THE TERRITORY WHERE MOVIES LIVE! We are glad to present you Park Cinema.

Transcription

1 THE TERRITORY WHERE MOVIES LIVE! We are glad to present you Park Cinema.

2 ABOUT US Today Park Cinema consists of 7 cinemas and 29 cinema halls, including the unique IMAX hall of Azerbaijan, which is located at Flame Towers, and the only cinema hall supplied with the laser film projector at Park Cinema Park Bulvar as well as the first and only outdoor cinema located in the recreational zone Amburan and a regional cinema halls in Masalli, Mingechevir and Quba. The halls of the Park Cinema are distinguished by excellent acoustics and excellent sound insulation, which is undoubtedly our competitive advantage. 7 1 Cinemas 29Halls Outdoor cinema 05 Реклама

3 OUR CHAIN Park Cinema is the only national network in Azerbaijan, which has the opportunity to offer the client rooms filled with the best equipment that allows to show films in 2D, 3D and IMAX formats. Annually we accept more than 5 million clients. Customer service is carried out according to Park Cinema standards, which are based on the principles of goodwill, efficiency, and customer-oriented approach. Advertising, placed in cinemas is most effective, as it provides precise target impact and high quality of contact. To the merits of the film advertising are the forces of influence and entertainment, which are absolutely not comparable with television. 03

4 NAVIGATION Proper selection of the cinema by the target audience and geography, plus the exact selection of the film to place the videos, together can create an almost perfect match of the audience of the advertised product with the audience in the cinema. METROPARK You can check our cinemas, formats, and capabilities on our website as well as downloading the mobile application in the Applestore and GooglePlay. PARK BULVAR FLAME TOWERS 04

5 Cinemas

6 1 PARK CINEMA PARK BULVAR The cinema located in the shopping center Park Bulvar is the first cinema in Azerbaijan, which opened in a multiplex and offered the viewers a 3D format, as well as a new-generation laser projector. On the territory of the cinema there are 7 cinemas (including VIP and LASER halls). 06

7 PARK CINEMA FLAME TOWERS 2 This is the only cinema in Azerbaijan demonstrating movies in IMAX format. Besides IMAX hall, there are 5 halls for movies in 2D and 3D formats. 07

8 The cinema placed in Metropark shopping center is the largest in the chain by the number of seats. The successful location near the Narimanov metro station makes it one of the most visited cinemas in Baku. 3 PARK CINEMA METROPARK 08

9 4 PARK CINEMA ZAQULBA Located in the recreation area of Zagulba, the cinema provides an opportunity for everyone to relax and watch films without entering the city. The presence of 4 halls, creates an opportunity for a wide rental and assortment of films. 09

10 PARK CINEMA 5 AMBURAN The only outdoor cinema in Azerbaijan located at the territory of beach club Amburan. The cinema operates only in the summertime (June-August) 10

11 6 PARK CINEMA MASALLI The first regional cinema of Park Cinema network was founded in autumn in 2016 within the promotion of film culture in the regions of Azerbaijan. Film distribution here is equal with the central ones in Baku. 11

12 PARK CINEMA GUBA The branches of Park Cinema in regional Cinema Clubs began to function and offer visitors both 2D and 3D format. In each cinema there are 2 halls filled with modern equipment. 7 12

13 8 PARK CINEMA MINGECHEVIR Park Cinema Mingechevir was founded in January It also features the latest cinema technologies, making it possible for visitors to enjoy movies in perfect quality. 13

14 Advertisiment

15 THE ADVANTAGES OF ADVERTISEMENT IN CINEMA Cinema is the only area where you can cover several segments of consumers (low, medium and VIP) POSITIVE PERCEPTION Good mood of the audience and, as a consequence, perception of the video. PRECISE TARGETING Capability to choose the audience (men, women, family, children, etc.) based on content variety. EFFECTIVENESS Due to the combining different communications channels (ATL & BTL). HIGH MEMORABILITY Due to the bright and non-standard approach and strong emotional impact. UNIQUENESS OF ADVERTISEMENT Cinema is the only place where there is an opportunity to combine advertisement and goods sales on the spot. 15

16 A CONSUMER PORTRAIT 30% years 17% 41+ years 35% Under 18 52% Men 48% Women 28% years 16

17 ADVERTISING MEDIA There are 2 types of advertisement in the cinema: Standard advertisement Non-standard advertisement vzat kombo menu u abdurraxmana Before the movie starts, on the external media, stands etc. Integrated campaigns, promotional offer to the release of the various movies etc. 17

18 STANDARD ADVERTISEMENT The advertisement before the movie starts is the most popular type of advertisement. 18

19 Advertisement of popcorn cups: Popcorn is the most purchased product in the cinema (each 1,5 visitor buys popcorn). Branding of the popcorn cups provides an assured contact with a consumer. 19

20 Advertisement on the monitors/lightboxes at the territory of the cinema: Average time spent in the cinema before the movie starts is minutes. 20

21 HALL BRANDING A permanent contact with the consumer due to a bright, non-standard solution on the cinema area and in the sponsor s hall. The brand is seen to all visitors of the cinema. Package includes placing of commercials before the movie starts. Placing of video advertising in the package costs more than 7 times cheaper than the standard. The value of commercials within the package is cheaper more than 7 times than in standard 21

22 CONDUCTING OF PRIVATE EVENTS, CONFERENCES, PRESENTATIONS, TEAMBUILDING Park Cinema provides an opportunity to companies to present their services and products, as well as conduct conferences, forums, and team building. 22

23 SPECTRE MOVIE BELVEDERE VODKA PRODUCT LAUNCH 23

24 SPECTRE MOVIE BELVEDERE VODKA PRODUCT LAUNCH 24

25 AZERCELL GENC OL EVENT 25

26 DEALERS MEETING 26

27 VIP PRODUCT LAUNCH 27

28 CLOSE MOVIE EVENING FOR PARTNERS 28

29 PRIVATE SCREENING AND MOVIE PRESENTATIONS 29

30 SALE OF PRODUCTS IN THE BAR The bar at the cinemas is an excellent opportunity for the sale of such products like beverages, snacks etc. With long-term cooperation, the package includes commercials showing and conducting BTL offers (testing, sampling) at the territory of the cinema. 30

31 ANNUAL EUROPEAN FILM FESTIVAL DAYS VIEWERS 19 COUNTRIES Since 2010, the annual film festival in cooperation with the EU has become traditional. More the 19 country-participants, about 5000 viewers during 10 days make the festival the most colorful events in the cultural life of the capital of Azerbaijan. Sponsor packages are available in the sales department of cinema 31

32 STAND PLACING FOR PRODUCTS AND SERVICES PROMOTION AT THE TERRITORY OF THE CINEMA. BTL - OFFERS Cinema is a convenient place for the interactive presentation of the products and services to the visitors. Presence of the free time before the movie starts provides an opportunity for the contact with the consumer. 32

33 CINEMA TICKET IS A GIFT TO EVERYONE You can purchase any number of tickets or a gift card with a balance for watching movies in the network of cinemas Park Cinema. 98% of gift tickets are being used. STATISTICS A movie ticket is a great opportunity to make a gift for affordable money - to employees, colleagues and friends. 33

34 Other types of advertisement

35 Advertisement on the reverse side of the ticket

36 Flyers distribution by the cashiers

37 THANKS FOR ATTENTION! For advertisement, please contact: