Standard media Animated rich media Rich media interstitial Expandable interstitial Slider interstitial 360 assets Dynamic distance Location Widget -

Transcription

1 2018

2 Standard media Animated rich media Rich media interstitial Expandable interstitial Slider interstitial 360 assets Dynamic distance Location Widget - Map Native Ad Inline video Inline video - Creative Builder Vertical video Pre-roll video Connected TV Add-to-Wallet

3 Standard Media TYPE Banner Interstitial DISPLAY 320 x x x x x kb 75 kb 100 kb 300 kb TYPE DISPLAY 300 x 250 Banner Desktop 728 x x kb 100 kb FILE S Animated GIF JPEG PNG FOR ANIMATED GIF ANIMATION LENGTH 15 seconds NUMBER OF LOOPS No Limit NOTE: Creatives with partially black or white backgrounds must include a visible border of a contrasting color to the majority background color of the ad.

4 Animated Rich Media TYPE Banner Interstitial DISPLAY 320 x x x x x 1024 Best Available TYPE DISPLAY 300 x 250 Banner Desktop 728 x x 600 Best Available FILE S Layered PSD¹ AI¹ Animated GIF ANIMATION LIMITS ANIMATION LENGTH 15 seconds NUMBER OF LOOPS No Limit ¹ Include linked assets and fonts (.ttf or.otf).

5 Rich Media Interstitial FILE S Layered PSD¹ AI¹ DISPLAY 320 x 480 CTA OPTIONS 768 x 1024 ADVISED 640 x 960 CALL SAVE COUPON INSTALL APP Best Available ADD TO CONTACTS ADD TO CALENDAR MAP LOCATION SOCIAL MEDIA VISIT SITE COLLECTION INTERACTION OPTIONS HOTSPOTS SHAKE WIPE OFF SCRATCH TIME TRIGGERED SLIDER INTERACTIVE VIDEO NOTE: Provide a video preview or storyboard of the animations and/or interactions. If a preview is not available, the Gimbal Creative Studio will produce one for final approval. SOUND EFFECTS ANIMATION VIDEO ¹ Include linked assets and fonts (.ttf or.otf). POP UP COUNTDOWN MINI GAME

6 Expandable Interstitial TYPE Banner and/or DISPLAY 320 x x x 90 ADVISED 640 x x x 180 Best Available FILE S Layered PSD¹ AI¹ JPG PNG Animated GIF TYPE DISPLAY ADVISED 320 x x 960 Interstitial 768 x 1024 NOTE: Provide a video preview or storyboard of all animation and/or transition. If a preview is not available, the Gimbal Creative Studio will produce one for final approval. Best Available ¹ Include linked assets and fonts (.ttf or.otf).

7 Slider Interstitial DISPLAY ADVISED SLIDE 320 x x x 1024 Best Available FILE S Layered PSD¹ AI¹ BEST PRACTICES ADVICE: The amount of slides will depend on the campaign s KPIs, if you are looking for conversions keep it under 3, if you are looking for engagement, keep it under 5 slides. NOTE: The navigation can be signed by dots or arrows, but not both at the same time. Provide a video preview or storyboard of the animations and/or interactions. If a preview is not available, the Gimbal Creative Studio will produce one for final approval. ¹ Include linked assets and fonts (.ttf or.otf).

8 360 Assets Best Available FILE JPG TYPE OF IMAGE Cube or Equirectangular TOP Frame 5 BACK Frame 3 LEFT Frame 2 FRONT Frame 1 RIGHT Frame 4 BOTTOM Frame 6 Cube format layout. NOTE: On ios, the interaction is activated either by tilting the device or by sliding the screen. On Android devices the navigation is done by sliding

9 Dynamic Distance TYPE Banner Interstitial DISPLAY 320 x x x 480 Best Available BACKGROUND Layered PSD¹ AI¹ NOTE: A CSV location list is required for a better experience, use the CSV template provided for reference. It should have: Name, Address, City, State/Province, ZIP/Postal Code, Country, Phone, , Lat, Long, Business Hours. The required fields are: Address, City, State/Province, ZIP/Postal Code, Country, Lat and Long. Leave the unused columns blank (do not delete them). It s not advised to display Address information on the 320x50 banner due to space restrictions. The searching radius varies from 5 to 150 (mi/km). If this information is not provided, the standard is 25 (mi/km). It is advised to display mi / km as we can t make it a variable of plural/singular. Fallback: please provide an image or URL landing page (for expandable units only) to be used in case the user s location can t be determined or if user is outside searching radius. ¹ Include linked assets and fonts (.ttf or.otf).

10 Location Widget - Map TYPE Banner (exandable only) Interstitial BACKGROUND Layered PSD¹ AI¹ DISPLAY 320 x x 250 Best Available 320 x 480 MAP Dimensions Map must fit within the ad unit, with a minimum width of 270px and minimum height of 170px. Position Can be moved anywhere inside the ad frame. Location Pins Can be replaced with an image or colorized to any color. NOTE: A CSV location list is required for a better experience, use the CSV template provided for reference. It should have: Name, Address, City, State/Province, ZIP/Postal Code, Country, Phone, , Lat, Long, Business Hours. The required fields are: Address, City, State/Province, ZIP/Postal Code, Country, Lat and Long. Leave the unused columns blank (do not delete them). The searching radius varies from 5 to 150 (mi/km). If this information is not provided, the standard is 25 (mi/km). If the user does not have their location settings enabled, they will be prompted to type in their zip code. Fallback: please provide an image or URL landing page (for expandable units only) to be used in case the user s location can t be determined or if user is outside searching radius. ¹ Include linked assets and fonts (.ttf or.otf).

