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2 ICI Radio-Canada during the holiday season: 6,4 million viewers weekly +3 % reach vs. fall % audience vs. fall 2012 Source : BBM (PPM), French Quebec, 10/12/12-06/01/12 and 10/09/12-09/12. Mo-Su 2a-2a, reach A2+ / AMA A25-54 *ARTV and Explora were unscrambled from 13/12/21 to 13/01/13.

3 Commercial market share during the holiday season Full Broadcast Prime time 16 % 21 % 19 % 24 % A25-54 A18+ A25-54 A18+ Who are ICI Radio-Canada s viewers? The ICI audience is composed of men and women who eagerly seek out news and new technologies. These individuals are open to others and the world, have Occupational ambitions, and earn an above-average family income. Always environmentally conscious, they make ecologically-sound choices and are responsible consumers as well. Source : BBM (PPM), French Quebec, 10/12/12-06/01/12. Mo-Su 2a-2a and 6p-11p *ARTV and Explora were unscrambled from 13/12/12 to 13/01/13 Profile: Panorama CROP 2012

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5 Et Dieu créa Laflaque The entire team of the political satire program Et Dieu créa Laflaque will be putting together a special New Year s Eve episode. Gérard and his gang will go to great lengths to bring viewers something they ve never seen before a blend of holiday nostalgia, adventure, danger, and political jabs! AUDIENCE viewers REACH 1.5 million viewers Voices: Serge Chapleau, Pierre Verville Executive producer: Yves St-Gelais Producter: Roxane Boutet Production : Productions Vox Populi 1 inc. Diffusion: December 31, 2013, 7pm January 2 nd, pm (R) MARKET SHARE 35% in A18+ 24% in A25-54 AUDIENCE ESTIMATES viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

6 En direct de l univers, spécial Jour de l an For the second year in a row, France Beaudoin invites four of Quebec s most popular personalities to take part in a 90-minute New Year s special. Having already appeared on the show during the regular season, our guests return this time to see their holiday memories brought to musical life in surprise performances by their favourite entertainers. AUDIENCE 1.1 million viewers REACH 2.3 million viewers Schedule: December 31, pm January 1st, pm (R) / January 4, 014 7pm (R) MARKET SHARE 42% in A18+ 32% in A25-54 AUDIENCE ESTIMATES 1.1 million viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

7 Infoman 2013 was a good year for Jean-René Dufort. As always, his popular year-end comical retrospective promises to be highly entertaining. He never gives our politicians and other public figures a moment s rest as he offers his take on the year s news, including the best of Infoman. AUDIENCE 1.9 million viewers REACH 3.1 million viewers Schedule: December 31, pm January 1st, pm (R) MARKET SHARE 64% in A18+ 65% in A25-54 AUDIENCE ESTIMATES 1 million viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

8 BYE BYE 2013 Radio-Canada will be kicking off the New Year with the BYE BYE 2013, featuring Quebec s top actors and comics who will look back on the year s highlights. Laughter guaranteed! AUDIENCE 3.5 million viewers Official photo 2012 Produced by: KOTV Producter : Louis Morrissette Authors: Jean-François Léger, Benoît Pelletier, Pascal Barillau Schedule: December 31, 2013, 11pm REACH 4.4 million viewers MARKET SHARE 91% in A18+ 93% in A25-54 AUDIENCE ESTIMATES 3.4 million viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

9 BYE BYE EN COULISSES Radio-Canada presents the MAKING OF THE BYE BYE 2013, to be aired immediately after the Bye Bye 2013 at 12:30 a.m., with repeat broadcasts on the following Thursday and Sunday. This special broadcast will take viewers behind the scenes to witness the eventful journey of our new team for the Bye Bye AUDIENCE 1.4 million viewers Official photo 2012 Produced by: KOTV Producter : Louis Morrissette Authors: Jean-François Léger, Benoît Pelletier, Pascal Barillau Schedule: January 1, 2014, 00.15am / January 2, 9pm (R) / January 5, 5pm (R). REACH 2.2 million viewers MARKET SHARE 39% in A18+ 41% in A25-54 AUDIENCE ESTIMATES 1 million viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

10 LES ENFANTS DE LA TÉLÉ, SPÉCIALE DES FÊTES Véronique Cloutier and Antoine Bertrand are back with their gift for this year, a variety-themed holiday special featuring archive footage and notable guests who have stood out in Quebec s TV variety shows. Guests will include Jacques Boulanger, Ginette Reno, Michel Louvain, Joël Legendre, Nicole Martin, Michèle Richard, Éric Salvail, Émilie Bégin, and Gregory Charles. Schedule: Wednesday, december 11, 2013, 8pm AUDIENCE 1.1 million viewers REACH 2.6 million viewers MARKET SHARE 41% in A18+ 36% in A25-54 AUDIENCE ESTIMATES 1.4 million viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

