SKY NETWORK TELEVISION. John Fellet CEO Jason Hollingworth - CFO 27 February 2007

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1 SKY NETWORK TELEVISION John Fellet CEO Jason Hollingworth - CFO 27 February 2007

2 Jun-06 Subscribers 700, , , , , , ,000 0 Jun-05 Jun-04 Jun-03 Jun-02 Jun-01 Jun-00 Jun-99 Jun-98 Jun-97 Jun-96 Jun-95 Jun-94 Jun-93 Jun-92 Jun-91 UHF Satellite Wholesale My SKY

3 Total Net Gain 20,000 $NZ 15,000 10,000 11,980 17,118 16,215 5, ,150 Dec-03 Dec-04 Dec-05 Dec-06

4 Cumulative Total Net Gain 20,000 21,680 20,469 $NZ 10,000 0 Feb-06 Feb-07

5 Subscriber Growth Dec v Dec 000 Dec 2005 Dec 2006 % Change UHF Residential (17.0%) DBS (Satellite) Residential % DBS Wholesale % Commercial % Total Subscribers %

6 Dec-06 Jun-06 Dec-05 Jun-05 Dec-04 Jun-04 Dec-03 Jun-03 Dec-02 Jun-02 Dec-01 Jun-01 Moving Annual Churn 32% 30% 28% 26% 24% 22% 20% 18% 16% 14% 12% 10% Dec-00 Jun-00 Dec-99 Jun-99 Dec-98 Jun-98

7 Monthly Churn 2.50% 2.00% 1.50% 1.00% 0.50% Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

8 UHF v Digital Churn 2.00% 1.75% 1.50% 1.25% 1.00% 0.75% 0.50% Jul Aug Sep Oct Nov Dec Jan UHF Digital

9 Sky s Share of All Television Viewing is Growing. % Share of viewing in all NZ Homes % Share of All NZ TV Vie Jul-99 Jul-00 Jul-01 Jul-02 Jul-03 Jul-04 Jul-05 Jul-06 Month All Sky TV 12 Month Moving Average Source: Nielsen TV Ratings, All New Zealanders 5+

10 Total ARPU $NZ $61.00 $60.00 $59.00 $58.00 $57.00 $56.00 $55.00 $54.00 $53.00 $52.00 $51.00 $50.00 $49.00 $48.00 $47.00 $50.85 $54.61 $56.68 $58.38 $60.28 Dec-02 Dec-03 Dec-04 Dec-05 Dec-06

11 Additional Outlets % Change UHF 27,297 26,577 (2.6%) Satellite 23,200 40, % 50,497 67, % MY SKY Subscribers 13, % with 2 nd outlets

12 Total Revenue $NZ million $600 $500 $400 $549 $300 $200 $100 $345 $391 $441 $492 $266 $303 $ Year End 30 June Note: prior 2005, numbers are SKY only, 2005 & 2006 restated for merger & IFRS, Prime included in 2006 full year and 2007 half year

13 Advertising Revenue $NZ million $ $ $19.6 $26.6 $35.6 $ Year End 30 June Note: prior 2005, numbers are SKY only, 2005 & 2006 restated for merger & IFRS, Prime included in 2006 full year and 2007 half year

14 Programming Costs % Revenue 50% 45% 40% 35% 43% 40% 30% 34% 32% 33% 25% First 1/ Year End 30 June Note: prior 2005, numbers are SKY only, 2005 & 2006 restated for merger & IFRS, Prime included in 2006 full year and 2007 half year

15 EBITDA $NZ million $250.0 $200.0 $247.7 $150.0 $100.0 $150.8 $187.2 $219.8 $123.8 $124.4 $50.0 $ Year End 30 June Note: prior 2005, numbers are SKY only, 2005 & 2006 restated for merger & IFRS, Prime included in 2006 full year and 2007 half year

16 EBITDA with Transponder costs $NZ million $130.4 Satellite Lease $ Year End 30 June Note: prior 2005, numbers are SKY only, 2005 & 2006 restated for merger & IFRS, Prime included in 2006 full year and 2007 half year

17 Net Profit/(Loss) $NZ million $80.0 $60.0 $40.0 $74.5 $60.2 $20.0 $0.0 $0.7 $35.3 $29.7 $36.5 -$20.0 -$30.2 -$ Year End 30 June Note: prior 2005, numbers are SKY only, 2005 & 2006 restated for merger & IFRS, Prime included in 2006 full year and 2007 half year

