MARKETING SOLUTIONS. January/February choraldirectormag.com. April/May 2016 UpClose: Margaret Campbelle-Holman. A Cappella Checklist!

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MARKETING SOLUTIONS January/February 2016 choraldirectormag.

com Performance: April/May 2016 UpClose: Margaret Campbelle-Holman A Cappella

and Choral Arts Link Inside this issue: Aligning National Standards for Music

So Long No Child Left Behind The Every Student Succeeds Act of 2015 and What it

PHOTO: SHUTTERSTOCK Inside this issue: 2016 Annual Choral Director s Resource

ChoralTech Shure MV88 and MOTIV for ios Reviewed! UpClose choraldirectormag.

1 MARKETING SOLUTIONS January/February 2016 choraldirectormag.com November/December 2015 choraldirectormag.com Performance: April/May 2016 UpClose: Margaret Campbelle-Holman A Cappella Checklist! and Choral Arts Link Inside this issue: Aligning National Standards for Music Education with Blooms Revised Taxonomy Music Parents We Couldn t Do Without Them! So Long No Child Left Behind The Every Student Succeeds Act of 2015 and What it Means for Music Education How a Week at Music Camp Can Lead to a Lifetime COVER PHOTO: SHUTTERSTOCK Inside this issue: 2016 Annual Choral Director s Resource Guide PracticalConductor Brother Can You Spare a Dime? ChoralTech Shure MV88 and MOTIV for ios Reviewed! UpClose choraldirectormag.com The Leading Informational Resource for School Choral Directors Inside this issue: A Tattoo for the All American Chorus Getting The Most Out Of Your Festival Experience The Practical Conductor Grows Into It More Music Advocacy in The Good Fight

Reach 16,000 School Choral Directors PROVIDING EXPOSURE TO 16,000 SCHOOL CHORAL

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2 Reach 16,000 School Choral Directors PROVIDING EXPOSURE TO 16,000 SCHOOL CHORAL DIRECTORS! Choral Director s print, ios/android and digital magazine is the leading publication for middle school and high school choral directors. Directors find a wealth of practical articles and profiles focusing on producing creative and educational performances, recruitment and retention, administration, travel, fundraising, and much more. CD provides the management information and tools to help build and strengthen their overall music program. PRINT DIGITAL ios/android E-MARKETING Drive traffic to your website with an ad in: Choral Director e-newsletter, Website, ios/android & Digital magazine and Broadcast

2018 Focus Editorial For more information on how you can reach the nation s most influential Choral Directors, please call Choral Director today: Focus Choral Director features practical, hands-on

3 2018 Focus Editorial For more information on how you can reach the nation s most influential Choral Directors, please call Choral Director today: Focus Choral Director features practical, hands-on editorial content, including: PROFILES - Featuring choral directors recognized nationally for having created, enhanced, or turned around their school s vocal music performance program. INTERVIEWS - With leading experts in the areas of student vocal ensemble performance, management, fundraising, travel, advocacy, and more. In-Depth Articles & Columns SURVEYS - On topics and trends that are affecting school music across the country. VOCAL HEALTH - Emphasis on best practice and rationale for vocal hygiene, including product tips for keeping the vocalist s instrument healthy. RECRUITMENT & RETENTION - Effective and creative methods for recruiting and retaining members. GRANT-WRITING/FUNDRAISING - New ideas and proven strategies from experts in the field. TEACHING MATERIALS/MUSIC - Choral Director includes a regular section on new music and publications to help directors conduct a successful program. NEW PRODUCTS/EQUIPMENT - The latest new software, microphones, recording equipment, and more. PERFORMANCES - Preparing innovative and educational performances that build interest from students and audiences. FESTIVALS - Focus on educational opportunities, ensemble competition and student group travel. For more information on how you can reach the nation s most influential school choral directors, please call your Choral Director representative: SEND COLOR PROOFS TO: Timeless Communications Attn: (Publication Name/Issue Date) 6000 S. Eastern Ave., Suite 14-J Las Vegas, NV efax: (702) JUDY WANG - The Greater China Worldwide Focus Media judy@timelesscom.com

Circulation & Advertising CIRCULATION CD reaches over 16,000 school choral directors in middle schools and high schools across the United States, six times per year.

