reaching 407,000+ readers each issue (ROY MORGAN DECEMBER 2017) MEDIA KIT 2018

Transcription

1 reaching 407,000+ readers each issue (ROY MORGAN DECEMBER 2017) MEDIA KIT 2018

2 what is frankie all about? Well, for starters, we re cool but approachable, fresh, opinionated, sometimes uncouth and always individual. We re a unique publication that s captured the hearts and minds of a devoted audience, niche in style with wide appeal. we re for music, fashion, design, art, craft, photography, travel, life and laughs. Fourteen years on, frankie isn t just a bi-monthly magazine, we re a community of like-minded folk, reaching out to our audience wherever they go for inspiration and good times: fashion festivals, gigs, design events and craft markets. 2 / FRANKIE MEDIA KIT

3 who does frankie speak to? Our readers are the smartest, funniest, coolest women (and men!) in town. Their connection to frankie is just like the one you have with your all-time favourite band: gushed about, savoured and shared with friends. 70% female $75K median income 20-35YO core demographic 94% have visited a website after seeing it in frankie * 89% have been reading frankie for more than a year * $23 million a week collectively spent online by our readers ** 96% consider themselves to be creative in the fields of art, craft, music, writing, photography or film * 70% of readers have purchased something after seeing it in frankie * 89% feel inspired after reading frankie / FRANKIE / MEDIA KIT KIT Source: *frankie reader survey 2015 ** Roy Morgan Audience Dollar Value metric 2014, $62 per reader each week

4 our ever-expanding online community Between issues, frankie readers can t get enough of our brand. They go online to continue strengthening the bond, which is why we can boast stats like these: 79,861 twitter followers 249,700+ average monthly web pageviews* frankie.com.au 221,256+ instagram followers 355,161+ facebook fans 71,760+ average unique monthly users* frankie.com.au 66,934+ e-newsletter subscribers * Sourced from Google Analytics averaged over a six month period. 24,843+ pinterest followers / FRANKIE / MEDIA KIT KIT

5 frankie s advertising ethos We pride ourselves on partnering with like-minded brands and curating a meaningful environment for readers. Our commitment to a lower-than-average advertising to editorial ratio and carefully planned ad placement in each issue ensures your brand will stand out. You get all the cachet, without any of the clash. Just had to say thank you, not only for your wonderful articles but the way you introduce us to new and unique businesses through your advertisements your magazine is the only one I can appreciate on every single level. frankie and Converse are two brands people strongly identify with. Both the shoes and the magazine are more than mere products, they embody a lifestyle. frankie connects with its readers through relevant editorial and advertising. By advertising Converse in frankie we know we re talking directly to a loyal, engaged and relevant audience. CAMERON LINDLEY, BRAND MANAGER, CONVERSE LEIGH, FRANKIE READER

6 print options RATES (EXCL. GST) FULL PAGE DOUBLE PAGE SPREAD HALF PAGE INSIDE FRONT COVER SPREAD INSIDE BACK SPREAD INSIDE BACK FULL PAGE OUTSIDE BACK COVER $7,200 $14,400 $4,620 $16,610 $16,335 $9,920 $11,150 Premium first quarter positions incur an additional 20% loading DIRECTORY RATES (EXCL. GST) SHOP DIRECTORY (1/4 PAGE) $1,150 $950 THEMED DIRECTORY * (1/6 PAGE) SCHEDULE ISSUE # COVER DATE ON SALE DATE CANCELLATION DEADLINE BOOKING DEADLINE MATERIAL DEADLINE 83 May/Jun 18 5th Apr 18 7th Feb 18 21st Feb 18 28th Feb 18 * Directory themes change every issue & all brands subject to editorial approval. Contact us for further details. 84 Jul/Aug 18 4th Jun 18 11th Apr 18 24th Apr 18 2nd May Sep/Oct 18 6th Aug 18 13th Jun 18 27th Jun 18 4th Jul Nov/Dec 18 8th Oct 18 15th Aug 18 29th Aug 18 5th Sep Jan/Feb 19 3rd Dec 18 10th Oct 18 24th Oct 18 31st Oct 18 PRODUCTION SIZES AND SPECS frankie.com.au/specs 6 / FRANKIE MEDIA KIT

7 digital options RATES (EXCL. GST) LEADERBOARD 728 X 90 TOP MED REC 300 X 250 BOTTOM MED REC 300 X 250 SMALL REC 150 X 125 LEADERBOARD frankie website frankie.com.au $50 CPM $60 CPM $50 CPM $1,000 per month Contact us for package details BRANDED CONTENT TOP MED-REC TOP BANNER 728 X 90 BOTTOM REC 300 X 250 EXCLUSIVE (TOP AND BOTTOM BANNER) BOTTOM MED-REC frankie e-newsletter sent out weekly $1,600 $1,400 $4,480 Note flash files and HTML ads are not supported on the e-newsletter. BRANDED CONTENT Bespoke pricing applies. Contact us to find out more. SMALL REC Note Additional loading applies for video/animated embedding. Category exclusivity applies. Available only to those in the corresponding print edition. PRODUCTION SIZES AND SPECS frankie.com.au/specs 7 / FRANKIE MEDIA KIT

8 hands up who wants to advertise with frankie? Australian Fashion Magazine of the Year 2012, ! national advertising manager victoria yelland riddell m: victoria@frankiepress.com.au account manager - victoria isabella ubaldi m: isabella@frankiepress.com.au advertising sales executive - directories emma white m: emma@frankiepress.com.au frankie.com.au