18 Capital Expenditure $NZ million $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 $86.1 $76.0 $57.4 $40.5 $ Year End 30 June Half Year only (excluding transponders) Note: prior 2005, numbers are SKY only, 2005 & 2006 restated for merger & IFRS

19 Capital Expenditure Analysis $ million % Change Standard Decoder % MY SKY Decoder (291.7%) Capitalised Install Costs (7.7%) Other % Total %

20 DBS (Satellite)/MY SKY Decoder Stock Opening decoders 46,751 (including 12,312 broken) Add purchases Less written off Less installed at customer Net movement for the year Closing decoders (including 20,365 broken) 40,093 (1,732) (31,150) 7,211 53,962

21 Results Summary $NZ Million % Change Revenue % Operating Expenses % EBITDA % Depn & Amort (18.3%) EBIT % Interest % Tax % Net Profit after Tax %

22 Revenue Analysis $NZ million % Change Residential satellite subscriptions % Other subscriptions % Installation % Advertising % Other income (32.8%) Total Revenue %

23 Expense Analysis $million % Change Programme rights % Programme operations % Subscriber management % Sales and marketing % Advertising % Broadcasting and infrastructure % Depreciation and amortisation (18.3%) Corporate % Total Operating Expenses %

24 Foreign Currency Hedging For USD exposures 93% hedged for 6 months to 30 June (average rate for the June 2007 year of ) 74% hedged for June % hedged for June For AUD exposures 96% hedged for 6 months to 30 June (average rate for the June 2007 year of ) 87% hedged for June % hedged for June Average $US payment rate for Opex for the 6 months to Dec

25 SKY Highlights 3 new basic channels MTV 18 Aug Documentary Channel 5 Nov Fox News 1 Dec 7 new SBO channels Launched Star Plus Hindi channel 1 Jan Sky Mobile TV launched with Vodafone Sky Sport Magazine 2007 World Netball Champs Optus D1 Satellite launched

26 Second Broadcast Site Operational October 2006 Albany 32 SKY channels Prime FTA News Desk Telecom DWDM ink 10GB Warkworth 2 nd uplink facility

27 Audience Measurement Research Service SKY TV with TNS and NDS have developed and launched an innovative audience measurement research service. The viewing panel is composed of 6,500 households with digital satellite television which have been recruited and managed by TNS. The data collected has been processed and delivered by TNS to SKY to provide beneficial insights into how subscribers use digital satellite television.

28 Audience Measurement System data processing How does it work? reporting Servers Server uk Server Peoplemeter ratings Programmes -Sky 1 -Sport 1,2 -Movies 1,2 set top box Server Workstation Workstation Workstation Business objects SMS (demographics) SMS (universe) IBMS (streamserver channels) Servers subscriber

29 2007 Guidance We have revised FY2007 guidance which was the low end of the market range in August 06, as follows; June 06 Aug 06 Feb 07 YOY% Actual Guidance Guidance Change EBITDA (1%) NPAT % Capex (10%) Note; If EBITDA guidance adjusted for new satellite lease, YOY EBITDA growth would be 7%.

30 Reasons for Revised 2007 Guidance 2007 Guidance revised as a result of; - lower Ad Sales revenue - increase Prime marketing spend - lower MY SKY installs - lower PPV and movie tier subs

31 Prime s Share 7.0% 6.0% 5.0% 4.0% Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Source: Nielsen TV Ratings, All New Zealanders 5+ All Day

32 Prime Audience Share & TV Ad Revenue Market Share Share (%) Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Audience share demographic = AP 25-54, all day Source: TVmap/AGB Nielsen Media Research Gap between audience and revenue share Audience share Share of TV ad revenue market

33 Total Television Advertising Revenue $ '000s 700, m 666m 641m 600, m 592m -3.87% 500, ,000 K 300, , ,

34 Reasons for Revised 2007 Guidance 2007 Guidance revised as a result of; - lower Ad Sales revenue - increase Prime marketing spend - lower MY SKY installs - lower PPV and movie tier subs

35 Prime Audience Share & TV Ad Revenue Market Share Share (%) Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Audience share demographic = AP 25-54, all day Source: TVmap/AGB Nielsen Media Research Gap between audience and revenue share Audience share Share of TV ad revenue market

36 Reasons for Revised 2007 Guidance 2007 Guidance revised as a result of; - lower Ad Sales revenue - increase Prime marketing spend - lower MY SKY installs - lower PPV and movie tier subs

37 Interim Dividend The Board has declared a fully imputed interim dividend of 5.0 cps to be paid (=$19.5m). Supplementary dividend of cps to non-residents. Record date is 16 March Payment date is 23 March 2006.

