BIRDS-EYE QUICK FACTS. In Person Online Media Circulation Page Visits 1.5M Unique Visitors 294K Subscribers 23K Social Media 44.

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1 MARCH 28th - APRIL 6th 2014 BIRDS-EYE QUICK FACTS Annual Reach 10M+ Festival Attendance 20K+ Mission: To lead the community in creative and cultural discovery through the moving image. In Person Online Media Circulation Page Visits 1.5M Unique Visitors 294K Subscribers 23K Social Media 44.5K TV (international) 11M TV (regional) 1.3M Print 2.31M Radio 11.5M Online 10.5M Based on internet averages, atlantafilmfestival.com is visited more frequently by users who are in the age range 25-34, have no children, and are college educated. (Source: Alexa.com) FOUNDED STATUS AUDIENCE SERVING MISSION OSCAR c3 Film-Lovers Year-Round Discovery Qualifying Now in its fourth decade, Atlanta Film Festival is the region s preeminent celebration of cinema. The organization offers entertainment, networking, education & professional development yearround. The festival itself is one of the largest and longest-running in the region. It is also the most distinguished event in its class, recognized as... Best Film Festival of 2013 by Creative Loafing, Sunday Paper, 10Best and Atlanta Magazine. Top 50 Festivals... by Moviemaker Magazine. of our attendees would recommend 98% the festival to others! ATLFF screenings & events often include in-person dialogue with filmmakers, providing audiences, artists and industry professionals with meaningful opportunities to network, interact and engage. FIAT activation on the red carpet. Throughout the years, the Festival has hosted a diverse selection of films from emerging, contemporary and renowned filmmakers including Azrael Jacob, Mario Van Peebles, Morgan Spurlock, Spike Lee, Aaron Katz, Lynn Shelton, Craig Brewer, Roberto Rodriguez, Tina Mabry, Marc Webb, Debra Granik, Bill Plympton, Francesca Mirabella, Erin Galey, Chloe Dumont, Dehanza Rogers, Vladimir de Fontenay & Frances Bodomo. XFINITY presentation of Encore screenings on the Plaza marquee. Recent festival guests: Ray McKinnon (THE ACCOUNTANT, MUD, RECTIFY), Jamie Babbit (GIRLS), James Ponsoldt (THE SPECTACULAR NOW), Karey Dornetto (PORTLANDIA, ARRESTED DEVELOPMENT), Luis Mandoki (MESSAGE IN A BOTTLE, WHEN A MAN LOVES A WOMAN), Autumn Canaday,, Richard Chamberlain, Josh Brolin, Eddie Vedder (Pearl Jam), Drivin' N Cryin', Jasmine Guy, Margaret Cho, Jeff Foxworthy, Chris Tucker, Carlos Cuarón (RUDO Y CURSI), Ludacris, Patterson Hood (Drive-by Truckers) among others.

2 We serve two distinct audiences: Film Lovers & Filmmakers Audience members enjoy a film at the Plaza Theatre. out 3 of 4 MARCH 28th - APRIL 6th 2014 James Ponsoldt walks the red carpet. of our patrons will be making a purchase decision in the next 12 months for personal entertainment, dining out, snacks & other food and travel. ATTENDEE DEMOGRAPHICS OUR FILM-LOVING AUDIENCE is affluent, young, highly educated, tech-savvy, brand-aware and culturally sophisticated. They are power-consumers who embrace popular culture, but look to us as a partner in accessing a deeper experience through art and entertainment. They are tastemakers looking to discover and share experiences related to high-quality products and services. 1 40% male 60% female % % % % % Age Guests line up at the Plaza Theatre. Education 21.5% master s degree 36.5% bachelor s degree Income 75% 8.2% some grad school 5.4% doctorate degree 3% no diploma 2.7% high school diploma 22.7% some college Heritage 58.1% white/non-hispanic 22.1% black/non-hispanic 10.8% hispanic 3.7% asian/pacific isalander 7.4% other/multi-racial $151K - $200K Less than $30K $31K - $60K $61K - $90K $91K - $125K $126K - $150K Over $200K of our patrons expressed that when making a purchase, a company s support of arts & culture is important to them. Filmmakers pose on the red carpet. OUR FILMMAKING AUDIENCE includes directors, writers, actors, producers, industry insiders and more. They make up one of Georgia s fastest-growing and attention-catching industries. They are businesspeople as well as artists, who eagerly look for products and services that will help them work more efficiently, promote their projects and make the best use of their budgets.

