Sports and Leisure Market Potential
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1 Demographic Summary Population 45,073 46,613 Population ,408 37,611 Households 19,461 20,066 Median Household Income $42,390 $46,581 Participated in aerobics in last 12 months 2, % 83 Participated in archery in last 12 months 1, % 121 Participated in backpacking in last 12 months % 82 Participated in baseball in last 12 months 1, % 102 Participated in basketball in last 12 months 2, % 92 Participated in bicycling (mountain) in last 12 months 1, % 83 Participated in bicycling (road) in last 12 months 3, % 91 Participated in boating (power) in last 12 months 2, % 110 Participated in bowling in last 12 months 3, % 103 Participated in canoeing/kayaking in last 12 months 1, % 95 Participated in fishing (fresh water) in last 12 months 5, % 121 Participated in fishing (salt water) in last 12 months 1, % 104 Participated in football in last 12 months 1, % 105 Participated in Frisbee in last 12 months 1, % 84 Participated in golf in last 12 months 3, % 90 Participated in hiking in last 12 months 2, % 80 Participated in horseback riding in last 12 months % 79 Participated in hunting with rifle in last 12 months 1, % 117 Participated in hunting with shotgun in last 12 months 1, % 110 Participated in ice skating in last 12 months % 81 Participated in jogging/running in last 12 months 3, % 70 Participated in motorcycling in last 12 months 1, % 110 Participated in Pilates in last 12 months % 77 Participated in skiing (downhill) in last 12 months % 69 Participated in soccer in last 12 months % 68 Participated in softball in last 12 months 1, % 99 Participated in swimming in last 12 months 5, % 92 Participated in target shooting in last 12 months 1, % 95 Participated in tennis in last 12 months 1, % 80 Participated in volleyball in last 12 months % 81 Participated in walking for exercise in last 12 months 9, % 99 Participated in weight lifting in last 12 months 3, % 88 Participated in yoga in last 12 months 2, % 82 Spent on sports/rec equip in last 12 months: $1-99 2, % 98 Spent on sports/rec equip in last 12 months: $100-$249 2, % 99 Spent on sports/rec equip in last 12 months: $250+ 2, % 95 Attend sports events 7, % 92 Attend sports events: baseball game - MLB reg seas 2, % 82 Attend sports events: basketball game (college) 1, % 99 Attend sports events: basketball game-nba reg seas % 73 Attend sports events: football game (college) 2, % 100 Attend sports events: football game-nfl Mon/Thurs % 87 Attend sports events: football game - NFL weekend 1, % 90 Attend sports events: high school sports 1, % Esri Page 1 of 6
2 Listen to sports on radio 5, % 94 Listen to baseball (MLB reg season) on radio often % 92 Listen to football (NFL wknd games) on radio often % 87 Watch sports on TV 22, % 101 Watch on TV: alpine skiing/ski jumping 1, % 93 Watch on TV: auto racing (NASCAR) 6, % 127 Watch on TV: auto racing (not NASCAR) 2, % 109 Watch on TV: baseball (MLB regular season) 8, % 99 Watch on TV: baseball (MLB playoffs/world Series) 8, % 100 Watch on TV: basketball (college) 6, % 111 Watch on TV: basketball (NCAA tournament) 5, % 108 Watch on TV: basketball (NBA regular season) 5, % 92 Watch on TV: basketball (NBA playoffs/finals) 6, % 93 Watch on TV: basketball (WNBA) 1, % 106 Watch on TV: bicycle racing % 81 Watch on TV: bowling 1, % 107 Watch on TV: boxing 2, % 101 Watch on TV: bull riding (pro) 2, % 119 Watch on TV: Equestrian events 1, % 106 Watch on TV: extreme sports (summer) 1, % 88 Watch on TV: extreme sports (winter) 2, % 93 Watch on TV: figure skating 3, % 109 Watch on TV: fishing 2, % 115 Watch on TV: football (college) 10, % 110 Watch on TV: football (NFL Mon/Thurs night games) 12, % 102 Watch on TV: football (NFL weekend games) 13, % 104 Watch on TV: football (NFL playoffs/super Bowl) 14, % 105 Watch on TV: golf (PGA) 