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2 FINALTERM EXAMINATION Fall 2010 IT430- E-Commerce (Session - 2) Time: 120 min Marks: 75 Question No: 1 ( Marks: 1 ) - Please choose one JIT Stands for Just In Time Joint investigation Technique Join in Training Just In Total Question No: 2 ( Marks: 1 ) - Please choose one In e-cash system which type of encryption is used? a) Symmetric b) Asymmetric Both a&b None Page#116 1 st paragraph of lec#26 Question No: 3 ( Marks: 1 ) - Please choose one Brand marketing is related to the barrier Language Barrier Cultural Lack of Trust Page#161 Network Barrier Question No: 4 ( Marks: 1 ) - Please choose one Which entity does not include in SET (secure Electronic Transaction)? Seller Buyer Payment gateway Bank Page#122 Question No: 5 ( Marks: 1 ) - Please choose one LDA stands for Lahore Development Authority Page#165 Lahore Development Act

3 Question No: 6 ( Marks: 1 ) - Please choose one The act of intentionally registering domain names containing trademarks/trade names of prominent companies to later blackmail or demand ransom from those companies is called Cyber squatting. Page#181 Trade mark Online Defamation Parasites Question No: 7 ( Marks: 1 ) - Please choose one In which type of data mining, Apriori algorithms is used? Classification Association Characterization Clustering Apriori algorithm is used for association mining. Page#143 Question No: 8 ( Marks: 1 ) - Please choose one The term Appropriate Authority includes legislative assemblies Page#165 4 Appropriate authority includes the five legislative assemblies (national assembly and four provincial assemblies) Question No: 9 ( Marks: 1 ) - Please choose one Suppose you want to search from Virtual University s database that how many students have taken MBA in a specific semester. In this scenario, which type of data mining you are using? Classification Association Characterization Page#144 Clustering Question No: 10 ( Marks: 1 ) - Please choose one Network addresses range belongs to which of the following class networks? A B Page#10 C

4 E Question No: 11 ( Marks: 1 ) - Please choose one Suppose you are running a business. You want to target customers of age less than 30 years. Which type of segmentation would you use? Demographic Segmentation (done on the basis of demographic variables such as age, gender etc) Page#131 Geographic Segmentation Psychographic segmentation Behavioral segmentation Question No: 12 ( Marks: 1 ) - Please choose one A patent is an exclusive right granted by law to make, use and sell an invention. In order to be patentable, the invention must be unique, genuine, and useful Unique Genuine Useful All of the given Page#181 Question No: 13 ( Marks: 1 ) - Please choose one According to Michael Porter, surveys and market research is an example of primary activity in a strategic business unit. Identify the area in which this task is performed. Identify customers Page#152 Market and sell Deliver activities relate to storage Purchase materials and supplies Question No: 14 ( Marks: 1 ) - Please choose one Arbitration is a legal concept in which parties, through an agreement, appoint/nominate a person or a panel to act as a judge in the matter instead of referring the dispute to the ordinary court of law. True Page#182 False Question No: 15 ( Marks: 1 ) - Please choose one At deposit stage, the client is by E-Cash bank Secret Unknown page #118 Known None of these Question No: 16 ( Marks: 1 ) - Please choose one

5 What does XML stand for? extra Modern Link X-Markup Language Extensible Markup Language Page#74 Example Markup Language Question No: 17 ( Marks: 1 ) - Please choose one Vertical Web portals are made for Single area Page#129 Broad range of topics Wide variety of things Broad range of topics and Wide variety of things Question No: 18 ( Marks: 1 ) - Please choose one Which of the following issue is considered the biggest obstacle in the growth of e- commerce? Issue of human resources. Issue of web development. Issue of financial resources. Issue of security Question No: 19 ( Marks: 1 ) - Please choose one If user A wants to send an encrypted message to user B, the plaintext is encrypted with public key of User A User B Network Both Users A and B Question No: 20 ( Marks: 1 ) - Please choose one An e-coin consists on elements. Four One Two Three Page#116 Question No: 21 ( Marks: 1 ) - Please choose one. Is a group of data objects that are similar to one another in each group? Character Classification Association Cluster Page#145