11 Native Ad Desktop AD TITLE 25 Characters AD TEXT 90 Characters ASPECT RATIO FILE Thumbnail Main Image 1:1 1.91:1 80 x x kb JPG PNG GIF NOTE: All character count limits include spaces. For example, the phrase "Water.org brings fresh water to thirsty people" contains 39 letters, one punctuation mark, and six spaces, for a total of 46 characters.

12 Inline Video DISPLAY ADVISED VIDEO POSTER 320 x x 960 JPG Best Available 768 x 1024 BACKGROUND Layered PSD¹ AI¹ VIDEO MP4 MOV AVI ASPECT RATIO 16:9 4:3 LENGTH 15 seconds 30 seconds ¹ Include linked assets and fonts (.ttf or.otf).

13 Inline Video CREATIVE BUILDER - SMARTPHONE REQUIRED ASSETS DIMENSIONS logo cta 1080 x kb PNG VIDEO background 1080 x kb MP4 poster with play poster without play 1080 x kb JPG LENGTH 15 seconds 30 seconds ASPECT RATIO 16:9 LOGO VIDEO AND VIDEO POSTER CTA When using Gimbal s Creative Builder, the placement of the elements is fixed. The video is always vertically centered as shown in the example. There are three main sections Logo, Video, CTA and a background. Please name the assets as shown in the table above. If there is no need to include a logo or a CTA, upload a 1x1 pixel tranparent png so that the background shows through it instead.

14 Vertical Video VIDEO ADVISED MINIMUM VIDEO POSTER 1080x1920 or 480x x640 or 360x480 JPG MP4 MOV AVI ASPECT RATIO 16:9 4:3 LENGTH 15 seconds 30 seconds 200 Mb STANDARDS VAST 2.0 BITRATE 2500 kbps VIDEO CODEC H.264 AUDIO CODEC AAC

15 Pre-Roll Video VIDEO Desktop MP4 MOV ADVISED 1920x1080 or 640x480 AVI ASPECT RATIO MINIMUM 640x360 or 480x360 16:9 4:3 LENGTH 200 Mb 15 seconds 30 seconds FRAMES PER SECOND 30 fps 25 fps STANDARDS VAST 2.0 BITRATE 2500 kbps VIDEO CODEC H.264 AUDIO CODEC AAC

16 Connected TV Connected TV Best Available VIDEO ASPECT RATIO VIDEO VIDEO LENGTH VIDEO BITRATE VIDEO CODEC AUDIO CODEC FRAMES PER SECOND 16:9 or 4:3 20Mb MP4 15 seconds 30 seconds 10 Mbps or higher H.264 AAC 30 fps

17 Add-To-Wallet COUPON REQUIRED ASSETS PIXEL icon¹ 87 x 87 logo 480 x 150 Best Available JPG PNG strip image 1125 x 432 FIELDS INION² LABEL & DESCRIPTION Header Secondary and Auxiliary³ Back³ Notification Text (Push Notification) LOCATION FOR PUSH⁴ Latitude Longitude BARCODE ACCEPTED QR PDF471 Aztec Code128⁵ COLOR CUSTOM ACCEPTED Background Text Label RGB ¹ Icon will be displayed on the lock screen along with the Organization Name. ² Not required information. ³ Can include multiple entries. ⁴ Up to 10 locations can be included. The Push Notification will only occur if at least one location has been entered. ⁵ Not supported by Apple Watch.

18 Add-To-Wallet COUPON PUSH NOTIFICATION ICON NOTIFICATION TEXT

19 Add-To-Wallet COUPON FRONT LOGO L OGO BRAND NAME Slogan HEADER FIELDS STRIP IMAGE DESCRIPTION DESCRIPTION This is a promotion CUSTOM COLOR BARCODE COUPON SERIAL NUMBER GOES TO BACK SIDE

20 Add-To-Wallet COUPON BACK GOES TO FRONT SIDE ORGANIZATION NAME DESCRIPTION BACK FIELD 1 BACK FIELD 2

21 Add-To-Wallet BANNERS AND INTERSTITIAL Use the Add to Apple Wallet badge and button when distributing your coupon to give users a visual cue to add passes to Wallet. USAGE GUIDELINES Use only one Add to Apple Wallet button on a layout. Display the button at a size that is clearly legible. Use only the artwork files provided by Apple. Do not alter the button artwork in any way. ARTWORK To download the button file and more guidelines, please visit developer.apple.com/wallet/. EPS and SVG artwork is provided with an outline rule and can be used on light or dark backgrounds. Use only localized artwork provided by Apple. Do not create your own localized version of the Add to Apple Wallet button. UI BUTTONS black Use the black button on white or light-colored backgrounds that provide sufficient contrast. Do not place a black button on a black or very dark background; instead, use the outline option shown. black with outline Use the black button with the outline rule on black and dark-colored backgrounds.

22 gimbal.com