38 SKY NETWORK TELEVISION HALF YEAR RESULTS 2006 John Fellet / Jason Hollingworth 17 February, 07

39 Speech Notes for John Fellet and Jason Hollingworth 1. Thank you for coming to our 2007 interim results announcement. 2. It was another strong period of customer demand for SKY services. This is always my favorite slide. It shows not only the steady demand for SKY since 1991 but also how we continue to transition from one platform to another. We go to the markets twice a year and measure the interest in SKY by non-subscribers. The demand is a strong as ever. 3. The net the gain for the 6 month period was 16,215. Because of a weaker November and December it was not quite as high last years near record 17,718 but still one of the best halves we have ever had. 4. January and February have been stronger than last year and so far year to date we are running about 1000 more subscribers than last year. As of yesterday we were 691,000 subscribers. 5. This chart shows the year on year gain of each of our major categories. UHF continues to lose about 1000 subscribers a month but most of them are converting to Digital. The other categories are showing good growth. 6. Churn continues to be flat. Remember we measure churn on gross disconnects so even if they are disconnected for few hours for something like non-pays we still count them as a disconnect. 7. This chart breaks the churn down on a monthly basis. The churn is still on track for an all time record low. 8. This chart breaks down the churn between UHF and Digital. As more and more people convert to Digital from Analogue the churn figure should approximate SKY s digital %. 9. Not only are we picking up more subscribers but those subscribers are watching more SKY. In January of this year we recorded the highest viewership % in our history. 10. The average revenue per subscriber or ARPU was up 3.25%. 11. One thing that has helped drive the ARPU figure has been the uptake in additional outlets. In the last 12 months we have picked 17,000 additional outlets. 12. Revenue was up 14%. Prime was not included in the same prior period. 13. Advertising revenue was up 59%. Keep in mind again Prime figures were not included in the same prior period.

40 14. The acquisition of Prime has not greatly effected the Programming Cost % of Revenue. Keep in mind the Free To Air industry international operates at a higher programming costs than pay tv operators. 15. EBITDA looks like it was flat 16. But keep in mind historically our satellite lease was capitalized and hit our P&L below the EBITDA line. Now it is considered a lease expense so it it hits above the EBITDA line. If the accounting treatment was the same we would have recorded over $130 million of EBITDA 17. Net profit for the period was up 23%. It looks like Net Income peaked in 2005 what actual happen was at the end of 2006 SKY borrowed $500 million and use that to pay out dividends. 18. Capital Expenditures were flat for the period. Hand over to Jason Hollingworth 19. On an accrual basis, capex is flat YOY. There has been an increase in capitalized install costs due increases in contractor costs and wage pressures. Other capex is down. The comparative year included capital spent on MY SKY development, where this year we have completed expansion of Albany/Warworth facility. 20. There has been an increase in broken decoders due to issues with a recent software upgrade on older decoders. These boxes will be repaired and we target a broken stock of around 13,000 units. 21. EBITDA is impacted by the inclusion of $6.2m of satellite lease costs as an operating lease from October EBIT is up 15.2% YOY. NPAT is up 23% YOY. 22. Residential satellite revenue is up due to an increase in subscribers and ARPU. Other subscription revenue is flat due to reductions in UHF revenue being offset by additional commercial and wholesale revenues. Installation Revenue is up to higher install revenue for MY SKY units. Advertising Revenue is up due to inclusion of $11.7m of Prime revenue (not owned in comparative year). Other income is down due to loss of Free to Air on-sale revenues following purchase of Prime. 23. Expenses are up 13.5%. This includes $10.1m of Prime programming and marketing costs. Broadcasting and Infrastructure costs are up due to the costs of operating a second play-out facility at Albany and second uplink station at