5, % 109 Watch on TV: golf (LPGA) 2, % 121 Watch on TV: gymnastics 3, % 102 Watch on TV: horse racing (at track or OTB) 1, % 114 Watch on TV: ice hockey (NHL regular season) 2, % 86 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 2, % 84 Watch on TV: marathon/road running/triathlon % 101 Watch on TV: mixed martial arts (MMA) 2, % 114 Watch on TV: motorcycle racing 1, % 110 Watch on TV: Olympics (summer) 9, % 101 Watch on TV: Olympics (winter) 9, % 105 Watch on TV: poker 2, % 108 Watch on TV: rodeo 1, % 116 Watch on TV: soccer (MLS) 1, % 75 Watch on TV: soccer (World Cup) 2, % 70 Watch on TV: tennis (men`s) 2, % 87 Watch on TV: tennis (women`s) 2, % 87 Watch on TV: track & field 2, % 99 Watch on TV: truck and tractor pull/mud racing 1, % 111 Watch on TV: volleyball (pro beach) 1, % 102 Watch on TV: wrestling (WWE) 1, % 120 Interest in sports: college basketball Super Fan 1, % 89 Interest in sports: college football Super Fan 2, % 93 Interest in sports: golf Super Fan % 106 Interest in sports: high school sports Super Fan % 77 Interest in sports: MLB Super Fan 1, % 91 Interest in sports: NASCAR Super Fan 1, % 124 Interest in sports: NBA Super Fan 1, % 79 Interest in sports: NFL Super Fan 4, % 100 Interest in sports: NHL Super Fan % Esri Page 2 of 6
3 Member of AARP 5, % 122 Member of charitable organization 1, % 102 Member of church board 1, % 129 Member of fraternal order 1, % 120 Member of religious club 1, % 113 Member of union 1, % 88 Member of veterans club 1, % 143 Attended adult education course in last 12 months 2, % 97 Went to art gallery in last 12 months 2, % 89 Attended auto show in last 12 months 2, % 99 Did baking in last 12 months 8, % 104 Went to bar/night club in last 12 months 5, % 96 Went to beach in last 12 months 7, % 86 Played billiards/pool in last 12 months 2, % 94 Played bingo in last 12 months 1, % 121 Did birdwatching in last 12 months 1, % 107 Played board game in last 12 months 4, % 96 Read book in last 12 months 12, % 101 Participated in book club in last 12 months % 90 Went on overnight camping trip in last 12 months 4, % 93 Played cards in last 12 months 6, % 114 Played chess in last 12 months 1, % 85 Played computer game (offline w/software)/12 months 2, % 101 Played computer game (online w/software)/12 months 2, % 106 Played computer game (online w/o software)/12 months 3, % 119 Cooked for fun in last 12 months 8, % 99 Did crossword puzzle in last 12 months 4, % 111 Danced/went dancing in last 12 months 2, % 87 Attended dance performance in last 12 months 1, % 76 Dined out in last 12 months 15, % 95 Participated in fantasy sports league last 12 months 1, % 94 Did furniture refinishing in last 12 months 1, % 107 Gambled at casino in last 12 months 4, % 93 Gambled in Atlantic City in last 12 months % 86 Gambled in Las Vegas in last 12 months % 64 Participate in indoor gardening/plant care 3, % 106 Attended horse races in last 12 months % 97 Participated in karaoke in last 12 months 1, % 91 Bought lottery ticket in last 12 months 13, % 102 Played lottery 6+ times in last 30 days 4, % 112 Bought lottery ticket in last 12 months: Daily Drawing 1, % 100 Bought lottery ticket in last 12 months: Instant Game 7, % 109 Bought lottery ticket in last 12 months: Mega Millions 5, % 85 Bought lottery ticket in last 12 months: Powerball 8, % 105 Attended a movie in last 6 months 19, % 92 Attended movie in last 90 days: once/week or more % 80 Attended movie in last 90 days: 2-3 times a month 1, % 88 Attended movie in last 90 days: once a month 3, % 82 Attended movie in last 90 days: < once a month 12, % 94 Movie genre seen at theater/6 months: action 8, % Esri Page 3 of 6