3 MARCH 28th - APRIL 6th 2014 SPONSORS AUDIENCE INTERACTION CUSTOM PROMOTIONS EXPERIMENTAL MARKETING Entertain large groups at Festival venues and enjoy reserved seating for you and your guests. Host clients as well as employees at screenings and events throughout the Festival. BRAND PAIRING TARGETED SAMPLING VIP HOSPITALITY

4 MARCH 28th - APRIL 6th 2014 THE FESTIVAL Our Signature Event: Through our partnerships with supportive sponsors and community partners, we present a diverse slate of screenings, programs & events for thousands of film-lovers, as well as established & emerging industry professionals. GENRE & CATEGORY FILM TRACKS Anniversary Classics, Narrative Competition, DOC Feature Competition, Pink Peach (LGBT) Feature Competition, Drama Shorts, Comedy Shorts, Documentary Shorts, Animation Shorts, Pink Peach Shorts SPECIAL TRACKS: Other Worlds, BBC America Comedy Shorts, Shorts Playing with Features SPECIAL PRESENTATIONS Nightly spotlighted films, including: Opening Night World Premieres USA Premieres Regional Premieres Highest-Acclaimed Films Live Performances TV Premieres Closing Night Creative Conference FESTIVAL RECEPTIONS & PARTIES Opportunities to entertain clients and guests beyond the festival experience of the general public. Meet the people behind (& in) the films, as well as members of the press, community leaders & other sponsor VIPs. These events typically follow Special Presentation films, such as Opening & Closing Night. This program brings together industry professionals, academics, brands and businesses for workshops and discussions. Designed to educate and empower working media artists: directors, writers, actors, producers, animators, game designers, media services companies and more. On Demand: Festival Content A true example of partnership depth, ATLFF On Demand merges the Festival and its programming with the unique product capabilities of a sponsor s (XFINITY) flagship product. This program brings a piece of the festival experience into over 750,000 Atlanta living rooms. Oscar winner Ray McKinnon speaks during Q&A. WHAT OUR PARTNERS ARE SAYING... Cousin Dan performs at the Goat Farm. Screenplay reading Audience at ATLFF a first-class organization & valued partner. They facilitate meaningful connections between movie lovers and our products. McKnight Brown, VP of Marketing, Comcast/XFINITY Central to the thriving filmmaking community in this city. Matthew Bernstein. Chair Dept of Film & Media Studies, Emory University...an important Turner sponsorship. Together, we encourage people to see new forms of storytelling, meet the storytellers and connect with other audience members. Scot Safon, EVP/GM HLN Turner

5 YEAR-ROUND PROGRAMS Year-Round Membership A mix of devoted film fans and our most dedicated supporters, Atlanta Film Festival Memberships offer enhancements and benefits to all other programs, including the Festival. As a sponsor, not only will you be able to enjoy the benefits of membership, but also be able to engage this actively involved base year-round. We support special promotions, product sampling, and VIP marketing to our membership base and general offers to our collective contact base (40K+ ppl). PROFESSIONAL/SOCIAL NETWORKING DEFINE PRODUCT PERSONALITY IMPORTANT BRANDS + UNFORGETABLE EXPERIENCES CONNECT WITH ENGAGED AUDIENCES Workshops & Seminars We offer classes & seminars for established and emerging industry professionals year-round and during the Festival itself. We partner with various sponsors and partner non-profits (like GPP) to bring in a rich variety of experts and instructors. Recent/ongoing examples include: - Creating a Proper Film Resume - Creative Conference Series - Screenwriting for TV - Advanced Production Assistant Academy Our partner, the Recording Academy, presents a panel. Crowd enjoys live music at the Goat Farm Art Center. Eat Drink & B-Indie Join us the 3rd Tuesday of every month for networking, panel discussions, guest speakers, and new equipment demos. Target: Industry Pros, Students & New Filmmakers. Special Events We are proud to present and co-present free and member-discounted Industry Receptions, Parties, Premiere, Anniversary & Encore Screenings. Screenplay Competition The Atlanta Film Festival Screenplay Competition looks to discover high quality screenplays and then help the writer further develop and refine their script through an intensive workshop retreat with professional writers and filmmakers. Participants in the PA Academy line up. An attendee listens during a workshop. SCREENINGS Member Sneak-Peek & Special Event Screenings From advance presentations of blockbuster movies & indiegems to premiere parties for new TV series, our screenings are a great perk for members, supporters and partners... Here are a few recent examples: AKA Blondie Atonement Beasts of the Southern Wild Black Snake Moan The Blind Side The Butler The Color Purple Confessions of a Shopaholic The Curious Case of Benjamin Button Don Jon Do the Right Thing: 25th Anniversary Doubt The Duchess Everybody s Fine Get Low The Girl with the Dragon Tattoo Gravity Hot Fuzz/Shaun of the Dead Double Feature In a World It s Kind of a Funny Story John Hughes Double Feature: (Ferris Bueller s Day Off/The Breakfast Club) King Kong Knocked Up Manhattan Man on Wire Monty Python Double Feature: (The Holy Grail/The Life of Brian) Much Ado About Nothing No Country for Old Men Precious The Reader Sunshine Cleaning Superbad Sweeney Todd Talkin Toons with Rob Paulsen: (An Evening with Pinky and the Brain) True Blood Season 4 Premiere True Grit Tyler Perry s The Family that Prays Up in the Air Zombieland 3:10 to Yuma (500) Days of Summer

