PROVIDING THE BEST IDEAS FOR MAKING REAL LIFE SIMPLE
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1 2018
2 PROVIDING THE BEST IDEAS FOR MAKING REAL LIFE SIMPLE Starting with Cook & Eat our Tested-Till-Perfect recipes are at the heart of Canadian Living. From quick and easy dinners (on the table in 30 minutes or less!) to specialoccasion entertaining, food grounds what our readers turn to us for every day. Like your own personal assistant, Canadian Living curates and helps you navigate what you need to know in Fashion & Beauty, Life & Community, Health & Fitness and Home & Garden. Our tone is approachable, energetic, experienced and credible, and our advice is shared and trusted. Canadian Living is like a best friend, in the know, always objective and wise with an element of surprise, saying, We can do this together. INSPIRING INTELLIGENT ACCESSIBLE
3 MORE CONTENT, MORE PAGES, MORE IDEAS 25% FASHION & BEAUTY (+5% FASHION & BEAUTY) 38% FOOD / COOKING / ENTERTAINING (+13% MORE RECIPES) 15% HEALTH & FITNESS 10% HOME & GARDEN 12% LIFE & COMMUNITY
4 A TRULY MULTIPLATFORM BRAND PRINT DIGITAL READERSHIP * 3,241,000 READERS 7.9 READERS PER COPY 26% / 74% RATIO MEN / WOMEN W25-54 (IND. 129) PRINCIPAL TARGET $87,767 HOUSEHOLD INCOME WEB 1,214,613 SESSIONS PER MONTH 3,905,965 IMPRESSIONS PER MONTH DEVICES 838,336 USERS PER MONTH NEWSLETTER 373,590 SOCIAL MEDIA 215,200 FANS 66,200 FOLLOWERS CIRCULATION 408,190 TOTAL COPIES 55,159 NEWSSTAND SALES 334,231 SUBSCRIBERS 12 ** ISSUES PER YEAR $3.93 MAGAZINE COVER PRICE 39% 17% 44% 470,423 FOLLOWERS 79,200 FOLLOWERS 3,669,000 TOTAL FOOTPRINT READERSHIP GEOGRAPHICAL SEGMENTATION ONTARIO 51% PRAIRIES B.C. 8% 4% 1% QUEBEC INT. ATL. 20% 16% Sources: Vividata Spring 2018, Total Canada, 12+*Profile: French Canada 12+ / Circulation: AAM, December 2017 / Social Media: April 2018 / Digital: Google Analytics, monthly average (Oct March 2018) *Print version only.
5 READERSHIP PROFILE READERS (000) REACH (%) COMPOSITION (%) INDEX TOTAL 3, GENDER Male Female 2, AGE * , Average age 52 W , EDUCATION High school or less 1, Cegep. college or trade certificate 1, University 1, HOUSEHOLD INCOME Less than $50,000 1, $50,000 to $75, $75,000 to $100, $100,000 or more 1, Average household income $86,657 OCCUPATION Employed full time 1, Employed part time Students (with or without a paid part-time job) Retired (semi or fully) 1, Blue collar (specialized and non spec, worker, labourer) White collar (sales, services, administration) MOPES (manager, owner, professional, executive, self employed) DWELLING Own 2, Rent MARITAL STATUS Married / Living together 2, Single / Widowed / Separated / Divorced 1, HAVE CHILDREN AT HOME Children under Children under 18 1, Children over Sources: Vividata 2017 Q2, English Canada 12+ / *Projection relatively unstable due to small base; use with caution.
6 EDITORIAL PLANNING JANUARY / FEBRUARY APRIL SPECIAL ISSUE JULY THE ORGANIZE YOUR LIFE ISSUE _ Your beauty musts for the year _ Be your own life coach _ Health at every age _ Small-space solutions _ Shop once, eat for the week Closing Date Material On Newsstands SPECIAL ISSUE SOUPS & STEWS Closing Date Material On Newsstands MARCH THE BUDGET ISSUE _ How to build a wardrobe on a high / low budget _ Superfood: almonds _ Wake up happy every day _ Affordable decorating _ Comfort foods / pizza 101 _ Special Travel section THE WELLNESS ISSUE _ Spring trends _ Elective co-parenting _ How to get moving after a long winter _ Get your vegetable garden started _ Fun, festive Easter _ Special Spring-Cleaning section Closing Date Material On Newsstands MAY THE FAMILY ISSUE _ Mothers and daughters share fashion trends _ How to throw a yard sale _ Seasonal allergy special _ Decorating with colour _ Foolproof classics: cooking lessons from your mom Closing Date Material On Newsstands BARBEQUE Closing Date Material On Newsstands JUNE THE MAKEOVER ISSUE _ Win a beauty makeover or a bedroom makeover _ Fashion steals and deals _ How to save an hour every day _ Get your best beach body ever _ Before and after kitchens and bathrooms _ New barbecue classics Closing Date Material On Newsstands THE DELICIOUS SUMMER ISSUE _ Bathing suits for every body _ Cross-Canada travel _ Walk off the weight _ Outdoor living _ No-cook meals from start to finish _ Special Canada Day section: recipes, garden party and more Closing Date Material On Newsstands Closing Date Material On Newsstands Subject to change without notice.
