BMW GROUP EVENT FORUM. BMW WELT. BMW MUSEUM. BMW GROUP CLASSIC. THE EVENT SPACES OF BMW WELT.

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1 BMW GROUP EVENT FORUM.. BMW MUSEUM. BMW GROUP CLASSIC. THE EVENT SPACES OF.

2 BMW Group Event Forum / BMW Welt 2. MAKE YOUR EVENT A SINGULAR EXPERIENCE. The heart of the brand beats in time with the pulse of the city BMW Welt has long been a Munich landmark that wows visitors from every continent. This is where prizewinning architecture fuses inspired visions and automotive passion. And yet the very core of the brand still leaves plenty of room for you to realize your own original desires and ideas. See for yourself. The multifunctional facilities offered by BMW Welt provide the perfect setting for events of all kinds. How to kick off the year? Meeting or major cinema event? The multifunctional Auditorium with its generously-sized foyer can be adapted and rearranged to present a new face depending on event requirements. Product presentation or staff seminar? The Business Center with its small, partitionable conference rooms and expansive Indoor and Outdoor terraces provides an ideal setting for your meetings and conferences. An intimate fireside chat or negotiations in a small circle? The Business Club is the exclusive venue for top-level meetings. Banquet or gala reception? The Double Cone, the symbol of BMW Welt, offers an incomparable atmosphere. Please give us a call to discuss the details. We would be pleased to advise you on how best to implement your ideas. Exclusive Services. The BMW Group Event Forum offers numerous services to support you in every aspect of putting on your event. From individual services such as expert guided tours to full service: you decide, we provide.

3 BMW Group Event Forum / BMW Welt 3 SPACE CAPACITIES. ROOM FOR OUT-OF-THE-ORDINARY EVENTS. Striking architecture, flexible and innovative room concepts, the offer of one-of-a-kind experiences and a prominent location in the north of Munich: The BMW Group Event Forum provides the perfect stage for exclusive gatherings that want to be more than a mere event authentic experiences. The BMW Group Event Forum joins with BMW Welt, the BMW Museum and BMW Group Classic to present unique spatial concepts for highly individualized event experiences for up to 1,000 people. But it offers more than just an exclusive location for your event. Add in the experience factor that is the hallmark of BMW Group s emotionally charged brands, and each event will become the talk of the town. ROOM DOUBLE CONE Ground foor AUDITORIUM BUSINESS CENTER BUSINESS CLUB Basement Hall Foyer Room 1 Room 2 Foyer Business Club TERRACES Outdoor terrace Indoor terrace Length / width in m ø = 24 N. A. 19 x x x x x x x x 6.50 Room in m Exhibition area in m N. A Theatre-style seating Class-room style seating Banquet-style seating max. 294 N. A. 712 N. A N. A. not possible N. A. N. A. 120 N. A. 362 N. A N. A. 25 * N. A. N. A. max. 207 N. A. max. 400 max. 310 N. A. N. A. N. A. not possible N. A. N. A. Standing room N. A. 50 N. A Room heigh in m N. A. N. A N. A N. A N. A. 8 The figures in the table are maximum values intended to provide an initial guide. We are happy to create a bespoke room and catering concept based on your requirements, tailored to your planned event. N. A. : Seating arrangement generally not possible or only after individual planning and agreement. * Everyone sits at a large conference table.

4 BMW Group Event Forum / BMW Welt 4 DOUBLE CONE. MORE ROOM FOR ATMOSPHERE. INFORMATION. BMW Welt. Double Cone. Room area: 430 m ² (ground floor) 370 m ² (basement floor) Lighting technology: Basic lighting for the room and exhibition areas. Coloured lighting effects with moving lights possible. Please note that we are unable to control lighting conditions due to the glass construction. Audio technology: L-Acoustics Line Array (ground floor) and integrated loudspeakers (ground floor and basement). This architectural masterpiece is the symbol of BMW Welt, houses the permanent exhibition of the BMW Group and is particularly well-suited for festive occasions such as banquets, gala receptions with VIP approach, concerts, private viewings or readings. The curved Double Cone always offers an incomparable atmosphere. Video technology: Individually playable LED wall behind the stage. A continuous LED wall is located on the spiral staircase that can play available content. Stage technology: Staging requirements are planned individually and implemented using especially high-quality, mobile elements, including facing and floor covering.