6 MARCH 28th - APRIL 6th 2014 FESTIVAL SPONSORSHIP MENU TITLE SPONSOR (info by request) SOLD r ffi r r r reenings r r r r T r W T $40,000 r ffi r T r T reen) r r reenings r r r r T r W T T r r r reenings r r r W T ATLFF in-kind sponsorship policy: Non-cash sponsorship receivables will be recognized at half their established cash value.

7 MARCH 28th - APRIL 6th 2014 FESTIVAL SPONSORSHIP MENU r r r r W r W r r OR r r W r r W $10,000 r r W r r r r $1,000 ATLFF in-kind sponsorship policy: Non-cash sponsorship receivables will be recognized at half their established cash value.

8 YEAR-ROUND SPONSORSHIP MENU YEAR-ROUND Year-Round r r r r r r r r r r r r r W r Year-Round r r r OR Y r Year-Round r W r r r r r r r r r r r r Year-Round r Year-Round r W r r r r W r Year-Round ATLFF in-kind sponsorship policy: Non-cash sponsorship receivables will be recognized at half their established cash value.

9 AIRPORT SHORTS SPONSORSHIP MENU Engaging an international audience at the world s busiest airport. Hartsfield Jackson Airport Art Program The Airport Art Program develops and integrates art, exhibits and performances into the fabric of the Airport environment for the benefit of passengers and employees. The Program has three major components: commissioning artists to create site specific artwork, presenting rotating exhibitions, and scheduling performing arts series. Each part of the program strives to meet the Department of Aviation's goal of becoming the world's best airport by exceeding customer expectations. Atlanta Film Festival Airport Shorts Program Atlanta Film Festival is proud to provide the Airport SHORTS program in the new Maynard H. Jackson Jr. International Terminal at Hartsfield-Jackson Atlanta International Airport as part of the Airport Art Program. Unveiled in spring of 2012, the program showcases two hours of short films from all over the world on nearly 30 screens throughout the terminal to 14 million travelers annually 365 days per year. Be a part of the program by becoming a Series Sponsor! PROGRAM SPONSOR $10,000 at least 5 seconds approximately every 15 minutes reens around the international terminal for million annual travelers advertising rates elsewhere in airport* Year Presenting Sponsorship of a Year-Round Program: AirportShorts, Year-Round Membership, W Eat Drink & B-Indie, etc. romotion to target audience that ties your brand orproduct to the Program or Event romotion rdmark recognition on: - Pre-show sponsor reel (Event) - In-theater promotional spots (Event) - Sponsor activation area (Event) - Program/Event web elements and E-Blasts red Event Passes (unlimited) Year-Round Memberships *Comparison based on $3.47 cost per impression against Clear Channel's $25,000 per month, or $6.94 cost per impression.

10 PLAZA THEATRE SPONSORSHIP MENU Atlanta s oldest cinema, The Plaza is a strong supporter of independent, classic and cult cinema, and serves the community with a diverse slate of programming year-round for over 30,000 visitors each year! Getting to know Atlanta s Plaza Theatre The Plaza Theatr event-centered films with live r r r w. In re received non-pr named "Best Theatre in Atlanta" reative Loafing. In 2012, The Plaza Theatre and Atlanta Film Festival partnered, with ATLFF assisting with management of one Atlanta s most iconic and vital landmarks. $25,000 $10,000 resented By title w/ company logo in all ads for Plaza presentations re all Plaza presentations Tier 1 logo placement on Plaza Theatre promotional spot re r r Y resented By title w/ the company logo press releases T re promotional spot re r r re Y GOLD $15,000 Tier 2 logo placement on Plaza Theatre promotional spot re all Plaza presentations re r r Y $5,000 T re promotional spot r r Y