Presentation of the MEDIA Salles European Cinema Yearbook - Digital section

Transcription

1 Presentation of the MEDIA Salles European Cinema Yearbook - Digital section Elisabetta Brunella, Secretary General of MEDIA Salles at the training course DigiTraining Plus: New Technologies for European Cinemas Kuurne, 6 April 2005 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government.

2 MEDIA Salles is an initiative of the MEDIA Programme of the European Union with the support of the Italian Government.

3 EUROPEAN CINEMA YEARBOOK final edition - 33 European countries 4 Sections: - Cinema-going in Western, Central, Eastern European countries and Mediterranean Rim - Cinema-going worldwide - Multiplexes in Europe as at October Digital cinema worldwide as at December 2004 Now in four languages (Italian, English, French, Spanish) CD Rom and printed edition Available on

4 EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital cinemas worldwide (Cinemas equipped with DLP Cinema TM technology projectors) Now updated as at December 2004 Including information on: name of the company town number of digital screens type of digital projector - NEW resolution - NEW projector s owner server for each cinema listed

5 EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital cinemas worldwide (Cinemas equipped with DLP Cinema TM technology projectors)

6 EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital films worldwide (Films originally in digital format and/or masterized in digital) Now updated as at December 2004 Including information on: release year nationality distributor for each film listed

7 EUROPEAN CINEMA YEARBOOK Section on digital cinema: digital films worldwide (Films originally in digital format and/or masterized in digital)

8 DIGITAL CINEMA WORLDWIDE

9 DIGITAL SCREENS WORLDWIDE (cinemas equipped with DLP Cinema TM projector ) In the last two years digital screens increased from 154 (February 2003) to 291 (December 2004) February % June 2004 December 2004 var % dec04/ feb03 Source: European Cinema Yearbook 2004 final edition var % dec04/ jun04 AFRICA ASIA % 24% EUROPE % 49% LATIN AMERICA % - NORTH AMERICA % 1% OCEANIA % - TOTAL % 19%

10 DIGITAL SCREENS WORLDWIDE (cinemas equipped with DLP Cinema TM projector ) The highest increase took place in the last 6 months February 2003/June 2004 (16 months): +91 screens June 2004/December 2004 (6 months): +46 screens Considering figures by continent, the quickest increase was registered in Asian and European countries, while the US, the first country equipped with digital projectors, show a much lower growth percentage.

11 DIGITAL FILMS WORLDWIDE Digital films: scarce but growing supply of movies in a digital format total Number of films released (as at December 2004)

12 kkkk MEDIA Salles Newsletter: EUROPEAN CINEMA JOURNAL No. 1/2004 Special issue devoted to digital cinema

13 MEDIA Salles Newsletter: EUROPEAN CINEMA JOURNAL NEW No. 2/2005 kkkk Special issue devoted to digital cinema

14 CINEMA RESEARCH LIBRARY Cinema Research Library Call for papers Cinema exhibitions in Europe The US cinema exhibition industry Multiplexes The young audience The history of cinema exhibition Cinemas and new technologies Cinema & Finance Guests of the Research Library "Digital Technologies: which opportunities for the cinemas?" Talk by Elisabetta Brunella, Secretary General of MEDIA Salles at the Seminar "New technologies in film marketing and distribution, Kino Expo 2004, Moscow, 18 September "MEDIA Salles and the European Cinema Yearbook - Special section on digital cinema". Speech by Elisabetta Brunella - Secretary General of MEDIA Salles during Global Film Finance 4 at the Cannes Film Festival Cannes (F), 17 May "Electronic screenings: children's films in Norway" by Tonje Hardersen, in "European Cinema Journal" No. 2/2004, page 2 (versione italiana) Alternative content: novelties from Kinepolis" in "European Cinema Journal" No. 2/2004, page 2 (versione italiana) "China: the operation and development of digital cinemas - Part 2" Interview with Zhou Tiedong, in "European Cinema Journal" No. 2/2004, page 3 (versione italiana)

15 CINEMA-GOING IN EUROPE

16 CINEMA-GOING IN WESTERN EUROPE 2003 overall result -5.1% compared to 2002 from 958 to 909 million spectators admissions on the 5 main markets are decreasing D: -9.1%, E: -2.3%, F: -5.6%, UK: -4.9%, I: -5.5% total screens in 2003: (+2.5%) screens are stable in D, still growing in E (+6.8%), I (+6.4%), UK (+0.9%), F (+0.6)

17 CINEMA-GOING IN CENTRAL AND EASTERN EUROPE 2003: total admissions are decreasing: -3.9% from 102 in 2002 to 98 million spectators in 2003 the main markets record different trends in admissions: CZ: +13.5%, HU: -11.4%, PL: -6.7%, RO: -14.8%, TR: +0.5% total screens in 2003: (-2.4%)

18 HOW FREQUENTLY DO EUROPEANS GO TO THE CINEMA?

19 FREQUENCY PER CAPITA IN THE 5 MAIN MARKETS OF WESTERN EUROPE 4,00 3,00 2,00 1,00 0, D E F I UK D 1,86 2,16 1,99 1,80 E 3,39 3,64 3,44 3,31 F 2,82 3,15 3,11 2,92 I 1,70 1,82 1,82 1,71 UK 2,39 2,60 2,97 2,82 Average frequency per capita in Western Europe in 2003: 2.32