7 EDITORIAL PLANNING AUGUST OCTOBER NOVEMBER DECEMBER THE WORRY LESS ISSUE _ Fashion and beauty mistakes and how to solve them _ How to master your finances _ Superfood: food to boost your mood _ Flower arranging _ 20-minute dinners Closing Date Material On Newsstands SEPTEMBER THE ADVICE ISSUE _ Skincare detox: 10 great natural skin cleansers and creams _ Find $$$ you didn t know you had _ Natural ways to ease aches and pains _ Kitchen time savers _ Back to basics: easy no-fail recipes _ Special Shopping section: secrets of savvy pros throughout all pillars Closing Date Material On Newsstands Subject to change without notice THE GIVING THANKS ISSUE _ Where to donate your used clothes _ Money rules you should break _ DIY remedies _ Fall trends in decorating _ Hearty family food _ Special Thanksgiving section: dinner from start to finish Closing Date Material On Newsstands SPECIAL ISSUE HOLIDAY Closing Date Material On Newsstands SPECIAL ISSUE BATCH COOKING Closing Date Material On Newsstands THE HOLIDAY MAGIC ISSUE _ Winter coat special _ How to be radiant inside and out _ Easy ways to burn more calories _ Step-by-step holiday decorating _ Super-easy slowcooker dinners _ Special Gift Guide section Closing Date Material On Newsstands THE SIMPLE CELEBRATION ISSUE _ Get party-ready for every budget _ Small gifts that bring great joy: how to give back _ Indulging without gaining weight _ Easy holiday decorating ideas _ 25 days of cookies _ Special Entertaining section: party-planning tips Closing Date Material On Newsstands
8 NATIONAL RATES 1 NATIONAL EDITION 1 FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $52,905 $51,320 $49,730 DOUBLE PAGE $100,515 $97,505 $94,490 DOUBLE 1/2 PAGE $75,140 $72,885 $70,630 1/2 PAGE HORIZONTAL $39,545 $38,360 $37,175 1/3 PAGE VERTICAL $27,120 $26,305 $25,495 IFC SPREAD $128,080 $124,240 $120,400 IBC $62,020 $60,165 $58,310 OBC $70,630 $68,515 $66,390 WEB FORMATS (ROS) BANNER BIG BOX INTERSTITIAL AD CATFISH PRE-ROLL (15 SECONDS) PRE-ROLL (30 SECONDS) E-BLAST / E-FLYER (BRAND) 1. National rates are gross rates. 2. Please contact your sales representative for costing. $20 CPM $20 CPM $40 CPM $30 CPM $35 CPM $40 CPM $180 CPM NEWSLETTER 2 - ONTARIO EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $33,780 $32,770 $31,755 DOUBLE PAGE $64,195 $62,265 $60,345 DOUBLE 1/2 PAGE $47,990 $46,555 $45,115 1/2 PAGE HORIZONTAL $25,250 $24,495 $23,740 1/3 PAGE VERTICAL $17,325 $16,805 $16,285 WESTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $23,850 $23,130 $22,415 DOUBLE PAGE $45,310 $43,950 $42,590 DOUBLE 1/2 PAGE $33,870 $32,860 $31,840 1/2 PAGE HORIZONTAL $17,835 $17,295 $16,760 1/3 PAGE VERTICAL $12,230 $11,865 $11,495 EASTERN EDITION FREQUENCY 1-5x 6-11x 12-17x 1 PAGE $41,835 $40,580 $39,325 DOUBLE PAGE $79,485 $77,100 $74,715 DOUBLE 1/2 PAGE $59,415 $57,630 $55,855 1/2 PAGE HORIZONTAL $31,275 $30,335 $29,400 1/3 PAGE VERTICAL $21,440 $20,805 $20,155 DOWNLOAD TECHNICAL SPECIFICATIONS HERE For nontraditional formats, please contact your sales representative.
9 CONTACT US FOR MORE INFORMATION. quebecormediasales.ca
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