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4 Circulation & Advertising CIRCULATION CD reaches over 16,000 school choral directors in middle schools and high schools across the United States, six times per year. There are also thousands of additional bonus copies circulated at the major music educator events throughout the year. Plus, we reach thousands more with our digital magazine and e-marketing opportunities. ADVERTISING CD offers advertising opportunities in a print and digital magazine that is read cover-to-cover for constructive management information on running a successful school choral program. When you place a schedule of advertising in CD, you reach over 16,000 directors across the USA who make the critical buying decisions for their schools, including music, books, software, travel services, fundraising products, instruments, and much more! CD also offers catalog distribution at the major music educator conferences. MARKETING SERVICES Timeless Creative, a division of Timeless Communications, Corp., is a complete creative resource to help develop and distribute your advertising message across all media platforms. When it comes to achieving result expectations that deliver to marketing and sales goals, Timeless Create is your No. 1, best-choice creative partner. Broadcast Services Choral Director Broadcast ly market your product/service/school in a dedicated . Qualified leads provided post-blast. 600 px. maximum width. Your Message Directly to 7,300 Directors! For more information on how you can reach the nation s most influential school choral directors, please call your Choral Director representative: SEND COLOR PROOFS TO: Timeless Communications Attn: (Publication Name/Issue Date) 6000 S. Eastern Ave., Suite 14-J Las Vegas, NV efax: (702) JUDY WANG - The Greater China Worldwide Focus Media judy@timelesscom.com

ADVERTISER BENEFITS Multi-Channel Messaging Print Digital ios/android E-Marketing Direct Mail Social Media UNIQUE VALUE PROPOSITION: CD s mobile and desktop media formats bring advertisers an

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5 ADVERTISER BENEFITS Multi-Channel Messaging Print Digital ios/android E-Marketing Direct Mail Social Media UNIQUE VALUE PROPOSITION: CD s mobile and desktop media formats bring advertisers an unparalleled and uniquely global reach, dovetailed with measurable results and a quantifiable ROI. Additionally, all Choral Director digital editions are fully SEO d, archived online, and indexed in perpetuity by all major search engines to continue driving your online advertising results. Broadcast Your Message to thousands of Choral Directors with Choral Director s exclusive broadcast service. This essential service allows you to target your message to the decision makers who prefer to receive their information via . CD E-Newsletter offers a powerful e- marketing opportunity to help drive traffic to your website. Readers find Choral Director s e-newsletter an essential tool for finding the latest industry news, trends, exclusive editorial content, surveys, and much more! Your banner ad is certain to generate leads and exposure for your company. Leading Editorial Content with comprehensive coverage of industry news, profiles, trade show coverage, new products, market statistics, trends, and analysis. Thousands of Bonus Copies distributed at major industry trade events, including NAMM, and many major music educator conventions including: TMEA, JEN, PASIC Midwest Clinic, and many others! is one of the most viewed websites for choral directors. This site features breaking news stories, extensive coverage of the market, searchable archives of past issues, important links to the industry, and so much more. Catalog Distribution CD provides distribution of your catalog, flyer, or promotional material to thousands of high school and college choral directors across the USA. Social Media Targeted Access CD provides complete fulfillment services for all advertiser direct mail and magazine insert campaigns. Our qualified subscriber base may be targeted geographically and/or by demographics. JUDY WANG The Greater China Worldwide Focus Media judy@timelesscom.com 6000 S. Eastern Ave. Ste. 14-J Las Vegas, NV Fax: (702)

6 2018 EDITORIAL CALENDAR All year long in Choral Director, we write insightful articles on choral festivals, travel destinations, interesting personalities, musicals, technology, performance wear and more. We feature leading experts on vocal performance to the nation s most qualified audience of choral music educators who read Choral Director because every issue features: ISSUE/Focus BONUS DISTRIBUTION DATES & DEADLINES WALTER BITNER: a multi-instrumentalist, singer, conductor, and master teacher, and director of education & community engagement at the Nashville Symphony, delivers a full year of in-depth Solfège instruction in his Off the Podium column. JANUARY/ FEBRUARY The Legacy of Guido d Arezzo Solfège JEN NAMM TMEA Space reservations: 01/19/18 Materials due: 01/22/18 TOM MERRILL: brings over 25 years of knowledge as a music educator, travel planner, and festival organizer in his Festivals column, giving expert advice on getting the most from your educational choral travel and festival experiences. MARCH Educational Travel Space reservations: 03/05/18 Materials due: 03/07/18 JAIME BABBITT: Her Vocal Health column provides pro tips for maintaining the voice. Jaime coached voice/performance for Disney. She is a jingle singer for Coke, Pillsbury, Chevrolet, toured with Leon Russell, Sam Moore, recorded for George Strait, Barbra Streisand, Willie Nelson, Miley Cyrus, Johnny Mathis, performed off-broadway and coaches voice in NYC, LA and Connecticut. FRED BOGERT: With 45 years in the music business, Fred has produced, arranged, written for and performed on three Grammy-nominated CDs, as well as appeared as composer, producer, and performer with a variety of major artists. He writes about practical choral arranging in column, By Arrangement. APRIL/MAY Annual Director s Resource Guide AUGUST/ SEPTEMBER Fundraising OCTOBER Choral Apparel Summer NAMM Space reservations: 04/16/18 Materials due: 04/18/18 Space reservations: 08/13/18 Materials due: 08/15/18 Space reservations: 10/08/18 Materials due: 10/10/18 BRODY MCDONALD: Director of Wright State University s contemporary a cappella group, ETHOS director of choirs at Kettering Fairmont High School. A leader of the high school a cappella movement, contributor to the Contemporary A Cappella Society of America and nominator/judge for the Contemporary A Cappella Recording Association. Brody writes the Practical Conductor column covering all things choral management and performance. NOVEMBER/ DECEMBER Festivals The Midwest Clinic Space reservations: 11/12/18 Materials due: 11/14/ S. Eastern Ave. Ste. 14-J Las Vegas, NV Fax: (702) JUDY WANG The Greater China Worldwide Focus Media judy@timelesscom.com