5 BMW Group Event Forum / BMW Welt 5 COSTS. BMW Welt. Double Cone. Room rental fee: 14,000 / day (50% for set-up / dismantling days) Empirical value total production: 21,000 to 25,000 (1 day including set-up / dismantling and rehearsals) Remarks: When renting the Double Cone, the entire building is available for use on an exclusive basis. Exhibits can be moved after consultation. Net package deals for the use of the area including its technical facilities. Catering not included.

6 BMW Group Event Forum / BMW Welt 6 AUDITORIUM. ONE ROOM, MANY POSSIBILITIES. Experience the heart of the BMW Group Event Forum: the Auditorium. Rightly described as a genuine miracle of spatial design. From a level banqueting hall to a cinema or congress hall with terraced seating, the Auditorium s flexible spatial topography -- depending on your requirements -- offers a virtually unlimited number of different options for the greatest variety of events. At the front of the Auditorium, you ll find a spacious Foyer at your disposal, which you can also use for your event on request, for example to stage impressive receptions or exquisite catering. INFORMATION. BMW Welt. Auditorium. Room area: 945 m ² (only hall) Lighting technology: Lighting control system and dimmer system ensure custom illumination. From congress lighting to show lighting, everything you need is at hand. Audio technology: L-Acoustics Line Array and monitors. The position of the sound system can be variably adjusted. Mixing consoles for monitor systems and high quality mixes are available Video technology: Flexible forward and rear projection options in HDTV. Flexible feed system. Camera production unit, preview system, monitor observation system and editing suite are available. The signal can be transmitted locally. Stage technology: The 22 hall podiums and four stage podiums support every imaginable stage configuration and layout.

7 BMW Group Event Forum / BMW Welt 7 COSTS. BMW Welt. Auditorium. Room rental fee: 5,600 / day (50 % for set-up / dismantling days) Empirical value total production: 28,000 to 35,000 (1.5 days including set-up / dismantling and rehearsals) Remarks: When hiring the Auditorium, the adjacent Auditorium Foyer (450 m²) is automatically included in the rent. Auditorium and Auditorium Foyer can be connected by raising the lifting wall (reception of up to 1,200 people). Net package deals for the use of the area including its technical facilities. Catering not included.

8 BMW Group Event Forum / BMW Welt 8 BUSINESS CENTER. CONFERENCES AT THEIR BEST. If you re looking for a modern setting and maximum functionality for your conference, you ll be in good hands at the Business Center. You have a choice of two different sized conference rooms, which can be subdivided into two smaller rooms, as needed. Ideal for presentations and conferences with large numbers of participants and for more intimate gatherings. Ultra-modern media and conference technology is a matter-of-course, as is the array of professional services. If you rent out the Business Center exclusively, you also have the option of reserving the Foyer for your event alone. What s more, our Indoor and Outdoor Terraces are at your disposal throughout your event in the Business Center. Spoil your guests with sophisticated catering in an inviting atmosphere. INFORMATION. BMW Welt. Business Center. Room area: 160 m ² (Conference Room 1) 120 m ² (Conference Room 2) Audio technology: Firmly mounted speakers and mixing console. Wireless radio microphone with hand and pocket transmitter. Video technology: Your information is inserted over the door displays. Projection is by HD projector permanently mounted on the ceiling. The projection screens are motor-driven. Stage technology: Not permanently installed, use of mobile stage elements when necessary.

