Stoneham Theatre Corporation

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1 Stoneham Theatre Corporation General Information 395 Main Street Stoneham, MA 218 (781) Website Organization Contact Beth McNelis Year of Incorporation 21 1

2 Statements & Search Criteria Mission Statement The mission of Stoneham Theatre is to keep the art of professional theatre and dramatic education thriving in the suburbs. Stoneham Theatre encourages first-time and seasoned audiences to experience the excitement of live professional theatre in an intimate setting. With seven Mainstage plays and musicals each season, a diverse array of Special Events, and year-round theatrical training and performance opportunities for students in grades 1-12, Stoneham Theatre keeps the arts thriving in the suburbs. Background Statement For years, Stoneham Square suffered with a vacant cultural space as the once-vibrant silent movie venue, Stoneham Theatre, stood decayed and abandoned. Since a massive renovation in 2, Stoneham Theatre has provided an economic boon to its community. As it has grown, the Theatre has increasingly enhanced its mission by blending the artistic excellence of its professional Mainstage with its young company, a year-round theatrical training program, and a popular concert series. The Theatre opened with "A Christmas Carol" in the winter of 2 with instant success, attracting 33, people in its first full season and further reinforcing the need for the professional arts in Boston suburban communities. Stoneham Theatre has stayed true to its original mission of balancing each season with well-known shows and new productions. Since Stoneham Theatre s inception, it has maintained its own scene shop, currently in Stoneham High School. This allows the Theatre to construct its own sets. By hiring Boston-based actors, directors, designers, and crew, Stoneham Theatre continues to reinforce its commitment to its community. Stoneham Theatre realized the need for a theatrical training program outside of the school system. Through acting, singing and dancing classes, students in grades 1 12 learn communication tactics, develop socialization skills and build confidence in themselves and others, allowing them to achieve excellence. Now, the young company education program enrolls over 25 students each year through a summer program, ongoing classes, workshops, and voice lessons during the school year, Spring Shakespeare, and a winter festival. Stoneham Theatre has been named the fifth largest performing arts organization in the Greater Boston area ( ). Patrons value our accessibility, warm atmosphere, affordable prices and professional shows. Our location at the crossroads of Routes 93 and 95, partnered with our complimentary parking and restaurants within walking distance, make Stoneham Theatre a destination. The combination of beloved classics, musicals and new and premiere works is a formula we hope will create new theatre-goers. We are proud of our ability to present rare or new work and expose our audience to a variety of theatre, from musicals to dramas to straight plays. 2

3 Impact Statement One of Boston s five largest performing arts organizations (Boston Business Journal 211 & 212), Stoneham Theatre is a professional regional theatre that introduces a diverse theatrical canon of old and new favorites to our suburban audience in an intimate and inviting setting. Our seasons include everything from Broadway classics to undiscovered gems and world premiere plays. The Theatre s affordability and setting are enhanced by its area restaurants and free parking. We continue to attract a wide audience, provided a well-balanced performance season, and keep our shows both affordable and accessible. The theatre is a community gathering place, a cultural center for the Metro North of Boston region, and an economic stronghold for Stoneham. Our comprehensive young company educational program offers world-class year-round theatrical training to students ages Stoneham Theatre is also home to the Atelier Gallery, a satellite gallery of the Griffin Museum of Photography. Recent Achievements: "Meet Me in St. Louis", our 214 holiday musical, was our highest grossing show of all time and was seen by over 9 patrons during 33 performances. In 214, we employed over 15 actors, musicians, technicians, carpenters, educators, and administrators and had 25 students enrolled in our young company theatre education program last year. Stoneham Theatre received the 214 Elliot Norton Award for Ilyse Robbins, Outstanding Director, Midsize Theatre, for "Thoroughly Modern Millie". Needs Statement Metropolitan theatre offerings in a suburban atmosphere: We believe suburban residents want the professional theatre offerings found in Boston and Cambridge offered here 9 miles north of Boston, where the atmosphere is friendly, welcoming and offers a boost to local economy. Your donation provides the solid foundation to explore new and premiere works in addition to beloved family classics and holiday shows, so that we are not over-focused on generating revenue, but focused on our mission. young company Fund-A-Need: Each season, Stoneham Theatre raises money from individual donors to support financial aid for students participating in our young company program. We have a policy of ensuring that every student is able to participate, regardless of financial need, so all donations to our "Fund-A-Need" program contribute to our ability to fulfill that promise. Capital Buildings Costs: As Stoneham Theatre presents its 16th season, a capital plan costing approximately $25, has been formulated to improve and repair various capital items, including: remodeling the actor dressing rooms/floors, inspecting/ repairing the lighting trusses, and many other maintenance items that come along with 15 years of use of a renovated building nearly 1 years old. Student Subsidy Program: $2 student tickets are offered for all Mainstage productions and $1 student tickets to all young company productions. We are seeking funding to support this plan as the lowered student cost will create a new generation of theatre-goers. Supporting Educational Opportunities in the north suburban communities: All sets that appear on Stoneham Theatre's stage are built at Stoneham High School. Through a partnership with Stoneham Public Schools, our rent directly supports educational opportunities in Stoneham. A gift of $9, would fulfill our rent obligation for twelve months and help further support public education in Stoneham at the same time. 3

