic delivery of digital advertising files and has proven to be an efficient method of receiving and tracking digital advertising files at Bauer Media. As Quickcut provides the facility to check your file for errors before it arrives, it is a preferred provider to Bauer Media. For more information regarding Quickcut s services please contact Quickcut on: (reception) or (fax) (Tech Support) Via the Web - ADSEND Adsend is a web-based delivery system that offers PDF validation that won t allow the digital advertising file to be sent until it s fixed, by you or by the system itself. For more information please contact Bauer Media specifications please visit bauer-media.com.au/services/production Production controller contacts: Dominic Roy ph e. droy@bauer-media.com.au Chris Clear ph e. cclear@bauer-media.com.au For further information contact Isabella Severino - Brand Manager, ph , e. Iseverino@bauer-media.com.au 11

reaching 407,000+ readers each issue (ROY MORGAN DECEMBER 2017) MEDIA KIT 2018

reaching 407,000+ readers each issue (ROY MORGAN DECEMBER 2017) MEDIA KIT 2018 what is frankie all about? Well, for starters, we re cool but approachable, fresh, opinionated, sometimes uncouth and always