9 BMW Group Event Forum / BMW Welt 9 COSTS. BMW Welt. Business Center. Room rental fee: Conference room 1 (TR 1): 1700 / day, 950 / half day Conference room 2 (TR 2): 1,500 / day, 850 / half day Terrace rental (only event area): 1,200 (in connection with your event) to 2,200 / day (as a separate venue) Empirical value total production: approx. 2,200 (CR 2) to / day (CR 1) (1 day including set-up / dismantling and rehearsals) Remarks: The conference rooms can be partitioned. The adjacent Business Center Foyer can also be reserved, though exclusivity can only be guaranteed when the entire Business Center is rented out. The terraces (indoor / outdoor) are typically used as a catering area and are made available free-of-charge during the same time as the Business Center is being used. Of course you are also welcome to book and use our terraces as a separate event location. Net package deals for the use of the area. Catering not included.

10 BMW Group Event Forum / BMW Welt 10 BUSINESS CLUB. MEETINGS A CUT ABOVE THE EVERYDAY. Exclusivity has a new home: the Business Club at BMW Welt Event Forum. From top-level meetings to exclusive fireside chats, your guests can expect something very special here. Elegance and clear design create an atmosphere conducive to relaxed yet concentrated work. A modern and functional conference table is as much a part of the furnishing as a corner seating area built into the room. The culinary delights of the EssZimmer Restaurant, which is available to you and your guests on request, rounds off the exclusive atmosphere. The Business Club: a treat for all your senses. INFORMATION. BMW Welt. Business Club. Room area: 100 m 2 Audio technology: Integrated sound technology for supplying audio to the room. Video technology: Door displays for your guest information. There is a Full HD 1.6 m LED screen in the room. The feed via HDMI, VGA or display port is controlled using a touch panel. Stage technology: Installations not possible. Conference technology: Video and teleconferencing possible, all television channels can be received.

11 BMW Group Event Forum / BMW Welt 11 COSTS. BMW Welt. Business Club. Room area: 1,800 / day 990 / half day Empirical value total production: approx (1 day including setup / dismantling and rehearsals) Remarks: The setup of the Business Club cannot be changed, only the number of revolving chairs can be changed. Please bear in mind that the Business Club can only be rented and used until 5.00 pm. Net package deals for the use of the area. Catering not included.

12 PREMIUM LOUNGE. A CENTREPIECE VENUE FOR HOSTING VERY SPECIAL EVENINGS. The Premium Lounge is one of the centrepieces of BMW Welt, and seems to be almost hovering in the midst of the awardwinning architecture. The sophisticated ambience, with its laid-back yet classy feel, welcomes every guest like a friend. From here your guests get to enjoy a breath-taking view as well not just of the Premiere area, but also of Munich with its famous landmarks. During the day, the Premium Lounge is reserved exclusively for customers who have come from far and wide to collect their new car, but you can also hire it as a very special venue for an evening event. First-class cuisine and excellent service provide the ideal finishing touches to an exquisite setting that few of your number will forget in a hurry. The Premium Lounge is one example of how the special areas in BMW Welt can be offered as event spaces after prior consultation. Whether it s for an exclusive dinner, an inspiring get-together or even a club ambience complete with DJ and dance floor, in the Premium Lounge you and your guests will enjoy an evening imbued with genuine flair at the heart of BMW Welt. Our project management team and our catering partner Käfer will be delighted to help you plan the perfect evening. INFORMATION. BMW Welt. Premium Lounge. Room area: 536 m 2 Lighting technology: Atmospheric lighting Audio technology: Sound system already installed Optional extras: The Premiere can be booked as a highly impressive add-on for aperitifs or welcoming and addressing guests, for example. We would be delighted to arrange an additional experience programme (such as a BMW Driving Experience), if desired. Hostesses are, of course, available for your evening event on request.

13 COSTS. BMW Welt. Premium Lounge. Room rental fee: 2,800 Remarks: The Premium Lounge can be booked for events starting from 7.00 p.m. and for a maximum of 60 to 80 guests. There is a private lift for guests use that can be accessed from the underground garage or the Plaza. Net package deals for the use of the area, including its technical facilities. Catering and optional extras are not included.

