As at December 31, 2016

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1 As at December 31, 2016 Contact/Inquiries: Pat Marshall, Vice President, Communications and Investor Relations T: E:

2 CINEPLEX ENTERTAINMENT IS THE AS AT DECEMBER 31, 2016 AND MOTION PICTURE EXHIBITION COMPANY IN CANADA Cineplex 78.5% Landmark, 9.9% Other, 9.7% Guzzo, 1.9% THEATRES SCREENS Source: Rentrak 2

3 $9.23 $7.99 $8.05 $8.30 $8.67 $8.74 $8.97 $9.15 $ Box Office Premium Offerings 3

4 4

5 Continue to enhance and expand existing infrastructure and expand Cineplex s presence as an entertainment destination for Canadians in-theatre, at-home and on-the-go Capitalize on our core media strengths and infrastructure to provide continued growth of Cineplex s media business, both inside and outside theatres Develop and scale amusement and leisure concepts by extending existing capabilities and infrastructure; and Pursue selective acquisitions and opportunities that are strategic, accretive and capitalize on Cineplex s core strengths. 5

6 Theatre Exhibition Theatre Food Service Alternative Programming Digital Commerce 6

7 LUXURIOUS ACCOUNTED FOR OF BOX OFFICE REVENUE FOR THE YEAR ENDED DECEMBER 31,

8 Wall to wall screens Dolby ATMOS surround sound Reserved seating Extra-wide high back, rocker seats Premium pricing 85 auditoriums (as at December 31, 2016) AUDITORIUMS OF SCREENS OF BOX OFFICE 8

9 All locations are digital and 3D capable Premium pricing Reserved seating 23 IMAX Theatres (as at December 31, 2016) THEATRES CAPABLE 9

10 Unique out-of-home experience Seats move in synchronization with the action on screen Premium pricing Reserved seating 77 locations (as at December 31, 2016) LOCATIONS 10

11 Enhanced food and beverage menu Adult-only licensed auditoriums Reserved recliner seats Service at your seat Private licensed lounge and box office Premium pricing 17 locations and 63 screens (as at December 31, 2016) LUXURIOUS GREAT EXCEPTIONAL 11

12 Scotiabank Theatre Saskatoon and VIP (Saskatoon, SK) Cineplex Cinemas Lansdowne and VIP (Ottawa, ON) Cineplex Cinemas Markham and VIP (Markham, ON) Cineplex Cinemas Yonge-Eglinton and VIP (Toronto, ON) Cineplex Cinemas Marine Gateway and VIP (Vancouver, BC) Cineplex Cinemas North Barrie (Barrie, ON) Cineplex Cinemas Kitchener and VIP (Kitchener, ON) Cineplex Cinemas Pickering and VIP (Pickering, ON) Cineplex Cinemas Seton and VIP (Calgary, AB) Cineplex Cinemas Downtown Edmonton And VIP (Edmonton, AB) 12

13 REVENUE 2016 Focus on speed of service Premium promotional programs Digital menu boards Proprietary brands 13

14 $3.84 $3.96 $4.12 $4.27 $4.41 $4.63 $4.82 $5.09 $5.43 $

15 AS AT DECEMBER 31,

16 Self-serve frozen yogurt Will replace all Cineplex yogurt RBOs 96 locations at December 31, 2016 AS AT DECEMBER 31,

17 Selection of specialty gourmet popcorn AS AT DECEMBER 31,

18 The Met: Live in HD Family Favourites Classic Film Series In the Gallery Series Flashback Film Festival National Theatre Live Sensory Friendly Screenings World Wrestling Entertainment Concerts, Broadway shows and special events South Asian programming (Bollywood) East Asian Hindi, Punjabi, Mandarin, Cantonese, Korean, Filipino, Telugu and Urdu 18

19 19

20 Provides entertainment content before the show Mobile ticketing - no lines 111 million site visits in million page views in 2016 Online ticketing and show times, exclusive entertainment content One of Canada s most popular mobile brands Downloaded 16.1 million times and recorded 873 million app sessions since launch Cineplex Apps: iphone, ipad, ipod touch, Android, BlackBerry 20

