Recognized as one of KnoxvilleÊs favorite events and the largest of its kind in the local area. Event Overview
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5 Recognized as one of KnoxvilleÊs favorite events and the largest of its kind in the local area Event Overview The Rossini Festival is dedicated to celebrating the arts with a spectacular feast of dance, music and opera from the RegionÊs best talent. The Rossini Festival drew over 100,000 people from Knox County and the surrounding region in 2011 to showcase our wealth of culture, live entertainment and education with areas for children, culinary offerings, artisan exhibits and much more. The Rossini Festival International Street Fair is offered free to the community each year and is almost entirely dependent upon sponsor support for its survival and growth. The 11 th Annual event takes place Saturday, April 28, 2012 from 11:00 am 9:00 pm in downtown Knoxville. The Rossini Festival s culture is extraordinary and serves as a wonderful model for other arts groups throughout the nation to emulate Wayne Brown, Head of Music and Opera, National Endowment for the Arts
6 Highlights 11 th year of event Approximate attendance 60, ,000 (dependent upon weather) Spans 10 hours, 11 city blocks and Market Square, 400 volunteers Fully-Integrated marketing, promotions, and public relations campaign 59 million media impressions (regional TV, Radio, Newspaper, Magazine, Outdoor, Electronic/Internet, Website, Social Media communication) Local and Regional multi-cultural music and dance performances on 4 outdoor stages featuring 35 groups & 800 entertainers Local and Regional artisan exhibits featuring hand-crafted works (2) world-class fully-staged opera performances of Verdi s Otello at historic Tennessee Theatre Family-friendly Fun Zone with interactive activities and arts engagement for youth Over 30 food/beverage booths, over 100 artisan exhibits Music festivals have proven to be a great venue to reach target audiences of year-olds at a grassroots level as researched in a study commissioned by Target Media. Going to a festival is the most exciting thing 44% of respondents have ever done, according to the study. This makes the target audience far more open-minded, allowing sponsors and advertisers a better chance of getting their message across, according to the study. This positive emotion appears to rub off on brands that associate themselves with festivals. Of 2,000 respondents, 41% have positive feelings towards the brands that sponsor music festivals, while 40% have positive feelings towards the brands that advertise at festivals.
7 Presenting Sponsor Partner (one available) $75,000 Naming rights of Rossini Festival International Street Fair (RFISF) Your Company presents... Naming rights of Krutch Park Extension during RFISF Naming rights and banner on Main stage at RFISF (provided by Partner) Name on Tennessee Theatre marquee during Romeo & Juliette, Otello and RFISF Logo or name on official RFISF avenue banners hung in downtown Knoxville Banners and/or promotion materials hung or displayed during RFISF (provided by Partner) Introduction and mic time during VIP Reception (day of RFISF) (20) VIP Tent passes and (10) VIP Parking Passes for RFISF (20) Invitations to RFISF Launch Party Table or display in lobby of TN Theatre for performances of Romeo & Juliette, Otello (provided by Partner) Logo on box office windows during Otello Logo on buttons worn by staff and ushers for production of Otello Full-page color program ad in fully-staged opera productions and concert events for Season of Star-Crossed Lovers (provided by Partner) Full-page ad in Metropulse special section of RFISF (if secured; provided by Partner) (8) exhibit tents OR large exhibit space for Partner vehicles/trailers, etc. during RFISF (500) Final Dress Rehearsal passes for opera productions of Romeo & Juliette and Otello Private reception on mezzanine level during Final Dress Rehearsal of Otello (if desired) (300) student tickets each to productions of Romeo & Juliette and Otello (sections C or D) (20) tickets each to productions of Romeo & Juliette and Otello (sections P or A) Table for 10 at Knoxville Opera Guild s opening night dinner for Romeo & Juliette and Otello (if reserved) Logo and content on collateral and promotion materials for E/O activities January April Logo or name inclusion in Limited-Edition commemorative poster design of RFISF (t s, hats, buttons, balloons, etc.) Logo and link on interactive websites (KO, RFISF, OperaRocks, Twitter, Facebook) Inclusion in press releases for RFISF and Shakespeare Project Television and Radio appearances secured for RFISF and Shakespeare Project (if desired by Partner) Logo or name in all media ads for RFISF (TV, Radio, Newspaper, Magazine, Outdoor, Electronic/Internet, Website, Social Media) Articles in all e-newsletters for RFISF
