REFERENCE CODE GDPE1059M AR PUBLICATION DATE AUGUST 2013 POWER RENTAL - GLOBAL MARKET SIZE, COMPETITIVE LANDSCAPE AND FORECASTS TO 2020

Transcription

1 REFERENCE CODE GDPE1059M AR PUBLICATION DATE AUGUST 2013 POWER RENTAL -

2 Executive Summary The Power Rental Market is Valued at $4 Billion Globally A growing demand for electricity and an increase in its financial benefits have driven the growth of the power rental business at the global level. The revenue for power rental is currently valued at $XX billion and is expected to grow rapidly. Despite its growth rate slowing down in 2008 because of the economic crisis, the global rental market is expected to register double digit growth rates in the forecast period. Power Rental Market, Global, Revenue ($m), 2006 and 2012 The US has the World s Largest Power Rental Market The US rental market, which is valued at $XXm, is the largest in the world. Its revenue grew rapidly during the XX half of the past decade, before declining in 2008 because of the economic downturn. In the US, the prime load segment contributes about XX% of total rental revenue, followed by the peak shaving and standby segments, each of which contributes a share of XX%. The demand for rental power for peak shaving purposes has declined considerably. Power Rental Market, US, Revenue ($m), 2006 and 2012 Revenues ($m) Revenue ($m) Source: GlobalData, interviews with power rental industry experts in Brazil, the US, India and Saudi Arabia Source: GlobalData, interviews with power rental industry experts in the US 2

3 Table of Contents 1 Table of Contents 1 Table of Contents List of Tables List of Figures Introduction Power Rental Market: Global Power Rental Market, Global, Breakdown by Type of Fuel Power Rental Market, Global, Breakdown by Countries Power Rental Market, Global, Revenue Forecast Drivers and Challenges Drivers Challenges The US: Power Rental Market Overview Power Rental Market, the US, Revenues Power Rental Market, the US, Segmental Breakdown of Total Rental Power Rental Market, US, Breakdown of Total Rental Revenue by Application Power Rental Market, US, Breakdown of Total Rental Revenue by Voltage Levels Power Rental Market, US, Pricing Analysis Drivers and Challenges Drivers Challenges Power Rental Market, US, Market Share of Major Power Rental Manufacturers (%), Brazil: Power Rental Market Overview Power Rental Market, Brazil, Revenue Forecast Power Rental Market, Brazil, Segmental Breakdown of Total Rental

4 Table of Contents Power Rental Market, Brazil, Breakdown of Total Rental Revenue by Application Power Rental Market, Brazil, Breakdown of Total Rental Revenue by Voltage Levels Power Rental Market, Brazil, Pricing Analysis Drivers and Challenges Drivers Challenges Power Rental Market, Brazil, Market Share of Major Power Rental Manufacturers (%), China: Power Rental Market Overview China: Power Rental Market, Revenue Forecast Power Rental Market, China, Segmental Breakdown of Total Rental Power Rental Market, China, Breakdown of Total Rental Revenue by Application Power Rental Market, China, Breakdown of Total Rental Revenue by Voltage Levels Drivers and Challenges Drivers Challenges Power Rental Market, China, Market Share of Major Power Rental Manufacturers (%), India: Power Rental Market Overview Power Rental Market, India, Revenue Forecast Power Rental Market, India, Segmental Breakdown of Total Rental Power Rental Market, India, Breakdown of Total Rental Revenue by Application Power Rental Market, India, Pricing Analysis Drivers and Challenges Drivers Challenges

