Jazz festivals just don t get any better than Monterey. San Jose Mercury News

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1 Jazz festivals just don t get any better than Monterey. San Jose Mercury News

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3 61 Years of Incredible Performances Top Row: Common, Sly & the Family Stone, The Roots Bottom Row: Sarah Vaughan, Tony Bennett, Billie Holiday

4 Rich Legacy. Rich Opportunity. A partnership with the Monterey Jazz Festival links your company to an iconic cultural brand, and a global leader. We work closely with you to create a customized benefit packet that: Meets your business goals and objectives Is important to your audience Has a concierge experience with a high likelihood of success as defined by YOU Legendary Dizzy Gillespie at Our First Festival in 1958

5 Loyal Fans in 50 States and 17 Countries Total Number of MJF Patrons: 37,500 Diverse: Of the 37,500 festival attendees, 20% African-American, 10% Latino/Hispanic Educated: 47% have graduate degrees Mature: 80% are age 45+ Loyal: 43% attending the Monterey Jazz Festival 8 years or more Jazz is a true American art form. It started in this country and was embraced by the whole world. Clint Eastwood, MJF BOARD MEMBER

6 California Audience Segments CA Percentages northern central southern Northern 38% Central 35% Southern 27% An embarrassment of riches All About Jazz

7 Monterey Jazz Festival Venues A dazzling theme park of jazz and related forms of American music. Santa Cruz Sentinel Arena Stage The Jimmy Lyons Stage in the Arena is where it all began where Dizzy Gillespie, Billie Holiday, Louis Armstrong, and other jazz legends graced the stage and made history. The Arena seats approximately 6,000 of our most loyal patrons. Jazz Theater Perfect venue for big screens, entertainment, electronics, gaming, video, or media partners. A jam-packed, 700-seat venue simulcasting Arena concerts with 7,000 square feet available for marketing your project or service. Dizzy s Den (pictured) 800-seat indoor venue featuring top name jazz artists throughout the Festival weekend, open for your marketing efforts for both inside and outside the venue. The Night Club 700-seat home to the future of jazz, showcasing some of the top young jazz talent from around the world, including the winners of our world-renowned Next Generation Jazz Festival. Pacific Jazz Café An intimate 350-seat venue, this newly-renovated and expanded venue has an indoor bar with food, as well as digital screens, with centralized access to the midway on the grounds in the center of all the action.

8 What the Critics Had to Say socially and demographically, Monterey delivered something truly new, and it was glorious to behold. It wasn t so much the profusion of stellar women players as the fecund diversity in visions of bandleaders, composers, and arrangers. San Francisco Classical Voice To say there were exceptional moments is an understatement. Dianne Reeves pulled out all the stops, Charles Lloyd and group delighted, Oscar Hernandez and Spanish Harlem Orchestra wowed, Fred Hersch was sublime, Bill Frisell a wonder. I can t say enough about the overall vibe of joy and discovery that took place this last weekend. Monterey County Herald If one ever has doubts about the health of the current modern jazz scene, a visit to the Monterey Jazz Festival is the perfect antidote. New York Jazz Record Over 45 million reached through traditional and digital marketing, earned media, social media, and live performances in 2018

9 Jazz Legends Gala Thursday, September 26, 2019 The 13th annual Jazz Legends Gala features the presentation of the distinguished Monterey Jazz Festival Jazz Legends Award to a leading contributor to the world of jazz. Hosted by Monterey Jazz Festival board member Clint Eastwood the evening includes cocktails, a silent auction, and a gourmet dinner at the exclusive Tehama golf club. Partnership Benefits Can Include: Premium table location for 10 at our dinner, concert and reception Premier placement of logo and name on Gala promotions (if finalized by July 1, 2019) Monterey Jazz Festival Arena Passes Full color space in Gala event program and MJF Souvenir Program Logo and link on Monterey Jazz Festival & Gala website and MJF social media The Jazz Legends Gala supports Monterey Jazz Festival s jazz education programs, creating the next generation of jazz musicians.

10 The Next Generation Jazz Festival Takes Over Downtown Monterey April 5-7, 2019 Thousands of the nation s top student musicians will flock to Monterey to play their hearts out at the Next Generation Jazz Festival. The focus of the event will take place at the newly remodeled Monterey Conference Center and will filter out to venues across the city. Spotlight performances will feature student performers from Monterey County s own school music programs.

11 Inspiring the Next Generation Festival includes: Free Judges Concert presented by the California Jazz Conservatory featuring world-renowned jazz artists, including MJF s 2019 Artists-in-Residence Allison Miller and Derrick Hodge, and others, attended by 1,600+ people Saturday Night Showcase Concert featuring the top bands from the High School Divisions, and awards ceremony Jazz Expo for industry-related partners College Fair for music education organizations and programs Student Participants: 2,000 Ages: Gender: 33% female, 67% male

12 Expect to be Treated Like Family The festival s long-running success is this: the sense of family that engulfs you from the moment you step foot onto the grounds. Huffington Post This is the MJF difference: As our partner, you are part of our family. What you can expect for us: Personal touch Strong communication Creative approach Authenticity Professional team Post-event report Interest in a long-term relationship

13 What Our Partners Say Yamaha Yamaha has been honored to sponsor and participate directly with the Monterey Jazz Festival for over 40 years. The quality of the Festival year after year along with their mission of supporting Jazz Education is top notch, says Dave Jewell, Marketing Communications Manager of Yamaha Corporation of America. Both of our organizations are dedicated to inspiring jazz music students in schools across the United States and we are very proud to support the Monterey Jazz Festival and all of its outreach programs. Inns of Monterey Although our partnership the with MJF goes back many years, our formal partnership started in 2010 as the Official Hotels of the Monterey Jazz Festival. The partnership with the Monterey Jazz Festival goes hand-in-hand with our ongoing efforts to support community and our commitment to education, said Randy Venard, Vice President and General Manager of Inns of Monterey. We are delighted to be a part of this rich history and iconic event.

14 The Benefits MJF Offers We will customize a benefit packet just for you based on your objectives and marketing budget. Some of MJF s benefits follow: Connecting people to a once-in-a-lifetime opportunity Intimate connections with artists Customized activation activities Employee engagement Category exclusivity Naming of a stage On-site signage Presence in digital/social/mobile media Tickets and hospitality (VIP Experience/Corporate Chalets) Co-branded content creation Access to MJF mailing list Broadcast ad opportunities Right to promote co-branded products/services Other creative opportunities we co-create with you Channels We Use Social Media (Facebook, Twitter, Instagram, SoundCloud, YouTube) Public relations On-site interaction Hospitality Digital programmatic ad buys (see following slides for more information) Traditional advertising

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17 2018 Partners

18 62 nd Monterey Jazz Festival September 27-29, 2019 Join the Family! Contacts Colleen Bailey, Executive Director Elizabeth Welden-Smith, Director of Strategic Relations