4 CEO/Executive Director Statement I first walked through the doors of Stoneham Theatre in November 2. I was interviewing for a position as an Assistant Stage Manager for the yet-to-be-opened company's first production of "A Christmas Carol." How intriguing it was to be in a theatre where the carpeting had just been rolled out, the seats had just been installed, and there was no floor on the stage. Stoneham Theatre has come a long way in the past 15 years, in terms of the physical space, the size of our audience, and the breadth of what we are able to offer. After holding the Assistant Stage Manager job for 3 years, serving on the Board of Trustees for 6 years, and training in arts administration in the Boston area, I was thrilled to return to this company in November 212, almost exactly 12 years after I first arrived, as the Managing Director. Stoneham Theatre feels like home. Stoneham Theatre satisfies a unique need for its audience. Located ten miles from Boston s downtown, the Theatre draws the bulk of its audience from 1 neighboring communities and provides professional theatre for a suburban audience, many of whom are seeing locally-produced regional theatre for the first time. Because of this, in selecting the seven productions that comprise our professional Mainstage series and the nine productions that make up our two young company festivals, we endeavor to reach as many tastes as our market makes available, including traditional Broadway-style musicals, family-oriented holiday fare, genre thrillers, new plays, overlooked works by classic playwrights, offbeat new musicals and work devised by students and company members. Our young company is also a truly exceptional program. Each year, more than 25 students participate in classes, workshops, voice lessons, and fully-staged productions that teach them theatre but also expose them to important life skills. Many of those students have an opportunity to perform in one of our professional productions. When the "young company comes to Mainstage," they get a professional experience that they may not have access to anywhere else. Our yearround program is distinct for its curriculum and overall experience. Stoneham Theatre also offers a concert series. Each season, we host live music from a variety of genres. We've had solo singers, groups and large bands in every style, from jazz to big band to tribute acts. Stoneham Theatre is a true gem in its community, and I'm proud that we offer a little something for everyone. 4

5 Board Chair Statement Stoneham Theatre is nowhere near where I live. Yet, as someone who works in Stoneham and values this community, I chose to be involved in Stoneham Theatre because I believe in its mission. I value professional regional theatre and the wide array of shows that Stoneham Theatre brings to the metro-north community. I have experienced the cultural void that existed before Stoneham Theatre opened, and the need that the Theatre fills today. Stoneham Theatre is accessible, easy and fantastic. For some, a night at the Theatre is an incredible evening out; for others, it s a simply a fun thing to do. Look around the orchestra on a Saturday night and you will see people in jeans and t-shirts, fancy dresses and diamonds. You will see teenagers and senior citizens. You will see the smiles and the chatter and feel the welcoming atmosphere that is Stoneham Theatre. Since the Theatre s inception in 2, we have been a success. We have continued to raise revenues and become more and more financially responsible. Over the past three years, we've paid down outstanding debt and continued to operate on a conservative budget. Yet, we, like many other nonprofit organizations, need to continue to raise revenues and maintain a realistic and consistent cost structure. Our mission promotes a mixture of shows, those that are known and those that are unknown. If we could justify the budget, we would love to be producing only rare or lesser-known shows, but when looking at the financials, better-known shows such as "42 nd Street" and "Meet Me in St. Louis" directly impact the bottom line favorably, making the organization more fiscally feasible. Philanthropy continues to be both a success and challenge for Stoneham Theatre. We continue to grow individual, corporate and foundation support each year. As we look towards the future, increased giving will become more crucial to our success. Opportunities like the Giving Common Challenge help to encourage our ticket buyers and patrons to donate, better understand our mission, and become more engaged with Stoneham Theatre as a community asset. We grow our attendance each year and are working to diversify our audience by bringing in people of all ages. We are proud that we have been named, for the second season in a row, the fifth largest performing arts organization in the Greater Boston region. We will continue to work to bring in more and more audience members, especially cultural consumers that are post-college/pre-family (2 s and 3 s) and empty-nesters. We know that our young company is wildly successful, both financially and in fulfilling its goals of empowering students and teaching life skills using acting and theatre techniques. We are slowly and strategically expanding our youth programming, careful to not take on too much at once so that we can evaluate and reflect on what is and is not working as we move forward. We always want to better integrate our young company families with our professional productions, and we are working towards promotions that will encourage parents to attend our Mainstage shows regularly. Service Categories Performing Arts Geographic Areas Served Stoneham Theatre serves anyone who wants to experience the transformative power of live theatre, whether they be theatre aficionados or first-time attendees. With over 5, people attending annually, Stoneham Theatre draws patrons from towns as close as Stoneham, Reading and Melrose, and as far away as Kittery, Worcester and Manchester. Please review online profile for full list of selected areas served. 5