5 Table of Contents 7.5 Power Rental Market, India, Market Share of Major Power Rental Manufacturers (%), Saudi Arabia: Power Rental Market Overview Power Rental Market, Saudi Arabia, Revenue Forecast Power Rental Market, Saudi Arabia, Segmental Breakdown of Total Rental Power Rental Market, Saudi Arabia, Breakdown of Total Rental Revenue by Application Power Rental Market, Saudi Arabia, Breakdown of Total Rental Revenue by Voltage Levels Power Rental Market, Saudi Arabia, Pricing Analysis Drivers and Challenges Drivers Challenges Power Rental Market, Saudi Arabia, Market Share of Major Power Rental Manufacturers (%), Nigeria: Power Rental Market Overview Power Rental Market, Nigeria, Revenue Forecast Power Rental Market, Nigeria, Segmental Breakdown of Total Rental Power Rental Market, Nigeria, Breakdown of Total Rental Revenue by Application Power Rental Market, Nigeria, Breakdown of Total Rental Revenue by Voltage Levels Drivers and Challenges Drivers Challenges Power Rental Market, Nigeria, Market Share of Major Power Rental Manufacturers (%), Bangladesh: Power Rental Market Overview Power Rental Market, Bangladesh, Revenue Forecast

6 Table of Contents Power Rental Market, Bangladesh, Segmental Breakdown of Total Rental Power Rental Market, Bangladesh, Breakdown of Total Rental Revenue by Voltage Levels Power Rental Market, Bangladesh, Pricing Analysis Drivers and Challenges Drivers Challenges Power Rental Market, Bangladesh, Market Share of Major Power Rental Manufacturers (%), Appendix Definitions Power Installed Capacity Active Installed Capacity Electricity Generation Electricity Consumption Thermal Power Plant Hydropower Plant Nuclear Power Renewable Energy Resources Abbreviation Bibliography Research Methodology Secondary Research Primary Research Disclaimer

7 Table of Contents 1.1 List of Tables Table 1: Power Rental Market, Global, Revenue Forecast ($bn), Table 2: Power Rental Market, the US, Revenue Forecast ($m), Table 3: Power Rental Market, US, Project and Retail Rental Revenue Forecast ($m), Table 4: Power Rental Market, US, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Table 5: Power Rental Market, US, Low Voltage, Medium Voltage Revenue Forecast ($m), Table 6: Power Rental Market, US, Competitive Landscape, Table 7: Power Rental Market, Brazil, Revenue Forecast ($m), Table 8: Power Rental Market, Brazil, Project and Retail Rental Revenue Forecast ($m), Table 9: Table 10: Power Rental Market, Brazil, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Power Rental Market, Brazil, Low Voltage, Medium Voltage and High Voltage Revenue Forecast ($m), Table 11: Power Rental Market, Brazil, Competitive Landscape, Table 12: Power Rental Market, China, Revenue Forecast ($m), Table 13: Power Rental Market, China, Project and Retail Rental Revenue Forecast ($m), Table 14: Power Rental Market, China, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Table 15: Power Rental Market, China, High, Medium and Low Voltage Revenue Forecast ($m), Table 16: Power Rental Market, China, Competitive Landscape, Table 17: Power Rental Market, India, Revenue Forecast ($m), Table 18: Power Rental Market, India, Project and Retail Rental Revenue Forecast ($m), Table 19: Power Rental Market, India, Prime Load and Standby Revenue Forecast ($m), Table 20: Power Rental Market, India, Competitive Landscape, Table 21: Power Rental Market, Saudi Arabia, Revenue Forecast ($m), Table 22: Power Rental Market, Saudi Arabia, Project and Retail Rental Revenue Forecast ($m), Table 23: Power Rental Market, Saudi Arabia, Prime Load, Peak Shaving and Standby Revenue Forecast ($m),

8 Table of Contents Table 24: Power Rental Market, Saudi Arabia, Low Voltage, Medium Voltage Revenue Forecast ($m), Table 25: Power Rental Market, Saudi Arabia, Competitive Landscape, Table 26: Power Rental Market, Nigeria, Revenue Forecast ($m), Table 27: Power Rental Market, Nigeria, Project and Retail Rental Revenue Forecast ($m), Table 28: Power Rental Market, Nigeria, Base Load, Peak Shaving and Standby Revenue Forecast ($m), Table 29: Power Rental Market, Nigeria, Low Voltage, Medium Voltage Revenue Forecast ($m), Table 30: Power Rental Market, Nigeria, Competitive Landscape, Table 31: Power Rental Market, Bangladesh, Revenue Forecast ($m), Table 32: Power Rental Market, Bangladesh, Project and Retail Rental Revenue Forecast ($m), Table 33: Power Rental Market, Bangladesh, Low Voltage, Medium Voltage and High Voltage Revenue Forecast ($m), Table 34: Power Rental Market, Bangladesh, Competitive Landscape, Table 35: Abbreviation