4 Movie genre seen at theater/6 months: adventure 8, % 86 Movie genre seen at theater/6 months: comedy 8, % 86 Movie genre seen at theater/6 months: crime 5, % 88 Movie genre seen at theater/6 months: drama 8, % 88 Movie genre seen at theater/6 months: family 3, % 84 Movie genre seen at theater/6 months: fantasy 5, % 84 Movie genre seen at theater/6 months: horror 2, % 93 Movie genre seen at theater/6 months: romance 3, % 89 Movie genre seen at theater/6 months: science fiction 4, % 90 Movie genre seen at theater/6 months: thriller 5, % 86 Went to museum in last 12 months 3, % 82 Attended classical music/opera performance/12 months 1, % 79 Attended country music performance in last 12 months 2, % 109 Attended rock music performance in last 12 months 3, % 91 Played musical instrument in last 12 months 2, % 96 Did painting/drawing in last 12 months 2, % 91 Did photo album/scrapbooking in last 12 months 1, % 94 Did photography in last 12 months 3, % 87 Did Sudoku puzzle in last 12 months 3, % 104 Went to live theater in last 12 months 4, % 88 Visited a theme park in last 12 months 5, % 83 Visited a theme park 5+ times in last 12 months % 68 Participated in trivia games in last 12 months 1, % 93 Played video/electronic game (console) last 12 months 3, % 94 Played video/electronic game (portable) last 12 months 1, % 96 Visited an indoor water park in last 12 months % 89 Did woodworking in last 12 months 1, % 113 Participated in word games in last 12 months 4, % 103 Went to zoo in last 12 months 3, % 90 Purchased DVDs in last 30 days: 1 1, % 93 Purchased DVDs in last 30 days: % 82 Purchased DVDs in last 30 days: 3+ 1, % 97 Purchased DVD/Blu-ray disc online in last 12 months 2, % 86 Rented DVDs in last 30 days: 1 1, % 90 Rented DVDs in last 30 days: 2 1, % 86 Rented DVDs in last 30 days: 3+ 5, % 98 Rented movie/oth video/30 days: action/adventure 8, % 95 Rented movie/oth video/30 days: classics 2, % 88 Rented movie/oth video/30 days: comedy 8, % 96 Rented movie/oth video/30 days: drama 5, % 95 Rented movie/oth video/30 days: family/children 3, % 96 Rented movie/oth video/30 days: foreign % 86 Rented movie/oth video/30 days: horror 3, % 106 Rented movie/oth video/30 days: musical 1, % 113 Rented movie/oth video/30 days: news/documentary 1, % 98 Rented movie/oth video/30 days: romance 3, % 94 Rented movie/oth video/30 days: science fiction 2, % 99 Rented movie/oth video/30 days: TV show 2, % 96 Rented movie/oth video/30 days: western 1, % Esri Page 4 of 6
5 Rented/purch DVD/Blu-ray/30 days: from amazon.com 1, % 81 Rented DVD/Blu-ray/30 days: from netflix.com 3, % 88 Rented/purch DVD/Blu-ray/30 days: from Redbox 6, % 94 HH owns ATV/UTV % 90 Bought any children`s toy/game in last 12 months 11, % 97 Spent on toys/games for child last 12 months: <$50 2, % 100 Spent on toys/games for child last 12 months: $ , % 103 Spent on toys/games for child last 12 months: $ , % 102 Spent on toys/games for child last 12 months: $ , % 95 Spent on toys/games for child last 12 months: $500+ 1, % 91 Bought any toys/games online in last 12 months 2, % 95 Bought infant toy in last 12 months 2, % 95 Bought pre-school toy in last 12 months 2, % 109 Bought for child last 12 months: boy action figure 2, % 99 Bought for child last 12 months: girl action figure 1, % 91 Bought for child last 12 months: action game % 93 Bought for child last 12 months: bicycle 2, % 97 Bought for child last 12 months: board game 3, % 93 Bought for child last 12 months: builder set 1, % 100 Bought for child last 12 months: car 3, % 99 Bought for child last 12 months: construction toy 1, % 111 Bought for child last 12 months: fashion doll 1, % 117 Bought for child last 12 months: large/baby doll 2, % 111 Bought for child last 12 months: doll accessories 1, % 106 Bought for child last 12 months: doll clothing 1, % 92 Bought for child last 12 months: educational toy 4, % 98 Bought for child last 12 months: electronic doll/animal 1, % 112 Bought for child last 12 months: electronic game 2, % 96 Bought for child last 12 months: mechanical toy 1, % 102 Bought for child last 12 months: model kit/set % 100 Bought for child last 12 months: plush doll/animal 2, % 101 Bought for child last 12 months: sound game % 104 Bought for child last 12 months: water toy 3, % 99 Bought for child last 12 months: word game 1, % Esri Page 5 of 6