8 Block Sponsor Partner (one available) $50,000 Naming rights of a block of Gay Street during RFISF Naming rights and banner on one stage at RFISF (provided by Partner) Name on Tennessee Theatre marquee during Romeo & Juliette, Otello and RFISF Banners and/or promotion materials hung or displayed during RFISF (provided by Partner) (20) VIP Tent passes and (10) VIP Parking Passes for RFISF (12) Invitations to RFISF Launch Party Table or display in lobby of TN Theatre for performances of Otello (provided by Partner) Full-page color program ad in fully-staged opera productions for Season of Star- Crossed Lovers (provided by Partner) Half-page ad in Metropulse special section of RFISF (if secured; provided by Partner) (6) exhibit tents during RFISF (250) Final Dress Rehearsal passes for opera productions of Romeo & Juliette and Otello (200) student tickets each to productions of Romeo & Juliette and Otello (sections C or D) (20) tickets each to productions of Romeo & Juliette and Otello (sections P or A) Table for 10 at Knoxville Opera Guild s opening night dinner for Otello (if reserved) Logo and content on collateral and promotion materials for E/O activities January April Logo or name inclusion on merchandise of RFISF (t s, hats, balloons, etc.) Logo and link on interactive websites (KO, RFISF, OperaRocks, Twitter, Facebook) Inclusion in press releases for RFISF and Shakespeare Project Logo or name in all media ads for RFISF (TV, Radio, Newspaper, Magazine, Outdoor, Electronic/Internet, Website, Social Media) Articles in 3 e-newsletters for Knoxville Opera
9 Continental Sponsor Partner $25,000 Naming rights of a block of Gay Street during RFISF Naming rights and banner on one stage at RFISF (provided by Partner) Banners and/or promotion materials hung or displayed during RFISF (provided by Partner) (12) VIP Tent passes and (4) VIP Parking Passes for RFISF (8) Invitations to RFISF Launch Party Table or display in lobby of TN Theatre for performances of Otello (provided by Partner) Full-page color program ad in fully-staged opera productions for Romeo & Juliette and Otello (provided by Partner) Half-page ad in Metropulse special section of RFISF (if secured; provided by Partner) (4) exhibit tents during RFISF (250) Final Dress Rehearsal passes for opera production of Otello (20) tickets to production of Otello (sections P or A) Table for 10 at Knoxville Opera Guild s opening night dinner for Otello (if reserved) Logo and content on collateral and promotion materials for E/O activities in April Logo or name inclusion on t-shirts for RFISF Logo and link on interactive websites (KO, RFISF, OperaRocks) Inclusion in press releases for RFISF and Shakespeare Project Logo or name in media ads for RFISF (TV, Radio, Newspaper, Magazine, Outdoor) Article in 1 e-newsletter for Knoxville Opera
10 Country Partner $10,000 Naming rights of a block of Gay Street during RFISF Naming rights and banner on one stage at RFISF (provided by Partner) Banners and/or promotion materials hung or displayed during RFISF (provided by Partner) (6) VIP Tent passes and (2) VIP Parking Passes for RFISF (8) Invitations to RFISF Launch Party Table or display in lobby of TN Theatre for performances of Otello (provided by Partner) Full-page color program ad in opera production of Otello (provided by Partner) Quarter-page ad in Metropulse special section of RFISF (if secured; provided by Partner) (4) exhibit tents during RFISF (100) Final Dress Rehearsal passes for opera production of Otello (12) tickets to production of Otello (sections P or A) Invitation to Otello cast party Logo on collateral and promotion materials for E/O activities in April Logo and link on interactive websites (KO, RFISF) Inclusion in press release for RFISF Logo or name in media ads for RFISF (TV, Newspaper, Magazine, Outdoor) Article in 1 e-newsletter for Knoxville Opera Regional Partner $5,000 Banners and/or promotion materials displayed during RFISF (provided by Partner) (4) VIP Tent passes for RFISF (4) Invitations to RFISF Launch Party Promotional material displayed on KO table for performances of Otello (provided by Partner) Full-page b/w program ad in opera production of Otello (provided by Partner) Logo in Metropulse special section of RFISF (if secured; provided by Partner) (3) exhibit spaces during RFISF (50) Final Dress Rehearsal passes for opera production of Otello (8) tickets to production of Otello (sections P or A) Logo on collateral and promotion materials for RFISF Logo and link on interactive websites (KO, RFISF) Logo on directional signage of RFISF Inclusion in press release for RFISF Logo or name in media ads for RFISF (Newspaper, Magazine, Outdoor) Logo in e-newsletter(s) for RFISF
11 Territory Partner $2,500 Banner displayed during RFISF (provided by Partner) (4) Invitations to RFISF Launch Party Half-page b/w program ad in opera production of Otello (provided by Partner) Logo in Metropulse special section of RFISF (if secured; provided by Partner) (2) exhibit spaces during RFISF (25) Final Dress Rehearsal passes for opera production of Otello (4) tickets to production of Otello (sections P or A) Invitation to attend one closed rehearsal of Otello Name on directional signage of RFISF Logo and link on interactive website (RFISF) Logo in e-newsletter(s) for RFISF Street Partner $1,000 Banner displayed during RFISF (provided by Partner) (1) exhibit space during RFISF (10) Final Dress Rehearsal passes for opera production of Otello (2) tickets to production of Otello (sections P or A) Name on directional signage of RFISF Logo in e-newsletter(s) for RFISF
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