9 Table of Contents 1.2 List of Figures Figure 1: Power Rental Market, Global, Breakdown by Type of Fuel Used, Figure 2: Power Rental Market, Global, Revenue Forecast ($m), Figure 3: Power Rental Market, Global, Drivers and Restraints, Figure 4: Power Rental Market, US, Revenue Forecast ($m), Figure 5: Power Rental Market, US, Project and Retail Rental Revenue Forecast ($m), Figure 6: Power Rental Market, US, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Figure 7: Power Rental Market, US, Low Voltage, Medium/High Voltage Revenue Forecast ($m), Figure 8: Power Rental Market, US, Drivers and Restraints, Figure 9: Power Rental Market, US, Competitive Landscape, Figure 10: Power Rental Market, Brazil, Revenue Forecast ($m), Figure 11: Power Rental Market, Brazil, Project and Retail Rental Revenue Forecast ($m), Figure 12: Power Rental Market, Brazil, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Figure 13: Power Rental Market, Brazil, Low Voltage, Medium Voltage and High Voltage Revenue Forecast ($m), Figure 14: Power Rental Market, Brazil, Drivers and Restraints, Figure 15: Power Rental Market, Brazil, Competitive Landscape, Figure 16: Power Rental Market, China, Revenue Forecast ($m), Figure 17: Power Rental Market, China, Project and Retail Rental Revenue Forecast ($m), Figure 18: Power Rental Market, China, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Figure 19: Power Rental Market, China, Low Voltage, Medium Voltage and High Voltage Revenue Forecast ($m), Figure 20: Power Rental Market, China, Drivers and Restraints, Figure 21: Power Rental Market, China, Competitive Landscape, Figure 22: Power Rental Market, India, Revenue Forecast ($m), Figure 23: Power Rental Market, India, Project and Retail Rental Revenue Forecast ($m), Figure 24: Power Rental Market, India, Prime Load and Standby Revenue Forecast ($m),

10 Table of Contents Figure 25: Power Rental Market, India, Drivers and Restraints, Figure 26: Power Rental Market, India, Competitive Landscape, Figure 27: Power Rental Market, Saudi Arabia, Revenue Forecast ($m), Figure 28: Power Rental Market, Saudi Arabia, Project and Retail Rental Revenue Forecast ($m), Figure 29: Power Rental Market, Saudi Arabia, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Figure 30: Power Rental Market, Saudi Arabia, Low Voltage, Medium Voltage Revenue Forecast ($m), Figure 31: Power Rental Market, Saudi Arabia, Drivers and Restraints, Figure 32: Power Rental Market, Saudi Arabia, Competitive Landscape, Figure 33: Power Rental Market, Nigeria, Revenue Forecast ($m), Figure 34: Power Rental Market, Nigeria, Project and Retail Rental Revenue Forecast ($m), Figure 35: Power Rental Market, Nigeria, Prime Load, Peak Shaving and Standby Revenue Forecast ($m), Figure 36: Power Rental Market, Nigeria, Low Voltage, Medium Voltage Revenue Forecast ($m), Figure 37: Power Rental Market, Nigeria, Drivers and Restraints, Figure 38: Power Rental Market, Nigeria, Competitive Landscape, Figure 39: Power Rental Market, Bangladesh, Revenue Forecast ($m), Figure 40: Power Rental Market, Bangladesh, Project and Retail Rental Revenue Forecast ($m), Figure 41: Power Rental Market, Bangladesh, Low Voltage, Medium Voltage and High Voltage Revenue Forecast ($m), Figure 42: Power Rental Market, Bangladesh, Drivers and Restraints, Figure 43: Power Rental Market, Bangladesh, Competitive Landscape,

