USING CHAPTER EVENTS AS A RECRUITMENT TOOL

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1 CHAPTER LEADERSHIP CONFERENCE APRIL 5-6, 2017 DENVER, COLORADO 2017 Society of Cable 2017 Society Telecommunications of Cable Telecommunications Engineers, Inc. All Engineers, rights reserved. Inc. All rights scte.org reserved. scte.org 2017 CHAPTER LEADERSHIP CONFERENCE USING CHAPTER EVENTS AS A RECRUITMENT TOOL PRESENTEDY BY: Ashley Powers Comcast, SR Marketing Specialist Zenita Henderson SCTE ISBE, Dir. Marketing Ops & Bus Dev Kirby White Wave Broadband, Director of Engineering Terry Maloney SCTE ISBE, VP Marketing & Bus Dev 1

2 ASHLEY POWERS Comcast, SR Marketing Specialist Using Chapter Events as a Recruitment Tool Be prepared with the tools needed to recruit Professional looking table Tablecloth/roll-up banner Laptops Marketing material Example certification book 2

3 Trainings Chapter updates from board President Certifications highlights from current member Sharing their story and value add Cable Games More experienced attendees Tailor message and certifications 3

4 Other Opportunities Attending new hire trainings to introduce SCTE Hold micro meetings Partnership with WICT KIRBY WHITE Wave Broadband, Director of Engineering 4

Using Chapter Events as a Recruitment Tool Mount Rainier Chapter Events Member Appreciation Golf Cable Games Motorcycle Rally Vendor Days Pioneer Dinner Cable Museum Hall of

5 Using Chapter Events as a Recruitment Tool Mount Rainier Chapter Events Member Appreciation Golf Cable Games Motorcycle Rally Vendor Days Pioneer Dinner Cable Museum Hall of Fame Inductee Chapter Training Webinar to remote sites and multiple MSO s Hosted at local FFO or System Member Appreciation Although it is Member Appreciation event don t assume everyone is a member. This event draws many non-members be prepared to sign up non-members Golf Great opportunity for Chapter President to address the group and membership benefits Have membership paperwork handy at Golf registration table Cable Games Dedicated Membership table to sign up non-members in Games Tent Several Teams from multiple MSO s compete for prizes creates excitement Motorcycle Rally Provides added interest and draws non-members who can ride at no cost Poker Run Format allows for more interactivity creates excitement for the Chapter Rally registration table has someone to sign up non-members (Same as Cable Game) Participation amongst members and non-members has exceeded expectations 5

Using Chapter Events as a Recruitment Tool Pioneer Dinner High Level decision makers, Industry Leaders both Vendor and MSO side Industry Leaders as Keynote speaker Cable Museum on Display Great

Chapter Affiliate when signing them up Have something to raffle to create interest!

6 Using Chapter Events as a Recruitment Tool Pioneer Dinner High Level decision makers, Industry Leaders both Vendor and MSO side Industry Leaders as Keynote speaker Cable Museum on Display Great opportunity to discuss SCTE benefits for employees and CAP Vendor Day Membership Table has highest visibility Keep on hand extra Materials and Pens Sign up non-members on the spot Choose their Chapter Affiliate when signing them up Have something to raffle to create interest! Chapter Training Events Event held at local FFO- President opens meeting with detailing the benefit of being a SCTE Member and encourages membership Create Webinar Option- this increases attendance and allows for Multiple MSO s and FFO s to simultaneously participate all over Regional territory also decreases travel time and makes employee more productive provides more time to be in Quota which encourages Supervisors and Managers to let more employees attend Make available- Membership Registration sign up material is available at every training location Ambassadors update Marketing Bulletin Board for local events and support members and non-members questions and inquires generates Chapter excitement! 6

7 GET SOCIAL WITH SCTE ISBE Terry Maloney, VP Marketing & Business Development Zenita Henderson, Director, Marketing Operations & Bus Dev Elevate your audience in a dramatic way 7

8 Benefits of social media marketing *2016 Social Media Monitor Social media for business Facebook Twitter Instagram LinkedIn Pinterest YouTube Snapchat *Business News Daily, January

9 LET S CHECK OUT SCTE ISBE SOCIAL MEDIA PAGES Next steps Does your chapter have social media pages? Facebook Twitter LinkedIn Does your upcoming vendor day have a hash tag? If not, we are going to do it right now! You will promote this hashtag in all future marketing materials, onsite signage, registration packet and promote taking photos and videos across event for members to post to their social media sites Have you promoted your event via social media? Pre event posts to announce vendors, speakers, activities Onsite assign one or two social media leads to capture photos and videos and post to your social media page during event; and post Post your wrap up photo library to Twitter and it will post to corporate site 9

10 Q & A THANK YOU 10

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