ABOUT THESE GUIDELINES
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- Marlene Sybil Lee
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1 Brand Guidelines
2 ABOUT THESE GUIDELINES The following style guide for the CelebrateOne campaign highlights all written, visual and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign. Please refer to this when developing any internal or external communications using the CelebrateOne campaign.
3 Primary Logo CELEBRATEONE LOGO For screen display (web, , ppt), use a.jpg or.png file. For print, use an.eps file. One-Color Logo One-Color Reversed Logo Color logo on color / photo background
4 SECONDARY LOGO This logo should only be used online, where the.info isn t necessary. Secondary Logo For screen display (web, , ppt), use a.jpg or.png file. For print, use an.eps file.
5 Clearspace CLEARSPACE Minimum clearspace is the smallest distance allowed between the logo and the edge of a page, the edge of an image, or body copy. Maintaining it at all times ensures prominence and legibility MINIMUM SIZE Minimum Size Minimum logo size should be w.87 x h ½, or 124x72 pixels. Anything smaller will be illegible. w.87 w ½
6 Horizontal lockup LOGO LOCKUP For your convenience, we ve provided two ways a Partner logo can be locked up with the CelebrateOne logo. Use the typeset option if no patner logo is available; or if a cleaner, simpler look is preferred. Typeset lockup Partners For Kids
7 LOCKUP CLEARSPACE & PROPORTIONS Remember to maintain clearspace around the logo. Partners For Kids UBUNTU LIGHT
8 Don t use an arbitrary color on the logo Don t scale individual elements in the logo Don t alter the colors of the logo MISUSE In order to preserve the integrity of the brand, it is imperative that you avoid changing or distorting the CelebrateOne logo. Here are some examples of logo misuse. Don t outline the logo Don t lighten the logo Don t remove elements from the logo Don t stretch the logo Don t rotate the logo Don t put a drop shadow on the logo Don t put the logo on a color background Don t reproduce the logo in low resolution Don t rearrange elements of the logo
9 TYPOGRAPHY UBUNTU is a typeface that is friendly, but refined and sophisticated when used well. The BOLD weight of Ubuntu should be used primarily for headlines The REGULAR or LIGHT weight should be used for body copy. It is available for download at AaBbCcDdEeFfG nooppqqrrsstt deeffgghhiijjkk qrrssttuuvvww ghhiijjkkllmmn UuVvWwXxYyZz
10 PMS 1205 C5 M7 Y55 K0 R244 G255 B139 HEX #F4E18B COLOR PALETTE Our brand colors are cheerful and fun. These colors can be used as accents or as large background fields to add vibrancy to the page. PMS 345 C43 M1 Y48 K0 R149 G204 B159 HEX #95CC9F PMS 629 C39 M3 Y12 K0 R152 G210 B221 HEX #92C9D1 PMS 486 C1 M53 Y55 K1 R241 G142 B112 HEX #F18E70 PMS 1355 C4 M25 Y69 K0 R243 G192 B103 HEX #F3C067 PMS COOL GRAY 4 C27 M21 Y22 K0 R188 G188 B188 HEX #BCBCBC PMS 365 C26 M0 Y59 K0 R193 G224 B137 HEX #C1E089 PMS 429 C62 M54 Y53 K27 R92 G92 B92 HEX #5C5C5C
11 ICONS & PATTERN Our brand should always be fun and whimsical. We ve included an icon system available for download on our Assets page that will help you add fun to your communications. We ve also created a pattern for an unexpected element of whimsy.
12 Short headline with large type MESSAGING Here are a few tips on effectively conveying our messaging: Keep it simple Keep it short Keep it meaningful Every baby deserves to celebrate his or her first birthday. The greatest gift our community can give each baby is a healthy and safe first year of life that sets him or her on a path to thrive each year beyond that. CelebrateOne s work ensures we have more healthy moms and moms-to-be, healthy babies and healthy communities in Franklin County. Statistics encourage skimming 23% 36th 2.5x 71st 23% of women of childbearing age in Franklin County are uninsured. Columbus ranks 36th out of the 50 largest U.S. cities in infant mortality. The infant mortality rate for black babies is 2.5 times that of white babies in Franklin County. Franklin County ranks 71st out of Ohio s 88 counties.
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