11 Introduction 2 Introduction Power rental equipment comprises the following: A power generator, either diesel or gas based. Other auxiliary components, including cables, load banks, fuel tanks and transformers Electric power generators can be categorized into three groups, on the basis of their application: Standby Power: A standby power generator is used mainly for power generation in the event of a power outage in an emergency situation and during maintenance or testing. It is used only for the duration of the power outage. Prime Power: A prime power generator is used as a primary source of power supply. It is often used in the mining, oil and gas, and construction industries, at remote areas that do not have grid accessibility. Peak Shaving: A peak shaving power generator is used during a specified time period when the demand for power is very high. The time period covered could be the summer or the winter months, or could also imply specific hours during the day when the electrical load is very high. Electric power generators can be classified into three groups, on the basis of their usage: Retail Rental Services: Retail rental services are used for small scale rental businesses, where the power requirement is relatively low. It is used for providing prime load or standby power. Project Rental Services: Project rental services are used by power plants and in heavy manufacturing, primarily for peak-shaving purposes. Apart from providing power equipment machinery, rental power companies usually offer various other services, including installation and operation and maintenance, and general engineering. 12

12 Power Rental Market: Global 3 Power Rental Market: Global 3.1 Power Rental Market, Global, Breakdown by Type of Fuel In all of the countries considered in this report, diesel is the primary fuel used for rental power generators. On average, XX XX% of the generators in any country are diesel-based, while the remaining XX XX% are gas-based. In countries where diesel is easily available and therefore less expensive, such as Saudi Arabia, only diesel-based generators are used. In the rest of the countries considered in this report (China, Brazil, the US, India, Bangladesh and Nigeria) dieselbased generators are predominantly used. Gas generators are not used widely because of their mobility difficulties. A proper infrastructural set-up is required for the transportation of gas, which requires high levels of investment as well as clearances and approvals. Figure 1: Power Rental Market, Global, Breakdown by Type of Fuel Used, 2012 Gas Diesel/oil Source: GlobalData, interviews with power rental industry experts in Brazil, the US, India and Saudi Arabia 13

13 Power Rental Market: Global Power Rental Market, Global, Breakdown by Countries The US has the highest market share in the power rental market, with XX. It is closely followed by China and Saudi Arabia, which have shares of XX% and XX% respectively. Brazil, Nigeria and India contribute about XX%, XX% and XX% respectively. Bangladesh contributes less than XX%. Together, the rest of the world contributes slightly more than XX%. By 2020, it is expected that China will be the leading player in the power rental market, with a share of XX%, followed by Saudi Arabia (XX%), the US (XX%), Brazil (XX%), Nigeria (XX%), India (XX%) and Bangladesh (less than XX%). Together, the rest of the world will account for slightly more than XX% Power Rental Market, Global, Revenue Forecast Global power rental revenue increased from $XX billion in 2006 to $XX billion in 2012, at a Compound Annual Growth Rate (CAGR) of XX%. With people slowly realizing the benefits of renting rather than purchasing generators, they are opting more for power rental solutions. 14

14 Power Rental Market: Global Figure 2: Power Rental Market, Global, Revenue Forecast ($m), Revenues ($m) Source: GlobalData, interviews with power rental industry experts in Brazil, the US, India and Saudi Arabia 15

15 Power Rental Market: Global Table 1: Power Rental Market, Global, Revenue Forecast ($bn), Year Source: GlobalData, interviews with power rental industry experts in Brazil, the US, India and Saudi Arabia Revenue ($bn) 16