11 LA PETITE SÉDUCTION, NOËL 2013 In this special program, Michel Barrette will be caught up in the magic of Christmas, charmed by the residents of Sainte-Adèle who pool their creative energies to organize a big, well thought-out surprise. While preparations are under way, Dany Turcotte will take the celebrity on a tour of the most picturesque and delightful spots in the village. Schedule: tuesday, december 17, 2013, 8pm / Sunday, december 29, 2013, 5 pm (R) AUDIENCE viewers REACH 1.4 million viewers MARKET SHARE 26% in A18+ 17% in A25-54 AUDIENCE ESTIMATES viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

12 MAÎTRES DE L ILLUSION, AU- DELÀ DE LA MAGIE In the documentary, we follow Luc Langevin as he traces the history of magic since Houdini. Magic is the Quebec illusionist and scientist s life, so much so that his passion became his profession. He meets with four specialists equally passionate about magic Dynamo and Andy Nyman in London, Mathieu Bich in Paris, and William Kalush in New York City. Schedule: Wednesday, January 8, p.m. It s a very exciting time for the world of magic. It s changing and adapting to our modern times, still managing to fill with wonder audiences who are much harder to surprise these days. Langevin s interviews provide a peek into the new magic movement of the 21st century. Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

13 RICARDO, SPÉCIALE FÊTES 2013 Ricardo welcomes you into his Christmas kitchen, where he whips up delicious dishes. As always, while Ricardo works, he explains why he s chosen specific ingredients, techniques, or cooking methods. Our hospitable chef invites you into his world to discover a wealth of delectable recipes in these special pre-christmas episodes of Ricardo. Schedule: december 16 to 20, 2013, 11 am / december 23 to 27, 2013, 11 am (R) AUDIENCE viewers REACH 1 million viewers MARKET SHARE 13% in A18+ 9% in A25-54 AUDIENCE ESTIMATES viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

14 QU EST-CE QU ON MANGE POUR SOUPER, SPÉCIALE FÊTES 2013 Danny St-Pierre serves up five extra special recipes for the holiday season. Original Concept: LP8 Média Director: Daniel Poirier Producers: Marleen Beaulieu and Marie-Christine Pouliot Produced By: LP8 Média Schedule: monday to friday, december 16 to 20, 2013, 5pm AUDIENCE ESTIMATES viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

15 Ciné-fêtes SCHEDULE December 21 7 p.m.: December 24 7:30 p.m.: December 25 7:30 p.m.: December 26 7:30 p.m.: December 27 7 p.m.: December 28 7 p.m.: December 29 8 p.m.: January 4 7 p.m.: Mr. Popper s penguins Alice in Wonderland (r) Toy Story 3 (r) The Help How to train your dragon Pirates of the Caribbean : On StrangerTides The King s Speech The Big Year AUDIENCE ESTIMATES 380,000 viewers Source : BBM, A12, CINÉ-FÊTE (evening) (P), SAT-SUN 7pm, to

16 Ciné-fêtes 2013 was a good year for Jean-René Dufort. As always, his popular year-end comical retrospective promises to be highly entertaining. He never gives our politicians and other public figures a moment s rest as he offers his take on the year s news, including the best of Infoman. AUDIENCE 1.9 million viewers REACH 3.1 million viewers Schedule: December 31, pm January 1st, pm (R) MARKET SHARE 64% in A18+ 65% in A25-54 AUDIENCE ESTIMATES 1 million viewers Source : BBM (PPM), French Quebec, M-S, 6a-2a, A2+ (audience and reach), A18+, A Market share weighted on total commercial TV (network) : SRC, TVA, V, Télé-Québec, addik TV, Argent, ARTV, Canal D, Canal Vie, Casa, Évasion, Explora, Historia, LCN, Météomédia, MOI&cie, MusiMax, MusiquePlus, Prise 2, RDI, RDS, RDS Info, RDS2, Séries+, Télétoon fr, Télétoon Rétro fr, TV5, TVA Sports, VRAK.TV, Yoopa, Ztélé, Zeste.

17 ICI, your consumers gathered here 55 % 45 % 52 % i.105 i.132 i.104 WOMEN MEN BETWEEN 25 AND 64 HOUSEHOLD INCOME >$75,000 UNIVERSITY DEGREE MOPEs Who are they? Deciders Influencers and leaders Brand-loyal Source : Source : BBM (PPM), French Quebec, 10/12/12-06/01/13, M-S, 2a-2a, A2+. Profile based on AMM PMB, French Québec, spring 2012, A18+. Radio-Canada viewers age 25 54: watched at least one Radio-Canada program in the following categories: news and current affairs & drama & variety/entertainment & game show, movie, youth, sports, music, religion or other. Index: Likelihood of having the analyzed characteristics, relative to the average television audience (total TV = 100). The higher the index (> 100), the more pronounced the trend.