7 RATE CARD SPECS UPLOAD AD SUBMISSIONS TO: www/timeless-com.com/ads/ ALL BLEED ADS MUST HAVE INCHES PAST THE TRIM EDGE AND ALL LIVE AREAS MUST REMAIN.25 INCHES INSIDE THE PAGE TRIM SIZE. Size / Position 1x 3x 6x Full Page $2,700 $2,500 $2,295 Full Page Spread $4,500 $4,165 $3,825 1/2 Page Spread $2,500 $2,315 $2,125 1/2 Page Island $1,400 $1,295 $1,190 1/2 Page Horizontal $1,400 $1,295 $1,190 1/3 Page Square $950 $880 $810 1/3 Page Vertical $950 $880 $810 1/4 Page Vertical $780 $725 $665 1/4 Page Square $780 $725 $665 1/6 Page Vertical $570 $530 $485 1/6 Page Horizontal $570 $530 $485 Back Cover $3,445 Inside Back Cover $2,640 Inside Front Cover $3,100 Need Design Help? $200 fees apply for one-time designs. $100 fee for changes to existing artwork C L A S S I F I E D S SIZE 1X 3x 6x 1/2 Page Horizontal $800 n/a $775 1/2 Page Vertical $800 n/a $775 3 Columns x 1 inch (6.95 x 1) $160 n/a $150 3 Columns x 2 inches (6.95 x 2) $290 n/a $280 3 Columns x 3 inches (6.95 x 3) $330 n/a $320 3 Columns x 4 inches (6.95 x 4) $480 n/a $470 2 Columns x 2 inches (4.60 x 2) $200 n/a $190 2 Columns x 3 inches (4.60 x 3) $290 n/a $280 2 Columns x 4 inches (4.60 x 4) $350 n/a $340 2 Columns x 5 inches (4.60 x 5) $400 n/a $390 1 Column x 1 inch (2.16 x 1) $60 n/a $50 1 Column x 2 inches (2.16 x 2) $110 n/a $100 1 Column x 3 inches (2.16 x 3) $160 n/a $150 1 Column x 4 inches (2.16 x 4) $200 n/a $190 1 Column x 5 inches (2.16 x 5) $240 n/a $230 FULL PAGE SPREAD Full Page Spread W/ X H/ W/BLEED W/16.5 X H/ /3 VERTICAL 2/3 Vertical W/ 4.6 X H/ 10 1/2 PAGE HORIZONTAL 1/2 Horizontal W/ 6.95 X H/ 5 1/3 VERTICAL 1/3 Vertical W/ 2.16 X H/ 10 1/4 SQUARE 1/4 Horizontal Square W/ 4.6 X H/ 4 1/2 PAGE SPREAD 1/2 Page Spread W/ 13.9 X H/ 5 1/2 PAGE VERTICAL 1/2 Vertical Island W/ 4.6 X H/ 7.5 1/4 HORIZ. STRIP 1/4 Horizontal Strip W/ X H/ /6 VERT. 1/6 Vertical W/2.16 X H/ 5 FULL PAGE Full Page W/ X H/ W/BLEED W/ X H/ /3 PAGE SQUARE 1/3 Square W/ 4.6 X H/ 5 1/4 VERT. 1/4 Vertical W/ X H/ 5 1/6 HORIZ. 1/6 Horizontal W/ 4.6 X H/ 2.5 Fractional ads, use the non-bleed dimensions as your live area. Do not allow any essential type or art to fall outside this area. For spread ads, do not place any essential type or images across the gutter (center line) without adding.125 space on each side of the fold for safety (total.25 ). All ads must be submitted in digital format. Preferred file submission: CMYK or grayscale, high resolution (300dpi or greater) PDF, Photoshopcompatible EPS, TIFF or JPEG files. If supplying layered files, all support images and fonts must be included with all fonts converted to outlines. Other acceptable file formats are: Mac-compatible InDesign CS6 or Illustrator EPS files, collected with all working files and Postscript fonts (screen and printer) included. PUBLISHER IS NOT LIABLE FOR INFERIOR OUTCOME IF GUIDELINES ARE NOT FOLLOWED. This publication prints in a web offset, CMYK format and to SWOP standards. For color critical ads two digital color proofs must be provided, created from the supplied digital file on a contract-quality, digital halftone proofing system in accordance with SWOP standards (Imation Digital Matchprint, Kodak Approval, Iris, Rainbow, etc.) Laser or inkjet proofs are not considered accurate in color and will be used for content confirmation only. Publisher is not liable for color inaccuracy if guidelines are not followed and color proofs not supplied. If you have questions or concerns regarding ad or insert specifications, please contact the production manager at For ad sales information, please contact your account manager. Preferred method of ad file delivery please upload digital files to: (100 MB Max) SEND COLOR PROOFS TO: Timeless Communications Attn: (Publication Name/Issue Date) 6000 S. Eastern Ave., Suite 14-J Las Vegas, NV efax: (702) JUDY WANG - The Greater China Worldwide Focus Media judy@timelesscom.com