16 Appendix 11 Appendix 11.1 Definitions Power The rate of production, transfer or energy use. It is usually related to electricity. Measured in watts and often expressed in kilowatts (kw) or Megawatts (MW). It is also known as "real" or "active" power Installed Capacity The generator s nameplate capacity (as stated by the manufacturer) or the maximum rated output of a generator under given conditions. Installed capacity is given in MW on a nameplate affixed to the generator Active Installed Capacity The component of electric power that actually performs work. It is given in kw or MW Electricity Generation The production of electric energy, achieved through the transformation of other forms of energy. This term also refers to the amount of electric energy produced. It is measured in Gigawatt hours (GWh) Electricity Consumption The sum of electricity generated, plus imports, minus exports, minus transmission and distribution losses. It is measured in GWh Thermal Power Plant A plant in which turbine generators are driven by burning fossil fuels Hydropower Plant A plant in which the turbine generators are driven by falling water. 134

17 Appendix Nuclear Power The electricity generated by the use of thermal energy, released from the fission of nuclear fuel in a reactor Renewable Energy Resources Naturally replenishing energy resources that are limited in the amount of energy that is available per unit of time. Biomass, geothermal, solar and wind energy are all renewable resources Abbreviation Table 35: Abbreviation Abbreviation ANEEL BPC BPDP CAGR CEA DOE ECOWAS EPA FERC FTA GDP IPP LNG mmbtu mmcfd MME O&M PM QPR REA SEC T&D TWh Source: GlobalData Full form Agencia Nacional de Energia Eletrica Bangladesh Petroleum Corporation Bangladesh Power Development Board Compound Annual Growth Rate Central Electricity Auhtority Department of Energy Economic Community of West African States Environmental Protection Agency Federal Energy Regulatory Commission Free Trade Agreement Gross Domestic Product Independent Power Producers Liquefied Natural Gas million metric British thermal units million of cubic feet per day Ministry of Mines and Energy Operations and maintenance Particulate Matter Quick Rental Power Rural Electrification Agency Saudi Electric Company Transmission and Distribution Terawatt-hour 135

18 Appendix 11.3 Bibliography Aggreko (2012). Aggreko to acquire power rental business in South America for 140m. Aggreko. Available from: 26.aspx. [Accessed on July 12, 2013]. ANEEL (2012). ANEEL approves rules to facilitate the generation of energy in consumer units. ANEEL. Available from: eanoticia=347. [Accessed on July 10, 2012]. BPDB (2010) via Zeenews.com. Bangladesh signs fast-track deal to tackle power crisis. Bangladesh Power Development Board, Zeenews.com, April 21, Available from: [Accessed on July 15, 2013]. Caruba (2012). A Hurricane of Global Warming Lies. Canada Free Press, November Available from [Accessed on July 15, 2013]. Caterpillar (2011) Tier 4 Interim EPA Emissions Requirements for Diesel Generator Sets. Caterpillar. Available from: Emissions-Limits-LEXE pdf. CIA (2013a). North America: United States. Central Intelligence Agency. Available from: [Accessed on April 4, 2013]. CIA (2013b). Brazil, the World Factbook. Central Intelligence Agency. Available from: [Accessed on March 22, 2013]. CIA (2013c). East & Southeast Asia: China. Central Intelligence Agency. Available from: [Accessed on June 4, 2013]. 136

19 Appendix CIA (2013d). Saudi Arabia. Central Intelligence Agency. Available from: [Accessed on April 2, 2013]. CIA (2013e). Africa: Nigeria. Central Intelligence Agency. Available from: [Accessed on July 10, 2013]. CIA (2013f). Bangladesh. Central Intelligence Agency. Available from: [Accessed on July 17, 2013]. Dayim Holdings (2013) APR Energy and Hertz Dayim Equipment Rental Sign Partnership Agreement for the Saudi Power Market, Dayim Holdings, May 14, Available from: [Accessed on July 9, 2013]. EIA (2013). Saudi Arabia. Energy Information Administration, February 26, Available from: [Accessed on June 22, 2013]. EPE (2013). Institutional. Empresa de Pesquisa Energetica. Available from: [Accessed on March 22, 2013]. Hamilton, 2013). Lessons in emergency power preparedness: Planning in the wake of Katrina. Cummins Power. Available from: Jamaluddin (2013) via Financial Express. The viability of rental power plants, Financial Express, January 7, Available from: [Accessed on July 16, 2013]. Kane (2013) via Mondaq. Saudi Arabia: Mining in Saudi Arabia and Oman: An Insight, Mondaq, April 12, Available from: [Accessed on June 22, 2013]. 137

