LOCAL HOUSTON MAGAZINE

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1 M E D I A K I T

2 LOCAL HOUSTON MAGAZINE IS THE CITY GUIDE FOR HOUSTON. IN A DIVERSE, EVER-GROWING CITY WITH THRIVING SUBURBS, LOCAL HOUSTON KEEPS READERS UP TO DATE ON ALL THINGS LOCAL. Local, originally established in 1998 as 002houston, targeted the residential and nightlife boom in downtown Houston. Its original name reflected Downtown's ZIP code, As Downtown grew and the development boom spread into areas including, but not limited to, The Woodlands, Sugar Land, Bellaire, Montrose, EaDo, the Energy Corridor, The Heights and Pearland, the magazine's content grew with it. Local provides relevant news targeting those who live and work downtown, but with increased coverage throughout Greater Houston with editors covering food, culture, art and style. Whether you want to check out one of the many festivals or kayak on Buffalo Bayou or bask in Galvestonʼs beachfront and history. Whether youʼre hungry for BBQ brisket or crave authentic Vietnamese fare (or any other of the bevy of nationally acclaimed restaurants). Whether you need art for your wall or an architect to design your home or office. Whether you want to learn about the latest workout or sit on the sidelines and catch a game. Whether youʼre looking for a vintage look or the seasonʼs hottest trends Local Houston has you covered. Today we print 72,000 monthly, free magazines. We are CVC verified and distribute throughout Greater Houston in over 900 drop points. We have a strong online presence with consistent interaction with our followers on all platforms. Local sets the trends others follow. From our e-blasts sent out on a weekly basis to our social media campaigns, page layouts and editorials, Local Houston covers the cityʼs vibrant scene each month with photos and interviews of the people who keep Houston one of the coolest cities in America. Per Forbes Magazine Our readers are the educated, affluent Houstonians that keep the vitality of our city fast-paced and cutting-edge and they are interested in your products and services. Local Houston magazine reaches that audience each month, telling them who you are, where to find you, who theyʼll meet there and why their friends are talking about you.

3 TOP 10 Reasons to advertise with us Our audited distribution means we can ACTUALLY prove our numbers. (Can they?) Weʼve been leading the pack in online communication through our interactive social media campaigns. Local Houston is made for Houstonians, about Houstonians and created by local talented writers and photographers. 4We are locally owned and have been since we started printing 17+ years ago. 5Local Houston has the most requested map of Houston never get lost again! 6Local Houston consistently flies off the racks at our 900 drops. 7Local Houston is readable online which means anyone, anywhere can see your advertisement anytime. 8 9 Local Houston readers are educated trend makers, the movers and shakers that make the city great. A reliable, monthly calendar keeps you in the know % of our readers purchase items they ve seen in Local Houston magazine* our editorial + artwork deadlines calendar 2015 JANUARY HOUSTON A TO Z An A to Z guide of discoveries in town from food, people, art, medicine, music, fashion, etc. Monday, December 15, 2014 FEBRUARY PEOPLE The faces that make and shape the city, past, current and present. Friday, January 16, 2015 MARCH SPORTS A look at sports in the Space City with interviews, original photos and illustrations with Houston s local athletes. Friday, February 13 APRIL MEDICAL/WELLNESS ISSUE Doctors, scientists and people making a difference in their fields. Alternatives to a longer and healthier life. Profiles on people in this area. Monday, March 16 MAY MUSIC Coverage of the music scene from local talent making it nationally to local bands getting started. Thursday, April 16 JUNE HOT A review of all things summer-related from nearby road trips/day trips, what to do, what s hot and what s not. Friday, May 15 JULY HOME Interviews with local designers, architects and design professionals as well as a study in current home trends from design aesthetics to real estate. Tuesday, June 16 AUGUST FOOD ISSUE All that is current and delicious in our foodie city. Thursday, July 16 SEPTEMBER ART A look at local artists from well-known and established to new ones. Friday, August 14 OCTOBER MEN'S ISSUE Wednesday, September 16 NOVEMBER STYLE + FASHION Friday, October 16 DECEMBER HOLIDAY Friday, November 13 JANUARY 2016 Monday, December 14, 2015 FEBRUARY 2016 Friday, January 15, 2016 * The Circulation Verification Council interviewed 667 readers in the primary market areas indicated in publication s CVC audit report. Information source: CVC Audit Report expires June 30, 2014.

4 print rates BACK COVER INSIDE COVERS FULL PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/9 PAGE 1 or 2x $7,500 $5,700 $4,300 $3,050 $2,650 $1,900 $1, x $6,900 $5,200 $3,900 $2,600 $2,300 $1,730 $840 SPECIAL POSITION PLACEMENT IS AVAILABLE FOR A 15% PREMIUM. guidelines for artwork 6-11x $6,350 $4,600 $3,700 $2,300 $2,020 $1,330 $630 NET PRICES 12x $5,200 $4,000 $3,000 $1,730 $1,380 $980 $470 MONTHLY RUNMONTHLY ISSUES 72,000 PRINTED X 3.3 READERS PER COPY DIGITAL EDITION 245,443 PAGEVIEWS* TOTAL 483,043 REQUIREMENTS FOR DIGITAL ADS We only accept PDF files. 4-COLOR ADS Convert all IMAGES and colors to CMYK, at 300 dpi resolution. PROPER IDENTIFICATION of files is required. Name, Month, Year (Urban.Living.Jan15.pdf) FTP SITE or artwork FTP Site URL: ftp.002mag.com User ID: ad002 Password: ITQ3E8gKQ5# ad@localhoustonmagazine.com or use or ad sizes INSIDE & BACK COVER 9 x 10 additional bleed 0.25 FULL PAGE 9 x bleed or x frame, no bleed 1/3 PAGE x /4 PAGE x Advertising space reservation, by the 1st day of the month, prior to the date of publication. Insertion orders may not be canceled after space reservation deadlines. Publisher reserves the right to reject any advertisements and photographs at any time, for any reason, to maintain magazine standards. Publisher will honor placement requests when possible. 1/2 PAGE VERTICAL x /2 PAGE HORIZONTAL x /9 PAGE x Local Houston Magazine is printed via Web offset at 133 LS Cover stock 100# Text 60# Perfect Binding Information source: CVC Audit Report 2014

