October 30, 2015 ADDENDUM 1 TO REQUEST FOR PROPOSAL TO ORGANIZE, FACILITATE, AND PROMOTE MELE MEI: CELEBRATION OF HAWAI I S MUSIC HTA RFP NO.

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1 Octber 30, 2015 ADDENDUM 1 TO REQUEST FOR PROPOSAL TO ORGANIZE, FACILITATE, AND PROMOTE MELE MEI: CELEBRATION OF HAWAI I S MUSIC HTA RFP NO Nte: The questins belw may represent a cmbinatin r rephrasing f questins asked by varius interested parties. The answers prvided reflect HTA s gd faith effrt t prvide infrmatin necessary t allw fr fair and pen cmpetitin. 1) Change t Timeline. The timeline, lcated n page 4 f the RFP, has been changed. The new dates are as fllws: Request fr Prpsals (RFP) Activities Scheduled Date (subject t change) Distributin f RFP September 1, 2015 Deadline fr receipt f Interest Frm September 8, 2015 Deadline fr submissin f written questins Nvember 9, 2015 HTA's respnse t written questins psted (week f) Nvember 13, 2015 Deadline fr prtests f cntent f the RFP Nvember 16, 2015 Deadline fr Prpsal Submissin (4:30 pm) December 4, 2015 Invitatins t Oral Interviews (Week f) December 7, 2015 Oral Interviews (Week f) December 14, 2015 Ntice f Selectin (Week f) December 14, 2015 Cntract Activities Scheduled Date (Subject t Change) New Cntract Executin & Orientatin January 1, 2015 Start f Cntract Perid January 1, 2015 End f Cntract Perid July 31, 2016 Start f Optin Year 1 August 1, 2016 End f Optin Year 1 July 31, 2017

2 2) The title fr this RFP has been changed. The previus RFP title has been changed t Request fr Prpsal t Organize, Facilitate, and Prmte Mele Mei: Celebratin f Hawai i s Music Request fr Prpsal t Market and Prmte Mele Mei: Celebratin f Hawai i s Music 3) The Scpe f Services/Prpsal prtin f Sectin III f the RFP has been changed. The new Scpe f Services reads as fllws: I. Scpe f Services/Prpsal Under the supervisin f and in cllabratin with the HTA Vice President f Marketing & Prduct Develpment and HTA staff, cntractr will prvide HTA with the fllwing services: Market and prmte ne year (with ne ne-year ptin) fr Mele Mei: Celebratin f Hawai i s Music. The Scpe f Services fr Mele Mei: Celebratin f Hawai i s Music requires the selected Cntractr t: Market and prmte Mele Mei: Celebratin f Hawai i s Music in cllabratin with the Hawai i Academy f Recrding Arts (HARA). The Cntractr will: Develp and cultivate the success f Mele Mei, a mnth-lng celebratin f Hawaiian music (and Hawai`i s music) and dance, in rder t expand t self-sustaining, statewide events. Cntactr must utline strategies t market and prmte t: Ptential visitrs t Hawai i; Visitrs upn arrival t Hawai i; and Lcal residents. Strive fr Mele Mei t becme a must-d, bucket-list celebratin capitalizing n and expanding Hawaiian music s glbal appeal t make the State f Hawai i a premier destinatin fr fans and practitiners natinally and internatinally. The events t be prmted can be fund in the calendar f events (see Exhibit 2). Expsure: Describe what media assets will be prvided t HTA, which highlight the Hawaiian Islands thrugh yur event, such as n-air, nsite, and n-line. Fr example: Wh will bradcast event On what platfrms will the event be bradcast (n-air/live, tape delay, streamed) T what cuntries will the event be bradcast T what mainland markets will the event be bradcast Date and time slts which the event will be bradcast and rebradcast (prime-time psitining is desirable) Number f cmmercial spts Vignettes and bumpers featuring unique attributes f each island On-line initiatives On-site initiatives PR cmpnents Other advertising and prmtins 2

