EXHIBITOR MARKETING KIT

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1 EXHIBITOR MARKETING KIT COME TOGETHER SYDNEY FEB 15 POST SHOW WRAP UP

In Sydney 2015, we promised to Come Together - we wanted to recognise the fusion of ideas, creativity and design with like-minded artisans and professionals that our industry inspires.

2 In Sydney 2015, we promised to Come Together - we wanted to recognise the fusion of ideas, creativity and design with like-minded artisans and professionals that our industry inspires. From the bespoke show styling seen in the registration and café areas and the presentations in our speaker series to our shopfront edition for Style Lab, Life Instyle Sydney showcased collaboration at its finest and once again, our exhibitors captivated with new products, innovative design and impeccable craftsmanship. We are delighted to confirm a 6% increase in visitation to Life Instyle Sydney 2015 and the following pages will provide you with some more facts and figures to help give you a better understanding of who came through the doors, what they were looking for and their feedback. It doesn t stop here however and we will continue to evaluate, research and fully identify our visitor and their needs in order to perfectly match our exhibitors and their offerings. And let s not forget that Life Instyle delivers so much more than 4 days a year:- it delivers a year round source of community, connection and opportunity, whether through our PR and marketing reach, our enviable social media engagement and influence, our education and knowledge sharing with Training Wheels and Conversation Series, our game changing launchpad for new Australian products and ideas to a global audience with Innovation Pitchfest or through recognising and rewarding talent with the GALA Awards. Our small but perfectly formed team works tirelessly and passionately to bring opportunity after opportunity to your business, whilst maintaining the integrity of our offering both to exhibitors and visitors. We do of course know however, just how important those 4 days on site are and my appreciation goes out to all of our exhibitors who make Life Instyle THE leading event for retail industry buyers with a discerning eye for quality and style. The thought and presentation that goes into your product and presentation is incredible and we promise to support this further moving forward with a strong curation standard and implementation. Thanks to everyone who joined us, particularly the first timers and all who celebrated and shared their results, opportunities and connections with us. Your feedback is valuable and our promise to you is that we will never rest on our laurels and will always strive to improve the exhibitor and visitor experience to deliver the event we are all proud of. Louisa Theobald Event Director THANK YOU

Re-visits +6% Unique Visitors RETAILERS WANT TO SEE MORE PRODUCTS THAT ARE: AUSTRALIAN MADE HANDMADE NEVER BEFORE SEEN ETHICAL OR

3 95% visitors have authority to purchase 87% are satisfied with this year s event THE FACTS 74% would recommend to a friend/colleague 60% purchased or made orders onsite 77% are intending to purchase after the show 5,801 Unique Visitors 6,455 Total Visits 654 Re-visits +6% Unique Visitors RETAILERS WANT TO SEE MORE PRODUCTS THAT ARE: AUSTRALIAN MADE HANDMADE NEVER BEFORE SEEN ETHICAL OR ECO HOW RETAILERS PLAN THEIR VISIT: 33% use the online Exhibitor Directory 25% use exhibitor websites 31% use the Lookbook 15% use social media

20% 3.02% WA 1.16% OTHER OVERSEAS +8% Retailers +9% International Buyers <1% NT 3.22% SA 1.22% TAS 8.41% QLD -60% Decorators 64.

4 ABOUT THE VISITORS Retailer 53.80% Online Retailer 8.50% Interior Designer 8.30% Stylist 4.80% Buyer 3.85% Wholesaler 3.80% International 3.25% Decorator 2.80% Industry Professional 2.60% Media 2.50% Manufacturer 2.10% Agent 1.70% Importer 1.10% Gallery/Museum 0.70% Department Store 0.20% 3.02% WA 1.16% OTHER OVERSEAS +8% Retailers +9% International Buyers <1% NT 3.22% SA 1.22% TAS 8.41% QLD -60% Decorators 64.82% NSW WHERE VISITORS COME FROM 1.26% ACT 14.58% VIC -26% Stylists 2.09% NZ -10% Interior Designers * Increase/decrease percentage based on actual number of specific business sector.

7% Fashion Accessories 32.7% Furniture 31.

5 VISITOR PRODUCT INTEREST Apparel 30% Lifestyle 26.1% Toys/Games/Books 25.7% Homewares 24.6% Fashion Accessories 23% Furniture 16.3% Textiles & Manchester 15.6% Stationery 11.9% Body, Bath & Fragrance 8.7% 56.9% Homewares 41% Gifts 34.7% Fashion Accessories 32.7% Furniture 31.6% Lifestyle 29.5% Kitchen/Dining 28.1% Textiles & Manchester 24.5% Jewellery 23.9% Apparel 22.7% Designer 22.0% Art 18.1% Stationery 16.0% Body, Bath & Fragrance

6 STYLE LAB TRANSFORMED We transformed the ever-popular Style Lab a dynamic live product display, into a beautifully styled shopfront window with the help of our four exciting, iconic retailers to bring you a first The Shopfront Edition. CONVERSATION SERIES For the first time in Sydney, we introduced an exclusive seminar series featuring an incredible line-up of international and Australian experts from the world of retail, business, interior design and more.