6 Question No: 22 ( Marks: 1 ) - Please choose one PIN stands for: Payment investigation Number Password Identification Number Personal Identification Number Personal Identification Numeric Question No: 23 (Marks: 1) - Please choose one Which of the following is correct line to add separated css file with name xxxx.css? <link scr=stylesheet href="xxxx.css" type="text/css"> <link rel=stylesheet href="xxxx.css" type="text/css"> <style rel=stylesheet href="xxxx.css" type="text/css"> <link rel=stylesheet scr="xxxx.css" type="text/css"> Ref: <Link Rel="stylesheet" Type="text/css" href="mystyles.css"> Handouts Page No. 39 Question No: 23 ( Marks: 1 ) - Please choose one There is a way of describing XML data, how? XML uses a description node to describe data XML uses a DTD to describe the data XML uses XSL to describe data None of these Question No: 24 ( Marks: 1 ) - Please choose one Which one has the functionality to redirect the filled information to an other page. Submit button Reset button Radio button None of the given Question No: 25 ( Marks: 1 ) - Please choose one Marketing plan should be same for all E-commerce classification. True False Question No: 26 ( Marks: 1 ) - Please choose one Which tag is used for information related to the auther is saved in web page? TD tag TC tag Meta tag Info Tag Question No: 27 ( Marks: 1 ) - Please choose one Which can be used to retrieve messages?

7 SMTP IMAP FAT None Question No: 28 ( Marks: 1 ) - Please choose one can be a barrier for new entrants, for instance, where competing businesses have heavily invested in EDI and are using the same, their investment would act as a barrier for new businesses to enter that trade sector? IT/EC Knowledge Capital None Question No: 29 ( Marks: 1 ) - Please choose one Which one of the following is the java function? Time Array Date Math Question No: 30 ( Marks: 1 ) - Please choose one Do not remember Question No: 31 ( Marks: 1 ) What common between proxcy server and firewall Question No: 32 ( Marks: 1 ) What do we mean by Affiliation between two parties? Explain briefly Solution: An affiliate program is an agreement between two parties that one will Pay the other a commission based on a specified customer action. It is not a strategic union as is partnership. Rather, it is for limited purpose and Time. Banner advertising is the example of an affiliate program. Question No: 33 ( Marks: 2 ) Do you agree that the reduced administration/transaction cost is the role of the E- commerce competitive strategy? Explain briefly. Question No: 34 ( Marks: 2 ) Which currency is used to in e-cash payment system?

8 Question No: 35 ( Marks: 2 ) What do you understand by online defamation? Question No: 36 ( Marks: 2 ) What is meant by 1973 constitution is the supreme law of country? Solution: The Constitution of Islamic Republic of Pakistan, 1973 is the supreme law of the country, which means that every other law in Pakistan has to confirm to the terms of the constitution. It contains two legislative lists at its end, that is, the Federal legislative list and Concurrent legislative list. Question No: 37 ( Marks: 3 ) What is E-business? Is it different to E-commerce describe by the daily example? Question No: 38 ( Marks: 3 ) What is the concept of subnet mask? Question No: 39 ( Marks: 3 ) Deposit and minting stage Solution: Deposit Stage Serial # is known and Client is Unknown Minting Stage Serial # is Unknown and Client is Known Question No: 40 ( Marks: 3 ) What do you know about private legislation? Question No: 41 ( Marks: 3 ) What is clustering? Explain with the help of Example. Question No: 42 ( Marks: 3 ) What are the issues in civil and criminal law? Question No: 43 ( Marks: 5 ) What is the difference between Web catalogue revenue model and digital content revenue model? Give examples too. Question No: 44 ( Marks: 5 ) What is cyber squatting and its purpose? Explain with example Question No: 45 ( Marks: 5 )

9 Explain confidence and support as two measures of Association?