3 Market Penetratin: Describe what markets yu will penetrate. HTA s majr market areas: Nrth America, Eurpe, Oceania, Latin America, Taiwan, Japan, China, and Krea. (See EXHIBIT 5.) Highlighting State s Diversity: Describe hw yu will integrate int yur marketing and prmtin the unique attributes f Hawai`i, including by nt limited t, the majr Islands f Hawai`i (Kaua`i, O`ahu, Maui, Mlka`i, Lāna i, Hawai`i), natural resurces, culture, activities, attractins, and ther events. Shw als hw yu will wrk with the cmmunity and the hst culture in yur marketing and prmtin. Ecnmic Impact: Prvide the number f ut-f-state participants and spectatrs. Calculate the financial impact using the DBEDT ecnmic impact frmula. Wrk with Outrigger/Grammys/Recrding Academy n Grammy Week presence. Prvide pre-arrival marketing and crdinate with HTA s glbal marketing partners s that they can develp pprtunities with tur peratrs frm the varius markets. Develp and implement strategies fr crss prmtin. Prmte events and festivals highlighting Hawaiian music, dance, fd, culture, writing and ther arts develped thrugh HTA and the Cunty Prduct Enrichment Prgram (CPEP) as part f the May celebratins. These events may nt be the creatin f the cntractr, but may crrelate with Mele Mei in sme way and will need t be included in any marketing and prmtinal effrts. Cnsult and crdinate marketing effrts as apprpriate, including, t the extent pssible, listing any public events n websites and calendars f events, and cntributing cntent t the Hawai`i Knwledge Bank prgram. Crss prmte Mele Mei wherever pssible t increase expsure and awareness utside the predictable music demgraphic. In additin, cntractr will supprt HARA as they engage in their primary respnsibilities: Plan, schedule and create Mele Mei 2016 events, Crdinate with HTA n CPEP awardees n additinal Mele Mei participants supprted by HTA, Crdinate with ther nn-prfits, agencies and prmters hlding events in May (e.g. Hawai i Music Hall f Fame, Dris Duke Theatre series, etc.), Manage all event parameters and htel events, Manage and versee all spnsr fulfillment, Crdinate n all PR/Media initiatives, Crdinate with all artists t manage scheduling thereby ensuring best verall representatin acrss all Mele Mei events, Crdinate artist appearances fr Mele Mei prmtins (including any ff-island pprtunities that may be available), Crdinate artist appearances and perfrmances, Manage nline presences with Melemei.cm as live Hawaiian music prtal where visitrs and residents can g t as a prtal/jump pint t learn wh is perfrming at key htels/partners, thse wh supprt music in Hawai i (e.g. Hiltn and Outrigger prperties). 4) Exhibit 2 f the RFP, 2016 Mele Mei Calendar, has been updated. The new calendar reads as fllws: 3

4 Date Event Event Descriptin Venue February 10 February thru April Hawai i Ges t the Grammys Hawaiian Music Exhibit Mele Mei Kick-Off Cncert Student Wrkshp in the Clive Davis Theatre. Hawaiian music exhibit dedicatin at the Grammy Museum. Perfrmance. Receptin. Three-mnth exhibit fcusing n Hawaiian Slack Key Cncert t raise awareness f events leading up t Mele Mei April 10 Nminee Cncert Japan Nminees and previus Hōkū winners in cncert t prmte Hōkū Awards Ka u Cffee Festival Cffee tastings, turs, pageant, music and H laule a April 30 April 30, May 1 Lifetime Achievement Awards Hawai i Bk & Music Festival Hawai i Academy f Recrding Arts lunchen hnring recrding music pineers Tw day festival celebrating bks and music by Hawai i perfrmers and authrs May 1 Lei f Stars Hawaiian Music Hall f Fame 2016 Inductee Dinner Cncert Ukulele Slack 'n Steel Jam Cncert featuring Nā Hōkū Hanhan Award winning artists 4 Clive Davis Theatre, Grammy Museum, LA Live. Grammy Museum Kāhala Htel Maihama Theatre, Chiba, Japan Pahala, Ka u, varius venues Ala Mana Htel Frank Fasi Municipal Grunds Kapi lani Bandstand May 8 Mther s Day Cncert Mther s Day Lunchen Cncert Pacific Beach Htel May 24 Nā Hōkū All Star Cncert Nā Hōkū Hanhan Wrkshp / Talk Stry Hiltn Hawaiian Village spnsred cncert featuring Nā Hōkū Hanhan Award winning artists Hawaiian music, dance, cultural sessins Great Lawn May Big Island Film Festival Film screenings Fairmnt Orchid Htel Hula I Ke Kai Hula perfrmances Waikīkī Hula Mund Thursdays, May 5, 12, 19, Pakele Live Mele Mei Cncert Weekly cncert series live, n TV and streamed wrldwide The Willws

5 26 Sundays, May 8, 15, 22, 29 Sundays, May 8, 15, 22, 29 May 28 Halekulani Mele Mei Cncert Outrigger Mele Mei Cncert Nā Hōkū Hanhan Awards Mele Mei Cncert Mele Mei Cncert Mele Mei Cncert Nā Hōkū Music/Hula Wrkshps/Cultural Event Halekulani spnsred Sunday lunchen cncert series Outrigger Htel spnsred Sunday evening cncert series featuring Nā Hōkū Hanhan winning artists Awards ceremny hnring the achievements f excellence in the recrding arts Cncert n the Island f Maui w/ Nā Hōkū Hanhan artists Cncert n the Island f Hawai i w/ Nā Hōkū Hanhan artists Cncert n the Island f Kaua i w/ Nā Hōkū Hanhan artists Sl Sessins w/ a Nā Hōkū Hanhan Award winning perfrmer, Kumu frm Merrie Mnarch Hula Festival, cultural and fd event June Pan Pacific Festival Nā Hōkū Hanhan stage at the H'laule'a February 8-13 Grammy Awards Presentatin f Nā Hōkū winning artists t prmte Awards ceremny in cllabratin w/ The Recrding Academy Huse Withut a Key Kani Ka Pila Grille Hawai i Cnventin Center Ala Mana Htel Waikīkī Outrigger Htel 5