MUSIC AND ARTS ORGANIZATION GUIDE. Go to FATHOMEVENTS.com for participating theatres and ticket information. More information at LAPhil.

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1 MUSIC AND ARTS ORGANIZATION GUIDE Go to FATHOMEVENTS.com for participating theatres and ticket information. More information at LAPhil.com/LAPhilLIVE

2 WELCOME LETTER Dear Supporter, As we all know, there is nothing like the experience of attending a live orchestral performance. The sights, the sounds and the collaboration between the conductor and the musicians create an experience that can bring together a community. To make world-renowned orchestral performances accessible to classical music enthusiasts nationwide, the Los Angeles Philharmonic (LA Phil), NCM Fathom, and Cineplex Entertainment are bringing back - for a second season - the popular, in-theatre program LA Phil LIVE. LA Phil LIVE s second season will bring you three specially selected performances: Dudamel Conducts Mendelssohn (October 9), featuring Dutch violin virtuoso Janine Jansen; Dudamel Conducts Mahler 8, Symphony of a Thousand (February 18), live from Caracas, Venezuela with both the Los Angeles Philharmonic and the Simón Bolívar Symphony Orchestra of Venezuela; and an exciting broadcast in spring 2012, to be announced. Complete details, including descriptions and times, are included in the Event Overview on the following pages. We are asking for your support to help create greater access to classical music by promoting these in-theatre events to your local community. As a promotional partner for LA Phil LIVE, you will play a role in generating enthusiasm for the series among existing classical music lovers, while also introducing new audiences to classical music. In exchange for your commitment, the LA Phil can provide you with the following: Name inclusion on pre-event slides in movie theatres nationwide Name inclusion and direct link to your website on the LA Phil LIVE website Incentives such as LA Phil T-shirts, posters, CDs and DVDs A limited number of comp tickets to each LIVE event Potential opportunity to attend local broadcasts and promote your organization at your theatre To make it easy for you, we have created a digital toolkit to help you share this experience with your network. Our toolkit is available at Also available on this site is additional information about the series including theatre locations and a link to purchase tickets. We hope you will consider using LA Phil LIVE in-theatre events as a chance to continue to inspire your community. For further information about partnership opportunities, please contact Geoff Renstrom via or phone at LAPhilLIVE@pure-brand.com or (303) Thank you for your support and see you at the movies! Sincerely, Your friends at the LA Phil [ PAGE 1 ]

3 EVENT OVERVIEW Riding on the heels of a successful debut season, the Los Angeles Philharmonic, NCM Fathom, and Cineplex Entertainment are proud to announce a second opportunity to experience the up-close, behind-the-scenes, dramatic sight and sound experience of LA Phil LIVE in theatres across the U.S. and Canada. In-theatre audiences experience tantalizing views of Dudamel and the orchestra in action, captured with multiple HD cameras and in thrilling 5.1 surround sound. Each broadcast will transport audiences behind the music for an exclusive backstage pass look at the LA Phil including interviews with Dudamel, world-renowned guest soloists, and the orchestra s musicians. LA Phil LIVE provides a unique opportunity for viewers to learn more about the music and the music-making process, as well as gain exhilarating insights into Dudamel s musical background, his phenomenal relationship with the Los Angeles Philharmonic, and his enduring dedication to youth-music education. 2011/12 LA Phil LIVE Schedule Sunday, October 9, p.m. Pacific / 5 p.m. Eastern LA Phil LIVE: Dudamel Conducts Mendelssohn with Janine Jansen This all-mendelssohn program features three of the beloved composer s most evocative and romantic works. The vividly descriptive Hebrides Overture and the dashing Scottish Symphony are musical souvenirs of Mendelssohn s 1829 vacation in Scotland and the Hebrides islands. Dutch virtuoso Janine Jansen joins Dudamel and the Los Angeles Philharmonic for Mendelssohn s passionate Violin Concerto, a work she has recorded to wide acclaim. Saturday, February 18, p.m. Pacific / 5 p.m. Eastern LA Phil LIVE: Dudamel Conducts Mahler 8 Live from Caracas, Venezuela Dudamel leads the Los Angeles Philharmonic and the Simón Bolívar Symphony Orchestra of Venezuela, combined with multiple choirs and soloists in Mahler s 8, Symphony of a Thousand, the apotheosis of the Romantic symphony. This live performance will put more than 1,000 musicians on the stage in Caracas, Venezuela, giving North American audiences a chance to witness Dudamel making music on his home turf. Enhanced behind-the-scenes content will include special footage from Caracas. This exceptional presentation is the climactic performance of The Mahler Project one of the highlights of the LA Phil s season which features the composer s complete symphonic cycle presented in both Los Angeles and Caracas. Spring, 2012 Details coming soon **Programs and artists subject to change. [ PAGE 2 ]