21 21

22 22

23 Canada s top loyalty program for movie lovers Members are represented in 45% of Canadian households One of top five loyalty programs in Canada One in five Canadians are SCENE members Number of Members (Millions) 23

24 Drives attendance frequency Encourages concession spend Better target offers to guests Cineplex Store Build awareness / promote trial Great opportunity for film studios and promotional partners 24

25 Cinema Media Digital Place-Based Media 25

26 26

27 On-screen advertising Show time, Pre-Show, and TimePlay Yukon Cineplex Magazine and Le magazine Cineplex Cineplex Magazine is the #2 most read magazine in Canada and #1 most read magazine in Canada for all demographics under 50 years old Cineplex.com and Cineplex Mobile advertising Cinema Lobby Digital Signage (Digital Backlits, Digital Lobby Screens) B.C. Alberta Sask. Manitoba Ontario Quebec Atlantic Cinema Lobby Specialty media Sponsorship and naming rights Box Office Source: Rentrak Year End 2015 CINEMA MEDIA REPRESENTS 27

28 86% 88% 70% 58% 58% 45% 39% 40% 14% Advertising Awareness TV (USA) Correct Brand Association Cinema Pre-Show Ad Entertainment Cinema Show time Sources: *TV Stats based on Nielsen Brand Effect (US) (P13+); **Cinema Advertising Show Time Impact Study Strategic Marketing Counsel (SMC) and online survey via Vision Critical, Pre-Show Study , SMC 28

29 FOR ADVERTISERS SCREENS NATIONWIDE (as at December 31, 2016) THEATRES NATIONWIDE (as at December 31, 2016) 29

30 ADVERTISING EXPERIENCE AS AT DECEMBER 31, 2016 Touch Gesture Image Capture Content Manipulation Social Media Connectivity Data Capture 30

31 AS AT DECEMBER 31, 2016 BRING CAMPAIGNS TO LIFE 3 minute loop keeps content upbeat and timely 84 fully HD digital backlits Roll-out now complete across circuit 31

32 32

33 Path to Purchase Point of Purchase 33

34 34

35 Expanded agreement to develop best-inclass, in-mall digital ecosystem 10 shopping centres in major markets across Canada Enhancing the customer experience Influencing customer behaviour on the path to purchase Installed, maintain and operate digital display network for nearly 230 digital displays in 21 shopping centres across Canada Engaging shopper experiences A network of floor and wall media displays, interactive digital media posters and digital spectacular screens Selected to install, maintain and operate digital display networks for nearly 175 digital displays in 21 Morguard-managed shopping centres across Canada Impactful interactive experiences for shoppers Digital wayfinding and advertising media networks that will support new store openings, retail promotions and upcoming events 35

36 Market-leading digital signage company Largest digital networks in Canada Proprietary technology Designs, installs, manages and consults on some of the largest digital merchandising networks in North America 36

37 37

38 MORE THAN TIM HORTONS LOCATIONS ACROSS CANADA One of the largest digital signage networks in Canadian retail 38

39 39

40 40

41 Amusement Solutions Location Based Entertainment esports 41

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44 44

45 Collegiate StarLeague ( CSL ), a subsidiary of WGN, announced a partnership with Riot Games to present the 2017 season of CSL s League of Legends collegiate league, called ulol Campus Series, which will see over 500 schools in North America competing to qualify for the regional and national championships. 45

46 46

47 The Rec Room at South Edmonton Common 60,000 square feet Incredible dining experiences with exciting live entertainment and amusement gaming experiences 47

48 Toronto Roundhouse (Q2, 2017) West Edmonton Mall (Q3, 2017) Deerfoot Crossing Calgary (Q4, 2017) CF Masonville Place London (2018) locations 40,000 60,000 sq. ft. 48