5 ISSUU 5,937 READS 45,485 IMPRESSIONS *November 2013 to November 2014 sizes web rates banners monthly rates LEADERBOARD (top/bottom) $500 WIDE SKYSCRAPER (side) $400 BANNER (middle) $300 CALENDAR LISTING $60 per event issuu.com/localhoustonmagazine.com LEADERBOARD (top) 960 X 120 pixels BANNER (middle) 700 x 120 pixels WIDE SKYSCRAPER 300 x 600 pixels report 108,720 VISITS 89,606 UNIQUE VISITORS 194,021 PAGEVIEWS * Google Analytics November 2013 to November 2014 on our radar eblast ON OUR RADAR DESIGNATED EBLASTS ARE SENT OUT TO OUR 24,000+ AND GROWING LIST WHICH OUR READERS SUBSCRIBE TO. SOLO eblast Your exclusive ! width: 750 pixels height: any SOLO BLASTS go out ANY DAY. GROUP eblast Up to 3 ads per width: 750 pixels height: 1200 pixels max. GROUP BLASTS go out on Wednesdays. $500 $350 REQUIREMENTS We only accept PDF files or high-res JPGs Resolution: 72 dpi and color RGB No animation banners PAYMENT IS DUE PRIOR TO SENDING THE BLAST. Artwork MUST be in to Local Houston two days prior.

6 George Bush Intercontinental Airport distribution CIRCULATION VERIFICATION 72,000 COPIES PER MONTH MONTHLY DISTRIBUTION: 900+ PREMIUM LOCATIONS Select racks restocked on the 15 th of the month ZIP codes Detailed distribution list is available upon request CONTROLLED BULK DISTRIBUTION The Circulation Verification Council interviewed and visited controlled bulk locations chosen randomly from the publication route lists. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. The interviews took place throughout the audit cycle between the hours of 9:00 AM and 5:00 PM. CVC interviews indicate that 100% of reported controlled bulk drop locations verified they received Local Houston magazine on a regular basis. CVC interviews indicate that less than 5% of Local Houston magazine s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/-2.5% The Circulation Verification Council interviewed 553 readers in the primary market areas indicated in publication s CVC audit report. Information source: CVC Audit Report 2014.

7 FOOD + DRINK ARTS COMMUNITY STYLE + LEISURE DESIGN READERS PER COPY: 3.35 MALE: 42% FEMALE: 58% where you find us 1 APPROXIMATELY 20% OF OUR MAGAZINES ARE DISTRIBUTED DOWNTOWN/MIDTOWN AT: restaurants lofts apartments office buildings hotels tunnel system entertainment facilities in the theater district visitors center downtown and midtown authorities george r. brown convention center 2 THE REMAINING 80% ARE DISTRIBUTED INSIDE THE LOOP, AROUND THE GALLERIA AREA, SUGAR LAND AND THE MEDICAL CENTER AT: retailers beauty salons restaurants coffee shops bookstores hotels shopping centers spas and fitness centers residential: lofts, apartments, townhouses 3 LOCAL MAGAZINE IS ALSO DISTRIBUTED THROUGH THESE MAJOR CHAINS: antone s poboys bally fitness berripop frozen yogurt berryhill define body & mind diedrich coffee freebirds world burritos spec s liquor stores gables apartments smoothie king houstonian health clubs southwell s jamba juice hamburger grill kroger markets treebeards restaurant rice epicurean whole foods market richard s liquors & fine wines who s reading 65% of our readers have a combined annual household income of $75,000 and above 42% have graduated from college 79% are between the ages of WHAT THEY ARE SPENDING THEIR MONEY ON: 84% Dining and Entertainment 63% Vacations 48% Health Club 48% Furniture/Home Furnishings 42% Lawn & Garden 36% Television/Electronics 35% Home Improvements/Supplies 29% Athletics & Sports Equipment 23% Home Computers 19% Jewelry 19% Carpet/Flooring 17% New Automobile 16% Major Home Appliance 14% Antiques/Auctions 10% Wedding Supplies 8% Real Estate 74.9% bought products or services from ads seen in our magazine stats EDUCATION Some College Graduated College Completed Post Graduate AGE years or older AVERAGE INCOME $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 Over $150,000 READER DEMOGRAPHICS 32% 42% 21% 1% 6% 22% 26% 25% 16% 4% 0% 15% 17% 19% 21% 24% HOW LONG DO YOU KEEP LOCAL HOUSTON MAGAZINE BEFORE DISCARDING IT? 32% Two weeks or less 1% Three weeks 34% One month 33% More than one month MARKET STATISTICS 24% 28% 18% 5% 8% 23% 19% 18% 14% 7% 6% 24% 16% 11% 13% 13% Audit Period: April1, 2013 June 30, 2014.

8 LOCAL HOUSTON MAGAZINE REACHES THE AUDIENCE YOU WANT EACH MONTH, TELLING THEM WHO YOU ARE, WHERE TO FIND YOU, WHO THEY LL MEET THERE AND WHY THEIR FRIENDS ARE TALKING ABOUT YOU Spring Street, Suite 002 Houston, TX p f FACEBOOK LocalHoustonMagazine