6 Programs Young Company Description The young company began in 21 with a handful of children in one show and now attracts 25+ children each year for classes, workshops, voice lessons, & full productions. We never turn any child away due to limited financial resources; we offer generous scholarships funded by individual donors. In 29, we established the Resident Youth Ensemble (RYE), a unique program that introduces high school students to the aspects of theatre beyond acting, from stage management to set design, marketing, & administration. As arts education in the public schools continues to suffer from budget cuts, the young company grows increasingly important as an alternative, non-judgmental environment for children to explore, grow & learn. For some children, this is their only arts education. Children gain confidence, public speaking & presenting skills, & how to work & communicate with others. Our young company students also often appear in Mainstage shows & learn from professional actors. Budget $185, Category Youth Development, General/Other Youth Development, General/Other Population Served Children and Youth ( - 19 years),, Program Short Term Success Program Long term Success Program Success Monitored By Parents see an immediate impact on children, including better ability to communicate, willingness to participate in group discussions at school and increase in collaboration among peers. Over 2 students participate in the young company program, and as a result of their theatrical training, become more empowered and aware young adults. Anecdotal information has shown us that students who graduate our program are more confident, better speakers and have an increased sense of self and responsibility. As with most arts programs, metrics are challenging. We rely on anecdotal information to measure our success. As we expand into the Malden Public Schools, we are creating an analytical system to measure goals and success, in conjunction with the Department of Education. 6

7 Examples of Program Success Below is an from one of our parents: "I wanted to take this opportunity to thank each and everyone one of you for being such special part of a memory and experience that will last a lifetime for my son (and me!). I honestly could not have asked for a more amazing, talented group of people to guide my son. I thank you for your patience with him, what he learned from each of you and for taking such great care of my little boy. And it truly wasn't until I began to watch the show each night that I realized more and more what a fabulous group of people that he has been surrounded. As a parent, seeing the joy in his face, hearing his stories about the process, and more so, seeing him grow and mature in such a positive way is priceless. My son gets great grades; he plays football, wrestles, is involved in the Boys & Girls Club. But his performance, both as an actor and as a growing young man, has blown me away. You all had a part in teaching him things that helped him learn and grow." 7

8 Mainstage Performances Description We produce 6 shows each year as part of our Mainstage series at Stoneham Theatre. As a professional not-for-profit regional theatre we work with the highest caliber of professional actors, directors and designers to create the highest quality theatre possible. Each person we welcome through our doors brings to the theatre different expectations, and each person leaves with a different experience. It's our goal that every time you visit Stoneham Theatre, you'll leave having been entertained, engaged, and a little bit surprised. In 213, Stoneham Theatre received 8 IRNE (Independent Reviewers of New England) Award Nominations. This speaks to the increasing quality of our work, as the nominations came in categories ranging from set design to acting to choreography. Budget Category Arts, Culture & Humanities, General/Other Theater Population Served Adults,, Program Short Term Success Program Long term Success Shared stories satisfy a vital human need for connection and link us to a broader world, and the performances at Stoneham Theatre help to provide this conversation, exploration and shared experience. Over the past twelve seasons, Stoneham Theatre has succeeded in exposing the metro-boston region to new live productions and shows. Our success is evident in that for two years in a row, we have been named the fifth largest performing arts organization in the metro-boston region by the Boston Business Journal. Additionally, our subscriber and member base continues to grow and we continue to attract new patrons to our shows. Our audience appreciates the mixture of shows they are familiar with, such as 42nd Street and The Full Monty, and shows of which they have never heard, such as Buddy Cop 2 and Lumberjacks in Love. They know that the quality of theatre and live performance presented at Stoneham Theatre is superior, and because of our reputation of presenting stellar live theatre, they trust that the shows will be interesting and entertaining. Program Success Monitored By The success of the Mainstage is measured in our financial success and stability, as well as anecdotal stories and feedback given from patrons. Our ability to continue to produce seven shows and remain a fiscally responsible organization is a tribute to our success. 8

