DUBLIN media pack 2015

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1 TOTALLY DUBLIN media pack 2015

widely-read, highly-distributed freesheet, dedicated to covering Dublin high and low, North and South, upside down and inside out.

food reviews, and interviews, TD has established itself as the go-to guide to our city in its ten years of existence.

TOTALLY DUBLIN 86 200 REasONs TO stay IN DuBlIN TallINN CRaFT BREwERIEs GaRy FaRRElly 59 TOTALLY DUBLIN With 500 distribution points

and packed-out monthly events, our influence is farreaching.

2 NOVEMBER 2011 // FREE // totallydublin.ie DAWN of the RED NO BORDERS LOVE CROSSES THE GLOBE IN DUBLIN Totally Dublin is totally, entirely, completely Dublin we re the city s most widely-read, highly-distributed freesheet, dedicated to covering Dublin high and low, North and South, upside down and inside out. With unparalleled listings, incisive feature content on all facets of culture both Irish and international, music, film, fashion, bar and food reviews, and interviews, TD has established itself as the go-to guide to our city in its ten years of existence. We are known for our witheavy writing style and sharp attention to design and for highlighting the hidden parts of our city. TOTALLY DUBLIN REasONs TO stay IN DuBlIN TallINN CRaFT BREwERIEs GaRy FaRRElly 59 TOTALLY DUBLIN With 500 distribution points throughout the city in bars, restaurants, cinemas, venues, shopping centres, shops, (and in one case, a tattoo parlour), a dedicated website, and packed-out monthly events, our influence is farreaching. Totally Dublin is picked up by members of all Dublin demographics, but we re particularly popular with students and professionals from 20 40, anybody with some extra steam to blow off in the city. At last count, our readership numbers over 150,000 which, when combined with our essential website gives us by far the highest influence of any culture guide in the country. TOTALLY DUBLIN

3 At a Glance twitter followers 16k facebook friends 10.1k Readership figures k Circulation 50,000 Th Established at s 125 issues as of Jan March Monthly publication 50k unique views on average per month 500 citywide pick-up points Newsletter mailouts 12k cafés bars restaurants cinemas hotels shops shopping centres entertainment venues

4 Audience 45.8% 54.2% 83.7% of readers are aged Interests (out of 18 options) MUSIC FILM TRAVEL FOOD ARTS FASHION Education & Occupation Totally Dublin's readers are well educated, working / studying and likely to be high achievers. have a 3rd level education % post grad degree or equivalent working 66% top entertainment choices students unemployed / not working Live gigs and festivals cafe cinema restaurant pub %

Covering a range of topics from the city in terms of people, in terms of businesses, in terms of buildings, in terms of spaces, in terms of politics - the whole living, breathing mess of it.

5 Content Totally Dublin is informed, intelligent and irreverent. It is neither populist nor elitist. It has many moods, but it is at turns discerning, inquisitive and often celebratory of talent within the city, either indigenous or from those that have come to find their home here in Dublin. Covering a range of topics from the city in terms of people, in terms of businesses, in terms of buildings, in terms of spaces, in terms of politics - the whole living, breathing mess of it. totallydublin.ie picked up the award for Best On-line Publication in Ireland at the annual Irish Web Awards, It is the online partner of Totally Dublin Magazine, housing magazine content as well as some web specific content. Popular with local Dubliners, those beyond Te Pale looking to keep up with what s happening, and those planning a trip to the city.

OTHER PUBLICATIONS Advertising packages are available across multiple titles, ensuring you get your message in front of the widest possible audience.

It carries guides for the four major areas that tourists spend: Where to Eat, Where to Drink, Where to Shop as well as What to See and Do, all centred-round a large city map.

6 OTHER PUBLICATIONS Advertising packages are available across multiple titles, ensuring you get your message in front of the widest possible audience. The Dublin Tourist Guide is a free and independent tourist information magazine which provides an indispensable read for visitors, about all the best things to do while in Dublin. It carries guides for the four major areas that tourists spend: Where to Eat, Where to Drink, Where to Shop as well as What to See and Do, all centred-round a large city map. Distributed through 200 citywide hotels, for free. Totally Stockholm is the ultimate guide for things to do in the Swedish capital. With unparalleled listings, incisive features on all facets of culture both Swedish and international plus music, film, fashion, food and drink is the best guide for people living in or spending time in Stockholm. And it s completely free.

7 RATES Street date Copy date 2 January 16 December 3 February 20 January 3 March 18 February 7 April 24 March 5 May 18 April 2 June 20 May 2 July 18 June 4 August 22 July 1 September 19 August 6 October 23 September 3 November 21 October 1 December 18 November Full page with border 3,450 (per copy: 6.8 cent) 227mm wide x 335mm tall Full page with bleed to edge 3,450 (per copy: 6.8 cent) 260mm wide x 360mm tall (plus 5mm bleed) Half page (Vertical) 2,090 (per copy: 4.1 cent) 111mm wide x 335mm tall Half page (Horizontal) 2,090 (per copy: 4.1 cent) 227mm wide x 165mm tall Third page 1,800 (per copy: 3.5 cent) 72mm wide x 335mm tall Double page spread 5,290 (per copy: 10.4 cent) 520mm wide x 360mm tall (plus 5mm bleed) Quarter page 1,270 (per copy: 2.5 cent) 111mm wide x 165mm tall Eighth page 730 (per copy: 1.4 cent) 111mm wide x 80mm tall Ninth page 600 (per copy: 1.1 cent) 72mm wide x 108mm tall

WEB RATES ARTWORK SUBMISSION DETAILS All artwork must be submitted in CMYK (no spot colours, no RGB), preferably as a pressready PDF, all raster elements to be at a resolution of 300dpi.

8 WEB RATES ARTWORK SUBMISSION DETAILS All artwork must be submitted in CMYK (no spot colours, no RGB), preferably as a pressready PDF, all raster elements to be at a resolution of 300dpi. Total ink limit for solid colours: 220% No Word/Publisher/Works/Powerpoint documents, please. to: sales@totallydublin.ie All pages are 4 colour. All prices exclusive of VAT. Price per copy approximate only. For inserts or special one-offs please contact our offices. ARTWORK DESIGN RATES Quarter page 30 Half page 40 Full page 50 Photo 40

9 Partner Page Partner with totallydublin.ie Create a page for your business Add text, 10 photos and a video. Share the page on your social media channels Just 400 per year

10 CONTACT US Stefan Hallenius Group CEO (01) Ian Lamont Editor (01) Lauren Kavanagh Art Director Aidan Lonergan Head of Advertising & Partnerships Merrion Square, Dublin 2 (01)

TOTALLY DUBLIN. media pack 2017

TOTALLY DUBLIN. media pack 2017 TOTALLY DUBLIN media pack 2017 Totally Dublin is totally, entirely, completely Dublin we re the city s most widely-read, highly-distributed freesheet, dedicated to covering Dublin high and low, North and