6 Bought digital book in last 12 months 4, % 88 Bought hardcover book in last 12 months 7, % 95 Bought paperback book in last 12 months 10, % 95 Bought 1-3 books in last 12 months 7, % 100 Bought 4-6 books in last 12 months 3, % 94 Bought 7+ books in last 12 months 5, % 92 Bought book (fiction) in last 12 months 9, % 93 Bought book (non-fiction) in last 12 months 7, % 93 Bought biography in last 12 months 2, % 95 Bought children`s book in last 12 months 3, % 96 Bought cookbook in last 12 months 3, % 104 Bought history book in last 12 months 2, % 93 Bought mystery book in last 12 months 4, % 100 Bought novel in last 12 months 5, % 90 Bought religious book (not bible) in last 12 mo 2, % 99 Bought romance book in last 12 months 2, % 106 Bought science fiction book in last 12 months 1, % 96 Bought personal/business self-help book last 12 months 1, % 90 Bought travel book in last 12 months % 78 Bought book online in last 12 months 5, % 84 Bought book last 12 months: amazon.com 5, % 82 Bought book last 12 months: barnes&noble.com % 87 Bought book last 12 months: Barnes & Noble book store 3, % 74 Bought book last 12 months: other book store (not B&N) 3, % 93 Bought book last 12 months: mail order % 112 Listened to/purchased audiobook in last 6 months 1, % Esri Page 6 of 6
Sports and Leisure Market Potential
Demographic Summary 2016 2021 Population 155,166 158,174 Population 18+ 116,834 119,806 Households 59,999 61,651 Median Household Income $39,802 $42,632 Participated in aerobics in last 12 months 9,094
More informationSports and Leisure Market Potential
Demographic Summary 2016 2021 Population 95,239 117,729 Population 18+ 67,133 82,616 Households 31,764 38,774 Median Household Income $73,592 $80,729 Participated in aerobics in last 12 months 6,092 9.1%
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Demographic Summary 2015 2020 Population 24,186 25,100 Population 18+ 18,962 19,583 Households 9,193 9,539 Median Household Income $37,668 $41,447 Participated in aerobics in last 12 months 1,157 6.1%
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Demographic Summary 2015 2020 Population 11,398 15,465 Population 18+ 8,251 11,213 Households 4,107 5,603 Median Household Income $88,418 $101,000 Participated in aerobics in last 12 months 942 11.4% 128
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(1271900) Demographic Summary 2015 2020 Population 43,977 44,693 Population 18+ 35,566 36,147 Households 19,180 19,508 Median Household Income $42,016 $50,302 Participated in aerobics in last 12 months
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Demographic Summary 2017 2022 Population 13,137 14,431 Population 18+ 12,597 13,795 Households 6,613 7,410 Median Household Income $45,679 $57,369 Participated in aerobics in last 12 months 1,261 10.0%
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Demographic Summary 2017 2022 Population 199,816 201,439 Population 18+ 156,032 158,280 Households 84,166 84,929 Median Household Income $55,187 $58,126 Participated in aerobics in last 12 months 13,139
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Demographic Summary 2017 2022 Population 19,687 21,499 Population 18+ 14,835 16,594 Households 7,027 7,654 Median Household Income $118,705 $120,702 Participated in aerobics in last 12 months 1,734 11.7%
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Electronics and Internet Market Potential Demographic Summary 2014 2019 Population 127,879 133,898 Population 18+ 92,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Own any
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