9 Examples of Program Success Testaments from our patrons, conveyed to us by "I Capture the Castle was truly outstanding! The young gal who played Cassandra was awesome, talented, gifted and fabulous! Everyone in the cast did a superb job in their specific role. I enjoyed the whole play as though I was sitting in their kitchen. That is what truly makes a great play; when you become a part of it. The step-mother, father, sister, brother, friend Steven, Americans, photographer, Vicar, American Mother and gal who helped to serve the meal, really portrayed their parts to a "tee". Thank you so much for always doing something new, different, challenging and refreshing!" "I truly enjoyed DEAR MISS GARLAND. Kathy St. George's sparkle, energy and stage personality are amazing. She possesses such great talent. We are so grateful to the Stoneham Theatre for having such a wonderful production." 9

10 Management CEO/Executive Director Executive Director Ms. Debra Rafson Term Start Nov 212 Experience DEBRA RAFSON (Managing Director) is responsible for the daily operations and business development of Stoneham Theatre. From 2-23, Debra was the Assistant Stage Manager for 12 Mainstage productions and the Stage Manager for over 3 concerts and special events, as well as the Props Master, Company Manager, and a Box Office staff member. From , Debra was a member of the Stoneham Theatre Board of Trustees and participated in committees for Finance, Strategic Planning, and Branding. Her outside professional Stage Management experience includes work at New Repertory Theatre, Brandeis University, the Publick Theatre, and 8 ½ years with the Boston company of the Off-Broadway hit Blue Man Group. As a theatre administrator, she completed a Master of Science in Arts Administration at Boston University, a general management/company management internship at the Huntington Theatre Company, and spent 4 seasons as the Management Associate for New Repertory Theatre. For the past 4 years, Debra was the Director of Systems and Operations for Graduate & Professional Programs at Emmanuel College. Debra holds a Bachelor of Arts from Brandeis University and completed a Graduate Certificate in Human Resource Management at Emmanuel College. Co-CEO Co-CEO Mr. Weylin Symes Term Start Dec 2 weylin@stonehamtheatre.org Experience WEYLIN SYMES (Producing Artistic Director) was extensively involved in the renovation of Stoneham Theatre starting in 1999 and over the past 12 years has overseen the growth of the Theatre into one of Boston s five largest performing arts centers (Boston Business Journal, August 211). After serving as the Theatre s first Artistic Associate, Weylin assumed the role of Artistic Director in 23 and was named as Producing Artistic Director in 27. In his time at Stoneham Theatre, he has directed more than 16 productions and undertaken original adaptations of Ernest Hemingway s The Old Man and the Sea,Dracula and It's a Wonderful Life for performance on the Mainstage. Directing highlights include the world premieres of The Girl in the Frame and Israel Horowitz adaptation of Marathon by Edoardo Erba and directing Columbinus for performance by Stoneham Theatre s young company. Other directing credits include Richard Greenberg s The Dazzle, I Have Before Me a Remarkable Document Given to Me by a Young Lady from Rwanda, Strangers on a Train, Gaslight, The Grapes of Wrath, Around the World in 8 Days and The Rimers of Eldritch. Former CEOs Name Term Mr. Matthew Chapuran Aug 27 - Sept 212 1

11 Staff Information Full Time Staff Part Time Staff Volunteers Contractors Retention Rate % Staff Demographics - Ethnicity African American/Black Asian American/Pacific Islander Caucasian 19 Hispanic/Latino Native American/American Indian Other Staff Demographics - Gender Male Female Unspecified 4 15 Formal Evaluations CEO Formal Evaluation CEO/Executive Formal Evaluation Frequency Senior Management Formal Evaluation Senior Management Formal Evaluation Frequency NonManagement Formal Evaluation Non Management Formal Evaluation Frequency Annually Annually Annually Plans & Policies Organization has a Fundraising Plan? Organization has a Strategic Plan? Years Strategic Plan Considers Does your organization have a Business Continuity of Operations Plan? Management Succession Plan? 11 Under Development Under Development N/A No No

12 Organization Policy and Procedures Nondiscrimination Policy Whistleblower Policy Document Destruction Policy Is your organization licensed by the Government? Registration Permit? Under Development No No Affiliations Affiliation Year Actor's Equity Association 12