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19 Growing during the holiday season! 3.1 MILLION viewers every week +9% reach vs. fall 2012 STABLE MARKET SHARE (vs. Fall 2012) 3,6 % 2,3 % A2+ A25-54 Source : BBM (PPM), French Quebec, 10/12/12-06/01/12. and 10/09/12-09/12. Mo-Su 2a-2a, reach A2+

20 ICI, your consumers gathered here 54 % 46 % 41 % i.120 i.164 i.107 WOMEN MEN BETWEEN 25 AND 64 HOUSEHOLD INCOME >$75,000 UNIVERSITY DEGREE MOPE Who are they? In control of their lives Decisionmaking Trendsetters among the people they know Source : Source : BBM (PPM), French Quebec, 10/12/12-06/01/13, M-S, 2a-2a, A2+. Profile based on AMM PMB, French Québec, spring 2012, A18+. RDI viewers Index: Likelihood of having the analyzed characteristics

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22 A strong growth during the holiday season! 2.9 MILLION viewers every week viewers / +38% vs. fall % audience growth vs. fall 2012 Source : BBM (PPM), French Quebec, 10/12/12-06/01/12. and 10/09/12-09/12. A2+, Mo-Su 2a-2a *ARTV and Explora were unscrambled from 13/12/12 to 13/01/13

23 STRONG MARKET SHARE GROWTH (vs. Fall 2012) +75 % +77 % +71 % +60 % A2+ A18+ W18+ A ,1 share 2,3 share 2,4 share 1,6 share Source : BBM (PPM), French Quebec, 10/12/12-06/01/12 and 10/09/12-09/12.. Mo-Su, 2a-2a *ARTV and Explora were unscrambled from 13/12/12 to 13/01/13

24 Profile of Artv fans 57 % 43 % 43 % i.116 WOMEN MEN ARE BETWEEN 25 AND 64 HOUSEHOLD INCOME $75-99K Who are they? Seeking distinctive quality Extremely sensitive to social and sustainability issues Personal development through exploration and cultural proximity Source : Source : BBM (PPM), French Quebec, 10/12/12-06/01/13, M-S, 2a-2a, A2+. Profile based on AMM PMB, French Québec, spring 2012, A18+. Artv viewers Index: Likelihood of having the analyzed characteristics

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26 A strong growth during the holiday season! Viewers every week viewers / +187% vs. Fall % audience growth vs. Fall 2012 Over 300,000 household subscribers Source : BBM (PPM), French Quebec, 10/12/12-06/01/12 and 10/09/12-09/12.. A2+ Mo-Su 2a-2a *ARTV and Explora were unscrambled from 13/12/12 to 13/01/13

27 STRONG MARKET SHARE GROWTH (vs. Fall 2012) +100 % +100 % +67 % A2+ 0,4 share A ,4 share M ,5 share Source : BBM (PPM), French Quebec, 10/12/12-06/01/12 and 10/09/12-09/12. Mo-Su 2a-2a *ARTV and Explora were unscrambled from 13/12/12 to 13/01/13

28 Profile of Explora fans 47 % 53 % 40 % i.123 i.128 i.109 WOMEN MEN BETWEEN 25 AND 54 HOUSEHOLD INCOME >$75,000 UNIVERSITY DEGREE MOPEs And who are those viewers? Into entertainment and communication technologies Social networks enthousiasts Strategic consumers Source : Source : BBM (PPM), French Quebec, 10/12/12-06/01/13, M-S, 2a-2a, A2+. Profile based on AMM PMB, French Québec, spring 2012, A18+. Explora viewers Index: Likelihood of having the analyzed characteristics

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30 STILL A REFERENCE DURING THE HOLIDAY SEASON! 2 MILLION unique visitors per month in december 10 MILLION visits per month in december 49 MILLION page views 10 MILLION video views Source : comscore, Canada, december2012 Vidéos: Webtrends, december 2012

31 WELCOME TO THE HOLIDAY PORTAL 93,000 visits 156,000 page views To celebrate the festive season and promote our special holiday lineup, ICI Radio-Canada.ca will offer a portal dedicated to holidayrelated content: Christmas movies Christmas specials (La petite séduction, Ricardo, etc.) New Year s Eve programming (Bye bye, Infoman, Et Dieu créa Laflaque, etc.) Christmas recipes (high-traffic section) Contest Blog Source: Webtrends, November 15, 2012 January 10, 2013 Online November 25, 2013 January 11, 2014 / other content TBC

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33 QUEBEC S GO-TO SITE unique visitors per month in december 2,2 MILLION visits (+18% vs. Sept-Nov. 2012) 1,7 MILLION requested streams in december Source : comscore, Canada, septembre à décembre 2012 Vidéos: Webtrends, décembre 2012 (sans mobilité)

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35 ESSENTIAL LISTENING: SPECIAL HOLIDAY- THEMED WEB RADIO STATIONS! 112,000 streams in December (20% of total) In December 2012, twelve of the top twenty most listened-to web radio stations were holiday themed, the two most popular being Noël Ballroom-Jazz, with 22,000 streams, and Le Jazz chante Noël, with 13,000. Source: Videos: Webtrends, December 2012

36 1001 way to get the most out of ecosystem Information Dialogue Immediate Exclusiveness Social network Interactions Active Creativity Reference TV Sports News 98% of the population reached each week Radio proximity Explosive impact Commitment Participation Emotion Image Awareness Impression Innovation Cross-platform