20 Appendix Malangone (2012). Modest Growth Predicted for Construction Industry in 2013, According to McGraw-Hill Construction s Dodge Outlook Report. McGraw-Hill Construction. Available from: asp. [Accessed on July 4, 2013]. McDowall (2013) via Reuters. Saudi sets out roadmap for major renewable energy programme, Reuters, February 23, Available from: [Accessed on July 11, 2013]. NDTV Profit (2012). RBI's tight monetary policy resulted in slowing down of growth: Chidambaram. NDTV Profit November 22, Available from [Accessed on March 19, 2013] Ng (2013). U.S. Manufacturing Sector to Grow Strongly through 2013, Thomasnet.com, May 1, Available from: [Accessed on July 4, 2013]. Nuseibeh (2010). Saudi cabinet approves US $384 billion development plan. Risk and Forcast.com. Available from: [Accessed on July 9, 2013]. Poliservice (2012). The Generating acquires Poliservice and promises leverage leasing business. Poliservice. Available from: Geradora-adquire-Poliservice-e-promete-alavancar-negócio-de-locação [Accessed on July 12, 2013]. Quippo (2013). Rental Economics. Quippo Available from: [Accessed on July 19, 2013]. Rahman, (2013) via Financial Express. Sponsors lobbying hard to get deals renewed for longer terms, Financial Express, July 6, Available from: [Accessed on July ]. 138

21 Appendix Saleque (2013). Crisis management in Bangladesh power-energy sector, Ebangladesh, June 30, Available from: [Accessed on July 15, 2013]. Saudi Gazette (2012). KSA leads Gulf in power sector investment. Saudi Gazette. Available from: [Accessed on April 1, 2013]. Stauffer (2013) via Reuters. Worst drought in decades hits Brazil's Northeast, Reuters, January 4, Available from: [Accessed on July10, 2013]. Tadena (2013) via Wall Street Journal. United Rentals to Buy RSC for $1.87 Billion, Wall Street Journal, December 16, Available from: [Accessed on July 2, 2013]. US Department of State (2011). Background Note: Brazil. Department of State, United States of America. Available from: [Accessed on April 30, 2013] Research Methodology GlobalData s dedicated research and analysis teams consist of experienced professionals with a pedigree in marketing and market research, consulting backgrounds in the energy industry, and advanced levels of statistical expertise. GlobalData adheres to the Codes of Practice of the Market Research Society ( and the Strategic and Competitive Intelligence Professionals ( All of GlobalData s databases are continuously updated and revised. The following methodology has been followed for the collection and analysis of data presented in this report. 139

22 Appendix Secondary Research The research process begins with exhaustive secondary research within GlobalData's own databases and external sources. Market values and volumes and market growth rates are arrived at by taking the following into consideration Statistics and historic trends provided by government bodies, industry associations and equipment vendors Utility expansion plans and other electrification plans Government, industry and private sector investments Government regulations and policies Other insights built through secondary research and analysis of company websites, annual reports, investor presentations, and industry and trade journals Primary Research A number of primary interviews are conducted with personnel across the value chain to verify and fine tune the market numbers obtained from secondary research and get first hand information on industry trends. Participants are then drawn from a diverse set of backgrounds, including equipment manufacturers, industry associations, government bodies, and utilities. Participants include, but are not limited to, business development and sales managers, C-level executives, industry consultants and product suppliers. 140

23 Appendix 11.5 Disclaimer All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, GlobalData. This report is a licensed product and should not to be reproduced without prior permission. 141