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8 NEWSLETTER ADVERTISING HIGH VISIBILITY /newsletter/ 468x60 Header Header NEWLETTER SPECS Acceptable Formats:.jpg,.gif,.swf NO FLASH Size requirements: around 200K All newsletter spots are EXCLUSIVE 468x60 EXCLUSIVE HEADER Subject to availability. 468x60 EXCLUSIVE PAGEFOLD Subject to availability. $600/month VIDEO INSERT 468x60 Header Fold 160x160 Sidebar Stack 160x160 Sidebar Stack 160x160 Sidebar Stack 160x160 Sidebar Stack 160x160 EXCLUSIVE Stacking order may alternate. VIDEO INSERT Stacking order may alternate. CUSTOM BLASTS $500/month $750/ blast Set your sights on sales with a targeted customized blast. Choral Director can deliver your message to thousands of current addresses from our database. HTML or plain text with an attachment formats available. This is the best way to deliver your personalized message straight to the desks of decision-makers throughout the industry. Custom blasts are only available to advertisers in Choral Director Magazine who have reached a spending level of at least $15,000 in 2017/2018, or are contracted for a minimum of $15,000 for the calendar year of 2017/2018. SPEC NOTE: Pre-designed (html) - provide html code in.txt or.html file. Please be sure to use absolute, full paths to images and links. All styling is inline (no css or styling in header) Do not include scripting of any sort (i.e., no javascript) Table-based layouts will provide the most consistent display for all clients and programs Design for a width of 600 pixels wide. There is no restriction on height using this option S. Eastern Ave. Ste. 14-J Las Vegas, NV Fax: (702)

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9 WEBSITE ADVERTISING HIGH VISIBILITY / 468x60 Rotating PAGE HEAD WEB BANNER SPECS Acceptable Formats:.jpg,.gif,.swf Size requirements: around 200K Flash requirements: If you submit a.swf file you must include the EDITABLE.fla version as well. Do not embed links and do not send locked files. We do not allow audio. 468X60 EXCLUSIVE PAGE FOLD This ad appears on ALL pages in the site and is EXCLUSIVE to the client. 468x60 PAGE FOLD 234X60 EXCLUSIVE 160X160 Tile 468X60 ROTATING PAGE HEAD This ad appears on ALL pages in the site and is SHARED. Limited availability. 234X60 EXCLUSIVE This ad appears on ALL pages in the site and is EXCLUSIVE to the client. $400/month These ads are all EXCLUSIVE to the client. The Left side banners appear on ALL pages in the site and Right side banners appear on most pages WITH- OUT articles. Placement may vary and there are multiple sizes available: 300x250 media rectangle 160X160 Tile PRICE $600/month $450/month 300x650 half page 160X600 Skyscraper Site Background Wall Paper $900/month $1,000/month 300x250 Medium Rectanlge 300x600 HalfPage 160x600 Rotating Banner Ad Skyscraper JUDY WANG The Greater China Worldwide Focus Media judy@timelesscom.com 6000 S. Eastern Ave. Ste. 14-J Las Vegas, NV Fax: (702)

ABOUT. Our Mission: Editorial Focus:

ABOUT. Our Mission: Editorial Focus: ABOUT Our Mission: THE FIRST of its kind, Make-Up Artist magazine is the industry s go-to source for complete information about practical effects and beauty make-up. Editorial Focus: EDUCATION AND INNOVATION