49 The first location of The Rec Room at South Edmonton Common opened its doors on September 19, The Rec Room features a wide range of entertainment options: A large attractions area with amusement games and interactive attractions alongside recreational activities like pool and ping pong Multiple dining options including the upscale casual restaurant Three10 A bar area featuring massive high-definition screens An auditorium-style space for live entertainment The guest experience integrates the latest in technology and gamification coupled with SCENE. 49

50 50

51 $ MILLIONS $1,371 $964 $1,006 $998 $1,092 $1,171 $1,235 $805 $

52 $ MILLIONS $250 $200 $202 $201 $160 $168 $173 $137 $

53 $ MILLIONS $581 $598 $577 $638 $665 $673 $711 $ $ Attendance (Millions) 53

54 $ MILLIONS $418 $375 $235 $3.84 $252 $3.96 $288 $4.12 $295 $292 $4.27 $4.41 $329 $4.63 $350 $4.82 $5.09 $5.43 $ Concession Per Patron (CPP) 54

55 $ MILLIONS $154 $134 $110 $56 $61 $67 $82 $91 $ Media Revenue Digital Media Revenue 55

56 $ MILLIONS $88 $25 $26 $28 $32 $38 $41 $46 $ *Includes consolidation of P1AG (formerly Cineplex Starburst Inc.) effective October 1,

57 $19.82 $13.17 $13.38 $13.78 $14.59 $15.11 $15.34 $16.11 $ Box Office Per Patron (BPP) Concessions Per Patron (CPP) Media Per Patron Other Per Patron 57

58 MILLIONS, EXCEPT ADJUSTED EBITDA MARGIN AND PER PATRON AMOUNTS *Includes consolidation of P1AG (formerly Cineplex Starburst Inc.) effective October 1, % $712.4 $ % $423.9 $ % $170.8 $ % $171.2 $ % $1,478.3 $1, % $234.0 $ % 15.8% 18.2% -2.4% % $9.55 $ % $5.65 $ % 58

59 80% 69% 67% 59% 56% 65% 64% 57% 64% 62% $1.15 $1.18 $1.24 $1.26 $1.26 $1.28 $1.33 $1.41 $1.48 $ Corporate Conversion Jan. 1,

60 (MILLIONS) Maturity Capacity Drawn (as at December 31/16) Reserved (as at December 31/16) Remaining Term Facility Apr $150 $150 Revolving Facility Apr $400 $150 $6.3 $243.7 Total $550 $300 $6.3 $

61 * As of December 31, 2016 $60 $50 $40 $30 $20 $10 $

62 EBITDA is calculated by adding back to net income, income tax expense, depreciation, amortization and interest expense net of interest income Adjusted EBITDA excludes change in fair value of financial instrument, gain on acquisition of the business, the loss on disposal of assets, the equity income of CDCP, the non-controlling interests share of adjusted EBITDA of WGN and BSL, and depreciation, amortization, interest and taxes of Cineplex s other joint ventures. Adjusted free cash flow is calculated by adjusting cash provided by operating activities by total capital expenditures excluding growth capital expenditures net of proceeds on sale of assets, changes in operating assets and liabilities, changes in operating assets and liabilities of joint ventures, tenant inducements, principal component of finance lease obligations, share of income of joint ventures net of non-cash depreciation, non-controlling interests share of adjusted EBITDA, of WGN and BSL and net cash received from CDCP. Attendance is calculated as the total number of paying guests that frequent Cineplex s theatres during the period. Calculated as total box office revenues divided by total paid attendance for the period. Calculated as total box office revenues for the period, less box office revenues from 3D, UltraAVX, VIP and IMAX product divided by total paid attendance for the period less paid attendance for 3D, UltraAVX, VIP and IMAX product. Calculated as total theatre food service revenues divided by total paid attendance for the period. Defined as 3D, UltraAVX, IMAX and VIP product. Calculated as total theatre food service revenues less total theatre food service cost, divided by attendance for the period. Same theatre metrics are calculated by removing the results for all theatres that have been opened, acquired, closed or otherwise disposed of during the periods. Calculated as total film cost expense divided by total box office revenues for the period. Calculated as total cost of theatre food service divided by total theatre food service revenues for the period. 62

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