14 Terrace BMW Group Event Forum / BMW Welt 14 FACTS. HIGHLIGHTS AT A GLANCE. RENTAL CHARGES. 01. The rental cost of the respective event space is typically based on ten hours use. 02. Each additional hour is typically charged at 1/10 of the rent. 03. One day s rent for setup / dismantling at 50% of the full rate is guaranteed for the Auditorium and Double Cone event spaces. 04. Rent for the Auditorium and Double Cone only covers the room rental fee. 05. All additional costs, such as technology, staff, etc. are calculated and quoted based on need. 06. The rental cost for the Business Center and Business Club event spaces includes the pre-installed technical equipment in addition to the room rental fee. All additional costs, such as additional technology, staff, etc. are calculated and quoted based on need. 07. The cost of rent for a half-day typically applies from to or from to Catering costs are quoted separately by our exclusive partners. SITE PLAN BMW Group Event Forum Areas BMW i Junior Campus Mobility on Demand / DriveNow Rolls-Royce BMW Individual BMW BMW M Start of BMW Welt Tour Check-in for Automobile Delivery Nord Entrance BMW Group Exhibition MINI Shop CooperS Level - 1 Double Cone South Entrance Start of BMW plant tour Level - 1 Auditorium Drive way Route to BMW Museum Foyer Open Space Gray Line Sightseeing-Bus DriveNow vehicles Ingolstadt Village Shopping-Express LEVEL 0 / GF Bavarie Entrance Biker s Lodge BMW Motorrad EssZimmer Business Club Route to Double Cone Check-in BMW Group Exhibition Double Cone Entrance Automobile Delivery BMW Motorcycles Business Center Conference Rooms Double Cone Premium Lounge For automobile delivery only Indoor Terrace Outdoor Terrace Bridge to BMW Museum LEVEL LEVEL 3

15 BMW Group Event Forum / BMW Welt 15 CATERING. CULINARY ROAD TRIPS OF THE FINEST QUALITY. People who take pleasure in driving also consider themselves connoisseurs. It goes without saying: delicacies at a location such as BMW Welt dare not be neglected. From small snacks to exquisite dinners, depending on the event and your taste, you can offer your guests a wide-ranging gastronomic experience. Our exclusive partner Käfer provides professional service and an impressive overall product, ensuring that no wish remains unsatisfied. COSTS DOUBLE CONE AUDITORIUM BUSINESS CENTER BUSINESS CLUB Half-Day Event - - From 70 / person welcome coffee, 2 coffee breaks, lunch From 30 / person coffee & tea, soft drinks, savory & sweet pastries Day Event From 85 / person welcome coffee, 2 coffee breaks, lunch From 90 / person welcome coffee, 2 coffee breaks, lunch From 85 / person welcome coffee, 2 coffee breaks, lunch From 45 / person coffee & tea, soft drinks, savory & sweet pastries Evening Event From 110 / person aperitif & dinner From 125 / person aperitif & dinner - - The above price indications include food, beverages, staff as well as equipment and furniture. The price indications here are estimated prices, which may vary depending on agenda, catering concept, and number of guests. All prices are net prices and are understood as subject to VAT at the applicable rate.

16 BMW Group Event Forum / BMW Welt 16. CONTACT DETAILS FOR YOUR EVENT. Do you have any open questions that you would like to discuss in more detail with us? Then please contact us we would be delighted to advise you. You can obtain further information on the internet about the BMW Group Event Forum under bmw-welt.com. Here you can also find a request form for your event under Event Forum. We look forward to hearing from you! CONTACT. BMW Group Event Forum Reservation and Booking Am Olympiapark Munich +49 (0) eventforum@bmw.com Käfer Autowelt GmbH Event sales Am Olympiapark München +49 (0) catering.bmw-welt@feinkost-kaefer.de