4 PROMOTIONAL & SPECIAL EVENT IDEAS Use the LA Phil LIVE online toolkit ( to share information about the event with your personal network of musicians, classical music enthusiasts, educators, students and supporters. Post the LA Phil LIVE trailer and event information on your organization s Facebook and Twitter accounts. Create an LA Phil LIVE event on Facebook and send invitations to your network. Download flyers from the online toolkit or send an to LAPhilLIVE@pure-brand.com to have posters mailed to you. Post the LA Phil LIVE flyers in auditoriums, schools, libraries, art galleries, restaurants, bars, theatres and other public locations. Include information on LA Phil LIVE and a link to the trailer in your organization s monthly newsletter/enewsletter. Send an e-blast about LA Phil LIVE to your database of members. Post information about LA Phil LIVE, a web banner, and links to the event trailer and LA Phil LIVE website on your organization s website. Post links to and via social networks such as Twitter and Facebook. Include performance dates (October 9, 2011, February 18, 2012) for the LA Phil LIVE series on your organization s event calendar. See Event Overview on page 2 for event details. Special Event Ideas Plan an event for your organization to attend one or all of the LA Phil LIVE performances. Reach out to your organization s database and social networks to invite them to your special event planned in association with LA Phil LIVE. Below are some ideas for how to make your own event out of LA Phil LIVE: Host a discussion group. Before or after attending LA Phil LIVE, meet for coffee, lunch or dinner with your group to discuss the program using LA Phil s discussion questions as a guide. Discussion questions available for download on Throw a party. Before or after attending LA Phil LIVE, host a classical music appreciation party for your group members. Plan a potluck, play classical music and quiz classical music enthusiasts. Host a fundraiser. Similar to the party suggested above, create a fundraiser for your local orchestra or your own organization by throwing a fundraising party post-event. Provide light appetizers and encourage attendees to donate funds to help make classical music more accessible in your own community. [ PAGE 3 ]

5 FAQ s Where can I purchase tickets? You may buy tickets at Tickets go on sale August 18, Where do I go to see if my local movie theatre is playing the LA Phil LIVE series? To view a list of participating theatres, visit Can I sign up to get alerts about the events? Yes. Please visit to sign up to receive alerts and additional information about each of the LA Phil LIVE events. Is each show different? Yes. See Event Overview on page 2 for event details. Is it really LIVE? Yes. NCM Fathom, a division of National CineMedia, as well as Cineplex Entertainment have a satellite-linked network of more than 15,000 digital screens in more than 170 markets nationwide. Their technology allows us to transmit our LIVE performances directly to the movie screen with no delay. From where is it transmitted? Season two offers us the special opportunity to bring you broadcasts directly from Walt Disney Concert Hall in Los Angeles and Caracas, Venezuela. Where can I learn more about the LA Phil and Gustavo? Visit to learn more about the LA Phil, as well as Dudamel s involvement with youth musicians. Do you offer a group ticket discount if I take my students? At this time we do not have a nationwide group ticket discount. However, several of the movie theatres offer special pricing for seniors, children, students and groups. Please check with the box office of your local movie theatre for special ticket pricing. [ PAGE 4 ]

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