HOW WE BRING QUALITY BUYERS & RETAILERS TO YOU This time around we invited visitors to COME TOGETHER This year s marketing campaign was centred around collaboration and the fusion of creativity,

Life Instyle is the essential hub for discerning buyers from Australia and beyond and it s a place where the industry comes together over four exceptional days to source, learn, grow business and

Our integrated campaign focused on a mix of: Print magazine advertising and featured editorial Retargeting campaign to interested buyers that have visited our website Digital third party edm

Lookbooks mailed to targeted buyers 5,000 Reminder postcards mailed to targeted buyers 35,000 received online Lookbook 300 media invites sent to key trade and consumer outlets 600 VIP invitations

attract international buyers Introduction of the Buyer s Guide an online tool connecting exhibitors with visitors (pre, during and post show) A robust and engaged online community across the Life

COME TOGETHER ROYAL HALL OF INDUSTRIES & HORDERN PAVILION, MOORE PARK SHUTTLE SERVICE A free shuttle service between Life Instyle (Moore Park) and Reed Gift Fairs (Glebe Island) will operate on

15pm Bus Stops will be located at Errol Flynn Boulevard (opposite the Royal Hall of Industries) and James Craig Road (Sydney Exhibition Centre @ Glebe Island).

7 HOW WE BRING QUALITY BUYERS & RETAILERS TO YOU This time around we invited visitors to COME TOGETHER This year s marketing campaign was centred around collaboration and the fusion of creativity, originality and difference. We invited buyers to discover the latest visionaries & unique products, and source from an unmatched selection of designers of high quality and impeccable style. Life Instyle is the essential hub for discerning buyers from Australia and beyond and it s a place where the industry comes together over four exceptional days to source, learn, grow business and connect with liked-minded people. Our integrated campaign focused on a mix of: Print magazine advertising and featured editorial Retargeting campaign to interested buyers that have visited our website Digital third party edm campaigns and online editorial Advanced marketing segmented campaigns sent to over 35,000 retailers & buyers Highly targeted PR campaign to key consumer and trade publications and outlets 9,000 Lookbooks mailed to targeted buyers 5,000 Reminder postcards mailed to targeted buyers 35,000 received online Lookbook 300 media invites sent to key trade and consumer outlets 600 VIP invitations sent to select buyers as nominated by exhibitors 5,000 Handbooks given out at the event Targeted social media advertising campaigns Partnership with MAISON&OBJET Asia through key buyer program to attract international buyers Introduction of the Buyer s Guide an online tool connecting exhibitors with visitors (pre, during and post show) A robust and engaged online community across the Life Instyle blog, Facebook, Instagram, Twitter & Pinterest channels. COME TOGETHER ROYAL HALL OF INDUSTRIES & HORDERN PAVILION, MOORE PARK SHUTTLE SERVICE A free shuttle service between Life Instyle (Moore Park) and Reed Gift Fairs (Glebe Island) will operate on Friday 20, Saturday 21 and Sunday 22 February departing approximately every 15 minutes. First Bus 8.45am Last Bus 6.15pm Bus Stops will be located at Errol Flynn Boulevard (opposite the Royal Hall of Industries) and James Craig Road (Sydney Exhibition Glebe Island). MOBILE APP Plan your trip in advance, save time, access event info, floor plans and a complete exhibitor list simply by downloading the free Life Instyle Mobile App at JOIN THE CONVERSATION This year, Life Instyle is all about the fusion of creativity, ideas, design and like-minded Voice your people. opinion, have your say and connect with our community of Prepare to be captivated and inspired by a sourcing experience unmatched design anywhere inspired, else. creative individuals on the Life Instyle blog (and our other Discover unique products, learn from the latest visionaries and get your business social media noticed channels) your one stop destination for all things instyle. with Life Instyle s curated world of the finest and most distinct products blog.lifeinstyle.com.au available in Australia and beyond. We ve also teamed up with some of Australia s most coveted experts and stylists to bring you the latest in trends, style, brand building and retail. Set your business on the path to success and join us for an inspiring and unforgettable start to THE the retail BUYER S year. GUIDE Once registered, start planning your Life Instyle & Kids Instyle experience with our Buyer s Guide. Your online world to interact with brands, create personalised show schedules, book meetings, build your wishlist of must-see products and more. THURSDAY 19 FEB 10AM-7PM FRIDAY 20 FEB 9AM-6PM SYDNEY FEB 15 REGISTER NOW YOU RE INVITED TO LIFE INSTYLE MELBOURNE It s our pleasure to personally invite you to Life Instyle Sydney, a trade event unlike any other. This year it s time to see retail differently and we re ready to inspire and motivate your senses, drive your business forward and change the way you think about retail. Source from over 300 suppliers you simply will not find anywhere else and discover products your customer s will love. Also featured will be Kids Instyle, the number one destination for everything little people and First Instyle, a curated design space showcasing the brightest emerging designers in Australia. Complimentary shuttle buses will be available for more information visit THURSDAY 31 JULY 10AM 7PM FRIDAY 1 AUGUST 9AM 6PM SATURDAY 2 AUGUST 9AM 6PM SUNDAY 3 AUGUST 9AM 5PM 31 JULY 3 AUGUST 2014 Royal Exhibition Building, Carlton Gardens, Melbourne REGISTRATION lifeinstyle@infosalons.com.au INFORMATION info@lifeinstyle.com.au FOLLOW US SATURDAY 21 FEB 9AM-6PM SUNDAY 22 FEB 9AM-5PM FOLLOW US COME TOGETHER FEBRUARY 15 ROYAL HALL OF INDUSTRIES & HORDERN PAVILION SYDNEY SHOWCASING EMERGING TRENDS, BRANDS AND PRODUCTS ON THE COOLER SIDE OF STYLE & DESIGN 2015 s Life Instyle is all about the fusion of creativity, ideas, design and like-minded people. Prepare to be captivated and inspired by a sourcing experience unmatched anywhere else. Discover unique products, learn from the latest visionaries and get your business noticed with Life Instyle s curated world of the fi nest and most distinct products available in Australia and beyond. Explore a mix of designer brands across homewares, fashion, lifestyle and kids products all within an inspiring and fresh sourcing environment. Retailers, stylists, designers Come Together at Life Instyle Sydney REGISTER NOW *Trade Only Event

