Music not only creates loyalty,

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Franklin Clinton Jackson
6 years ago
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businesses and organizations rise above the noise.

1 Music not only creates loyalty, but builds true advocacy. Music2Life leverages the power of music to help socially-conscious businesses and organizations rise above the noise. BOX QUOTE: OLENSKI (2014) WHY MUSIC PLAYS A BIG ROLE WHEN IT COMES TO BRANDING MUSIC2LIFE SM / PUBLIC DOMAIN FOUNDATION, INC.

2 ADVANCING YOUR EFFORTS FOR SOCIAL GOOD Music2Life works with you to develop music-driven strategies that move hearts and minds around your mission. We help strengthen your voice, broaden your reach and engage your supporters. Think of us as creative advisors on-call music and media design experts who bring your events, programs and outreach activities to higher levels of effectiveness, with sustainable impact. ACHIEVING YOUR PROJECT GOALS Throughout history, music has organically inspired a sense of solidarity and commitment to causes, large and small. But it can also be used purposefully as a strategic tool that informs, builds momentum and produces measurable results. When it comes to using music for social good, benefit concerts barely scratch the surface. Music2Life gives you original, scientifically supported music- and media-based solutions that produce lasting experiences all with your operation s capacity and resources in mind. WORKING WITH YOU TO INFORM, INSPIRE, ENGAGE 99 Cause-music application. Our national team of entertainment, business, nonprofit, and event design leaders use dynamic music and media channels and platforms to communicate your message, generate support, and spark action. 99 Multi-generational and multi-cultural engagement. Our roster of musicians and presenters includes dedicated activists and talented artists in all music genres who have demonstrated passion for social causes. Many enjoy significant support from their own loyal fan bases and put on exciting live performances. 99 Beyond the benefit concert. Don t settle for a transient audience that comes to a show, then walks away. We align your brand and mission with the music, itself, which makes your cause 96 percent more likely to be remembered, according to research group North & Hargreaves. 1 Music helps prime an audience by enabling listeners to be emotionally and psychologically receptive. This strengthens relationships with customers and increases people s ability to identify with a cause, community, or brand. Music2Life tailors topical music and creative media to connect with your audience on a deeper level. Learn how on the following pages. QUOTE: BECKERMAN (2014) THE ART AND SCIENCE OF SOUND: HOW MUSIC INFLUENCES CONSUMERS MUSIC2LIFE SM / PUBLIC DOMAIN FOUNDATION, INC. 1NORTH & HARGREAVES (1998/2006) THE EFFECT OF MUSIC ON ATMOSPHERE AND PURCHASE INTENTIONS

3 Music2Life gave us a multi-generational celebration of the power of grassroots movements to heal Mother Earth. So many music styles and voices coming together to declare that we can solve global warming gives me hope. WHAT WE DID Music2Life created and produced the New England Grassroots Environment Fund (NEGEF) Anniversary Celebration, a scripted blend of live performances, evocative videos, a local celebrity MC, and in-person testimonials from environmental innovators, activists and leaders presented to audiences on site and online. HOW IT WORKED The event boosted year-end fundraising efforts, launched the NEGEF Legacy Fund, provided a memorable video for ongoing NEGEF promotion, and elevated volunteer and supporter engagement and excitement around the organization s work. Ruth Hennig, Executive Director, John Merck Fund Music and sound must be part of a thoughtful communication strategy. If the sound is doing nothing but driving the visual presentation or attempting to make something seem cooler than it actually is, then all it is is noise. BOTTOM QUOTE: GARTNER (2012) MULTICHANNEL MARKETING RESEARCH WEBPAGE MUSIC2LIFE SM / PUBLIC DOMAIN FOUNDATION, INC.

4 Music2Life opened our eyes to new ways we might use music to inspire and motivate our volunteers. Their dynamic presentation delivered a profound and evocative experience our employees will not forget. WHAT WE DID Music2Life developed and produced the kick-off event for the annual Bloomberg Media Employee Volunteer Project. Highlighting 100 years of music-powered movements for social good, the program featured live artists of different genres, music videos, entertaining dialogue, and an energizing call to action to thousands of staffers at the Bloomberg headquarters and online around the world. HOW IT WORKED The event boosted registration for the company s holiday giving campaign, and energized and renewed employee commitment to social service. Elana Weinstein, Director of Diversity & Inclusion, Bloomberg Media Delivered musically, calls to action create the potential for social bonding, identity formation associated with the cause, and immediate engagement based on real-time responsiveness. BOTTOM QUOTE: ADAPTED FROM TURINO (2008) MUSIC AS SOCIAL LIFE: THE POLITICS OF PARTICIPATION MUSIC2LIFE SM / PUBLIC DOMAIN FOUNDATION, INC.

Katherine Wagner, CEO, Business Council for the Arts WHAT WE DID Part of the Music2Life Soundtrack series, SOUNDTRACK:IMMIGRATION showcased the complexities of and humanity behind immigration,

5 Katherine Wagner, CEO, Business Council for the Arts WHAT WE DID Part of the Music2Life Soundtrack series, SOUNDTRACK:IMMIGRATION showcased the complexities of and humanity behind immigration, through rousing performances by national and regional artists and moving testimonials. HOW IT WORKED Music2Life facilitated collaboration among nine local immigration advocacy groups, universities, and a regional foundation, shaping the event to increase understanding and positive action among diverse audiences. Participants who experienced the event online and live called SOUNDTRACK:IMMIGRATION unexpected, outstanding, motivating. Music and expressive cultural elements help people articulate their fundamental and collective identities, allowing them to intimately feel part of the community. Music2LifeSM leverages the power of music to help socially-conscious businesses and organizations rise above the noise. info@music2life.org BOTTOM QUOTE: TURINO (2008) MUSIC AS SOCIAL LIFE: THE POLITICS OF PARTICIPATION MUSIC2LIFESM / PUBLIC DOMAIN FOUNDATION, INC. It was inspiring to see the Dallas community come together around this show. Music2Life is clearly on the right track. People are hungry for creative and entertaining ways to connect through issues of importance.

6 SOME OF OUR PROJECT PARTNERS & CLIENTS

7 INFORM INSPIRE ENGAGE Curious about how we use music to amplify your cause? LET S EXPLORE OPTIONS. phone: info@music2life.org

GSCA ASTC CEO Breakfast September 30, 2018

GSCA ASTC CEO Breakfast September 30, 2018 Strategic Goals 1. Build a pipeline of quality educa3onal and entertaining content. 2. Capture data to strengthen community performance 3. Nurture a more empathic