20 FREQUENCY PER CAPITA IN THE 5 MAIN MARKETS OF CENTRAL AND EASTERN EUROPE 2,00 1,50 1,00 0,50 0, CZ HU PL RO TR CZ 0,85 1,01 1,05 1,19 HU 1,40 1,54 1,50 1,34 PL 0,54 0,72 0,70 0,66 RO 0,23 0,26 0,24 0,21 TR 0,39 0,38 0,32 0,32 Average frequency per capita in Central and Eastern Europe in 2003: 0.53

21 WESTERN EUROPE vs EASTERN and CENTRAL EUROPE

22 WESTERN EUROPE (18 countries) One cinema every 332 Km 2 One screen every 135 Km 2 One cinema per inhabitants One screen per inhabitants Average size of cinema: 2,5 screens Frequency per capita: 2,32 tickets per year Average ticket price: 5,77 euro

23 CENTRAL and EASTERN EUROPE (15 countries) One cinema every 578 Km 2 One screen every 430 Km 2 One cinema per inhabitants One screen per inhabitants Average size of cinemas: 1,3 screens Frequency per capita: 0,53 tickets per year Average ticket price: 2.82

24 WESTERN EUROPE vs CENTRAL and EASTERN EUROPE Frequency per capita in Western Europe is four times higher than in Central and Eastern Europe (2,32 vs 0,53). The average ticket price in Western Europe is almost double that of Central and Eastern Europe (5,77 euro vs 2,82 euro). In the period, - gross box office in Central and Eastern Europe increased by 50.4%, as against the 21.7% increase recorded in Western Europe, - on the other hand, admissions in Western Europe increased by 7,5% and in Central and Eastern Europe decreased by 0,1%, - the average ticket price in Western Europe increases slightly, growing from 5,10 to 5,77 euro, as against the increase from 1,87 to about 2,82 recorded in Central and Eastern Europe. Western Europe has 1 screen every inhabitants whilst Central and Eastern Europe have 1 every inhabitants. The ratio of the two regions is over 2:1 (2,75).

25 WHICH MOVIES DO EUROPEANS WATCH AT THE CINEMA?

26 ADMISSIONS IN EUROPE BY FILM ORIGIN 100,0% 50,0% 0,0% US F ilm s National films on their own market European films outside their own market Others US Films 71,6% 65,9% 77,5% 69,2% 73,3% 65,1% 70,5% 72,1% National films on their own market 17,0% 21,3% 14,4% 17,5% 15,7% 20,6% 17,9% 19,4% European films outside their own market 8,8% 10,8% 7,0% 11,3% 7,2% 10,8% 9,9% 6,3% Others 2,6% 2,0% 1,1% 2,0% 3,8% 3,5% 1,7% 2,2%

27 MARKET SHARES IN WESTERN EUROPE % 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% B CH D DK E F FIN I IS L N NL S Domestic films European films US films Other films D:gross distribution revenues FIN: percentages of admissions I: Cinetel data

28 MARKET SHARES IN CENTRAL AND EASTERN EUROPE % 80% 60% 40% 20% 0% CS CY CZ EE HU LT LV PL RO SK Domestic films European films US f ilms Other films CS, EE, HU, PL: new releases PL: percentage of admissions

29 ADMISSIONS IN EUROPE BY FILM ORIGIN Breakdown of admissions by film origin is stronly affected by the success of US films which mantain an extremely high share of total admissions, around 70%, over the years. In alternative years, specifically in 1997, 1999 and 2001, Domestic films gained significant shares of admissions, as did, to a lesser extent, European films in general. Thanks to the success of a few titles, the latter managed to influence the overall market trend. In 2003, faced with a predominance of US films, it was mostly Domestic films that managed to play a significant role in Europe, gaining significant shares of box office (F: 34.5%, DK: 23.2%, I: 22.0%, S: 18.9%, CZ: 23.7%, CS: 18.5%, PL: 9.8%) Instead the market shares of non-domestic European films remain quite small.

30 CINEMA-GOING WORLDWIDE: WESTERN EUROPE vs INTERNATIONAL MAJOR MARKETS

31 CINEMA-GOING WORLDWIDE: ADMISSIONS (x ) var% 95/03 var% 03/02 W. Europe 664,2 711,1 761,6 815,9 803,2 835,4 923,8 926,4 879,4 32,4% -5,1% USA 1 262, , , , , , , , ,0 24,7% -4,0% Japan 127,0 119,3 140,7 153,1 144,7 135,4 163,3 160,8 162,3 27,8% 0,9% Australia 69,0 73,9 76,0 80,0 88,0 82,0 92,5 92,5 90,0 30,4% -2,7% Russia ,6 30,2 36,4 40, ,9% NUMBER OF SCREENS var% 95/03 var% 03/02 W. Europe ,1% 2,3% USA ,7% 1,4% Japan ,0% 1,7% Australia ,7% 1,9% Russia ,9% Russia: the number of screens refers to the theatres of new generation

32 WESTERN EUROPE - USA: NUMBER OF ADMISSIONS 3 000, , , , ,0 500,0, W. Europe USA Europe : + 32% Europe : + 5% USA : +25% USA : +11%

33 WESTERN EUROPE - USA: NUMBER OF SCREENS W. Europe USA Europe : + 39% Europe : + 9% USA : +29% USA : -4%

34 USA: THEATRES BY NUMBER OF SCREENS Total number of Theatres in Source: MPAA Single screen 2-7 screens (Miniplex) 8-15 screens (Multiplex) 16 or more screens (Megaplex) Var. % 03/02 Single screen ,1% 2-7 screens (Miniplex) ,5% 8-15 screens (Multiplex) ,5% 16 or more screens (Megaplex) ,4%

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