8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY

Transcription

1 57th FITCE Congress, UK 2018 Delivery and Consumption of Digital Media 8K AND HOLOGRAPHY, THEIR IMPACT ON COMMUNICATIONS AND FUTURE MEDIA TECHNOLOGY Laurence Murphy MA,MIET,MBCS,SMPTE

2 NEW TECHNOLOGIES AND THEIR PLACE IN MEDIA FUTURES I lead the BSc Media Technology programme at Salford. I help shape the next generation of flexible multiskilled Hybrid engineers for the modern media industry. I research into next generation technologies and their impact and potential for wider adoption. I am also a senior member of the IET in the Multimedia PN A coordinator for SMPTE in the North.

3 BROADCAST TV EVOLVES Traditional Television distribution has changed significantly in the last ten years. We still have a large Terrestrial Satellite and cable fabric in Europe but the changes I will illustrate have changed the direction and significantly altered the future of media Distribution for both television and Cinema. The Collaboration involvement and extension of the use of Traditionally communications technologies has radically changed the Landscape today and for the future.

4 Compression KEY ISSUES Usable Bandwidth Network structures Changing Protocols and new standards to enable IP change moving away from traditional baseband engineering and infrastructures.

5 CDNS AND OTT PROVIDERS CDNs and OTT providers have accelerated the move to widen delivery methods using primarily traditional comms circuits and methodologies. Fixed line and mobile comms networks constitute a significant media delivery infrastructure today. They have significant potential to expand and diversify standards deliverable to the public

6 BROADCAST IS GONE NOT QUITE YET There is a move to redefine Media delivery from the Broadcast model to a more modern Distributed media definition. We still have Traditional broadcast methods but increasingly they are being replaced by Distributed media which reflects the multiple varied accessing methods for media consumption. Home TV, computer, Tablets, Mobile phones, on fixed line fibre,mobile networks WIFI,WIMAX. Comms companies are in an interesting position to affect, collaborate and lead the move to create a more homogonous flexible, adaptable delivery and distribution future. BT sport is a good example.

7 BANDWIDTH- DIGITAL UC BROADAST SIGNALS Standard Def TV 270 Mbitspersec HD Gigabits per second 4K Gigabits per second 8K Gigabits per second We cant consider UC over Comms circuits but for distribution networks next generation codecs are an enabler

8 COMPRESSION Macro Block for Efficiency Wavelet for Quality Netflix is a founding member of AOMedia (Alliance for Open Media), the industry consortium behind the AV1 royalty-free video coding format. THOR

9 LIMITED CONSTRAINED BANDWIDTH T S OR C VERSUS FLEXIBLE ADAPTIVE BANDWIDTH USING COMMS METHODOLOGY Fixed line ADSL then Fibre enabled OTT rapid Growth Fibre and copper to the home 10MB/s- 100 MB/s Up to Potentially a Gigabit. Potential for wider collaboration to satisfy changing market needs 4G to 5G potential for 100MB/s 10Gb/s

10 OTT THE FUTURE OF DISTRIBUTED MEDIA

11 THE CROWN 150 million to make Most expensive TV series Completely distributed on OTT Comms enabled backbone

12 VIRTUAL/360 DEVELOPMENT Nokia Ozo Virtual reality camera adopted by Disney- 360 cast interviews on Jungle Book Surround 360- Fourteen plus three configuration

13 VR 1980 s VR 2018

14 VR AND AR FOR SPORT PRODUCTION

15 8K & HOLOGRAPHY SIGNIFICANT TECH CHALLENGES ON THE HORIZON In terms of data, network speed and storage peta byte stores are becoming common in edit and render facilities. To handle 4k and 8k workflows. Yota and exabyte network and Cloud based storage facilities are standard for larger providers. CDN using increasing amounts of Comms Backbone.

16 Ultra High Definition 7680 x times the picture information of HD

17 Preparation for Tokyo 2020 began in 2002 PRACTICAL TESTS OF 4K 3D 8K VR AND AR SD & HD HD and 4K HD, 4K, VR&AR 4K,8K, VR&AR & H

18 8K REALY IFA consumer show Sep 2018 Samsung QLED Q900R

19 TRADITIONALLY VIDEO AND AUDIO COMPLETE THE SENSORY INFORMATION DISTRIBUTED. THERE ARE MOVES TO INCLUDE HAPTIC AND SENSORY DATA INTO THE MEDIA STREAM AND EXPAND THE SENSORY EXPERIENCE

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22 HOLOGRAPHIC IMAGING

23 RED HYDROGEN

24 NOT AN ACCIDENT THAT THE LAUNCH KIT IS A MOBILE PHONE

25 INCREASING RESOLUTION 4K 8K INCREASING DYNAMIC RANGE CONTRAST INFORMATION INCREASING ANGLES AND METHODS- VR HAPTIC INCREASING COLOUR SPACE POSSIBILITY TO SUPPORT HOLOGRAPHIC MATERIAL IN THE FUTURE BANDWIDTH AND INFRASTRUCTURE NEED TO BE MORE FLEXIBLE AND ADAPTIVE TO CHANGE FOR FUTURE MEDIA GROWTH AND MARKETS.