41 Warkworth. Depreciation is down due to write off of the larger number of more expensive decoders installed in 2002 (depreciated over 5 years). 24. This slide shows SKY FX hedges at 31 Dec 2006 and the actual US$ payment rate to Dec Back to John Fellet SKY Highlights It has been an incredibly busy 6 months. We have taken possession of a new satellite, Launched 4 channels including a new tiered channel that caters for Indian viewers, (since January has already pickup 4300 customers), added 7 PPV channels, launched a suite of Mobile phone channels with Vodafone, launched sport magazine and acquired the co-rights to the World Netball Champs which will come at a very important time of the year for us. 26. Sky s second broadcast facility and second uplink facility at Warkworth were operational in October This now give us two independent playback and two independent uplink facilities. It also increases some overhead to man them but no other PAY TV service that I am aware of operates with single points of failure. 27. We have also the launched the first phase of a new Audience Measurement Service along with NDS which provides the software for our decoders and TNS who is a ratings company. We still use Nielsen s rating information and probably always will but keep in mind Nielsen s service is built around the placement of planting 500 black boxes in the field and does a very good job of measuring the demographic viewership of the top 10 channels. 28. It becomes much more of a challenge when it attempts to measure 80 channels. This is detailed chart on how it works and we are in the first phase of the launch now. Basically it turns the decoder box into the black box and you can scale up or down as much as you want. During the first phase all it does is measure raw number of decoders watching channels which is terribly important to us in making programming decisions. The second phase will tie it to demographic information and then can be used for advertising purposes.

42 29. In August 2006 we reported a range of forecast by the half dozen analysts who follow SKY. We said we were happy with the bottom end of the range of each of these categories. Now seven months into the year I would like to update our guidance. The column under Feb 07 is our best forecast of how we see the year ending. I will walk you through our reasoning. On the EBITDA line we are off about $10 million. Capital expenditure guidance is now $90-100m from $120 - $130m, mainly due to delays in the studio upgrade project. If we look at the year on year growth, we are forecasting a 7% growth in EBITDA if we adjust for the $19m impact of the satellite lease. NPAT is forecast to increase 29%. 30. This slide summarizes the 4 reasons for the new guidance. I will discuss each of these. 31. The biggest portion of this difference is attributed to Ad Sales. A few years ago Advertising Revenue represented less than 5% of our revenues with the Prime Acqusition the figure is closer to 10%. As this slide shows, we have been pretty good at expanding Prime s share of viewing. 32. That has allowed us to expand Prime s share of the ad market. This is showing just Prime numbers but would apply for all the advertising we do on SKY TV as well. 33. Where we failed is in our prediction of the total Ad Sales for Television. It was down almost 4% for the calendar year and a much higher percentage for the two quarters that make up this 6 months reporting period. We think it will turn around but I am not sure it will turn around enough to grow 2% which is what we anticipated when we did the budget. Also keep in mind that the drop in the Total TV Advertising Market impacted SKY more than Prime just because of the size of SKY. 34. Back to the Reasons for Revised Guidance Slide Again (slide 30) We have allocated additional money to promote the Prime viewership outside of the SKY universe mainly on Billboards, Television and radio. 35. Slide 31 again We felt that in the year before SKY acquired Prime it s marketing awareness was allowed to drift. During the period we did not increase spending on Prime s content but felt in spite of that we could drive viewership by just increasing awareness which is what happened. We think going forward this base of viewing share can be used as a springboard when our new shows start launching. 36. Back to the Reasons for Revised Guidance Slide Again (slide 30 again)

43 We have also made a conscience decision t keep the level of MYSKY boxes at around 1,000 a month. This will drop our Install revenues as well as the capital we spend. In March of 2008 it is our intention to launch a MYSKY High-Definition Box that is also capable of taking an IPTV feed. These boxes will have more features, greater memory and believe it not will be cheaper. We intend to also launch a suite of High Definition channels probably leading with Sports and Movies for an additional monthly charge. The exact details and channels are yet to be worked out. The most likely people to take these services will probably be the people who currently the existing standard definition MYSKY box. It is our intention to go to those subscribers and over a free upgrade to the High-Definition Box by swapping out their box. While we think that the Standard Definition MY SKY box will still have a function for the next 10 years we just do not want to have too much capital tied up during the transition so it is our intention to keep the MYSKY box install rate at around 1,000 a month till the launch of the High definition service. Making the universe smaller for MYSKY boxes will have an impact on PPV revenues for this year. As you recall we plan to launch VOD on demand. This service will work by downloading movies into MYSKY boxes that allow the customers to order at will PPV movies as opposed to our normally scheduled PPV movies. Having fewer MYSKY boxes in the field and launching our VOD later than planned will drop the PPV buys which are also weakened by lack of Blockbusters we are seeing during this cycle. Slide 37 The board has announced a fully imputed dividend of 5 cents per share Thank you. John Fellet

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