13 Board & Governance Board Chair Board Chair Mr Jeffrey Worth Company Affiliation Salem Five Bank Term July 214 to June 215 Board Members Name Affiliation Status Mrs. Shanna Cahalane Reading Co-operative Bank Voting Ms. Priscilla Gottwald RMLGD Voting Mr. William Horrigan Business Copy Associates Voting Ms. Sally Kaldas The Savings Bank Voting Ms. Patricia A. Kilty Community Volunteer Voting Mr. Richard Lerman Brown Brothers Harriman & Co. Voting Ms. Katie M. Menard Todd and Weld LLC Voting Mr James Oosterman Melrose Cooperative Bank Voting Mr. Stephen Spano Spano & Dawicki Voting Ms. Aricia Symes-Elmer Shift Your Style Voting Mr. Richard Tisei Northrup Realty Voting Ms Liz Warrick Community Volunteer Voting Board Demographics - Ethnicity African American/Black Asian American/Pacific Islander Caucasian 13 Hispanic/Latino Native American/American Indian Other Board Demographics - Gender Male Female Unspecified 6 7 Board Information Board Term Lengths 3 13

14 Board Term Limits Number of Full Board Meetings Annually Board Meeting Attendance % Written Board Selection Criteria? Written Conflict of Interest Policy? Percentage Making Monetary Contributions Percentage Making In-Kind Contributions Constituency Includes Client Representation 2 6 8% Under Development Under Development 1% 43% Standing Committees Development / Fund Development / Fund Raising / Grant Writing / Major Gifts Finance Nominating Special Events (Golf Tournament, Walk / Run, Silent Auction, Dinner / Gala) Strategic Planning / Strategic Direction Executive 14

15 Financials Fiscal Year Fiscal Year Start July 1, 214 Fiscal Year End June 3, 215 Projected Revenue $2,188,19. Projected Expenses $2,188,19. Endowment? Endowment Value $4. Spending Policy Income Only Credit Line? Reserve Fund? Months Reserve Fund Covers Detailed Financials Revenue and Expenses Fiscal Year Total Revenue $2,57,264 $2,78,593 $1,991,2 Total Expenses $2,143,762 $1,974,919 $2,33,868 Revenue Sources Fiscal Year Foundation and Corporation $83,5 Contributions Government Contributions $ $ $ Federal State Local Unspecified Individual Contributions $49,882 $583,194 $41,69 Indirect Public Support Earned Revenue $1,523,651 $1,446,263 $1,498,832 Investment Income, Net of Losses Membership Dues Special Events $42,731 $49, Revenue In-Kind Other ($1,741) 15

16 Expense Allocation Fiscal Year Program Expense $1,478,667 $1,316,727 $1,562,939 Administration Expense $548,85 $534,531 $335,94 Fundraising Expense $116,29 $123,661 $135,835 Payments to Affiliates Total Revenue/Total Expenses Program Expense/Total Expenses 69% 67% 77% Fundraising Expense/Contributed Revenue 22% 2% 27% Assets and Liabilities Fiscal Year Total Assets $45,92 $41,917 $382,914 Current Assets $324,567 $376,112 $357,24 Long-Term Liabilities $57,75 $69,9 $27, Current Liabilities $444,362 $391,539 $51,11 Total Net Assets ($97,2) ($5,522) ($154,196) Short Term Solvency Fiscal Year Current Ratio: Current Assets/Current Liabilities Long Term Solvency Fiscal Year Long-Term Liabilities/Total Assets 14% 17% 7% Top Funding Sources Fiscal Year Top Funding Source & Dollar Amount Second Highest Funding Source & Dollar Amount Third Highest Funding Source & Dollar Amount Capital Campaign Currently in a Capital Campaign? Capital Campaign Anticipated in Next 5 Years? No Comments CEO Comments We are challenged by relying more than we would like on ticket sales revenue. We are currently pursuing a strategy to diversify our funding sources by obtaining more grants, starting and publicizing a planned giving program, investing in our development program to create a more robust stewardship and corporate partnership program, and increasing both size and number of individual donations. We are also leveraging our relationships with area chamber of commerce members to increase corporate support for our organization. We recently hired a new development director with a 15 year history with our organization, 13+ years of fundraising experience and who served on the Board of Trustees of Stoneham Theatre for the past five years. Foundation Staff Comments Financial summary data in the charts and graphs above for fiscal years 213 and 214 is per the organization's IRS Created Form , and is per Copyright the organization's 218 audited The Boston financials Foundation for fiscal year

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