CELEBRATING OUR 19TH SEASON!
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- Gladys Bryan
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1 CELEBRATING OUR 19TH SEASON! Welcome to the 2018 season of Michigan Golf Live! As the longest running golf Radio/TV program in Michigan, our desire is to partner with you using both traditional and new media technology to effectively share your message with the growing MGL audience of diehard golfers. We want to tell YOUR story and bring MORE golfers to you! UNMATCHED MULTI-PLATFORM IMPACT MGL is pleased to offer a unique, powerful, unmatched array of channels for sharing your message to golfers across the state! NEW! The newest member of the MGL messaging platform is the FORE GOLFERS NETWORK (FGN). Launched in January of 2017, FGN has quickly developed a national following through a unique year round menu of content including: weekly podcasts, a true destination website where visitors will find video reviews of equipment, travel destinations, inventions/innovations, and lifestyle content that closely matches the passions of our core golf audience. Our flagship programs - MGL Radio & MGL-TV - continue to provide a powerful marketing punch as we celebrate our 19 th season of broadcasting across Michigan (and parts of Ohio and Indiana)! In addition to our weekly broadcasts on Radio and TV, MGL provides all of our featured content via a variety of OnDemand and Social Media components that allow our audience to consume what they want, when they want, 24/7. Our pledge to you is to get creative, deliver impact, and generate business by encouraging our audience to play, stay, and purchase from our partners. No other program in the state reaches golfers in as many effective ways, as MGL and FGN!
2 The Host: Bill Hobson created MGL and has served as Executive Producer/Host since its inception. Bill s resume covers 35+ years in broadcasting, public speaking, marketing, and consulting with non-profit organizations to assist with their communication efforts. The full history of MGL can be found at michigangolflive.com/about.htm MGL Radio is carried on 9 affiliates in all of the state s top markets, Saturday mornings, 7-9 a.m., from May August. Each week of our broadcast season, we take the show on the road and set up on-site from a different destination, tournament, or special event. MGL-TV is seen 3 times per week on FSND, home to the Pistons, Tigers, and Red Wings in more than 3.6 million homes. Whether showcasing a single destination or showcasing an entire region, our viewers know MGL is THE place to turn for great golf travel tips and ideas both in-state and to those wonderful winter warm weather escapes!
3 MGL RADIO LIVE FROM YOUR LOCATION MGL Radio is heard live on 9 stations across the state every Saturday morning from 7-9 a.m., May-August. The show originates from a different destination each week, and we would love to include your location on our 2018 schedule! Invite MGL Radio to broadcast our 2-hour statewide show LIVE from your location for just $1550. We ll focus the show on telling your story, inviting listeners to visit, and having a blast talking golf with the game s biggest names. MGL Radio is YOUR infomercial, providing 2-hours of reasons for them to come see what you have to offer. You ll also receive the link to the podcast of the show, so those who missed it live can listen in 24/7 OnDemand for free! ADDED PUNCH: COMMERCIALS ON MGL RADIO In addition to the full MGL Radio show, we also offer radio commercials within the program. Let us help tell your story in a creative way, using :30/:60 spots or perhaps a 2:00 vignette that really drives home your message. Rates for MGL Radio Commercials: 2 x :30 or 1 x :60 - $200/week Special Offer: Combine a full 2-hour radio broadcast w/ 5-weeks of commercials for only $2,100 a great discount and you choose the weeks for the commercial flight! Check out the 18 MGL Radio Broadcast Calendar online at
4 MGL TV: SHINING THE SPOTLIGHT ON YOU! MGL-TV travels to the top destinations across the state and around the nation, showcasing stunning places to stay and play in a weekly 30-minute program. The show airs in more than 3.6 million households, 3 times per week on FSND. Our primary airtimes are Sat/Sun at 9:30 a.m.. FSND is also home to the Tigers, Pistons, and Red Wings giving MGL-TV a massive platform for reaching the audience you most want! You have a beautiful destination, and deserve to have it presented in the best possible light. That s why MGL-TV uses HD cameras, the finest audio gear, breakthrough technology for aerial footage, and all those little things that provide the best quality product for you to use not only on the air, but also in your future marketing efforts. Every episode of MGL-TV is also available on our YouTube channel for 24/7 OnDemand viewing and embedding in your website!
5 BIG SHOW: Full 30-minute MGL-TV special featuring your property or regional group of destinations Package includes: Full HD production Full licensing rights to the materials for use in various marketing efforts 3 airings (in the same week) on dates you choose on FSND including Sat/Sun at 9:30 a.m. Program shot in evergreen timelessness so it can air for up to 3 years without revision Total cost: $8,000 (+ travel costs for out of state destinations) COMBO PACKAGE DISCOUNT: Add a live MGL Radio broadcast to the TV package and save big! If we can combine the MGL-TV production into the same road trip as the radio broadcast, you get BOTH for only $8,750 a savings of $800! COMMERCIALS: Each episode of MGL-TV contains a very limited amount of commercial inventory (2:00 total). Our program airs 3 times per week, so all rates include a minimum of 3 spots per week. MGL-TV Commercial Rates for 30-second spots: 1-5 week schedule including 1x:30 - $450 per week 6+ week schedule including 1x:30 - $400 per week Spot production is also available at an added cost.
6 HIGH DEFINITION AERIAL VIDEO AT A REMARKABLE PRICE! Michigan Golf Live is pleased to share an innovative approach to capturing the beauty of your destination from above. The old days of breaking the budget to hire a plane or helicopter are no more. New technology now allows us to provide you with hole-by-hole aerial video flyovers of your course in stunning HD quality, at a tremendous value! Your website, trade show displays, and marketing pieces will never be the same after you incorporate the network look into the presentation. The MGL SKYVIEW HD AERIAL VIDEO package provides you with: A full 18-hole flyover tour of the course(s) or Beauty Reel Music Video showcasing the very best visuals throughout the property Fully edited final product with color correction, motion stabilization, individual hole graphics, and slow motion video presenting high and low angles of each hole Narration track where YOU describe each hole for the viewer Final edited package with everything as a single file ready for uninterrupted playback AND each hole as a separate chapter, allowing you to present on a website course tour You own all the footage and can use it for years to come MGL SKYVIEW PACKAGES: $2000 for 18-hole tour $1600 for Beauty Reel Have multiple courses? Ask about our Multi-Course SKYVIEW rates
7 GOING ABOVE AND BEYOND At MGL, we believe in the power of Social Media to stay connected to golfers 24/7. We want to help reach your customers even when our programs are not on the air! We accomplish that goal by getting creative with videos, contests, podcast, and other ideas that compel your customers and our audience to follow and share the things they see and read. Everything we do, everywhere we go, our audience is engaged through our social media channels to ensure your message is being heard loud and clear!
8 MGL RADIO MGL TV EXTRAS LIVE 2-HOUR BROADCAST $1550 FULL 30-MINUTE PROGRAM $8000 SKYVIEW AERIAL HD VIDEO $ x :30 or 1 x :60 FORE GOLFERS COMMERCIALS $200 RADIO/TV COMBO PACKAGE $8750 NETWORK PODCAST AUDIO $35 COMMERCIALS SPECIAL COMBO LIVE 2-HOUR BROADCAST + 5 WEEKS OF COMMERCIALS $2100 :30 COMMERCIALS 1-5 WEEKS 6+ WEEKS $450/wk $400/wk BANNER/LINK IN WEEKLY EBLASTS $50/wk
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