CORPORATE SPONSOR THEATER NAMING

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1 YOUR NAME HERE

2 CORPORATE SPONSOR THEATER NAMING A CLEAN CANVAS Every so often, a unique sponsorship platform emerges that calls out to prominent, innovative brands, offering visibility and audience engagement value that exceeds any other opportunity in the market. The Theater is a cornerstone of Yerba Buena Center for the Arts, a one-of-a-kind arts and cultural center that hosts an eclectic range of exhibitions, events and other programs, attracting a diverse mix of residents, workers and visitors to the city.

3 YBCA and the Theater are just steps from SFMOMA, the Contemporary Jewish Museum, the Children s Creativity Museum, the Museum of the African Diaspora, and the new Mexican Museum (2019). The Theater is located at the heavily trafficked intersection of 3 rd and Howard, directly across from the new Moscone Center expansion and adjacent to the center s main exposition building. Several global companies are headquartered within walking distance leading tech, financial, and consumer brands. ALL WITHIN BLOCKS THE CULTURAL CORRIDOR Flanked by the expanding Moscone Convention Center, Metreon complex, and Yerba Buena Gardens, tens of thousands of people traverse nearby sidewalks daily.

4 IN CLOSE PROXIMITY The YBCA Theater is ideally located in proximity to the always active and currently expanding Moscone Convention Center. The Theater is frequently used by companies seeking to stand out from the crowd or that simply need space when Moscone is full. The Moscone Center averages 3.4 million event attendees annually and the new 305,000 square foot expansion will add 42% more capacity. MOSCONE CENTER EXPANSION SARAH BROOKS/FLICKR

5 MOSCONE CENTER EXPANSION ROOM WITH A THEATER VIEW The new wing is located directly across the street from the YBCA Theater with ballroom windows looking right across Howard Street at the to-be-named Theater. The Moscone Center already hosts some of the biggest events on the West Coast, particularly in tech and health care. The expansion will mean even more traffic and more use of the Theater.

6 NAMING RIGHTS AND BENEFITS The new name of the Theater will be prominently placed on the front of the Theater, facing the newly expanded Moscone Center and highly visible from the street and major events that take place at the Theater and in the area. The new naming partner will be able to customize the exterior and interior and will have ample space to display product and integrate relevant content. CUSTOM BRANDING

7 REIMAGINING ITS ROLE WE RE SOMETHING SPECIAL Since 1993, YBCA has occupied a vital space in the Bay Area s cultural ecosystem. As the most innovative arts institution in the world s most innovative city, YBCA is reimagining the role an arts center can play in 21 st century society. A MISSION TO GENERATE CULTURE THAT MOVES PEOPLE YBCA s work spans the realms of contemporary art, civic engagement, and public life. Through leading-edge exhibitions, performances, and film programs, groundbreaking city initiatives, and community partnerships, YBCA uses art as a tool for civic impact.

8 2016 BY THE NUMBERS 8 GALLERY EXHIBITIONS 15 PERFORMING ARTS PROGRAMS 100+ FILMS 50 MAJOR CORPORATE EVENTS 500,000+ ATTENDEES ANNUALLY

9 SETTING THE STAGE The Theater was previously named by Novellus, then changed by LAM Research after purchasing the semiconductor company in Since then, the name has reverted back to YBCA. Today, with its ever-increasing draw, this compelling platform has become the perfect opportunity for the right corporate sponsor. A LITTLE THEATER HISTORY The Theatre is heavily utilized by corporate and community groups and, along with the adjoining Forum space, hosts as many as 400 events a year.

10 YBCA S AUDIENCES BRAND AWARENESS RECENT MAJOR EVENTS Apple Launches (since 2006) Dreamforce (Salesforce) Oracle Open World General Electric New Establishment Summit (Vanity Fair) TEDWomen 2016 & Bloomberg Design Week

11 NAME RECOGNITION EXCEPTIONAL VISIBILITY The value of Theater naming is significant, with high-profile visibility on a heavily trafficked SOMA corner, seen by hundreds of thousands of workers, visitors to YBCA, and the Moscone conference attendees annually. Naming the Theater places your brand in the consciousness of major companies renting the space for events as well as the many other community organizations, political leaders, and influencers who attend those events. All event promotions and collateral for the Theater will include the Theater s name. YBCA substantially markets the venue both publicly and through the corporate and travel event rental market.

12 THE COMPANY YOU KEEP The Theater is promoted extensively to a diverse array of audiences, providing our naming partner visibility to a wide range of groups consistently throughout the year. BRAND POSITIONING Corporate audiences are a major market for Theater use. C-level executives, event management, and staff of many Fortune 200 companies exposed to the new naming partnership will value the enhancements made as a result.

13 STEWARDSHIP The Theater is also used by many community groups that receive free or discounted access. COMMUNITY ENGAGEMENT The new naming partner will be positioned as playing a role in making this access possible. All using the Theater will be touched by the naming partner s presence, and the numerous important community groups that utilize the space will value the company s commitment to supporting access to this civic treasure.

14 YOUR CONTRIBUTION AT WORK STRUCTURALLY SPEAKING Naming rights fees will contribute to property enhancements and maintenance: Audience Experience Enhancements: Lobby Lighting, Furniture and Fixtures, Education Spaces Improvements, Community Gathering and Convening Amenities and Equipment, Screening Room Seating, Forum Seating and Chairs Technology Systems and Equipment Improvements: LED Theatrical Lighting, Technical Systems, Gallery Exhibition Lighting, Sound System Improvements Safety Improvements: Emergency Equipment, ADA Improvements, Fall Arrest and Safety Equipment, Assisted Listening Devices Building Capital Infrastructure and Systems Improvements: Roofs, Mechanical and HVAC Systems, Convenience Systems, Windows and Doors, Structural Upkeep and Improvements

15 FORUM NAMING RIGHTS SPACIOUS, ELEGANT, FLEXIBLE Naming is also available for the Forum, a YBCA event venue adjacent to the Theater, which is used by dozens of major corporations, media entities, and community/ nonprofit groups. This space offers a range of possibilities for any performance, lecture, meeting, social gathering, or other special event. Naming the Forum also serves to underwrite no-cost or reduced-rate community access and to help keep the venue in top form. And preferred, no-rent access will be available to the naming partner for this very high-demand space.

16 The Forum is the perfect venue for more intimate events with the option to expand impact to a global audience by activating YBCA s advanced technological infrastructure. Below is a sampling of events and organizations that use the space. FORUM FACTS 2016 MAJOR EVENTS Twitter Shareholders Meeting AIGA Design Week Harvard Business Review Workforce Diversity Disney Interactive BRANDS Google Disney Pfizer Intel Cushman & Wakefield General Electric Oracle Salesforce Bloomberg Macy s COMMUNITY GROUPS/NONPROFIT ORGANIZATIONS National Lawyers Guild YMCA of SF Lines Ballet GALA SF Lesbian and Gay Freedom Band California Arts Presenters MLK Foundation

17 UNPARALLELED OPPORTUNITIES FOR YOUR ORGANIZATION NEXT STEPS Please consider these unique venues as possible sites for a truly exceptional and powerful marketing play. We ll be in contact to gauge interest and to provide a more detailed presentation. For more information, please contact the exclusive agent for YBCA partnerships:

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