COME TOGETHER 10,733 FACEBOOK LET S GET SOCIAL 3,648 TWITTER 34,800 INTSTAGRAM (Life InStyle/Kids InStyle)

THAT ATTENDED ADORE HOME MAGAZINE AUSTRALIAN COUNTRY AUSTRALIAN GIFTGUIDE MAGAZINE AUSTRALIAN HOUSE & GARDEN

INSIDE OUT MAGAZINE INSTYLE KID MAGAZINE MARIE CLAIRE MY CHILD PEEKABOO MAGAZINE PREGNANCY & BIRTH REAL LIVING

8 COME TOGETHER 10,733 FACEBOOK LET S GET SOCIAL 3,648 TWITTER 34,800 INTSTAGRAM (Life InStyle/Kids InStyle) 3,224 MOBILE APP SESSIONS 5,550 FACEBOOK 2,480 TWITTER 4,103 PINTEREST (Life InStyle/Kids InStyle) KEY MEDIA THAT ATTENDED ADORE HOME MAGAZINE AUSTRALIAN COUNTRY AUSTRALIAN GIFTGUIDE MAGAZINE AUSTRALIAN HOUSE & GARDEN CLEO/ DOLLY DONNA HAY MAGAZINE FOXTEL GOOD WEEK MAGAZINE GOOD WEEKEND MAGAZINE GQ MAGAZINE HOME BEAUTIFUL INSIDE OUT MAGAZINE INSTYLE KID MAGAZINE MARIE CLAIRE MY CHILD PEEKABOO MAGAZINE PREGNANCY & BIRTH REAL LIVING SUNDAY TELEGRAPH SYDNEY MORNING HERALD THE AUSTRALIAN FINANCIAL REVIEW THE LIVING ROOM VOGUE LIVING WOMAN S DAY YAHOO!7

What Exhibitors Thought We were very happy

Instyle for 6 years now and believe it is

displays, brands, buyers and the layout too.

We now have many new wonderful wholesalers

professionals who have contacted us since

It was our first event and we had a really

We will definitely be seeking opportunities

Michelle Williamson, ChamonixRain Organics

9 What Exhibitors Thought We were very happy with the show and have been part of Life Instyle for 6 years now and believe it is improving in terms of the quality of displays, brands, buyers and the layout too. Nick Ash, Kirstin Ash We had a great show! We now have many new wonderful wholesalers on board and also met some great industry professionals who have contacted us since to work with our brand which has been great. It was our first event and we had a really great response from customers. We will definitely be seeking opportunities for Melbourne this August. Michelle Williamson, ChamonixRain Organics - Colin Hutson, White Moose Design 66% agree that Life/ Kids Instyle is representative of the design-focused sector of the industry 81% of exhibitors are likely to conduct business with buyers from Life/ Kids Instyle Sydney 78% are likely to exhibit again in 2016

CONTACT US The Life Instyle team is here to answer your questions or assist with your event preparation. Feel free to give us a call! SINEAD KAVANAGH Account Manager sinead.

10 CONTACT US The Life Instyle team is here to answer your questions or assist with your event preparation. Feel free to give us a call! SINEAD KAVANAGH Account Manager sinead.kavanagh@reedexhibitions.com.au OUT OF THIS WORLD LIFE INSTYLE MELBOURNE JUL - 2 AUG FLYN ROBERTS Event Manager flyn.roberts@reedexhibitions.com.au Audited by

22-25 FEBRUARY 2018 ROYAL HALL OF INDUSTRIES & HORDERN PAVILION SYDNEY. post show report

22-25 FEBRUARY 2018 ROYAL HALL OF INDUSTRIES & HORDERN PAVILION SYDNEY post show report 2018 wrap up building on our valued, collaborative relationships 330 Exhibitors 5,742 Total Visitor Attendance There